Real Estate Companies Using HubSpot in the UK: 80 Active Firms (2026)
Real estate firms using CRM and marketing automation manage property enquiries, sales pipelines and customer communications across the UK.
For property services, CRM and marketing automation sits close to the revenue engine: portal leads, valuation requests, landlord instructions, tenant enquiries and investor conversations all need routing, follow-up and auditability. Adoption tends to signal a direct-channel posture rather than pure reliance on property portals, with enough marketing operations capacity to manage forms, email journeys, landing pages and pipeline attribution. The fit is usually multi-branch estate agency, lettings, property management, land agency, relocation, auctions or commercial property services, where response speed and handover between negotiators, branch staff and central marketing teams affect conversion.
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Within UK real estate and property, 80 actively trading firms are running this CRM and marketing-automation stack. Reported employment across the cohort totals 740 people, so adoption is visible among small operating teams as well as larger agency groups. Within detected marketing-automation tools for the sector, the stack ranks third at 8.4% against a sector denominator of 957. Registration geography is London-skewed: London accounts for 30.0% of adopters, followed by the South East at 15.0%, the North East at 11.3%, Yorkshire and The Humber at 10.0% and the North West at 8.8%.
Estate agency operators running direct lead capture sit inside a rule-bound customer-acquisition process. Businesses carrying out estate agency work within section 1 of the Estate Agents Act 1979 must register with HMRC for anti-money-laundering supervision before trading; trading without registration, or after cancellation, is a criminal offence. The obligation reaches residential, commercial and online agencies, property or land auctioneers, land agents, relocation and property-finding services, and some lettings or property-management agents where estate agency services are offered. In England, lettings agents and property managers have also needed membership of a government-approved redress scheme since 1 October 2014. GDPR then frames consent, retention and onward sharing for enquiry records, while the FCA may matter where separate consumer-finance activity is present.
Adoption appears likely to remain selective rather than universal. Smaller agencies often have portal-led acquisition and limited marketing operations capacity, which makes lighter email tools or agency-specific systems hard to displace. Firms with branch networks, centralised marketing and landlord or investor nurture journeys have clearer reasons to keep a CRM-centred stack, especially where management wants more consistent consent capture and pipeline visibility. Vendor bundling may pull more website, automation and reporting work into the same commercial suite, but property-specific workflow tools still tend to defend niches around lettings operations, auctions and branch administration.
Adoption by company size
Adoption of HubSpot rises with company size across the trading UK real estate companies in this cohort. 0% of the 351,700 companies with under 10 employees run HubSpot (54 detected). 0.7% of the 2,858 companies with 10–50 employees run HubSpot (19 detected). 2.2% of the 229 companies with over 50 employees run HubSpot (5 detected). That is a 2.2% gap between the over 50 employees and under 10 employees bands.
80
Active firms
2026
8.4%
Of detected Marketing automation share
UK real estate
4
Median headcount
Filed accounts
212
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (7 of 80 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Within detectable marketing automation among real estate firms, this system accounts for 8.4% (80) of a 957-company denominator, behind two larger systems at 44.8% (429) and 21.1% (202).
London accounts for 30.0% (24) of the real estate cohort running this system, followed by the South East at 15.0% (12) and the North East at 11.3% (9).
Co-detected web infrastructure is common: 91.3% (73) also run a traffic-protection layer, while tag-management and analytics tools appear on 70.0% (56) and 61.3% (49), respectively.
Estate agency businesses carrying out activity within section 1 of the Estate Agents Act 1979 must register with HMRC for anti-money-laundering supervision before trading.
A 2025 GOV.UK consultation said the UK process takes an average of 120 days to complete after offer acceptance, with around 1 in 3 transactions failing.
Marketing automation market share among UK Real Estate
Share of the 957 UK Real Estate with a detectable system. As of June 2026.
What else do HubSpot-running Real Estate run?
Share of the 80 HubSpot-running UK companies where each technology was also detected. As of June 2026.
