SaaS Companies Using Plausible in the UK: 67 Active Firms (2026)
SaaS businesses using privacy-focused web analytics sell subscription cloud software while measuring product demand across the UK.
For SaaS sellers, privacy-focused analytics sits between product instrumentation and marketing attribution. Revenue, product and founder-led growth teams use it to see which pages, campaigns and onboarding routes create demand without building a heavier tracking estate. Adoption tends to signal a direct-channel motion: enough inbound traffic to need repeatable measurement, enough privacy scrutiny to avoid defaulting to broader ad-tech tooling, and a budget profile closer to lean mid-market software than enterprise marketing operations. Engagements are usually lightweight subscriptions attached to website, product-led onboarding or sales-led conversion workflows rather than large implementation programmes.
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UK adoption is a narrow slice of the SaaS software market: 67 actively trading SaaS companies are detected running this analytics stack, and their reported headcount totals 907. In the analytics category ranking for SaaS, the stack sits joint seventh with a 2.1% detected share, behind the mass-market website analytics tools and visitor-intelligence products. The cohort is also London-skewed by registered region: London accounts for 52.2%, followed by the South East at 10.4%; the South West and North West each account for 7.5%, and the East of England accounts for 6.0%.
UK SaaS suppliers do not sit under a single licensing regime. Exposure usually comes through data protection, cyber security, consumer and contract law, plus sector rules where the software serves regulated clients. Website analytics choices matter because visitor data, consent, retention and processor terms all fall into procurement review for data-sensitive buyers; the ICO is the relevant data-protection regulator for UK GDPR and Data Protection Act 2018 obligations. Cloud dependence adds a market-structure angle: the CMA’s public-cloud infrastructure work reported an adverse effect on competition and remedies, without turning SaaS provision into a licensed activity.
Adoption appears likely to remain selective rather than default across SaaS. Teams with lean marketing operations tend to value low-friction implementation and cleaner privacy positioning, especially when sales conversations involve regulated or data-sensitive customers. Broader marketing suites will keep bundling analytics, tag management and paid-media attribution, so standalone privacy-oriented tools may need to justify their place through trust, clarity and low operational overhead. The cohort’s shape points to gradual diffusion among founder-led, product-led and efficiency-minded SaaS firms, with consolidation pressure coming from the wider measurement stack.
Adoption by company size
Adoption of Plausible rises with company size across the trading UK SaaS companies in this cohort. 0.1% of the 37,913 companies with under 10 employees run Plausible (35 detected). 1.1% of the 1,886 companies with 10–50 employees run Plausible (21 detected). 1.2% of the 166 companies with over 50 employees run Plausible (2 detected). That is a 1.1% gap between the over 50 employees and under 10 employees bands.
67
Active firms
2026
2.1%
Of detected Analytics share
UK SaaS
7
Median headcount
Filed accounts
158
Verified contacts
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 67 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Within 3,165 SaaS businesses with a detectable analytics system, this privacy-focused system is at 2.1% (67); higher-share competing systems in the same category run as high as 81.5% (2,580).
The stack is rarely analytics-only: 68.7% (46) also run a CDN/security layer, 53.7% (36) also run a mainstream analytics package and 46.3% (31) run a tag-management layer.
London accounts for 52.2% (35) of SaaS businesses running this privacy-focused analytics system, versus 10.4% (7) in the South East and 7.5% (5) each in the South West and North West.
ICO guidance matters for this cohort because SaaS providers processing personal data must consider UK GDPR and Data Protection Act 2018 obligations.
CMA closed its public-cloud infrastructure services case on 31 July 2025 after reporting an adverse effect on competition leading to remedies; this is cloud-market scrutiny, not a SaaS-provider licensing regime.
Analytics market share among UK SaaS
Share of the 3,165 UK SaaS with a detectable system. As of June 2026.
What else do Plausible-running SaaS run?
Share of the 67 Plausible-running UK companies where each technology was also detected. As of June 2026.
Where Plausible SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£669.5K
Median UK turnover
1.5%
Above £5M turnover
5
Incorporated since 2022
158 verified decision-maker contacts
across these 67 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using Plausible
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based workforce management software for hourly workforces, including employee scheduling, shift planning, time and attendance tracking, payroll processing, HR records,…
Serves B2B organisations with hourly workforces, especially restaurants, hospitality, hotels, retail and social care, targeting HR, operations, finance, payroll teams, and business owners or…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital identity verification and compliance software for businesses. Offers KYC, KYB and AML screening, document and face verification, liveness checks, transaction monitoring, and fraud…
Serves B2B organisations with online customer onboarding and compliance needs, including banks, fintechs, crypto exchanges, forex platforms, gaming operators, gig-economy firms, marketplaces and…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides cloud software for finance teams to manage quoting, billing and revenue recognition for custom B2B contracts. Platform extracts contract terms, automates invoicing, supports usage‑based and…
Serves finance and revenue operations teams at B2B software companies, especially SaaS businesses with custom contracts, usage-based or hybrid pricing, and scaling sales motions from startup to IPO.
