Page builders Used by UK E-Commerce Companies: Market Share (2026)

Updated June 2026

Detected page-builder market share across 1,241 UK e-commerce companies, with Elementor first at 51.1% (634 companies).

Page-builder use is identifiable at 1,241 of 61,187 trading UK e-commerce companies. The identified market is concentrated: Elementor accounts for 51.1% (634), ahead of WPBakery at 12.4% (154), Divi at 8.5% (106) and GoDaddy Website Builder at 5.3% (66).

The same pattern holds across employee bands. Elementor leads Under 10 employees with 53.0% of 886 companies, 10–50 employees with 46.5% of 340 companies, and Over 50 employees with 40.0% of 15 companies.

After the four largest systems, the market fragments. Shogun covers 3.8% (47), Beaver Builder 3.3% (41), Nice Team 2.2% (27) and Oxygen 2.0% (25), while 43 further systems cover 167 companies between them.

1,241

e-commerce with detected Page builders

Of 61,187 UK e-commerce

Detection rate

2026

Systems detected

In this category

51.1%

Leader share

Elementor

UK E-Commerce Page builders market share

Elementor

WPBakery

Divi

GoDaddy Website Builder

Shogun

Beaver Builder

Nice Team

Oxygen

Other (43 systems)

Share of the 1,241 UK E-Commerce with a detectable system. As of June 2026.

Page builders compared

System	UK E-Commerce	Share	Median headcount	London share	Typical profile
Elementor	634	51.1%	6	21.9%	Small e-commerce sites, broad use
WPBakery	154	12.4%	6	15.6%	Small retailers, WordPress-heavy
Divi	106	8.5%	7	14.2%	Small retailers, slightly larger teams
GoDaddy Website Builder	66	5.3%	6	18.2%	Small merchants, simple site builds
Shogun	47	3.8%	—	—	View these companies in Firmbase →
Beaver Builder	41	3.3%	—	—	View these companies in Firmbase →
Nice Team	27	2.2%	—	—	View these companies in Firmbase →
Oxygen	25	2%	—	—	View these companies in Firmbase →
Auctollo	23	1.9%	—	—	View these companies in Firmbase →
LightTech	17	1.4%	—	—	View these companies in Firmbase →
Spectra	16	1.3%	—	—	View these companies in Firmbase →
Canva	15	1.2%	—	—	View these companies in Firmbase →
MyWebsite	13	1%	—	—	View these companies in Firmbase →
Framer	13	1%	—	—	View these companies in Firmbase →
Bricks	12	1%	—	—	View these companies in Firmbase →
Jamie King	7	0.6%	—	—	View these companies in Firmbase →
Themify Builder	7	0.6%	—	—	View these companies in Firmbase →
Otter Blocks	6	0.5%	—	—	View these companies in Firmbase →
Google Business Profile Websites	6	0.5%	—	—	View these companies in Firmbase →
Iconnode	6	0.5%	—	—	View these companies in Firmbase →
Zyro	5	0.4%	—	—	View these companies in Firmbase →
BoomTech	5	0.4%	—	—	View these companies in Firmbase →
SiteOrigin	5	0.4%	—	—	View these companies in Firmbase →
Unbounce	4	0.3%	—	—	View these companies in Firmbase →
BlockMark Technologies	4	0.3%	—	—	View these companies in Firmbase →
Ardalio	4	0.3%	—	—	View these companies in Firmbase →
BaseKit	4	0.3%	—	—	View these companies in Firmbase →
Names.co.uk	4	0.3%	—	—	View these companies in Firmbase →
Mobirise	3	0.2%	—	—	View these companies in Firmbase →
OneDot99	3	0.2%	—	—	View these companies in Firmbase →
JouwWeb	2	0.2%	—	—	View these companies in Firmbase →
Finsweet	2	0.2%	—	—	View these companies in Firmbase →
bOnline	2	0.2%	—	—	View these companies in Firmbase →
Project Peach	2	0.2%	—	—	View these companies in Firmbase →
RapidWeaver	2	0.2%	—	—	View these companies in Firmbase →
123 Reg	2	0.2%	—	—	View these companies in Firmbase →
SiteWizard	2	0.2%	—	—	View these companies in Firmbase →
The Camel	2	0.2%	—	—	View these companies in Firmbase →
UENI	2	0.2%	—	—	View these companies in Firmbase →
MyWebsiteBuilder	1	0.1%	—	—	View these companies in Firmbase →
Webador	1	0.1%	—	—	View these companies in Firmbase →
Dentr	1	0.1%	—	—	View these companies in Firmbase →
SquareKicker	1	0.1%	—	—	View these companies in Firmbase →
Adobe Portfolio	1	0.1%	—	—	View these companies in Firmbase →
CarrierZone	1	0.1%	—	—	View these companies in Firmbase →
Nicepage	1	0.1%	—	—	View these companies in Firmbase →
Thrive Architect	1	0.1%	—	—	View these companies in Firmbase →
Lumifish	1	0.1%	—	—	View these companies in Firmbase →
SeedProd	1	0.1%	—	—	View these companies in Firmbase →
Onyx Sites	1	0.1%	—	—	View these companies in Firmbase →
SITE123	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Page builders system shifts with company size: among UK E-Commerce with under 10 employees, Elementor leads at 53% of the 886 with a detectable system; among UK E-Commerce with 10–50 employees, Elementor leads at 46.5% of the 340 with a detectable system; and among UK E-Commerce with over 50 employees, Elementor leads at 40% of the 15 with a detectable system.

