Most-Used Appointment scheduling by UK Companies (2026)

A market-share directory of detected appointment scheduling systems across 4,200 UK companies, with Calendly on 64.1%.

Among 2,038,354 trading UK companies, 4,200 have a detectable appointment scheduling system. Calendly accounts for 64.1% of those detections, or 2,694 companies, putting it well ahead of Acuity Scheduling at 8.5% (356) and SevenRooms at 6.9% (289).

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Usage is concentrated at the smaller end of the employer base. Calendly has 68.0% share among 2,564 companies under 10 employees, 59.6% among 1,459 companies with 10–50 employees, and 45.2% among 177 companies over 50 employees.

The long tail is still visible. Bookly has 3.3% (138), vcita 2.9% (123), SimplyBook.me 2.5% (107), Setmore 2.3% (98), Fresha 2.0% (86), and 6 further systems cover 373 companies.

4,192

Companies with detected Appointment scheduling

Of 2,048,224 UK companies

0.2%

Detection rate

2026

14

Systems detected

In this category

64.1%

Leader share

Calendly

UK companies Appointment scheduling market share

Bookly
vcita
SimplyBook.me
Setmore
Fresha
Other (6 systems)

Share of the 4,192 UK companies with a detectable system. As of June 2026.

Appointment scheduling compared

SystemUK companiesShareMedian headcountLondon shareTypical profile
Calendly2,70864.6%729%Small employers, largest share
Acuity Scheduling3588.5%822.8%Small employers, secondary share
SevenRooms2886.9%1749%Larger teams, London-skewed use
Bookly1383.3%Buy these companies as a spreadsheet →
vcita1232.9%Buy these companies as a spreadsheet →
SimplyBook.me1082.6%Buy these companies as a spreadsheet →
Setmore972.3%Buy these companies as a spreadsheet →
Fresha872.1%Buy these companies as a spreadsheet →
SiteMinder862.1%Buy these companies as a spreadsheet →
Arlo701.7%Buy these companies as a spreadsheet →
Mews701.7%Buy these companies as a spreadsheet →
FareHarbor631.5%Buy these companies as a spreadsheet →
Mindbody591.4%Buy these companies as a spreadsheet →
Chili Piper571.4%Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Appointment scheduling system shifts with company size: among UK companies with under 10 employees, Calendly leads at 68.1% of the 2,561 with a detectable system; among UK companies with 10–50 employees, Calendly leads at 59.3% of the 1,453 with a detectable system; and among UK companies with over 50 employees, Calendly leads at 45.5% of the 178 with a detectable system.

Under 10 employees

Calendly

68.1% of band

The smallest employer band contains 2,564 detected companies, with Calendly used by 68.0% of them. Acuity Scheduling, SevenRooms and the remaining systems split the rest of a market shaped by small teams and owner-managed service businesses.

10–50 employees

Calendly

59.3% of band

Companies with 10–50 employees account for 1,459 detections, and Calendly remains first with 59.6% share. Competition is less concentrated than in the under-10 band, with Acuity Scheduling, SevenRooms and specialist tools more visible.

Over 50 employees

Calendly

45.5% of band

The over-50 employee band is much smaller, at 177 detected companies, and Calendly still ranks first with 45.2% share. Larger teams appear more likely to use a wider mix of appointment scheduling systems, including SevenRooms.

How Appointment scheduling usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK companies by Appointment scheduling

Related directories

Frequently asked questions

What is the most-used Appointment scheduling among UK companies?
Calendly is the most-detected Appointment scheduling among UK companies, with 64.1% share (2,686 of 4,192 companies with a detectable system), ahead of Acuity Scheduling (8.5%) and SevenRooms (6.9%).
How many UK companies have a detectable Appointment scheduling?
4,192 of 2,048,224 actively-trading UK companies (0.2%) have a Appointment scheduling detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Appointment scheduling?
An appointment scheduling system lets UK companies publish available times, take bookings and manage changes across customer or client appointments. It usually handles calendar availability, reminders, cancellation flows and internal hand-offs, reducing the manual work around diaries.
How is Appointment scheduling usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK companies, Calendly or Acuity Scheduling?
Calendly: 2,686 detected companies versus 356 for Acuity Scheduling, of the 4,192 UK companies with a detectable Appointment scheduling.
What is the best Appointment scheduling for UK companies?
The rankings here describe observed usage, not a product recommendation. Calendly ranks first in all three employee bands: 68.0% of 2,564 companies under 10 employees, 59.6% of 1,459 companies with 10–50 employees, and 45.2% of 177 companies over 50 employees.

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