SaaS Companies Using Google Analytics in the UK: 2,580 Active Firms (2026)
SaaS companies using website analytics sell subscription cloud software while measuring digital demand across the UK market.
For SaaS operators, a mainstream web-analytics implementation usually sits with marketing, revenue operations and product teams rather than engineering alone. It helps attribute demand, manage campaign landing pages and watch conversion paths from visitor to trial, demo request or self-serve sign-up. Adoption tends to signal a direct-channel sales motion: a website with measurable lead capture, some paid or search activity, and staff who review funnel performance rather than treating the site as brochureware. In this cohort, the fit is broadest for business-to-business cloud vendors selling to SMB, mid-market and enterprise buyers, with engagements ranging from self-serve subscriptions to managed procurement by larger customers.
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UK adoption is sizeable but still concentrated in a commercially visible slice of SaaS. The cohort contains 2,580 actively trading SaaS companies running the profiled analytics system, while reported employment totals 13,006 people among firms disclosing headcount. Within the SaaS analytics category it ranks first at 81.5%. The regional skew is London-heavy at 36.8%, followed by the South East at 15.7%, the North West at 9.1%, the East of England at 7.1% and the South West at 6.9%. That pattern is consistent with a sales-and-marketing stack used by venture-backed and bootstrapped software suppliers rather than only by large enterprise vendors.
UK SaaS suppliers are not licensed as a single sector, so the compliance burden follows the activity being carried out and the customer segment served. For companies running website analytics, the recurring issues are lawful use of personal and prospect information, controller-processor roles, retention periods and documentation under UK GDPR and the Data Protection Act. The ICO is the relevant UK data-protection regulator and its guidance matters where analytics, forms and product telemetry touch identifiable users. Cloud-dependent SaaS providers also sit downstream of UK competition scrutiny into public cloud infrastructure services, where remedies were reported after an adverse effect on competition. That is market-structure context, not a SaaS licensing regime.
Adoption appears likely to remain widespread among SaaS firms that rely on inbound demand, but the implementation pattern is becoming less set-and-forget. Privacy reviews, browser constraints and customer procurement checks tend to push teams towards cleaner consent flows, server-side measurement or narrower event collection. Smaller SaaS companies often keep the familiar web analytics layer because it is easy for marketing teams to operate, while more mature product-led businesses may pair it with product analytics and warehouse-led reporting. Vendor consolidation and bundling could reduce the number of visible tools on company websites, although switching away from an embedded measurement setup is usually a slow operational decision rather than a pure software preference.
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK SaaS companies in this cohort. 3.4% of the 37,913 companies with under 10 employees run Google Analytics (1,294 detected). 35.3% of the 1,886 companies with 10–50 employees run Google Analytics (666 detected). 36.1% of the 166 companies with over 50 employees run Google Analytics (60 detected). That is a 32.7% gap between the over 50 employees and under 10 employees bands.
2,580
Active firms
2026
81.5%
Of detected Analytics share
UK SaaS
7
Median headcount
Filed accounts
6,308
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (149 of 2,580 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (221 firms), so a sizeable share is in its first few filing cycles.
Within SaaS with a detectable analytics system, the named tag accounts for 81.5% (2,580) of detections; the next two systems are at 9.8% (311) and 7.2% (228).
London accounts for 36.8% (950) of SaaS running the named analytics tag, followed by the South East at 15.7% (405) and the North West at 9.1% (236).
Co-occurring web infrastructure is common: 55.9% (1,442) also run a traffic-protection or CDN layer, 51.4% (1,325) run a CMS, and 48.1% (1,241) run a tag-management tool.
The ICO is the relevant UK data-protection regulator; SaaS providers processing personal data must consider UK GDPR and Data Protection Act 2018 obligations.
For cloud-dependent SaaS, the CMA closed its public cloud infrastructure services case on 31 July 2025, reporting an adverse effect on competition and recommending strategic market status investigations into the two largest providers.
Analytics market share among UK SaaS
Share of the 3,165 UK SaaS with a detectable system. As of June 2026.
What else do Google Analytics-running SaaS run?
