Real Estate Companies Using ActiveCampaign in the UK: 429 Active Firms (2026)
Real estate businesses running marketing automation sell, let, manage or market property across the UK under HMRC AML and redress rules.
For real estate operators, website-installed marketing automation sits between the public listing site, CRM and branch-level follow-up. The job is less about generic email newsletters than about keeping buyer, seller, tenant and landlord enquiries warm through long chains of valuation, viewing, offer and completion activity. Adoption tends to signal a business with enough direct-channel volume to justify audience segmentation, workflow ownership and recurring software spend. The cohort spans owner-managed estate and letting agencies, property managers, land agents, auctioneers and relocation specialists; in practice, the stack is usually managed by marketing, branch operations or a commercially minded director rather than a large central technology team.
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Across the UK, 429 actively trading real estate and property firms are running the platform. Reported headcount totals 761 across 104 employers, which points to a cohort weighted towards lean operators rather than corporate estates. Within detected marketing-automation use in the sector, this system ranks first with a 44.8% share across a comparison base of 957 adopters; the nearest alternatives sit at 21.1% and 8.4%. Registered-office concentration is clearest in London at 23.1%, followed by the South East at 14.2%, East of England at 11.2%, North West at 8.9% and South West at 7.7%.
Estate-agency activity brings a narrower compliance frame than many general marketing-adoption cohorts. Businesses carrying out estate agency work must register with HMRC for anti-money-laundering supervision before trading, and GOV.UK treats unregistered trading, or trading after HMRC cancellation, as a criminal offence. The obligation extends across residential, commercial and online estate agency models, as well as property or land auctioneering, land agency and relocation or property-finding services where the activity falls in scope. Lettings agents and property managers in England also need membership of a government-approved redress scheme; separate FCA obligations can arise where consumer finance or other regulated activities sit alongside property work.
Adoption appears likely to follow the sector’s operational split. Agencies with repeat valuation pipelines, multi-office branch processes or managed-landlord books tend to gain more from automated segmentation than firms built around referral-led instructions. The direction of travel has been towards tighter hand-off between enquiry capture, CRM notes and compliance-sensitive follow-up, rather than standalone campaign tools. Cost pressure may keep many smaller operators on lighter setups, while acquisitive agency groups and digital-first property services are better placed to standardise workflow templates. Vendor choice may also narrow as CRM suites bundle more marketing functions into the systems branch teams already use.
Adoption by company size
Adoption of ActiveCampaign rises with company size across the trading UK real estate companies in this cohort. 0% of the 351,700 companies with under 10 employees run ActiveCampaign (12 detected). 0.1% of the 2,858 companies with 10–50 employees run ActiveCampaign (4 detected). 0.9% of the 229 companies with over 50 employees run ActiveCampaign (2 detected). That is a 0.9% gap between the over 50 employees and under 10 employees bands.
429
Active firms
2026
44.8%
Of detected Marketing automation share
UK real estate
2
Median headcount
Filed accounts
909
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (12 of 429 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (22 firms), so a sizeable share is in its first few filing cycles.
Real estate firms running this marketing-automation system account for 44.8% (429) of the 957 companies with a detectable marketing-automation system in the sector.
London accounts for 23.1% (99) of the cohort, followed by the South East at 14.2% (61) and the East of England at 11.2% (48).
Co-occurring systems point to multi-tool operating stacks: 71.8% (308) also run workforce-management software, while 71.3% (306) run learning or talent-management software.
Estate agency businesses within section 1 of the Estate Agents Act 1979 must register with HMRC for anti-money-laundering supervision before trading.
A 2025 GOV.UK consultation put the average UK completion period after offer acceptance at 120 days, with around 1 in 3 transactions failing.
Marketing automation market share among UK Real Estate
Share of the 957 UK Real Estate with a detectable system. As of June 2026.
What else do ActiveCampaign-running Real Estate run?
Share of the 429 ActiveCampaign-running UK companies where each technology was also detected. As of June 2026.
