B2B Companies Using Navattic in the UK: 58 Active Firms (2026)
B2B firms running interactive demo technology sell products or services to other organisations across the UK market.
Commercial teams tend to use interactive demos when a prospect needs to see product behaviour before a full sales call. In this business-to-business cohort, the buying centre is usually revenue, marketing or sales engineering, rather than IT alone, because the demo layer sits on the public site and feeds qualification. Adoption signals a supplier with enough product surface area to warrant guided evaluation, a direct-channel motion, and a willingness to invest in buyer education before procurement. Engagements are usually considered purchases: software, data, technical services or specialist products sold to corporate, public-sector and professional buyers, with evidence-gathering spread across commercial and operational stakeholders.
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Within the UK, 58 trading firms are running this interactive-demo system, making the adoption picture small and fairly concentrated. The cohort reports 1,591 staff between them. Within the Marketing technology comparison for this sector, the system accounts for 1.5% of detected installations across a 3,913-company comparison set, below a group of broader marketing tools. Regional skew is visible: London represents 53.4% of adopters, with the North West at 15.5% and the South East at 12.1%. That shape fits a sales-led software and services market where website-based product education is most useful before a high-consideration buyer enters procurement.
Regulation follows the activity being sold, not the presence of an interactive demo on a website. A supplier selling financial services, telecoms, data processing or professional services may face sector-specific duties, while the demo journey itself mainly raises marketing and privacy questions. The ICO says PECR covers direct marketing by live or automated calls, electronic mail and fax. Its guidance treats corporate subscribers differently for electronic mail, but senders still need to identify themselves and offer a valid opt-out address. UK GDPR continues to apply where business-contact data is processed, and live marketing calls should be screened against CTPS and TPS where relevant.
Adoption appears likely to remain concentrated among software-led suppliers with direct sales motions, rather than spreading evenly across the wider business-to-business base. The product category tends to sit between website personalisation, sales enablement and qualification, so buying decisions may be pulled into broader marketing-operations reviews. Smaller suppliers may prefer lightweight demo capture or recorded walkthroughs until their sales process becomes more repeatable. More mature adopters are likely to ask for tighter CRM hand-off, privacy controls and analytics governance, especially where public-sector or regulated-industry buyers expect clearer evidence trails before engaging a salesperson.
Adoption by company size
Adoption of Navattic rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Navattic (35 detected). 0.1% of the 31,788 companies with 10–50 employees run Navattic (17 detected). 0.1% of the 3,773 companies with over 50 employees run Navattic (4 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
58
Active firms
2026
1.5%
Of detected Marketing share
UK B2B
8
Median headcount
Filed accounts
147
Verified contacts
Across this cohort
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Key facts
About 12% of the trading cohort reports turnover above £5M (7 of 58 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Within B2B firms with a detectable marketing system, interactive-demo technology accounts for 1.5% (58) of 3,913 detections.
Registered addresses are concentrated in London at 53.4% (31), followed by the North West at 15.5% (9) and the South East at 12.1% (7).
The surrounding web stack tends to include tag management at 93.1% (54), CDN and security infrastructure at 84.5% (49), and cloud infrastructure at 53.4% (31).
SaaS is the main sector tag at 89.7% (52), with AI & Machine Learning at 34.5% (20) and Fintech at 10.3% (6).
ICO guidance treats B2B electronic mail to corporate subscribers differently from consumer marketing: PECR consent is not required, but identity disclosure, opt-out details and UK GDPR still apply.
Lead generation market share among UK B2B
Share of the 3,913 UK B2B with a detectable system. As of June 2026.
What else do Navattic-running B2B run?
Share of the 58 Navattic-running UK companies where each technology was also detected. As of June 2026.
