SaaS Companies Using Contentful in the UK: 63 Active Firms (2026)
SaaS companies running headless CMS technology publish modular web content for subscription software buyers in the UK market.
For SaaS vendors, a headless CMS is less about brochure-page publishing than about feeding product education, localisation, campaign pages and sales enablement into several front-end routes. Adoption usually points to a marketing or growth function with developers close to the web stack, rather than a small owner-managed site edited wholly inside a template system. The buyer centre tends to sit between demand generation, product marketing and engineering. Engagements are often tied to multi-market websites, integration work, content modelling and governance around reusable components, which makes the stack more common among subscription software firms with a direct-channel sales motion and recurring content operations.
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Across the UK, 63 SaaS companies running this headless CMS are actively trading. Reported employment totals 1,604 people, giving the cohort a visible operating footprint despite its narrow adoption base. Within detected CMS use among SaaS websites, the platform ranks eighth, with a 1.6% share of a 3,900-company sector denominator; lower-cost site builders and general-purpose publishing systems account for much more of the market. London accounts for 49.2% of adopters, followed by the South East at 15.9%, so usage is skewed towards the main software and enterprise-sales corridors rather than being evenly spread across the UK.
UK SaaS suppliers are not licensed as a single category, but the operating context is far from unregulated. Firms using a headless CMS for lead generation and product education still need controls for personal data, consent, analytics and processor relationships under UK GDPR and the Data Protection Act 2018, with the ICO setting the main domestic guidance. Cloud dependency also matters. The UK competition regulator closed its public-cloud infrastructure services case on 31 July 2025, found an adverse effect on competition and recommended remedies, including closer scrutiny of strategic market status in cloud infrastructure. That is a market-structure issue, not a SaaS licensing regime.
Adoption appears likely to remain selective. Headless publishing tends to fit SaaS vendors with frequent product launches, international content, sales-led campaigns and developers involved in the marketing site; simpler subscription businesses may stay with cheaper website builders for longer. Procurement pressure is also likely to come from privacy review, analytics governance and dependence on cloud infrastructure, rather than from a dedicated SaaS licensing rulebook. Over time, the cohort may tilt towards firms that treat the website as part of the revenue system, while lighter adopters consolidate around bundled marketing suites.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Contentful rises with company size across the trading UK SaaS companies in this cohort. 0.1% of the 37,913 companies with under 10 employees run Contentful (38 detected). 1% of the 1,886 companies with 10–50 employees run Contentful (18 detected). 3.6% of the 166 companies with over 50 employees run Contentful (6 detected). That is a 3.5% gap between the over 50 employees and under 10 employees bands.
63
Active firms
2026
1.6%
Of detected CMS share
UK SaaS
7
Median headcount
Filed accounts
158
Verified directors
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (5 of 63 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within SaaS firms with a detectable CMS, this headless-CMS stack accounts for 1.6% of use against a 3,900-company detectable-system denominator.
Registered-office concentration skews towards London, which accounts for 49.2% (31) of the cohort, followed by the South East at 15.9% (10) and the West Midlands at 9.5% (6).
Co-detected web-operations layers are common around the CMS: 57.1% (36) show tag-management tooling, 52.4% (33) show an edge-network layer and 44.4% (28) show cloud infrastructure.
SaaS suppliers are not generally licensed as a single sector, but providers processing personal data must consider UK GDPR and Data Protection Act 2018 obligations under ICO oversight.
The CMA closed its UK public-cloud infrastructure investigation on 31 July 2025 after reporting an adverse effect on competition and recommending remedies, leaving cloud-dependent SaaS buyers within a supplier market under scrutiny.
CMS market share among UK SaaS
What else do Contentful-running SaaS run?
Share of the 63 Contentful-running UK companies where each technology was also detected. As of June 2026.
Where Contentful SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£705.6K
Median UK turnover
7.9%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 155 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK SaaS using Contentful
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Provides cloud-based financial data management and operational software for the investment industry, including data integration, reconciliation, treasury and post‑investment processing tools.…
Serves investment-industry firms, including hedge funds and institutional asset managers, targeting operations, data, treasury, and technology teams managing complex investment data and…
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Computed from 5 filingsDevelops AI-powered talent management software that helps organisations recruit candidates, automate hiring and onboarding, analyse workforce data, and support employee development and retention…
Sells to enterprise HR, talent acquisition and talent management teams, including recruiters, hiring managers, talent leaders, HRIT and workforce planning stakeholders across large organisations.