Share of the 2,580 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£563.8K
Median UK turnover
5.8%
Above £5M turnover
221
Incorporated since 2022
6,308 verified decision-maker contacts
across these 2,580 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops digital experience software for marketing and product teams, including content management, A/B testing, personalization, experimentation analytics, and ecommerce tools. Platform uses AI to…
Sells to B2B marketing, digital experience, ecommerce and product teams, including marketers, developers, engineers and digital leaders seeking platforms to manage and optimise customer-facing…
Financial Health
StableStable · Hiring · 38% CAGR over 6y
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Computed from 4 filingsDevelops web governance software that scans and monitors websites for accessibility, content quality, SEO, user experience, and compliance issues. Provides tools for automated testing, analytics,…
Sells to large organisations and web teams managing complex websites, including stakeholders responsible for accessibility, content, SEO, user experience, analytics, and data privacy compliance.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
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Computed from 3 filingsDevelops cloud-based management information and finance software for education institutions. Provides systems for pupil data management, school administration, accounting, parent and student portals,…
Serves education-sector organisations, including primary and secondary schools, multi-academy trusts, SEND and all-through schools, maintained schools, local authorities and school finance or…
Financial Health
StrongStrong · Profitable
Location
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Computed from 4 filingsDevelops research management software used by universities and research organisations to manage grants and funding applications, ethics reviews, research contracts, compliance, data protection impact…
Serves universities, healthcare institutions, national research organisations and other large research bodies worldwide, targeting research governance, compliance, funding, ethics and clinical trial…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 3y
Location
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Computed from 5 filingsProvides cloud-based talent acquisition software used by organisations to manage recruitment processes, including job posting, applicant tracking, candidate screening, interview scheduling, offer…
Serves mid-size and enterprise employers, targeting HR, talent acquisition, hiring, IT and finance teams with corporate, high-volume and professional hiring needs across sectors including healthcare,…
Financial Health
StrongStrong · Hiring · 43% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based practice management and electronic health record software for private healthcare providers. The platform includes patient records, telehealth, appointment scheduling, billing and…
Serves private healthcare providers, from solo practitioners and clinics to corporate, occupational health and enterprise organisations, across primary care, secondary care, mental health, allied…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 4y
Location
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Computed from 4 filingsProvides a data security platform that monitors SaaS applications and AI tools to detect sensitive information, manage data security posture, enforce data loss prevention policies, and automate…
Serves B2B enterprise security and IT teams, including CISOs, in organisations using SaaS and AI tools, with sector focus on HR, insurance, healthcare and fintech.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
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Computed from 3 filingsDevelops governance, risk and compliance (GRC) software platform that automates risk management, compliance tracking, internal audit, incident management, data privacy and regulatory reporting.…
Serves enterprise and complex businesses with governance, risk, compliance, internal audit, information security, data privacy and regulatory reporting teams, including organisations managing…
Financial Health
StrongStrong · Hiring · 52% CAGR over 2y
Location
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Computed from 4 filingsProvides cloud-based HR, payroll and recruitment software for businesses. Platform includes tools for payroll processing, pension submissions, employee onboarding, time and attendance tracking,…
Serves UK SMEs and SMB employers, especially HR, payroll and hiring teams. Also targets accounting firms, payroll bureaus and referral partners serving small-business clients.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
Location
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Computed from 5 filingsDevelops cloud-based software for managing clinical workflows and patient pathways across healthcare services. Provides tools for referral management, trauma coordination, procedure planning,…
Serves healthcare providers across primary and secondary care, including hospitals, clinical teams, operational staff and specialty services managing patient pathways, referrals, trauma, dermatology,…
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Computed from 4 filingsDevelops software platforms for asset managers and private markets firms to manage investors, fundraising and fund operations. Provides tools for datarooms, electronic subscriptions, investor…
Serves B2B financial services clients, including private markets and asset managers, private wealth firms, banks, and asset management service providers such as placement agents, fund administrators,…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
Location
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Computed from 5 filingsProvides SaaS platforms and services for managing secure data sharing via APIs, including trust directories, PKI infrastructure, OAuth authorisation servers, AI‑driven access control, and conformance…
Sells to businesses, governments, regulators, central banks and industry consortia building secure API and open data-sharing ecosystems, especially in financial services, digital identity and…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
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Computed from 3 filingsDevelops financial compliance and client lifecycle management software for banks and financial institutions. Provides tools for client onboarding, KYC checks, identity verification, transaction…
Serves financial institutions and regulated firms, including corporate, commercial, retail and private banks, wealth managers, asset managers, asset servicers, fintechs, and energy and commodities…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsDevelops and sells cloud‑based insurance software for insurers, brokers and MGAs. Platform provides policy administration, underwriting and claims management, product configuration tools, reporting,…
Sells to insurance-sector businesses, including insurers, brokers, managing general agents and claims handlers that need configurable policy administration, underwriting, claims and distribution…
Financial Health
StrongStrong · Hiring · 58% CAGR over 4y
Location
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Computed from 4 filingsDevelops cloud-based accounting and ERP software that automates financial management. Features include general ledger, multi-entity consolidation, multi-currency accounting, budgeting and…