Where Navattic B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£1.1M
Median UK turnover
12.1%
Above £5M turnover
3
Incorporated since 2022
147 verified decision-maker contacts
across these 58 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Navattic
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides cloud-based sales enablement software that helps sales and marketing teams manage content, deliver training and coaching, analyse meeting interactions, and share materials with buyers…
Sells to B2B revenue, sales, marketing and enablement teams at enterprises and mid-market organizations, especially in financial services, manufacturing, technology, healthcare and life sciences.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing data management and activation software that connects data from advertising and analytics platforms, stores and transforms datasets, analyzes marketing performance, and enables…
Serves marketing, data and development teams at enterprises, SMBs and agencies, with emphasis on ecommerce/DTC, travel and hospitality, retail/FMCG, and media/publishing brands.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides a software platform that aggregates buyer intent data from multiple sources to identify potential B2B customers, monitor account behaviour, generate leads, and support marketing and sales…
Targets B2B go-to-market, sales, marketing and customer success teams, with buyers including revenue leaders at growth-focused companies globally.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 5 filingsDevelops enterprise Java platform software for building, deploying and managing Jakarta EE, Spring and Quarkus applications. Provides application servers, microservice runtimes, developer tools,…
Serves enterprise IT, platform engineering and development teams running Java applications, including Fortune 500 companies modernising Jakarta EE, Spring or Quarkus workloads across on-premise,…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsDevelops procurement software that provides spend analytics, eSourcing and spend management tools. Platform analyses purchasing data, automates sourcing and procurement workflows, and helps…
Serves procurement, sourcing and finance leaders at businesses of varying sizes, especially enterprises with complex direct, indirect and tail spend, supplier networks and contract award processes.
Financial Health
StableStable · -17% CAGR over 3y
Location
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Computed from 4 filingsDevelops AI-powered recruitment software that integrates with ATS and CRM systems. Provides tools for candidate sourcing, contact data retrieval, multi‑channel outreach, call transcription, meeting…
Sells to recruitment businesses, especially staffing agencies and executive search firms. Serves recruiting teams that need ATS/CRM, sourcing, outreach and data tools for managing candidates and…
Financial Health
StrongStrong · Growing, Hiring · 96% CAGR over 3y
Location
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Computed from 5 filingsProvides software for B2B SaaS companies to manage billing and financial operations, including configure‑price‑quote, subscription and usage‑based billing, invoicing, revenue recognition, accounts…
Sells to B2B SaaS companies, including AI, cybersecurity and healthcare software firms. Targets finance teams, product leaders, developers and sales teams that need billing, subscription management,…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
Location
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Computed from 5 filingsDevelops software for corporate legal departments to source and manage external law firms. The platform supports matter intake, proposal requests, pricing comparison, performance analytics, and legal…
Sells to in-house legal teams and legal leaders at large enterprises, helping corporate law departments manage outside counsel, law firm selection, and legal spend. Also serves law firms…
Financial Health
StrongStrong · Hiring · 40% CAGR over 4y
Location
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Computed from 5 filingsProvides accounts receivable automation software for finance teams. The platform centralises invoicing, collections, payment processing, cash application, reconciliation and credit risk management,…
Serves B2B finance teams, CFOs, credit controllers and collections teams at companies managing accounts receivable, payments, reconciliation and credit risk, including mid-market and enterprise…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B data products including intent data, identity resolution, audience segmentation and campaign measurement. Aggregates data from a network of publishers and data providers to help…
Serves B2B sales, marketing and advertising teams, agencies, publishers and data/technology partners running account-based marketing, digital campaigns and campaign measurement.
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
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Computed from 3 filingsDevelops workplace ethics and compliance software that enables employees to report misconduct via mobile and web channels, including anonymous whistleblowing. Provides case management tools,…
Sells to mid-market and enterprise organizations, particularly ethics, compliance, legal and HR teams, that need employee misconduct reporting and whistleblowing processes across departments and…
Financial Health
WeakWeak · Hiring · 13% CAGR over 2y
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Computed from 3 filingsProvides software and advisory services for private market investors and companies to collect and manage sustainability and ESG data, calculate greenhouse gas emissions, assess climate risk, and…
Sells to private markets participants, especially investors and portfolio companies needing ESG, carbon and regulatory data management. Serves business users handling sustainability, risk, compliance…
Financial Health
StrongStrong · Hiring · 72% CAGR over 2y
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Computed from 5 filingsDevelops cloud-based enterprise architecture software that maps business processes, applications, and IT systems. The platform provides data repositories, modelling, analytics and visualisation tools…
Serves enterprise architecture teams, CIOs, IT leaders, enterprise PMOs and CISOs in large organisations and state agencies managing complex IT estates, risk, compliance and transformation.