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsDevelops and operates a cloud-based platform for B2B organisations to create branded online communities and knowledge hubs. The software enables publishing resources, hosting discussions and events,…
Serves B2B brands, particularly revenue, retention and customer engagement teams, that need to educate and engage customers across the customer lifecycle. Targets companies with customer communities,…
Financial Health
WeakWeak · -12% CAGR over 4y
Location
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Computed from 5 filingsProvides a contract management service that collects, organises and maintains digital repositories of business contracts. Processes uploaded agreements, extracts key data, and creates searchable…
Serves B2B legal and procurement teams, including general counsel, legal directors, legal managers and heads of procurement, in organisations managing contract repositories.
Financial Health
StableStable · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsDevelops workforce management software for shift‑based organisations, providing tools for employee scheduling, time and attendance tracking, mobile clock‑in, payroll data export, incident reporting,…
Serves shift-based organisations with hourly workforces, including live events venues, security firms, temporary staffing agencies and fire departments, targeting shift, operations, finance and HR…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsProvides a peer‑to‑peer marketing and student recruitment platform for higher education institutions, enabling universities to connect prospective students with current student ambassadors through…
Serves higher education institutions, especially university recruitment, admissions and marketing teams seeking to engage and convert prospective domestic and international students.
Financial Health
DistressedDistressed · -12% CAGR over 3y
Location
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Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
Location
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Computed from 5 filingsDevelops conversational AI software that enables organisations to build and operate AI agents and chatbots. The platform provides tools for natural language understanding, dialogue management, API…
Sells to enterprises and public sector organisations needing AI agents for customer support, sales, and operations, especially in finance, retail, government, insurance, healthcare, telecoms, and…
Financial Health
WeakWeak · Hiring · 24% CAGR over 4y
Location
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Computed from 4 filingsDevelops Dradis, a penetration testing management platform that helps security teams manage engagements, collaborate on findings, generate reports, maintain issue libraries, track remediation, and…
Serves B2B penetration testing and information security teams, including security consultancies, corporate security departments and enterprise teams managing client engagements, QA, remediation and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Computed from 4 filingsDevelops and provides a cloud-based learning management platform for organisations to deliver and manage employee and partner training. Features include course creation tools, skills tracking,…
Serves L&D, HR and training teams at mid-market and enterprise organisations, including manufacturing, healthcare, public sector, consulting, legal, technology and software firms needing internal and…
Financial Health
WeakWeak · -10% CAGR over 3y
Location
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Computed from 3 filingsProvides an online platform for creating and managing investment vehicles such as SPVs and venture funds. Offers fund structuring, capital calls, investor onboarding, legal and tax documentation,…
Serves B2B private market participants: founders raising capital, angel syndicate leads, and fund managers/VC firms that pool investments and manage investors, including users collecting capital…
Financial Health
StrongStrong · Hiring · 47% CAGR over 2y
Location
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Computed from 3 filingsDevelops portfolio monitoring software for private equity, venture capital and institutional investors. The platform aggregates data from accounting and business systems, automates data collection…
Serves private markets investment firms, including private equity, venture capital and institutional investors, targeting portfolio monitoring, operations and reporting teams managing multi-company…
Financial Health
StrongStrong · Hiring · 53% CAGR over 2y
Location
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Computed from 5 filingsProvides web‑based cobrowsing and screen‑sharing software for customer support and sales teams. Offers tools and APIs that let agents view and guide users on webpages, share presentations without…
Serves B2B organisations, especially enterprise customer support, sales, developer/product and marketing teams that need to assist, present to, or engage customers through digital channels.