Where HubSpot Real Estate are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
4
Median headcount
£656K
Median UK turnover
8.8%
Above £5M turnover
9
Incorporated since 2022
212 verified decision-maker contacts
across these 80 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Real Estate using HubSpot
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides an online letting agency platform for residential rentals. Enables landlords to list properties, manage tenancies and payments, and access support services, while allowing tenants to search…
Serves private residential landlords, including first-time, portfolio and overseas landlords, alongside renters searching for homes. Targets landlord customers managing residential rental properties…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online property platform and estate agency service for buying, selling, and renting residential property. Provides property listings, tenant sourcing, lettings and property management…
Serves UK property landlords, tenants, home buyers and sellers, with emphasis on London landlords seeking professional or corporate tenants and consumers searching for homes to rent or buy.
Financial Health
StableStable · Hiring · 13% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and letting services for residential property, including property sales, marketing, home valuations, tenant sourcing, and rental management. Also offers mortgage advice and…
Serves homeowners, homebuyers, tenants and residential landlords across Central Scotland, including Alloa, Stirling, Falkirk, Edinburgh and West Lothian.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides commercial property advisory services including asset management, capital markets brokerage, and landlord and occupier consultancy. Advises investors, landlords, and businesses on acquiring,…
Serves commercial property occupiers, retail firms, landlords, property investors and asset owners in the UK seeking outlets, tenants, portfolio growth, asset sales or improved property returns.
Financial Health
StrongStrong · -88% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops residential and mixed-use property developments, including apartments and commercial spaces. Manages land acquisition, planning, construction, marketing, sales and lettings, and offers…
Sells to buy-to-let investors and homebuyers seeking new-build apartments and homes in Manchester, Salford, Preston and the North West, with lettings services for landlords and tenants.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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Develops and operates build‑to‑rent residential neighbourhoods offering apartments and houses for long‑term rental. Provides property management and resident services, including a mobile app for…
Sells to consumers seeking rental homes in the UK, including first-time movers, families, downsizers and long-term renters. Targets modern renters looking for professionally managed apartments and…
Location
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Financial sub-scores
Computed from 4 filingsProvides and manages purpose-built student accommodation, offering furnished studios and en‑suite rooms with shared facilities. Handles bookings, tenancy management, and on‑site support, with rent…
Serves university students looking for private accommodation in UK university cities, particularly those wanting rooms close to campus and city centres; also has a landlord-facing section for…
Financial Health
DistressedDistressed · -76% CAGR over 3y
Location
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Markets and sells residential properties and rental homes, including new‑build developments. Provides online property listings, location guides and information for buyers and investors, with support…
Sells to homebuyers, renters and buy-to-let property investors seeking homes in the UK, including families and people relocating to towns and cities across England, Scotland and Northern Ireland.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates an online marketplace for renting and leasing commercial food premises, including dark kitchens, production kitchens, takeaways, and restaurant or café spaces. Allows property owners and…
Sells to UK food businesses seeking commercial premises, including operators of dark kitchens, production kitchens, takeaways, pubs, bars, restaurants and cafés. Also serves agents and landlords…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 3 filingsOperates purpose-built student accommodation and manages tenancy bookings through the AXO Student Living platform. Offers furnished student rooms and studios, summer and short‑term stays, rent…
Serves students seeking accommodation in London and Coventry, including international students, rebookers, summer and short-term stay customers, and prospective tenants booking rooms for…
Financial Health
DistressedDistressed · -5% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides brokerage and advisory services for the care home sector, including buying and selling care home businesses and properties, arranging specialist insurance, and facilitating finance for…
Serves care home owners, operators and investors across the UK, including seasoned operators expanding portfolios, first-time buyers entering the sector, and owners planning an exit.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting and property management services, marketing rental properties, arranging tenancies, collecting rent, and coordinating maintenance for landlords, while assisting tenants…
Serves residential landlords and tenants in North London, particularly Winchmore Hill, Southgate, Palmers Green, Oakwood, Enfield and Barnet.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides property investment sourcing and management services. Researches and negotiates purchases of UK and overseas residential developments, including new-build and buy-to-let properties, and…
Serves individual property investors and landlords, including overseas buyers, seeking hands-off UK residential investments in new-build, off-plan, buy-to-let, HMO and assisted living properties.