Financial Health
WeakWeak · -39% CAGR over 5y
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Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
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Computed from 4 filingsDevelops cloud-based practice management software for accounting firms, providing workflow automation, project and task management, email integration, client management, time tracking, billing,…
Sells to B2B accounting practices, including small, mid-sized and enterprise firms, tax firms, and private equity-backed or M&A-focused accounting groups seeking practice management tools.
Financial Health
StrongStrong · Hiring · 54% CAGR over 3y
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Computed from 3 filingsProvides a cloud-based learning management system that enables organisations to create, deliver, and manage digital training for employees, partners, and customers, with tools for course creation,…
Sells to enterprise and public-sector learning, HR, and enablement teams training employees, partners, customers, and members across software, manufacturing, government, retail, IT services, finance,…
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 2 filingsProvides cloud-based working capital management software that helps businesses manage payables, receivables and inventory. Offers supply chain finance, dynamic discounting, virtual card payments and…
Serves large enterprises and their treasury, procurement and finance teams, plus their supplier networks, with a focus on industries including energy, retail, consumer goods, and aerospace and…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 1y
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Computed from 5 filingsDevelops customer service software that provides AI-powered agents, chatbots and workflow tools to manage customer interactions. The platform integrates messaging, telephony and CRM systems,…
Serves B2B brands with high-volume customer support operations, targeting contact centre and customer service teams that manage omnichannel interactions across CRM, order and business systems.
Financial Health
DistressedDistressed · -23% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based practice management and electronic health record software for private healthcare providers. The platform includes patient records, telehealth, appointment scheduling, billing and…
Serves private healthcare providers, from solo practitioners and clinics to corporate, occupational health and enterprise organisations, across primary care, secondary care, mental health, allied…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 4y
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Computed from 4 filingsDevelops a cloud-based integration platform that connects applications, data sources, and APIs. Provides tools for data integration, ETL/ELT, API management, and workflow automation, with pre-built…
Sells to enterprise IT, data and business teams across manufacturing, retail, financial services and higher education, plus ISVs, MSPs and OEM/embedded providers.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
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Computed from 5 filingsDevelops cloud-based health and safety management software for workplaces. Provides tools and mobile apps for incident reporting, risk assessments, audits, inspections, action tracking, document…
Sells to B2B organisations managing workplace health and safety, especially safety, compliance and operations teams in construction, manufacturing, transport and logistics, entertainment and leisure,…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 5y
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Computed from 4 filingsProvides digital debt collection services and software for businesses, using AI-driven platforms to manage consumer debt recovery, customer communications, payment plans and self‑service portals…
Sells to businesses, particularly enterprise and high-growth organisations needing first- and third-party consumer debt collection support. Serves teams operating across regulated markets in the UK,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 3y
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Computed from 5 filingsDevelops software for managing, annotating and curating multimodal datasets used to train and evaluate AI models. Platform supports video, images, text, LiDAR and sensor data, with tools for data…
Serves B2B AI and machine learning teams at enterprises building physical, frontier and applied AI systems, including robotics, autonomous vehicles, drones, smart spaces and generative AI.