Financial Health
StableStable · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides a digital engagement platform for nonprofit organisations, offering tools for online fundraising, donation pages, advocacy campaigns, email and SMS marketing, peer‑to‑peer…
Serves nonprofit organisations, charities, advocacy groups and membership teams that engage supporters, donors and campaign audiences, including lean fundraising and advocacy teams.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsDevelops online whiteboard software used by teams to run agile meetings, retrospectives, planning sessions and workshops. Platform provides collaborative canvases, templates, task tracking, shared…
Serves B2B agile software and product teams, including Scrum Masters, developers, agile coaches, delivery managers, product owners, engineering managers and product designers.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsProvides cloud software for renewable energy installers, including solar, heat pump, battery and EV charger companies. Platform offers CRM, quoting, job management, compliance documentation,…
Sells to UK B2B clean-tech installers, particularly solar, heat pump, battery storage and EV charger installation firms looking to manage growing project volumes, field teams and compliance…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides a cybersecurity platform for vulnerability management, attack surface monitoring and cloud security. Scans infrastructure, web apps, APIs and containers to detect exposed assets,…
Serves B2B security and IT teams at companies with internet-facing infrastructure, cloud environments, web apps and APIs, especially lean teams managing security and compliance requirements such as…
Financial Health
StableStable · Hiring · 60% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment software platform that manages candidate engagement and hiring journeys. Offers tools for career site creation, conversational application flows, sourcing campaigns, analytics,…
Serves B2B HR, talent acquisition and recruitment operations teams at mid-market and enterprise employers, including household-name brands and global enterprises using ATS platforms.
Financial Health
StableStable · Hiring · 21% CAGR over 4y
Location
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Computed from 3 filingsDevelops software tools and hosted platforms for generating dynamic PDF documents. Provides a PDF toolkit and DocEngine service that converts data such as JSON into customised reports, invoices and…
Serves B2B customers and institutions needing document-generation capabilities, including universities, financial services firms, travel companies, sports organisations, digital print providers and…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides online professional development platform for schools including video lesson observation tools, instructional coaching frameworks, AI‑assisted analysis, and libraries of teaching techniques…
Serves schools, academies, multi-academy trusts and initial teacher training providers seeking professional development for teachers and instructional coaching teams, with customers among educators…
Financial Health
StableStable · -2% CAGR over 2y
Location
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Computed from 4 filingsProvides software and outsourced services for private market fund administration. Platform supports investor onboarding, AML/KYC, CRM, registry management, capital calls and distributions, fund…
Serves B2B private market fund managers of all sizes, including real estate, private credit, private equity and venture capital firms, targeting finance, investor relations, compliance and executive…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsDevelops accounts payable risk management software that analyses invoices and supplier data to detect duplicate payments, fraud and anomalies. Provides automated statement reconciliation, supplier…
Serves finance, audit and procurement teams in UK local government, NHS and private healthcare, and corporate/business services organisations, including national retailers and international currency…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsDevelops an AI-powered quality assurance and training platform for customer support teams. Software analyses support tickets, automates QA audits, generates performance insights, runs simulated…
Sells to B2B customer support and customer experience teams, including CX managers, L&D managers, CS quality assurance leads, support team leads and agents in companies operating helpdesk-based…
Financial Health
WeakWeak · Hiring · 52% CAGR over 1y
Location
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Computed from 4 filingsDevelops software that enables B2B merchants to offer invoice payments, net‑term credit and instalments at checkout and point of sale. Platform provides credit and fraud decisioning, buyer…
Serves B2B merchants, marketplaces and banks, including hardware, robotics, wholesale, consumer electronics, SaaS, HoReCa, and building materials sellers handling trade customers and bulk or…
Financial Health
StableStable · Hiring · 86% CAGR over 3y
Location
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Computed from 3 filingsDevelops software for building and managing integrations between software systems. Provides a platform to connect APIs, automate workflows, transform data, and create embedded connectors and…
Targets B2B software vendors and enterprise product, engineering, partnerships and operations teams, especially in ERP, WMS, retail/ecommerce, logistics, hospitality and marketplace sectors.
Financial Health
StrongStrong · Hiring · 36% CAGR over 2y
Location
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Computed from 5 filingsProvides data analysis and reporting tools for schools, offering an online portal that helps education staff interpret and manage school performance and operational data insights.
Serves schools, selling to education providers that need help interpreting and using their data.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsDevelops and provides a cloud-based platform for identity, access and device management. Software enables organisations to manage user identities, single sign-on, multi-factor authentication,…
Serves IT teams and leaders at businesses managing mixed Windows, Apple, Linux and Android environments, plus MSPs, value-added resellers, distributors and technology partners supporting client…
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides a managed platform for running client‑specific market data workloads, executing and orchestrating data ingestion, processing and distribution. Operates runtime infrastructure that manages…
Serves B2B clients that rely on market data, particularly financial services and capital markets teams needing managed operation of client-specific data flows.
