Marketing automation Used by UK Real Estate Companies: Market Share (2026)

Updated June 2026

Detected marketing automation use across 427 UK real estate companies, with Mailchimp ahead on 47.8% of detected systems.

Among 354,787 trading UK real estate companies, 427 have a detectable marketing automation system, across 21 systems. Mailchimp has the largest share at 47.8% (204), with HubSpot next at 18.3% (78).

The smaller-company bands are Mailchimp-weighted: it leads Under 10 employees at 47.7% of 323 companies and 10–50 employees at 52.7% of 91 companies. Over 50 employees is a smaller cohort, with 13 companies, where HubSpot leads at 38.5%.

The long tail is split across HighLevel at 9.1% (39), GoHighLevel at 8.9% (38), Klaviyo and ActiveCampaign at 4.2% (18) each, Pardot at 3.7% (16), and MailerLite at 3.3% (14). A further 13 systems cover 40 companies.

427

real estate with detected Marketing automation

Of 354,787 UK real estate

0.1%

Detection rate

2026

Systems detected

In this category

47.8%

Leader share

Mailchimp

UK Real Estate Marketing automation market share

Other (13 systems)

Share of the 427 UK Real Estate with a detectable system. As of June 2026.

Marketing automation compared

System	UK Real Estate	Share	Median headcount	London share	Typical profile
Mailchimp	204	47.8%	4	26%	4-headcount teams, 26.0% London
HubSpot	78	18.3%	4	30.8%	4-headcount teams, 30.8% London
HighLevel	39	9.1%	—	—	View these companies in Firmbase →
GoHighLevel	38	8.9%	—	—	View these companies in Firmbase →
Klaviyo	18	4.2%	—	—	View these companies in Firmbase →
ActiveCampaign	18	4.2%	—	—	View these companies in Firmbase →
Pardot	16	3.7%	—	—	View these companies in Firmbase →
MailerLite	14	3.3%	—	—	View these companies in Firmbase →
Brevo	12	2.8%	—	—	View these companies in Firmbase →
WonderPush	9	2.1%	—	—	View these companies in Firmbase →
ClickDimensions	4	0.9%	—	—	View these companies in Firmbase →
SharpSpring	3	0.7%	—	—	View these companies in Firmbase →
Eloqua	3	0.7%	—	—	View these companies in Firmbase →
Dotdigital	3	0.7%	—	—	View these companies in Firmbase →
Herefish	3	0.7%	—	—	View these companies in Firmbase →
Privy	3	0.7%	—	—	View these companies in Firmbase →
Marketo	3	0.7%	—	—	View these companies in Firmbase →
AWeber	2	0.5%	—	—	View these companies in Firmbase →
Airship	1	0.2%	—	—	View these companies in Firmbase →
Attentive	1	0.2%	—	—	View these companies in Firmbase →
Hextom	1	0.2%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Marketing automation system shifts with company size: among UK Real Estate with under 10 employees, Mailchimp leads at 47.7% of the 323 with a detectable system; among UK Real Estate with 10–50 employees, Mailchimp leads at 52.7% of the 91 with a detectable system; and among UK Real Estate with over 50 employees, HubSpot leads at 38.5% of the 13 with a detectable system.

Under 10 employees

Mailchimp

47.7% of band

This is the largest detected band, with 323 companies. Mailchimp leads at 47.7%, while the rest of the market is spread across the wider 21-system field.

10–50 employees

Mailchimp

52.7% of band

The 10–50 employee band contains 91 companies and remains Mailchimp-weighted, with Mailchimp at 52.7%. Its share is higher here than its overall 47.8% share among detected companies.

Over 50 employees

HubSpot

38.5% of band

The Over 50 employees band is small, with 13 companies. HubSpot leads this larger-employer cohort at 38.5%.

How Marketing automation usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Real Estate by Marketing automation

Real Estate Companies Using ActiveCampaign in the UK Real Estate Companies Using Mailchimp in the UK Real Estate Companies Using HubSpot in the UK

Related directories

Most-Used Marketing automation by UK Companies (2026)CMS Used by UK Real Estate Companies: Market Share (2026)Marketing automation Used by UK B2B Companies: Market Share (2026)Marketing automation Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Real Estate Companies: Market Share (2026)Real Estate in the UK

Frequently asked questions

What is the most-used Marketing automation among UK real estate companies?

Mailchimp is the most-detected Marketing automation among UK real estate companies, with 47.8% share (204 of 427 companies with a detectable system), ahead of HubSpot (18.3%) and HighLevel (9.1%).

How many UK real estate companies have a detectable Marketing automation?

427 of 354,787 actively-trading UK real estate companies (0.1%) have a Marketing automation detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Marketing automation?

A marketing automation system helps UK real estate companies manage repeatable customer and prospect communications, including campaigns, lead nurturing and follow-up workflows. In this scope, 427 companies have a detectable marketing automation system, with 21 systems identified.

How is Marketing automation usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK real estate companies, Mailchimp or HubSpot?

Mailchimp: 204 detected companies versus 78 for HubSpot, of the 427 UK real estate companies with a detectable Marketing automation.

What is the best Marketing automation for UK real estate companies?

This page reports observed usage, not recommendations, so the best marketing automation system depends on the company size band being benchmarked. Mailchimp leads Under 10 employees with 47.7% of 323 companies and 10–50 employees with 52.7% of 91 companies, while HubSpot leads Over 50 employees with 38.5% of 13 companies. Overall, Mailchimp accounts for 47.8% (204) of detected companies, followed by HubSpot at 18.3% (78).

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