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
Location
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Computed from 3 filingsDevelops customer data management software that uses machine learning to unify and resolve customer identities across datasets, build consolidated customer profiles, and enable businesses to analyse,…
Serves enterprise B2C brands and their data, marketing and customer engagement teams, especially in retail, hospitality, airlines and financial services.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
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Computed from 3 filingsDevelops cloud-based ediscovery software for legal teams. The platform uses AI and analytics to upload, search, review and analyse large volumes of documents for litigation, investigations, early…
Serves legal teams at law firms, corporations and public sector agencies, particularly those handling litigation, investigations and edisclosure in the UK.
Financial Health
DistressedDistressed · -21% CAGR over 2y
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Computed from 4 filingsDevelops and provides cloud-based cash flow management software for businesses. The platform connects bank and ERP data to monitor cash positions, forecast liquidity, manage accounts payable and…
Serves B2B finance teams, CFOs, CEOs, treasurers and decision-makers at mid-market and mid-sized companies, particularly those managing treasury, accounts payable, accounts receivable and cash…
Financial Health
StrongStrong · Hiring · 16% CAGR over 3y
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Computed from 5 filingsDevelops software platforms for the specialty and commercial insurance market, providing digital tools for underwriting and broker placement. The technology supports insurers and brokers with…
Serves B2B specialty and commercial (re)insurance markets, targeting brokers, carriers and insurers involved in placement, underwriting and specialty risk transfer.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
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Computed from 4 filingsDevelops portfolio management and data aggregation software for investment professionals. The platform consolidates data from multiple financial accounts and assets, providing analytics, reporting…
Sells to investment professionals at wealth managers, family offices, private banks and institutional investors, including teams managing complex portfolios. Targets financial services organisations…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 70% CAGR over 3y
Location
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Computed from 5 filingsDevelops a data intelligence platform that provides data cataloguing, metadata management, governance, lineage tracking, and data quality tools. Software enables organisations to discover, document,…
Serves enterprise data, analytics, governance and AI teams in financial services, healthcare, insurance, manufacturing, retail, technology and the public sector, especially organisations with complex…
Financial Health
StrongStrong · Hiring · 37% CAGR over 5y
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Computed from 4 filingsDevelops clinical software and virtual care services for GP practices and NHS organisations. Platform supports remote management of long‑term conditions, patient outreach and monitoring, care…
Serves NHS integrated care boards, primary care networks and GP practices, plus life sciences organisations seeking NHS-embedded patient access and evidence; also engages patients with long-term…
Financial Health
HealthyHealthy · Hiring · 62% CAGR over 4y
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Computed from 5 filingsProvides cloud‑based medical practice management software for private clinics and healthcare practitioners, including appointment scheduling, online booking, electronic health records, telemedicine,…
Serves private clinicians, clinics and medical practices across primary care, specialist care, allied health, therapy, wellness and complementary healthcare in more than 50 countries.
Financial Health
StableStable · Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI-powered digital health navigation tools for insurers. Its platform and virtual assistant provide medically reviewed symptom assessment, health information, and triage guidance, directing…
Serves health insurers and healthcare payer organisations, particularly teams managing member services, clinical navigation, digital health experiences and call centres, with end users being insured…
Financial Health
WeakWeak · -25% CAGR over 4y
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Computed from 2 filingsProvides digital trade management software that enables electronic documentation and workflow for global commodity trading. Platforms support electronic bills of lading, certificates of origin, and…
Serves global B2B participants in commodity trade, especially energy, petrochemicals, metals and minerals firms, plus banks, logistics and shipping operators, insurers and chambers of commerce.
Financial Health
DistressedDistressed
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Computed from 5 filingsProvides cloud-based call recording and voice data capture from telecommunications networks and communication platforms such as Microsoft Teams, Zoom and Cisco Webex. Uses AI to analyse…
Serves enterprises and public sector organisations in regulated sectors, including finance, government, retail, healthcare, automotive and payments, as well as telecoms, unified communications and…
Financial Health
DistressedDistressed · -60% CAGR over 4y
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Computed from 5 filingsProvides a digital analytics platform that captures and analyses user interactions on websites and mobile apps. Offers session replay, product analytics, in‑app surveys, and AI‑driven insights to…
Serves B2B digital product, data, support, IT and marketing teams at retail/ecommerce, travel, gaming, SaaS, food and beverage, and financial services companies.