Serves finance teams and leaders at mid-sized to large organisations with complex accounting needs, including professional services, non-profits, CPA firms, SaaS businesses, private equity,…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 3y
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Computed from 3 filingsDevelops cloud-based accounting workflow software used by finance teams to manage month-end close processes, automate reconciliations and journal entries, track tasks, and collect audit evidence,…
Serves accounting and finance teams at global companies, targeting CFOs, CAOs, controllers, accountants, internal audit, compliance/risk and finance transformation roles across software,…
Financial Health
StrongStrong · Hiring · 47% CAGR over 2y
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Computed from 3 filingsDevelops software for marketing identity resolution and first‑party data activation. Provides tools to build ID graphs, recognise users across systems in real time, manage consent, and activate…
Serves marketing, data and digital leaders at fast-growing scale-ups and global enterprises with significant customer data, media spend, and CRM/CDP stacks.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
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Computed from 5 filingsDevelops cloud-based workforce engagement and optimisation software for contact centres, including tools for workforce management, forecasting and scheduling, call recording, quality management,…
Serves contact centres and customer experience teams in enterprises, mid-market firms, BPOs and government organisations, with sector focus on finance, insurance, healthcare, hospitality, retail,…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
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Computed from 5 filingsProvides software for capturing, archiving, and supervising electronic communications across channels such as voice, messaging, and social platforms. Offers compliance archiving, surveillance,…
Serves regulated enterprises and public sector organisations, including financial services, legal, life sciences, insurance, energy, government and corporate teams with communications compliance…
Financial Health
HealthyHealthy · -55% CAGR over 4y
Location
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Computed from 5 filingsProvides a B2B social media management and analytics platform. Tools support publishing, social listening, employee advocacy, and performance measurement, with integrations to CRM and marketing…
Serves B2B marketing, sales/revenue and HR teams at data-driven organisations, especially in tech/software, business services, legal services and manufacturing, with a global customer base of B2B…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based insurance management software built on Salesforce for brokers, MGAs and coverholders. The platform manages the insurance distribution lifecycle, including quoting, policy…
Sells to B2B insurance distribution firms, including insurance brokers, MGAs, coverholders, London Market participants and carrier/fronting operations.
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 4y
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Computed from 5 filingsDevelops software for the insurance industry, including the DQPro platform used by insurers and brokers to validate and manage underwriting data, apply market data standards, and produce reporting…
Serves insurers, carriers, brokers and Lloyd’s managing agents in the global insurance market, targeting insurance business and IT teams with data quality and validation needs.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsDevelops a software platform for precision medicine and clinical research that supports patient recruitment, genetic and biomarker testing, electronic medical record retrieval, digital consent, and…
Serves life sciences sponsors, CROs, clinical trial sites, and research initiatives running precision medicine studies, including pharma/biotech teams and patient advocacy or population genomics…
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
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Computed from 5 filingsProvides online data search and API services that aggregate UK people, address, phone and company information from government, commercial and marketing datasets. Offers tools for person and director…
Serves UK businesses, public sector organisations and consumers needing people, address and company data, including CRM teams, age-restricted sellers, investigators and firms checking companies or…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 2 filingsProvides legal technology software and services for law firms, including practice management, legal accounts and case management systems, conveyancing searches and due diligence, AML/KYC checks,…
Serves UK law firms of all sizes, from sole practitioners and small to medium practices to large and top-tier firms, especially legal professionals involved in conveyancing, compliance, client…
Financial Health
StrongStrong · Hiring · 129% CAGR over 1y
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Computed from 3 filingsDevelops AI-enabled legal software for law firms, supporting litigation and arbitration with tools for case management, document and transcript analysis, virtual hearings, workflow automation, and…
Sells B2B to law firms and legal teams, especially litigation and arbitration practices, partners, lead counsel, associates, legal innovation teams, paralegals and litigation support teams managing…
Financial Health
StrongStrong · Profitable, Growing · 4% CAGR over 2y
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Computed from 5 filingsDevelops and supplies core insurance software platforms for insurers, brokers and managing general agents. Products support policy administration, claims management, billing, underwriting,…
Serves B2B insurance organisations, including Lloyd’s and London Market syndicates, carriers, MGAs, brokers, and global insurers needing core operational platforms and market-specific technology.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 3 filingsDevelops healthcare software applications for sexual health, HIV and sexual assault referral services, including electronic patient record systems, personal health records, patient check‑in tools,…
Serves public-sector and healthcare organisations, particularly NHS trusts, commissioners and specialist providers running sexual health, HIV, sexual assault referral, COVID-19 response and patient…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 2y
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Computed from 5 filingsProvides cloud-based contact centre and unified communications software, including omnichannel customer engagement, IVR, AI automation, workforce management and analytics. Also delivers consultancy,…
Serves B2B and public-sector organisations with customer service and contact centre operations, including retail, financial services, travel and leisure, and energy and utilities teams.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 5y
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Computed from 5 filingsProvides cloud-based software for automated pre-employment background screening. Platform performs identity, criminal record, right‑to‑work, education and employment verification checks, reference…
Serves HR and recruiting teams at businesses of all sizes, from small firms to enterprises, with emphasis on finance, health and social care, childcare and education employers.
