Appointment scheduling Used by UK Sport & Leisure Companies: Market Share (2026)

Detected appointment scheduling market share across 360 UK sport and leisure companies, led by Bookwhen at 25.3%.

Appointment scheduling is visible at 360 of 55,513 trading UK Sport & Leisure companies, with 11 systems detected. Bookwhen has the largest detected footprint at 25.3% (91), followed by Calendly at 24.2% (87) and Acuity Scheduling at 18.6% (67).

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Size band splits are close rather than winner-takes-most. Calendly is largest among Under 10 employees at 24.5% of 204 companies, while Bookwhen is largest in 10–50 employees at 29.6% of 135 companies and Over 50 employees at 28.6% of 21 companies.

The long tail remains material. Mindbody accounts for 12.5% (45), SimplyBook.me for 7.2% (26), Setmore for 6.9% (25), Amelia for 4.2% (15) and vcita for 3.3% (12), with 3 further systems covering 14 companies.

360

Sport & Leisure with detected Appointment scheduling

Of 55,513 UK Sport & Leisure

0.6%

Detection rate

2026

11

Systems detected

In this category

25.3%

Leader share

Bookwhen

UK Sport & Leisure Appointment scheduling market share

Mindbody
SimplyBook.me
Setmore
Amelia
vcita
Other (3 systems)

Share of the 360 UK Sport & Leisure with a detectable system. As of June 2026.

Appointment scheduling compared

SystemUK Sport & LeisureShareMedian headcountLondon shareTypical profile
Bookwhen9125.3%1012.1%Ten-person teams, 12.1% London
Calendly8724.2%819.5%Eight-person teams, 19.5% London
Acuity Scheduling6718.6%811.9%Eight-person teams, 11.9% London
Mindbody4512.5%Buy these companies as a spreadsheet →
SimplyBook.me267.2%Buy these companies as a spreadsheet →
Setmore256.9%Buy these companies as a spreadsheet →
Amelia154.2%Buy these companies as a spreadsheet →
vcita123.3%Buy these companies as a spreadsheet →
Bookly102.8%Buy these companies as a spreadsheet →
Fresha51.4%Buy these companies as a spreadsheet →
Jobber10.3%Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Appointment scheduling system shifts with company size: among UK Sport & Leisure with under 10 employees, Calendly leads at 24.5% of the 204 with a detectable system; among UK Sport & Leisure with 10–50 employees, Bookwhen leads at 29.6% of the 135 with a detectable system; and among UK Sport & Leisure with over 50 employees, Bookwhen leads at 28.6% of the 21 with a detectable system.

Under 10 employees

Calendly

24.5% of band

Calendly has the largest detected share in this band, at 24.5% of 204 companies. Smaller Sport & Leisure operators appear split across several scheduling tools rather than clustered around one system.

10–50 employees

Bookwhen

29.6% of band

Bookwhen is largest in the 10–50 employees band, with 29.6% of 135 companies. Mid-sized operators still show a mixed appointment scheduling stack, with no system clearing 30%.

Over 50 employees

Bookwhen

28.6% of band

Bookwhen is also largest among Over 50 employees, at 28.6% of 21 companies. The band is small, so the apparent ranking is more sensitive to a few company changes than the under-50 employee segments.

How Appointment scheduling usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Sport & Leisure by Appointment scheduling

Related directories

Frequently asked questions

What is the most-used Appointment scheduling among UK Sport & Leisure companies?
Bookwhen is the most-detected Appointment scheduling among UK Sport & Leisure companies, with 25.3% share (91 of 360 companies with a detectable system), ahead of Calendly (24.2%) and Acuity Scheduling (18.6%).
How many UK Sport & Leisure companies have a detectable Appointment scheduling?
360 of 55,513 actively-trading UK Sport & Leisure companies (0.6%) have a Appointment scheduling detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Appointment scheduling?
An Appointment scheduling system lets UK Sport & Leisure companies publish bookable sessions, manage availability and organise customer reservations. It usually connects customer-facing booking flows with staff calendars, reminders and internal scheduling processes.
How is Appointment scheduling usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK Sport & Leisure companies, Bookwhen or Calendly?
Bookwhen: 91 detected companies versus 87 for Calendly, of the 360 UK Sport & Leisure companies with a detectable Appointment scheduling.
What is the best Appointment scheduling for UK Sport & Leisure companies?
The ranking is a usage view, not a recommendation. Calendly has the largest detected share among Under 10 employees, at 24.5% of 204 companies; Bookwhen is largest among 10–50 employees, at 29.6% of 135 companies, and Over 50 employees, at 28.6% of 21 companies.

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