Where ActiveCampaign Real Estate are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
2
Median headcount
£509.6K
Median UK turnover
2.8%
Above £5M turnover
22
Incorporated since 2022
909 verified decision-maker contacts
across these 429 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Real Estate using ActiveCampaign
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides residential letting and property management services for landlords and tenants, including marketing rental properties, tenant referencing, rent collection, maintenance coordination, and…
Serves Edinburgh landlords with single rental properties or portfolios, buy-to-let property investors, and tenants seeking rented homes, plus property owners looking to switch letting agents.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Provides residential and commercial estate agency services including property sales, lettings and rentals, landlord services, property management, auctions, new homes marketing, and block management…
Serves homebuyers, property sellers, tenants and landlords, plus clients seeking new homes, higher-value residential property and auctions. Also sells to commercial property buyers/tenants and…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsProvides residential estate agency services, assisting buyers and investors in sourcing and purchasing on‑market and off‑market properties, including new‑build homes. Offers property listings for…
Sells to residential property buyers, including first-time buyers, home movers, downsizers and investors. Serves individuals seeking on-market and off-market homes, new-build properties and off-plan…
Financial Health
DistressedDistressed · -9% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings and property management. Also offers property valuations, auctions, RICS home surveys, and related services such as…
Serves homeowners, homebuyers, landlords and tenants across the West Midlands and Black Country, focused on residential property customers buying, selling, renting or letting homes.
Financial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides estate agency and letting services for residential property, including sales, property listings, tenant sourcing and lettings management. Also offers property valuations, buy‑to‑let…
Serves homeowners, buyers, landlords, tenants, property investors, landowners and new-home developers in Lee-on-the-Solent, Stubbington, Hill Head, Gosport and Alverstoke.
Financial Health
DistressedDistressed · -15% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides residential property sales, lettings and property management services. Also offers property valuations, tenant and landlord services, and marketing and sales support for new-build housing…
Serves home buyers, sellers, tenants, landlords and property investors in Kent, plus property developers marketing new homes and apartment schemes in areas including Bexleyheath, Dartford and…
Financial Health
DistressedDistressed · -19% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency services including residential property sales, lettings, and property management. Markets homes for sale or rent, conducts property valuations, and manages tenancies for…
Serves residential property sellers, buyers, landlords, tenants and investors in the Reading/Berkshire market, with additional customers including commercial occupiers, businesses seeking premises,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property sales and lettings services, marketing homes and rental properties, arranging property valuations, and assisting buyers, sellers, landlords, and tenants. Also offers…
Serves homeowners, landlords, buyers and tenants seeking residential sales, lettings and valuations, with some commercial property clients, across Preston, South Ribble, Lostock Hall and Longridge.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and letting services for residential property, including property sales, rentals, marketing, and valuations. Lists homes for sale and to let, and advises buyers, sellers,…
Serves residential property buyers, sellers, renters, landlords and investors, mainly in London, with some clients across other parts of the UK.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency services for residential and commercial property, including property sales, lettings and marketing. Also offers property valuations, building surveys, land and new homes…
Serves homeowners, homebuyers, landlords, tenants, property developers and commercial property occupiers or investors across North Yorkshire, Tees Valley and County Durham.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and property letting services for residential and commercial properties. Handles property sales, rentals, landlord services, property management, valuations, and marketing of…
Serves property buyers, sellers, landlords, tenants, buy-to-let investors and commercial property clients in Birmingham, including city-centre residential and commercial markets.
Financial Health
StableStable · -1% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsEstate agency providing residential property sales and lettings, property valuations, and marketing for vendors and landlords. Assists buyers and tenants in finding homes, and handles land sales,…
Serves residential property buyers, tenants, vendors and landlords, as well as land and new homes clients seeking local estate agency services.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and market valuations. Lists and markets homes for buyers and renters, supports landlords and tenants, and offers…
Sells to home sellers, buyers, landlords and tenants, as well as first-time buyers, buy-to-let investors and remortgaging or later-life mortgage customers. Serves residential property customers in…
Financial Health
WeakWeak · -6% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, search and acquisition, and property management. Markets homes, advises buyers and sellers, and manages rental…
Serves homeowners, landlords, property buyers and tenants in Fulham/SW6, including clients involved in residential sales, lettings, property management or property search.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, tenant finding, landlord support, property marketing, valuations, and property search listings for buyers, sellers,…
Serves residential property sellers, buyers, landlords and tenants in Bristol and North East Somerset, including homeowners seeking valuations and renters or landlords in the local lettings market.
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency and letting services, including property sales, lettings, tenant sourcing, landlord services, property management, and property valuations. Lists homes for sale and…
Serves residential property buyers, sellers, renters and private landlords in and around Hemel Hempstead, including homeowners seeking valuations and landlords needing tenant-find or management…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property sales and lettings services, including property marketing, tenant sourcing and property management. Also offers mortgage advice, property valuations, home insurance,…
Serves UK homeowners, home movers, buyers, tenants, landlords and property investors, covering both residential and commercial property customers.
