Page builders Used by UK social care: Market Share (2026)
Detected page-builder use across 2,364 of 21,408 trading UK social care companies, with Elementor accounting for 54.5% of detections.
Among 21,408 trading UK social care companies, 2,364 have a detectable Page builders system. Elementor accounts for 54.5% of detected use, with 1,289 companies, followed by Divi at 12.8% (302) and wpBakery at 8.1% (191).
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The same system ranks first across all three employee bands: 52.2% among 621 companies under 10 employees, 55.9% among 1,232 companies with 10–50 employees, and 54.0% among 511 companies over 50 employees. Median headcount is close for Elementor, Divi and wpBakery, at 23, 23 and 24 respectively; Beaver Builder sits higher at 29, while 300 Media has a median of 18.
Below the three largest systems, MyWebsite covers 3.8% (89), Beaver Builder 3.3% (79), 300 Media 2.5% (60), SiteOrigin 1.7% (40) and Auctollo 1.5% (35). Another 61 systems cover 366 companies, leaving a broad long tail beneath the named systems.
2,364
social care with detected Page builders
Of 21,408 UK social care
11%
Detection rate
2026
69
Systems detected
In this category
54.5%
Leader share
Elementor
UK social care Page builders market share
Share of the 2,364 UK social care with a detectable system. As of June 2026.
Page builders compared
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
Under 10 employees
52.2% of band
Among 621 companies in this band, Elementor ranks first on 52.2%. This is the smaller end of the social care market, where the rest of usage is spread across other Page builders rather than concentrated in one named alternative.
10–50 employees
55.9% of band
This is the largest employee band, with 1,232 companies and Elementor on 55.9%. Mid-sized social care operators are slightly more concentrated around Elementor than the under-10 and over-50 bands.
Over 50 employees
54% of band
There are 511 companies in this band, with Elementor at 54.0%. Larger providers do not move far from the overall pattern; Divi, wpBakery and the long tail sit below the same first-ranked system.
How Page builders usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK social care by Page builders
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Frequently asked questions
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