Financial Health
StrongStrong · Growing, Hiring · 95% CAGR over 4y
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Computed from 5 filingsDevelops an AI usage control and security platform that monitors employee interactions with generative AI tools, detects risky prompts or data sharing, enforces role‑based policies, and provides…
Sells to B2B security and compliance leaders at organisations adopting workplace AI, especially in financial services, legal and consulting, healthcare, and SaaS/technology sectors.
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 4y
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Computed from 5 filingsDevelops software for IT service observability and operations management, including infrastructure monitoring, event intelligence, incident alert management, service mapping and workflow automation,…
Serves large enterprises and managed service providers, targeting ITOps, site reliability, DevOps, infrastructure monitoring and service assurance teams responsible for critical digital services…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 5y
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Computed from 4 filingsDevelops and provides cloud-based software for corporate and personal insolvency practitioners, including case management platforms, creditor portals, and workflow tools that manage restructurings,…
Serves B2B insolvency, restructuring and turnaround professionals, including firms managing corporate and personal insolvency cases, across the UK, Ireland, offshore jurisdictions and Asia-Pacific.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 3y
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Computed from 3 filingsDevelops and provides software for cybersecurity and privacy management, including risk assessments, compliance reporting, policy management, security programme planning, staff training modules, and…
Sells to businesses needing cybersecurity, privacy and compliance management, including teams responsible for risk, security and governance. Targets organisations working to meet frameworks such as…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
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Computed from 5 filingsProvides a secure cloud-based collaboration platform that enables organisations to create online workspaces for teams and external stakeholders. Features include document management, task management,…
Serves public sector organisations, enterprises and not-for-profits needing to involve internal teams, external stakeholders, partners, clients and suppliers in cross-organisation projects.
Financial Health
HealthyHealthy · -7% CAGR over 4y
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Computed from 3 filingsDevelops portfolio management and data aggregation software for investment professionals. The platform consolidates data from multiple financial accounts and assets, providing analytics, reporting…
Sells to investment professionals at wealth managers, family offices, private banks and institutional investors, including teams managing complex portfolios. Targets financial services organisations…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 86% CAGR over 2y
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Computed from 3 filingsDevelops software for revenue and contract management, including CPQ (configure‑price‑quote), document generation, e‑signature, billing, pricing optimisation, and contract lifecycle management tools,…
Serves B2B organisations, particularly sales, legal, finance, procurement, IT and operations teams in technology, financial services, healthcare, life sciences, manufacturing, and transportation and…
Financial Health
HealthyHealthy · Profitable, Growing · 2% CAGR over 2y
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Computed from 3 filingsProvides cloud-based software for managing supplier pricing and rebate agreements. The platform centralises pricing and rebate data, automates calculations and workflows, and offers analytics and AI…
Sells to B2B procurement, finance and sales teams in distribution, manufacturing, retail, food services, and health and life sciences organisations managing complex partner and supplier agreements.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
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Computed from 4 filingsDevelops healthcare software for hospitals and clinics, including electronic health records, telehealth tools, patient portals, staffing and patient‑flow management systems, clinical communication…
Serves public and private hospitals, healthcare organizations and small medical practices, targeting clinical, administrative, IT and operational teams, as well as patient-facing services in global…
Financial Health
StrongStrong · Hiring · 44% CAGR over 3y
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Computed from 4 filingsDevelops software for deploying and managing AI agents in enterprise customer service operations. Platform connects internal systems, orchestrates multichannel support workflows, and enables teams to…
Serves enterprise CX, support and operations teams managing complex, regulated customer service workflows across multiple regions, languages and channels, including fintech and other large-scale…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 3y