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
Location
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Provides property guardian services by placing vetted occupants in vacant residential and commercial buildings to deter trespassing and deterioration. Manages guardian accommodation placements and…
Serves property owners and managers with vacant residential, commercial, retail, hospitality, education and healthcare buildings, plus vetted individuals seeking affordable, flexible short- to…
Location
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Financial sub-scores
Computed from 5 filingsManages property guardianship schemes that place vetted occupants in vacant residential and commercial buildings to deter trespass and deterioration while providing short‑term, low‑cost…
Serves property owners/managers with vacant residential, commercial, retail, hospitality, education and healthcare buildings, plus vetted individuals/key workers seeking short- to medium-term…
Financial Health
StableStable · -13% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides serviced office space, coworking areas, meeting rooms, and virtual office services. Offers flexible workspace with furnished offices, shared facilities, bookable meeting and training rooms,…
Serves SMEs, startups, remote teams and corporate project teams of 1 to 50+ people seeking flexible workspace, virtual office addresses or meeting facilities in major UK cities.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSources property investment deals and connects landlords with investors. Provides tenant finding, property management, and serviced accommodation partnership services, and offers bespoke property…
Serves property investors, landlords and accommodation owners seeking investment deals, tenant finding, property management or short-stay let support.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsDevelops and sells new‑build residential properties, including houses within planned housing developments. Markets homes to buyers and provides purchasing support such as part‑exchange and assisted…
Serves private homebuyers seeking 2–5 bedroom new-build homes, including movers using part exchange or assisted move schemes and over-60s buyers, primarily around Kent and East Sussex.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides commercial property consultancy for office occupiers, including office search and relocation advice, lease negotiations, building surveys, fit‑out project management, dilapidations advice,…
Serves B2B office occupiers in London, including startups, ambitious enterprises and creative organisations making property, relocation and workplace decisions, rather than landlords.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides tenant referencing services and insurance products for the private rental sector, including landlord buildings and contents insurance, tenant contents and liability cover, and rent guarantee…
Serves the UK private rental sector, including letting agents, landlords and tenants, with B2B services for agencies and consumer-facing products for renters and property owners.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a workspace and leisure facility offering serviced offices, coworking spaces, meeting rooms and event venues, alongside an on-site gym, fitness classes, spa treatments and lounge areas for…
Serves businesses, freelancers and professionals seeking offices, coworking, meeting rooms and event space, alongside individuals looking for gym, spa, fitness and wellness memberships.
Financial Health
StableStable · -2% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and builds new‑build residential housing developments, constructing two‑ to five‑bedroom houses for sale. Markets properties through showhomes and sales offices and provides home‑buying…
Sells to private homebuyers in North East England, including first-time buyers, movers and families seeking 2–5 bedroom new-build homes in village and countryside developments.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsOperates an FCA‑regulated online investment platform offering access to UK real estate development projects. Structures investments through bonds issued by special purpose vehicles (SPVs) and…
Serves global retail and professional investors seeking access to UK real estate opportunities, including those able to assess high-risk, illiquid investments through an online platform.
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides short‑term rental and holiday‑let property management services for homeowners and investors, including listing creation across booking platforms, dynamic pricing, guest communication,…
Serves homeowners, landlords and property investors with residential or holiday-let properties in London and Dubai, including individual hosts and portfolio owners.
Financial Health
StrongStrong · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides short-let and Airbnb property management services for property owners, including listing creation and marketing, dynamic pricing, guest communication, booking management, cleaning…
Targets private property owners, landlords and holiday-let investors in the UK and Costa del Sol who want professional support for Airbnb and short-let rentals; also serves travellers booking managed…
Financial Health
HealthyHealthy · -9% CAGR over 5y
Location
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Computed from 5 filingsProvides commercial building surveying and project management services, including dilapidations claim preparation and negotiation, building condition surveys, construction monitoring, design…
Serves commercial property landlords, tenants, owner-occupiers, investors, developers and lenders needing building surveying and project-related advice across commercial property assets.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online platform providing verified student reviews of UK universities, courses and student accommodation. Lists purpose-built student housing and university halls, enables comparison of…
Serves UK students choosing universities, courses and accommodation, plus B2B audiences including PBSA operators, universities, accommodation advisors, developers and investors.