Financial Health
StrongStrong · Hiring · 91% CAGR over 4y
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Computed from 2 filingsDevelops AI voice agents for contact centres that automate inbound and outbound customer service calls. Provides software for call routing, caller identification, ticket creation and integrations…
Serves enterprise contact centres and customer service leaders handling high volumes of inbound and outbound calls, particularly organisations needing multilingual, 24/7 support integrated with CRM…
Financial Health
HealthyHealthy · 0% CAGR over 1y
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Computed from 3 filingsProvides fintech software platforms for neobanks, banking‑as‑a‑service providers and online marketplaces, including core banking systems, internet banking, risk management tools, API hubs and…
Sells to B2B fintech and platform operators, including neobanks, marketplaces, BaaS providers, and transportation, food or car-sharing networks building or replacing financial infrastructure.
Financial Health
StableStable · -47% CAGR over 2y
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Develops and provides customer experience management software that integrates social media management, contact centre operations, marketing, customer service, and analytics, enabling businesses to…
Serves large businesses and public sector organisations, targeting marketing, customer service and CX teams in CPG, financial services, government, retail, technology, telecoms, and travel and…
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N/AN/A
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- FNZ08472254
- FNZ13752545
- FNZ13752835
- FNZ09571767
Provides digital wealth management platform services for banks, wealth managers, insurers and asset managers. Integrates investment administration, trading, custody, advisor tools and operational…
Serves B2B financial institutions, including banks, wealth managers, insurance groups and asset managers, that manage retail and advised investment relationships across multiple wealth segments.
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- Wealthtime08867516
Provides an investment platform for financial advisers, offering tools and administration for managing client portfolios. Supports investments such as funds, ISAs and pensions, with portfolio…
Sells to financial advisers and wealth management firms, supporting professionals who manage client investments, pensions, ISAs and retirement planning through platform-based services and tools.
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Computed from 5 filingsProvides software platform and related services for private capital management, including cap table management, fund administration, portfolio tracking, investor reporting, valuations and compliance…
Serves startups, venture capital and private equity firms, portfolio companies, limited partners and individual investors involved in private capital, including fund managers, CFOs, founders and…
Financial Health
HealthyHealthy · -68% CAGR over 4y
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Computed from 5 filingsProvides business expense management software including prepaid expense cards, mobile receipt scanning, mileage tracking, and tools to monitor and control employee spending and integrate card…
Serves businesses, particularly finance teams and managers responsible for employee spending, company cards, mileage claims and expense processes.
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
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Provides an online consumer insights and market research platform that uses consumer data and AI to test product concepts, evaluate advertising, track brand health, and collect real-time consumer…
Sells to B2B brand, innovation, advertising, and insights teams at consumer-facing brands seeking continuous consumer feedback for product development, ad testing, and brand tracking.
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Computed from 2 filingsDevelops cloud infrastructure security software that scans cloud environments without agents to identify vulnerabilities, misconfigurations, identity risks and exposed data. Platform provides…
Serves security, DevOps and CISO teams at organisations running multi-cloud environments, including financial services, government, healthcare, media and entertainment, retail and technology…
Financial Health
WeakWeak · -11% CAGR over 1y
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Computed from 5 filingsDevelops a software platform for managing legal and investigative analysis. The system organises issues, facts and evidence, summarises documents with AI, enables document search and quote…
Serves B2B legal and investigations teams, including UK law firms, barristers, in-house legal teams, expert witnesses and investigators working on complex, document-heavy cases.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
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Computed from 4 filingsDevelops subscription management and recurring billing software for digital and ecommerce businesses. The platform manages subscription lifecycles, integrates with payment gateways and business…
Sells to subscription-based businesses and digital commerce teams, including SaaS, consumer goods and retail, streaming media, travel, hospitality and entertainment brands managing recurring…
Financial Health
StrongStrong · Hiring · 91% CAGR over 3y
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Computed from 3 filingsDevelops enterprise software for sustainability management, enabling companies to measure carbon emissions and environmental impact, collect and standardise operational data, generate ESG and…
Sells to enterprise sustainability and ESG teams at large corporates, including Fortune 500 companies, major banks and global private equity firms with complex reporting obligations.