Financial Health
StrongStrong · Growing, Hiring · 100% CAGR over 4y
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Computed from 4 filingsDevelops cloud-based translation and localization management software that helps organizations manage multilingual content. The platform provides AI and machine translation, workflow automation, and…
Sells to enterprises, language service providers, nonprofits, and freelancers managing multilingual content, with buyers including localization managers, developers, marketers, product managers, and…
Financial Health
StrongStrong · Hiring · 157% CAGR over 3y
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Computed from 3 filingsProvides cloud-based security workforce management software for security firms and enterprise teams, including tools for guard tour tracking, incident reporting, dispatch, scheduling, compliance…
Serves security guarding firms and enterprise corporate security teams in sectors including financial services, healthcare, higher education, hospitality, manufacturing, oil and gas, property…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
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Computed from 5 filingsProvides software and consultancy for measuring, managing and reporting social value and ESG data. Platform captures, calculates and evidences social impact for procurement, bids and sustainability…
Serves B2B organisations and public-sector buyers involved in procurement, bidding, ESG and social value reporting, including construction, housing, digital, environmental services, facilities…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
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Computed from 3 filingsProvides a cloud platform for selling and managing subscription-based digital services. Offers tools for B2B marketplaces, subscription billing, partner and reseller management, cloud distribution,…
Serves B2B organizations in the subscription economy, including communications service providers, software companies, manufacturers, IT and managed service providers, financial services firms,…
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HealthyHealthy · -6% CAGR over 2y
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Computed from 5 filingsDevelops cloud-based business planning software that enables organisations to model, analyse and forecast financial and operational data. The platform supports budgeting, revenue and sales planning,…
Serves enterprise businesses, targeting finance, FP&A, sales and revenue, HR, supply chain, and ESG teams involved in planning, forecasting, reporting, workforce, territory, demand and sustainability…
Financial Health
StableStable · Hiring · 130% CAGR over 4y
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Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
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StableStable · -23% CAGR over 2y
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Computed from 5 filingsDevelops and operates a managed platform for running Apache Airflow to orchestrate data, machine learning, and AI pipelines. Provides cloud and private cloud Airflow deployments, development tools,…
Serves B2B data engineering teams and enterprises running data, ML and AI pipelines at scale, including organisations using Apache Airflow and teams needing managed or private-cloud deployment…
Financial Health
HealthyHealthy · Hiring · 31% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based software for managing employee global mobility programmes, including international assignments, relocations, remote work and business travel. Platform provides tools for…
Serves multinational employers and global mobility, HR, payroll and immigration teams managing mobile employees, remote work, business travel, relocations, international hires and project assignments.
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StableStable · Hiring · 3% CAGR over 4y
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Computed from 3 filingsDevelops financial reporting and planning software that integrates Oracle NetSuite with Microsoft Excel, enabling users to create refreshable management reports, budgets and forecasts from live…
Sells to finance teams and finance professionals at businesses using Oracle NetSuite, especially Excel users responsible for management reporting, budgeting, forecasting and financial statements…
Financial Health
WeakWeak · -4% CAGR over 2y
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Provides software and services for managing international workforce mobility and market expansion, including HR administration, payroll, benefits, compliance, immigration, and relocation management…
Serves B2B employers with international workforces, particularly HR, global mobility, payroll and compliance teams managing relocations, immigration, remote work, business travel and international…
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N/AN/A
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Computed from 5 filingsDevelops facilities management software used to manage maintenance operations, assets, work orders, suppliers, and inventory. Provides web and mobile tools for preventive and reactive maintenance,…
Serves B2B facilities management and maintenance teams in sectors including retail, hospitality, healthcare, education, offices, building services, HVAC, lifts and electrical maintenance.
Financial Health
StableStable · Hiring · 68% CAGR over 4y
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Computed from 5 filingsDevelops software applications for the NetSuite ERP platform that automate financial operations, including billing and revenue recognition, payments integration, invoice capture, approval workflows,…
Sells to B2B finance teams using NetSuite, including CFOs, controllers, AP professionals, and operations or systems leaders in manufacturing, SaaS, retail, and consumer services organisations.
Financial Health
WeakWeak · -6% CAGR over 4y
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Provides a spend management platform that links corporate credit cards with software for tracking expenses, collecting receipts, processing invoices, and reconciling transactions. Includes budgeting…
Sells to finance teams, CFOs and operations leaders at businesses managing corporate card spend, expenses, invoices and multi-entity or cross-border operations, with integrations for ERP, HRIS and…
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Computed from 3 filingsDevelops cybersecurity software that detects and blocks automated bot traffic targeting websites, APIs and mobile apps. Provides AI‑driven bot protection, threat intelligence and monitoring to…
Serves enterprise businesses with high-traffic websites, APIs and apps, especially retail and eCommerce, media and streaming, telecommunications, travel and hospitality firms, and their security…
Financial Health
WeakWeak · -92% CAGR over 2y
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Computed from 5 filingsDevelops customer data management software, including a customer data platform that performs data ingestion, automated data quality, identity resolution and profile unification, enabling…
Serves enterprise data, IT, marketing and advertising teams in healthcare, pharmaceuticals, financial services, retail, travel and hospitality, and media and entertainment companies.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
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Computed from 3 filingsDevelops identity and privileged access management software that controls and monitors user access to systems, applications, servers and cloud resources. Features include password vaulting,…
Serves businesses with IT and security teams that manage privileged users, remote access, cloud or hybrid infrastructure, and compliance requirements such as GDPR and ISO 27001.