Financial Health
HealthyHealthy · Hiring · 44% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOwns and manages residential rental properties and commercial units, including offices and retail spaces. Provides property lettings, tenant management, maintenance, compliance documentation, and…
Serves residential tenants, including individuals, couples and families, plus businesses seeking office, commercial or retail space to rent in Northampton.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 2y
Location
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Computed from 3 filingsDevelops and manages office and co‑working centres providing flexible workspace for charities, non‑profits, social enterprises and ethical businesses. Lets office space with shared facilities and…
Serves impact-led organisations, including charities, non-profits, community and campaign groups, co-operatives and ethical businesses in UK cities; also targets investors seeking ethical property…
Financial Health
DistressedDistressed · -84% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides property management services for residential buildings, operating an online customer portal where tenants and leaseholders can report maintenance issues, access building safety information,…
Serves residential tenants, homeowners and leaseholders associated with MCR Homes properties, including residents needing to report property issues, building safety matters or complaints.
Financial Health
HealthyHealthy · Hiring · 164% CAGR over 2y
Location
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Computed from 4 filingsProvides property inventory services for residential tenancies, including inventory reports, check‑in and check‑out inspections, mid‑term inspections and handover reports for landlords and letting…
Serves letting and estate agents, landlords and tenants, with a focus on property professionals and rental portfolios in London and Surrey.
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides services and software to landlords to design, launch, and operate flexible office and coworking spaces under custom brands. Manages workspace operations, technology systems, and tenant…
Financial Health
StableStable · Hiring · 50% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and manages property projects including commercial, residential, industrial and mixed‑use buildings. Involved in planning, design, construction, leasing and sale of developments, and invests…
Serves commercial occupiers, property investors, hospitality and F&B operators, life science organisations, and residential buyers or tenants seeking developments in Manchester and the North West.
Financial Health
StableStable
Location
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Computed from 5 filingsProvides rent guarantor services for tenants, guaranteeing rental payments to landlords when tenants lack a UK-based guarantor. Also offers a house-finding service connecting renters with letting…
Serves students and working professionals renting in the UK, including international movers and tenants without a UK-based guarantor or credit history; also works with landlords and letting agents.
Financial Health
WeakWeak · -50% CAGR over 6y
Location
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Computed from 5 filingsProvides a platform for managing residential tenancy deposits and deposit alternatives for letting agents, landlords, and tenants. Offers deposit-free renting options, deposit administration tools,…
Serves letting agents, build-to-rent operators, residential landlords and tenants in the rental property market, including agencies managing tenancy deposits and renters seeking alternatives to cash…
Financial Health
WeakWeak · -17% CAGR over 4y
Location
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Provides property investment consultancy and access to property‑backed investment opportunities. Sources and structures syndicated loan notes and debt investments in property developments, conducts…
Serves private investors seeking property-backed investment opportunities, including both seasoned investors and people new to property investment who want guidance, portfolio growth and access to…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides serviced office space, coworking desks, meeting rooms, event spaces, and virtual office services. Operates flexible workspaces within managed office buildings, offering short‑term office…
Serves freelancers, solopreneurs, growing teams and larger businesses needing flexible workspace, meeting facilities or city-centre business addresses across Northern England and Scotland.