Financial Health
StrongStrong · Hiring · 224% CAGR over 2y
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Computed from 3 filingsProvides technology and operational services for wealth and pension platforms, enabling integration and distribution of guaranteed income and risk‑managed retirement products. Supports pricing,…
Serves B2B financial services firms, including wealth management platforms, pension platforms, insurers and asset managers seeking to distribute guaranteed or risk-managed retirement products to end…
Financial Health
StableStable · Hiring · 36% CAGR over 2y
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Computed from 3 filingsDevelops and provides a real-time distributed database platform for high‑throughput, low‑latency data processing. The software supports AI applications and data‑intensive systems, enabling scalable…
Serves enterprise developers, data and AI leaders, and business leaders at large-scale digital businesses, including AI, adtech, ecommerce, fraud prevention and technology companies.
Financial Health
HealthyHealthy · -7% CAGR over 2y
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Computed from 3 filingsDevelops a developer security platform that scans and monitors source code, open‑source dependencies, containers, infrastructure‑as‑code, and APIs for vulnerabilities and misconfigurations, helping…
Serves software development, DevOps and security teams at businesses and government organisations, including developers, AppSec leaders and enterprises managing AI-native applications and software…
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WeakWeak · Hiring · 7% CAGR over 2y
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Computed from 4 filingsProvides cloud-based video hosting and streaming platform for businesses and media organizations. Tools support live and on‑demand delivery, video library management, player integration, analytics,…
Serves enterprises and media-led businesses, including broadcasters, publishers, media networks, entertainment firms, healthcare and pharma companies, retailers, tech companies and financial services…
Financial Health
WeakWeak · -3% CAGR over 3y
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Computed from 5 filingsDevelops engineering and data analytics software platforms for simulation, high‑performance computing, and artificial intelligence. Products support modelling, product design, digital twin…
Sells to startups, mid-sized firms and large enterprises in sectors including aerospace, automotive, AEC, defence, electronics, energy, finance, healthcare, manufacturing and technology.
Financial Health
DistressedDistressed
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Computed from 4 filingsProvides a cloud-based observability platform offering managed ELK and OpenSearch stacks for log management and analytics. Delivers hosted tools including Grafana, Prometheus, Kibana and Logstash for…
Serves B2B DevOps, IT operations, sysadmin, security and engineering teams needing observability, logging, monitoring, compliance and analytics across cloud, container and application environments.
Financial Health
StableStable · -13% CAGR over 3y
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- Forbury06959164
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Computed from 3 filingsProvides cloud-based software for commercial real estate valuation and financial modelling. Tools support property appraisals, cash‑flow modelling, investment analysis, and reporting for investors,…
Serves commercial real estate investors and property professionals in the UK, US and APAC, including valuers, appraisers, investment managers, transaction analysts and advisors responsible for…
Financial Health
StrongStrong · Hiring · 48% CAGR over 2y
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Computed from 5 filingsDevelops open banking infrastructure and APIs that enable banks and fintechs to access financial account data, verify identities, aggregate transactions, and integrate bank payments. Provides tools…
Serves banks, fintechs and financial services platforms across MENA, including neobanks, lenders, personal finance, digital accounting, e-commerce and payment operations teams building or expanding…
Financial Health
DistressedDistressed · -70% CAGR over 4y
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Computed from 5 filingsProvides a no‑code platform for creating and publishing interactive digital content. Offers tools for designing web experiences such as landing pages, presentations and marketing assets, plus…
Sells to B2B marketing, design and sales teams at brands and agencies, especially creatives and marketers responsible for digital campaigns, proposals, events and thought leadership content.
Financial Health
StableStable · -63% CAGR over 4y
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Provides a cloud-based content management and digital experience platform. Enables teams to create, manage and deliver modular content across websites, apps and channels, with tools for…
Serves enterprise and mid-market businesses with marketing, content, web and product teams managing multi-channel, multi-brand digital experiences, including ecommerce and global websites.
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Computed from 2 filingsProvides AI-powered digital experience analytics platform analysing website and app user behaviour, session replays, heatmaps, product analytics, and customer feedback to help businesses optimise…
Sells to enterprise and mid-market brands, plus small teams and startups, targeting digital marketing, product, UX and ecommerce teams in BFSI, retail, travel, hospitality and B2B sectors.
Financial Health
WeakWeak · -5% CAGR over 1y
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Computed from 5 filingsDevelops software for managing and governing SaaS applications, including tools to discover applications in use, automate user provisioning and access reviews, monitor licence utilisation, and…
Sells to businesses with multiple SaaS applications, primarily IT, security, and software asset management teams responsible for employee app access, license usage, and SaaS spending.