Financial Health
StableStable · Hiring · 16% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsProvides residential estate agency services including property sales, lettings and property management. Assists buyers, sellers, landlords and tenants, and markets investment and off-plan residential…
Serves homebuyers, property sellers, landlords, tenants and residential property investors, including off-plan buyers, focused on high-end homes and buy-to-let opportunities in Manchester, Salford,…
Financial Health
DistressedDistressed · -21% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides estate agency services for residential and commercial property, including sales, lettings, property valuations and auctions. Markets homes and other properties, manages rental listings, and…
Serves homeowners, landlords, property buyers and tenants seeking residential and commercial property in the Cotswolds, including families, country-home owners and local commercial occupiers.
Financial Health
StableStable · Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales and lettings, buyer representation and purchase negotiation. Offers property search, mortgage referral, and advice for sellers,…
Serves a mainly B2C residential property market: homeowners looking to sell, people buying or renting homes, residential landlords, tenants, and landowners or new homes developers.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings, tenant placement and property management. Offers property valuations, marketing of homes for sale or rent, and support…
Serves residential property buyers, sellers, tenants and landlords in South West London, including first-time buyers, homeowners, renters and property investors.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting and property management services for landlords and tenants, including rental listings, tenant placement, property marketing, maintenance coordination and compliance…
Serves private landlords and residential tenants in Edinburgh, Scotland and Northern Ireland, including experienced and first-time rental property owners and people looking for homes to rent.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides residential letting and property management services for landlords, including property marketing and listing, tenant and guest sourcing, inventories, check-in and check-out, rent collection,…
Targets Manchester landlords and property owners who want to earn from residential space, alongside tenants and short-stay guests looking for rental accommodation. Serves individual property…
Financial Health
DistressedDistressed · -31% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides property investment services focused on UK residential developments. Markets buy‑to‑let, off‑plan and new‑build apartments to investors, and offers property listings, investment guidance,…
Serves UK-based and overseas private investors seeking UK residential property investments, including beginner landlords, buy-to-let investors and portfolio builders interested in off-plan, new-build…
Financial Health
DistressedDistressed · -30% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services including property sales, lettings and valuations. Markets houses and apartments to buyers and tenants, and offers landlord services, property marketing,…
Serves home buyers, sellers, landlords and tenants, plus property investors and developers, focused on residential property in East London and West Essex.
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property sales, lettings and property management services. Markets homes for sale or rent, conducts valuations, manages landlord and tenant arrangements, and produces marketing…
Serves B2C homeowners, property sellers and buyers, tenants, and private landlords in the Leicester property market, from first-time landlords to owners with extensive portfolios.
Financial Health
StableStable · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides residential estate agency and lettings services, including marketing properties for sale and rent, property valuations, buyer and tenant sourcing, and support through the sales and rental…
Serves residential property sellers, landlords, buyers and renters, mainly in the Halesowen area, and also works with larger property investors from elsewhere in the UK and overseas.
Financial Health
StrongStrong · Hiring · 71% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsArranges long‑term room rentals and flat shares in furnished apartments for students and young professionals. Provides room listings with videos, agent assistance, and booking for accommodation with…
Serves students and young professionals seeking long-term furnished flatshare rooms in central London, including people relocating from abroad and needing access to work or university.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property sales and lettings services, including marketing homes, arranging viewings, and managing rental properties for landlords and tenants. Also offers property valuations and…
Serves homeowners, homebuyers, landlords, tenants and property investors in Romford and surrounding areas, including clients with residential, land, commercial or development property requirements.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides real estate brokerage and advisory services, including marketing residential properties for sale, assisting buyers with property searches and negotiations, offering real estate investment…
Serves homebuyers, property sellers, landlords and real estate investors seeking residential properties, investment opportunities, property management and consultancy support.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform that lists and compares student rental properties with all‑inclusive bills. Partners with landlords and letting agents to advertise accommodation and provides bundled…
Serves university students in UK cities seeking all-inclusive accommodation, plus B2B letting agents, landlords and student property providers targeting student renters.