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Computed from 5 filingsDevelops cloud-based hospitality management software for hotels and accommodation providers, including property management systems, booking and check‑in tools, point-of-sale, payment processing, and…
Serves hospitality businesses worldwide, including hotels, groups and chains, small and independent hotels, extended-stay properties, hostels and motels, targeting general managers, revenue, finance,…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
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Computed from 5 filingsDevelops and operates an online form‑building platform that lets users create surveys, registration and order forms, collect payments, and manage submissions, with integrations to business apps,…
Serves businesses, nonprofits, government bodies, healthcare providers, educators, churches, camps, restaurants, agencies and individual professionals that need online data collection, payments and…
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 2y
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Computed from 3 filingsDevelops workforce management software that automates staff scheduling, time and attendance tracking, HR records, payroll processing, and employee communications. Provides reporting, system…
Sells to businesses with frontline workforces, especially hotel groups, casual dining and QSR operators, retailers, and social care providers. Targets operational, HR, scheduling, payroll, and people…
Financial Health
StrongStrong · Hiring · 117% CAGR over 2y
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Computed from 3 filingsDevelops and operates a cloud-based software platform for energy companies to manage operational data. Enables production allocation, hydrocarbon accounting, emissions tracking, measurement data…
Serves energy companies worldwide, from super-majors to independents, including offshore, onshore, LNG, pipeline and refining operators. Targets production, measurement, emissions and data teams.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
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Computed from 2 filingsDevelops cybersecurity analytics software for maritime fleets and other operational assets. Provides monitoring of shipboard IT, IoT and OT systems, asset inventory, threat detection, cyber risk…
Serves maritime fleet operators and critical national infrastructure asset operators managing remote IT, IoT and OT systems, with buyers responsible for cybersecurity, cyber risk and compliance.
Financial Health
HealthyHealthy · Hiring · 44% CAGR over 1y
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Computed from 5 filingsDevelops enterprise workflow management software including IT service management (ITSM), professional services automation (PSA), and CRM platforms. Provides tools for service desks, project…
Serves enterprises, managed service providers and consultancy firms, plus public-sector, healthcare, retail, education, financial services, software and telecoms organisations with IT, operations and…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
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Computed from 5 filingsDevelops conversational AI software that guides consumers through income and expenditure affordability assessments. The virtual agent collects and verifies financial data, pre‑populates forms using…
Sells to B2B organisations that need customers to complete affordability and income-and-expenditure assessments, especially regulated firms with contact centres handling vulnerable or financially…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsProvides enriched NHS GP prescribing datasets and analytics for pharmaceutical and healthcare organisations. Sources and processes NHS data and delivers it via hosted platforms, APIs, extracts and…
Sells B2B to pharmaceutical and medical device companies, especially commercial, sales, marketing and product teams using NHS prescribing data intelligence. Also serves teams building business cases…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsDevelops AI-powered recruitment software that integrates with ATS and CRM systems. Provides tools for candidate sourcing, contact data retrieval, multi‑channel outreach, call transcription, meeting…
Sells to recruitment businesses, especially staffing agencies and executive search firms. Serves recruiting teams that need ATS/CRM, sourcing, outreach and data tools for managing candidates and…
Financial Health
StrongStrong · Growing, Hiring · 96% CAGR over 3y
Location
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Computed from 5 filingsDevelops AI-powered digital banking software for banks and financial institutions. Provides platforms for personal financial management, transaction data enrichment and categorisation, customer…
Sells B2B to banks and financial institutions in global markets, targeting retail banking, deposits, customer engagement, digital banking and SMB/SME banking teams serving consumer and small-business…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
Location
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Showing 50 of 2,580 — +2,530 more with verified decision-maker contacts, live data, and CRM sync.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK SaaS companies use Google Analytics?
What share of UK SaaS companies run Google Analytics?
How is Google Analytics usage detected?
What size SaaS companies use Google Analytics in the UK?
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