Financial Health
WeakWeak
Location
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Computed from 3 filingsSources and structures property‑backed investment opportunities for investors, including syndicated loans and debt instruments issued by development companies. Provides investment consultancy,…
Serves private investors seeking property-backed investment opportunities, including experienced property investors and newcomers building portfolios, with clients interested in tailored strategies…
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides serviced office space, flexible workspaces, meeting and conference rooms, and virtual office services. Also offers day offices, event and venue spaces, and facilities management and office…
Serves businesses and organisations needing flexible workspace, meeting rooms, virtual offices and event venues in London, Cardiff and Edinburgh, including companies seeking serviced offices or…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates flexible coworking and office spaces, offering hot desks, dedicated desks, private studios, enterprise floors and meeting rooms. Provides workspace memberships and day passes with on-site…
Serves freelancers, start-ups, SMEs and larger enterprises, especially in creative, digital, tech, media and professional services sectors, with emphasis on Manchester and Leeds.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides flexible workspace and coworking facilities including private offices, dedicated desks, day‑pass workspaces, meeting rooms and event spaces for businesses. Also manages serviced office…
Serves mission-led entrepreneurs, impact-driven companies and movements, from individual coworking members to teams seeking private offices or enterprise suites in UK city locations.
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 4y
Location
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Computed from 5 filingsSources and structures property investment opportunities, offering consultancy and portfolio planning for investors. Arranges syndicated loan investments and partners with property developers to fund…
Serves private investors, from first-time property investors to experienced portfolio builders, who want property-backed opportunities, investment guidance, and tailored portfolio strategies focused…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides property maintenance and facilities management services, including reactive and planned maintenance, compliance management, helpdesk support, and CAFM software for managing work orders,…
Serves B2B and public-sector property owners, estate and facilities management teams, including property managers, 3PLs, restaurants, retailers, warehouses, residential blocks and data centres across…
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Computed from 3 filingsProvides property surveying, asset management and consultancy services for housing providers, including stock condition surveys, fire risk assessments, asbestos inspection and testing, damp and mould…
Serves housing providers, social landlords, property asset owners, schools and public-sector bodies responsible for residential building safety, compliance, asset management and resident safety.
Financial Health
WeakWeak · -89% CAGR over 2y
Location
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Computed from 2 filingsDevelops residential property projects and offers investors opportunities to fund property developments. Manages acquisition, development and delivery of multi‑unit apartment schemes, providing…
Serves private investors, including overseas investors, seeking asset-backed UK property development opportunities and fixed-return income from residential projects in Liverpool and the North West.
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides flexible workspace services including serviced offices, co‑working spaces, meeting room hire, day offices, and virtual office addresses. Also offers workplace consultancy services to support…
Serves businesses, freelancers and professionals seeking serviced offices, coworking space, meeting rooms, virtual offices and day offices in Leeds and Harrogate.
Financial Health
StableStable · Hiring · 11% CAGR over 2y
Location
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Computed from 4 filingsProvides serviced office space, coworking areas, meeting room hire, day offices and virtual office services. Operates managed workplace environments with shared facilities and support services for…
Serves B2B customers needing flexible workspace, including small businesses, growing teams and firms seeking serviced offices, coworking, meeting rooms or virtual offices in Leeds and Harrogate.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsDevelops residential housing schemes for a housing association, including new-build homes offered through shared ownership. Manages the sale of part-share properties to buyers and provides guidance,…
Serves individual homebuyers and households seeking shared ownership homes, including first-time buyers and lower-deposit purchasers able to buy an affordable share, with developments promoted in…
Financial Health
StableStable
Location
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Computed from 3 filingsDevelops and operates residential park home communities, offering bungalow-style park homes for sale and long-term residential living. Provides managed park facilities, buyer guidance, site rules,…
Serves private homebuyers seeking residential park homes in Shropshire, particularly downsizers, people looking to release equity, and buyers wanting a quieter countryside community lifestyle.
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsProvides serviced office space, meeting rooms, and virtual office services. Offers furnished private offices, boardrooms and presentation spaces with video conferencing, plus mail handling, call…
Serves professional services businesses and teams of varying sizes seeking private offices, meeting rooms, presentation spaces or virtual office addresses in central Leeds, Manchester and Birmingham.
Financial Health
StrongStrong
Location
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How HubSpot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. real estate companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of real estate companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
HubSpot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Real Estate by Marketing automation
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Frequently asked questions
How many UK real estate companies use HubSpot?
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