Appointment scheduling Used by UK Sport & Leisure Companies: Market Share (2026)
Detected appointment scheduling market share across 360 UK sport and leisure companies, led by Bookwhen at 25.3%.
Appointment scheduling is visible at 360 of 55,513 trading UK Sport & Leisure companies, with 11 systems detected. Bookwhen has the largest detected footprint at 25.3% (91), followed by Calendly at 24.2% (87) and Acuity Scheduling at 18.6% (67).
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Size band splits are close rather than winner-takes-most. Calendly is largest among Under 10 employees at 24.5% of 204 companies, while Bookwhen is largest in 10–50 employees at 29.6% of 135 companies and Over 50 employees at 28.6% of 21 companies.
The long tail remains material. Mindbody accounts for 12.5% (45), SimplyBook.me for 7.2% (26), Setmore for 6.9% (25), Amelia for 4.2% (15) and vcita for 3.3% (12), with 3 further systems covering 14 companies.
360
Sport & Leisure with detected Appointment scheduling
Of 55,513 UK Sport & Leisure
0.6%
Detection rate
2026
11
Systems detected
In this category
25.3%
Leader share
Bookwhen
UK Sport & Leisure Appointment scheduling market share
Share of the 360 UK Sport & Leisure with a detectable system. As of June 2026.
Appointment scheduling compared
| System | UK Sport & Leisure | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Bookwhen | 91 | 25.3% | 10 | 12.1% | Ten-person teams, 12.1% London |
| Calendly | 87 | 24.2% | 8 | 19.5% | Eight-person teams, 19.5% London |
| Acuity Scheduling | 67 | 18.6% | 8 | 11.9% | Eight-person teams, 11.9% London |
| Mindbody | 45 | 12.5% | — | — | Buy these companies as a spreadsheet → |
| SimplyBook.me | 26 | 7.2% | — | — | Buy these companies as a spreadsheet → |
| Setmore | 25 | 6.9% | — | — | Buy these companies as a spreadsheet → |
| Amelia | 15 | 4.2% | — | — | Buy these companies as a spreadsheet → |
| vcita | 12 | 3.3% | — | — | Buy these companies as a spreadsheet → |
| Bookly | 10 | 2.8% | — | — | Buy these companies as a spreadsheet → |
| Fresha | 5 | 1.4% | — | — | Buy these companies as a spreadsheet → |
| Jobber | 1 | 0.3% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Appointment scheduling system shifts with company size: among UK Sport & Leisure with under 10 employees, Calendly leads at 24.5% of the 204 with a detectable system; among UK Sport & Leisure with 10–50 employees, Bookwhen leads at 29.6% of the 135 with a detectable system; and among UK Sport & Leisure with over 50 employees, Bookwhen leads at 28.6% of the 21 with a detectable system.
Under 10 employees
24.5% of band
Calendly has the largest detected share in this band, at 24.5% of 204 companies. Smaller Sport & Leisure operators appear split across several scheduling tools rather than clustered around one system.
10–50 employees
29.6% of band
Bookwhen is largest in the 10–50 employees band, with 29.6% of 135 companies. Mid-sized operators still show a mixed appointment scheduling stack, with no system clearing 30%.
Over 50 employees
28.6% of band
Bookwhen is also largest among Over 50 employees, at 28.6% of 21 companies. The band is small, so the apparent ranking is more sensitive to a few company changes than the under-50 employee segments.
How Appointment scheduling usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Sport & Leisure by Appointment scheduling
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Frequently asked questions
What is the most-used Appointment scheduling among UK Sport & Leisure companies?
How many UK Sport & Leisure companies have a detectable Appointment scheduling?
What is a Appointment scheduling?
How is Appointment scheduling usage detected?
Which has more UK Sport & Leisure companies, Bookwhen or Calendly?
What is the best Appointment scheduling for UK Sport & Leisure companies?
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