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WeakWeak · -5% CAGR over 2y
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Computed from 4 filingsDevelops cloud-based HR management software for businesses, providing tools for employee records, applicant tracking and recruitment, onboarding, time and attendance tracking, performance management…
Sells to B2B HR teams, recruiters and people operations leaders at startups, mid-sized companies and enterprises worldwide seeking a unified employee management platform.
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StrongStrong
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Computed from 4 filingsProvides software platform and APIs for calculating, tracking and reporting carbon emissions from logistics, supply chains and business spending. Enables organisations to generate emissions reports,…
Sells to B2B logistics, spend management and procurement platforms, as well as enterprise shippers, serving sustainability, compliance and operations buyers focused on emissions reporting and…
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HealthyHealthy · Hiring · 9% CAGR over 3y
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Computed from 3 filingsProvides global IoT connectivity services using multi-network SIM and eSIM technology, with a platform for managing device connectivity, monitoring usage, and integrating APIs, plus security features…
Serves B2B organisations deploying connected devices, including transport, logistics, fleet, EV charging, energy, industrial IoT, smart city, security, retail, healthcare and micromobility operators.
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StableStable · 0% CAGR over 2y
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Computed from 2 filingsDevelops enterprise resilience and risk management software that helps organisations plan for and respond to disruptions. Platform supports business continuity, IT disaster recovery, crisis and…
Sells to enterprise organisations, especially financial services firms, technology service providers and manufacturers, targeting risk, operational resilience, business continuity and IT disaster…
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StableStable · Hiring · 19% CAGR over 1y
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Provides cloud-based financial data management and operational software for the investment industry, including data integration, reconciliation, treasury and post‑investment processing tools.…
Serves investment-industry firms, including hedge funds and institutional asset managers, targeting operations, data, treasury, and technology teams managing complex investment data and…
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Computed from 5 filingsDevelops a cloud-based file data platform that provides enterprise storage, data management, backup and disaster recovery. Software enables hybrid cloud file systems, multi-site file sharing,…
Serves enterprise IT and infrastructure teams, including global multi-site organisations, across architecture and engineering, energy, financial services, healthcare, manufacturing, media, retail and…
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StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 3 filingsDevelops industrial data operations software that connects, models and streams data from manufacturing systems and equipment to enterprise and cloud applications, supporting analytics, unified…
Sells to industrial manufacturers and enterprise operations teams pursuing Industry 4.0, including life sciences, regulated manufacturing, OEMs, and companies with plant-floor, cloud, and analytics…
Financial Health
StrongStrong · Growing, Hiring · 80% CAGR over 3y
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Computed from 3 filingsDevelops portfolio management and data aggregation software for investment professionals. The platform consolidates data from multiple financial accounts and assets, providing analytics, reporting…
Sells to investment professionals at wealth managers, family offices, private banks and institutional investors, including teams managing complex portfolios. Targets financial services organisations…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 86% CAGR over 2y
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Computed from 3 filingsDevelops and operates a mobile-first workplace operations platform used to conduct inspections, audits and checklists, manage assets and workflows, deliver training, and monitor safety, quality and…
Serves B2B organisations with frontline operations, including manufacturing, construction, hospitality, retail, transport and logistics, healthcare, facilities management, and energy and mining,…
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HealthyHealthy · -7% CAGR over 2y
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Computed from 5 filingsDevelops life cycle assessment (LCA) software and provides consultancy and data services that help companies collect supplier and supply‑chain data, model environmental impacts, produce ISO‑compliant…
Serves businesses in the raw materials and technology sectors, especially teams managing complex supply chains and needing environmental metrics for regulators, investors, downstream off-takers and…
Financial Health
HealthyHealthy · Hiring · 61% CAGR over 4y
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Computed from 4 filingsDevelops construction record management software that digitises site diaries, capturing daily site activities via mobile apps and integrating schedules to produce compliance records, progress…
Serves construction contractors and asset owners/clients, especially infrastructure project teams such as site engineers, planners, project managers and commercial/QS teams managing complex works.
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StableStable · Hiring · 6% CAGR over 4y
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How Navattic usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Navattic is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Navattic?
What share of UK B2B companies run Navattic?
How is Navattic usage detected?
What size B2B companies use Navattic in the UK?
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