Financial Health
StableStable · -59% CAGR over 4y
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Computed from 5 filingsProvides a cloud-based business planning platform for retail and merchandising teams. Software supports sales analysis, financial planning and analysis (FP&A), range planning, inventory planning, and…
Serves B2B merchandising and finance teams at retailers and inventory-led businesses, including users responsible for sales analysis, FP&A, range planning, inventory planning, forecasting and…
Financial Health
StableStable · Hiring · 38% CAGR over 4y
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Computed from 5 filingsProvides education technology consultancy, software development, and digital learning platforms for schools, government agencies, and awarding bodies. Develops learning management, governance and…
Serves B2B and public-sector customers in education, including government agencies, local authorities, awarding bodies, schools, colleges and universities, with buyers in policy, leadership, delivery…
Financial Health
HealthyHealthy · -6% CAGR over 3y
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Computed from 5 filingsDevelops and operates a mobile and web platform for veterinary practices, providing client communication tools including SMS, WhatsApp and in‑app messaging, appointment booking, video consultations,…
Sells B2B to veterinary practices, veterinary groups and mobile veterinary clinics worldwide, targeting vets, practice managers and client care teams.
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StableStable · Hiring · 12% CAGR over 4y
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Computed from 5 filingsProvides global payroll and expense management services through a software platform, managing payroll processing, compliance and reimbursements across multiple countries. Builds and maintains…
Serves larger B2B organisations with global workforces, complex entity structures, and enterprise HR/finance systems such as SAP, Workday and Oracle, particularly teams responsible for payroll, HR…
Financial Health
WeakWeak · -4% CAGR over 4y
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Provides analytics and sensing technology for physical retail locations, including footfall counting, occupancy monitoring, video security, and shopper journey analysis. Platform uses sensors and…
Serves B2B operators of physical locations, especially brick-and-mortar retailers, shopping centres, restaurants, retail banks and facilities teams, targeting operations, asset protection,…
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Computed from 2 filingsDevelops software for retail businesses to measure and manage environmental impact. The platform automates calculation of supply chain emissions, product carbon footprints, water and waste data, and…
Serves B2B retail brands and businesses, especially sustainability, compliance and leadership teams at fashion, ecommerce and consumer retail companies managing environmental impact and regulatory…
Financial Health
WeakWeak · -11% CAGR over 1y
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Computed from 5 filingsDevelops a building analytics platform that collects and analyses occupancy, environmental and operational data to provide insights on space utilisation, indoor air quality, safety, and energy…
Serves building owners, facilities managers and public-sector organisations in property, transport and healthcare, particularly teams responsible for safety, sustainability, space utilisation and…
Financial Health
DistressedDistressed · -8% CAGR over 4y
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Computed from 5 filingsServes public sector professionals and government organisations, including civil servants and public servants seeking peer learning, skills development and cross-government connections.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
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Computed from 2 filingsServes developers, open-source communities, startups, nonprofits, SMB teams and enterprises, including healthcare, financial services, manufacturing and government organisations.
Financial Health
HealthyHealthy · 0% CAGR over 1y
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Computed from 5 filingsProvides software platform for hardware engineering teams to manage requirements, system architecture, traceability and testing, with AI tools to generate design models, automate test scripts, and…
Sells to B2B engineering teams developing complex hardware, especially automotive, aerospace, space, defence, drone, manufacturing, propulsion and energy organisations with cross-functional systems…
Financial Health
WeakWeak · -3% CAGR over 4y
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Computed from 3 filingsDevelops digital security and identity verification technology that enables organisations to prove credentials, permissions and compliance using cryptographic proofs without exposing underlying data,…
Serves B2B organisations managing regulated workforces, supplier networks or asset inventories, including operations, compliance, security and onboarding teams across value chains.
Financial Health
WeakWeak · Hiring · 134% CAGR over 2y
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Develops and provides customer service software including AI chat agents, live chat, helpdesk and messaging tools that enable businesses to communicate with website or app users, automate support…
Sells to businesses with customer service operations, especially support teams and customer experience leaders handling high volumes of user conversations and complex queries across digital channels.
Location
Buy this list of 155 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
99 more companies and their verified directors are in the file
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How Contentful usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Contentful is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK SaaS companies use Contentful?
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How is Contentful usage detected?
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