Under 10 employees

Elementor

53% of band

Under 10 employees is the largest band, with 886 companies and a clear tilt towards Elementor at 53.0%. The rest of the market is split across familiar WordPress-oriented builders and smaller systems.

10–50 employees

Elementor

46.5% of band

10–50 employees covers 340 companies, with Elementor still ahead at 46.5%. Competition is more spread than in the smallest band, with WPBakery, Divi and other systems retaining visible shares.

Over 50 employees

Elementor

40% of band

Over 50 employees is a small detected cohort of 15 companies. Elementor leads with 40.0%, but the low count means individual system shares should be read cautiously.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK E-Commerce by Page builders

E-Commerce Companies Using Elementor in the UK E-Commerce Companies Using wpBakery in the UK E-Commerce Companies Using Divi in the UK E-Commerce Companies Using GoDaddy Website Builder in the UK

Related directories

Most-Used Page builders by UK Companies (2026)Page builders Used by UK B2B Companies: Market Share (2026)Page builders Used by UK B2C Companies: Market Share (2026)Page builders Used by UK Field Services Companies: Market Share (2026)Page builders Used by UK Construction Companies: Market Share (2026)E-Commerce in the UK

Frequently asked questions

What is the most-used Page builders among UK e-commerce companies?

Elementor is the most-detected Page builders among UK e-commerce companies, with 51.1% share (634 of 1,241 companies with a detectable system), ahead of WPBakery (12.4%) and Divi (8.5%).

How many UK e-commerce companies have a detectable Page builders?

1,241 of 61,187 actively-trading UK e-commerce companies (2%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Page builders?

A page builder is software used to create and edit web pages, usually through visual layout tools rather than hand-coded templates. For UK e-commerce companies, it supports product pages, landing pages, campaign pages and site updates where merchandising and content teams need to make changes without a full development cycle.

How is Page builders usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK e-commerce companies, Elementor or WPBakery?

Elementor: 634 detected companies versus 154 for WPBakery, of the 1,241 UK e-commerce companies with a detectable Page builders.

What is the best Page builders for UK e-commerce companies?

This page reports observed usage rather than recommendations. Elementor leads every employee band shown: 53.0% of 886 companies Under 10 employees, 46.5% of 340 companies in 10–50 employees, and 40.0% of 15 companies Over 50 employees; across all detected companies it accounts for 51.1% (634), followed by WPBakery at 12.4% (154), Divi at 8.5% (106) and GoDaddy Website Builder at 5.3% (66).

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