Financial Health
WeakWeak · -52% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting and property management services, helping landlords rent properties and manage tenants. Also offers property sales support, listings of rental properties, and property…
Sells to residential landlords, property investors, home sellers, buyers and renters, particularly in Sunderland and the North East of England. Serves both consumers and private property owners…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides residential letting and property management services, including marketing rental properties, sourcing and referencing tenants, arranging viewings, and managing maintenance and rent…
Serves residential landlords with individual properties or large portfolios, and tenants seeking rental homes in Manchester city centre, Salford and the Northern Quarter.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales and lettings, marketing homes, arranging viewings, sourcing tenants, and carrying out property valuations for homeowners,…
Serves residential property sellers, landlords, buyers and tenants in the Wallingford and Didcot area, including homeowners seeking valuations and people looking to buy or rent local homes.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including marketing and sale of homes, property listings, buyer support, and property valuations. Assists homeowners with selling properties and guides…
Serves homeowners and prospective homebuyers across Cumbria, particularly people looking to sell, value or purchase residential property in towns such as Workington, Whitehaven, Carlisle, Cockermouth…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsLets and manages residential properties including shared houses, flats and apartments, primarily for students and working professionals. Provides property listings, tenancy agreements, maintenance…
Serves student tenants and working professionals looking for rented house shares, flats and houses in Leeds and Harrogate, including groups seeking multi-bedroom accommodation.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online property platform focused on affordable homeownership schemes. Provides listings for shared ownership and similar homes, search tools, mortgage and affordability resources, buyer…
Serves UK homebuyers seeking affordable homeownership, especially first-time buyers, second steppers, growing families and older buyers exploring Shared Ownership, Rent to Buy and similar schemes.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides real estate services including buying, selling and renting residential properties, and property management for owners and investors. Offers guidance on property investment and manages…
Serves individuals and families looking to buy, sell or rent property, as well as property investors and landlords seeking management support.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsInvests in and develops residential property, acquiring sites and partnering with investors through joint ventures. Manages residential rental properties for private owners and companies, and…
Serves London-focused property investors, private landlords, companies and joint venture partners involved in residential property investment, lettings and development opportunities.
Financial Health
WeakWeak · -13% CAGR over 4y
Location
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Real estate agency specialising in residential property sales and purchases. Markets apartments, villas, townhouses, penthouses and off‑plan developments, and provides property listings, project…
Serves individual and investor buyers seeking residential property in Dubai and the UAE, including luxury homes and off-plan projects, plus property owners looking to sell or rent out assets.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides property investment consultancy focused on buy‑to‑let residential property. Sources investment opportunities, prepares financial projections, and assists clients with purchasing and building…
Serves first-time and experienced private property investors seeking buy-to-let opportunities in Glasgow, especially those targeting medium-to-high-end assets or portfolio growth.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsEngages in property rental and real estate development. Lets residential or commercial properties and provides property management services, including tenant management, maintenance coordination, and…
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsMarkets and facilitates investment in international real estate developments and land, including residential, resort, and buy‑to‑let properties. Provides information on property investment…
Sells to property and alternative investment buyers, including individual purchasers, high-net-worth and experienced investors, plus property providers and developers. Serves clients seeking…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online marketplace and brokerage service connecting businesses with flexible office space, including serviced, managed and part‑time offices. Matches teams with workspace providers,…
Serves businesses and hybrid teams seeking flexible office space in London, from small teams of 4–25 to larger teams of 20+ and 8–100 needing part-time or managed office arrangements.
Financial Health
StrongStrong · Hiring · 51% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides asset and property management for commercial, residential and mixed‑use real estate, including leasing, rent and service charge administration, maintenance oversight, marketing and…
Serves institutional and private real estate investors and asset owners with premium central London commercial, residential, retail and leisure properties, including mixed-use landmark assets.
Financial Health
StrongStrong · 0% CAGR over 3y
Location
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Computed from 3 filingsProvides commercial property consultancy for office occupiers, including office search and relocation advice, lease negotiations, building surveys, fit‑out project management, dilapidations advice,…
Serves B2B office occupiers in London, including startups, ambitious enterprises and creative organisations making property, relocation and workplace decisions, rather than landlords.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsProperty developer that designs and builds new residential housing developments, including small estates and individual family homes, and sells completed properties to buyers. Operates multiple…
Serves private homebuyers and families seeking new-build houses in Yorkshire villages and suburbs, including buyers of small residential developments and individual family homes.
Financial Health
StableStable · -14% CAGR over 5y
Location
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How ActiveCampaign usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. real estate companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of real estate companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
ActiveCampaign is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Real Estate by Marketing automation
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Frequently asked questions
How many UK real estate companies use ActiveCampaign?
What share of UK real estate companies run ActiveCampaign?
How is ActiveCampaign usage detected?
What size real estate companies use ActiveCampaign in the UK?
What do ActiveCampaign-running real estate companies also run?
Can I get contact details for these companies?
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