Financial Health
StrongStrong
Location
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Computed from 3 filingsDevelops bakery management software used by retail and wholesale bakeries to manage orders, production planning, recipes, inventory, invoicing and deliveries. The system integrates with POS,…
Serves B2B customers including retail and wholesale bakeries of all sizes, plus supermarkets and other retailers with in-store bakeries or fresh food counters.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops and provides online booking and scheduling software for public sector organisations, including councils, government departments and NHS services. Platform supports appointment booking, event…
Serves UK public sector organisations, including local councils, central government departments and NHS teams that manage citizen-facing appointments, events, facilities and internal workspace…
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides booking and ticketing software for tour operators, attractions, sightseeing tours and hop‑on hop‑off bus services. Platform includes online reservations, OTA integrations,…
Serves B2B operators in travel and visitor attractions globally, including hop-on hop-off and bus operators, sightseeing tour companies, observation decks, cultural venues, and leisure destinations.
Financial Health
HealthyHealthy · -73% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based contact centre and communication software that integrates with Microsoft Teams. Products provide voice and digital channel routing, AI agent assistance, attendant consoles,…
Sells to businesses running customer service and contact centre operations, especially complex enterprise environments using Microsoft Teams. Serves customer experience, communications and agent…
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsDevelops software tools for enterprise customer experience platforms including Genesys Cloud, Genesys Engage and Amazon Connect. Provides automation, configuration management, auditing and no‑code…
Sells to enterprise teams using customer experience platforms such as Genesys Cloud, Genesys Engage, AWS and Amazon Connect, including IT, operations and business users managing complex CX…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsDevelops a no‑code barcode tracking platform with mobile apps for iOS and Android. Enables organisations to create, print, and scan barcodes, manage asset and inventory data, track item history, and…
Serves businesses and organisations needing barcode-based tracking, including warehouses, retailers, manufacturers, facilities teams, IT, automotive, education, logistics, medical, events and…
Financial Health
StrongStrong · Hiring · 60% CAGR over 4y
Location
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Computed from 5 filingsDevelops software for public relations reporting that collects data from online and social media coverage, generates screenshots and metrics, and produces shareable reports and exports to measure and…
Sells to PR agencies, in-house communications teams and enterprise public relations professionals, including account directors and PR executives reporting to clients or internal stakeholders.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 3 filingsProvides an employee engagement and workplace wellbeing platform that collects regular staff survey data, analyses team sentiment using algorithms and psychometric questions, and delivers dashboards,…
Serves B2B organisations, particularly HR, people, wellbeing and senior leadership teams seeking employee engagement, culture and workplace happiness insights for their teams.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 4 filingsDevelops carbon management software that helps businesses measure and manage greenhouse gas emissions across operations and supply chains. Platform provides carbon footprint calculations, product…
Serves growing businesses and corporate sustainability, ESG and operations teams needing emissions management, product footprinting and disclosure support across operations and supply chains.
Financial Health
StableStable · Hiring · 65% CAGR over 3y
Location
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Computed from 5 filingsProvides competitor price monitoring and market intelligence software for retailers and brands. Tracks online product prices, stock availability, discounts, and reviews across e‑commerce sites,…
Sells to online retailers, ecommerce businesses and consumer brands that need competitor pricing, stock and market intelligence. Targets pricing, ecommerce and commercial teams across sectors such as…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDevelops operational control software for wind farm and renewable energy sites. Platform and mobile app manage worker inductions, site check-ins, work orders, safety notifications, and compliance…
Serves B2B owners and operators of wind farms and renewable energy sites, including operational, safety/compliance and site management teams responsible for remote workers and contractors.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsDevelops digital pre‑operative assessment software used by healthcare providers to screen and prepare patients for surgery. The MyPreOp platform collects patient health information, supports clinical…
Serves NHS trusts and healthcare providers, particularly pre-operative assessment teams, clinicians and elective surgery services managing surgical patients and waiting lists.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI software that processes business documents such as contracts, invoices and reports, extracting structured data and automating document-driven workflows. Provides tools to manage…
Serves B2B teams handling high volumes of contracts, invoices, reports and internal documents, including operations, finance, legal and other workflow owners in document-heavy organisations.
Financial Health
HealthyHealthy · Hiring · 63% CAGR over 4y
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Computed from 5 filingsProvides a software platform for measuring and analysing transport-related carbon emissions. Integrates with expense, HR and booking systems to collect data on employee commutes and business travel…
Sells to businesses needing Scope 3 travel and commute emissions data, particularly sustainability, finance, HR and operations teams managing employee mobility, business travel, expenses and…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 2 filingsDevelops software for utilities, energy suppliers and traders to manage and trade energy attribute certificates such as RECs, REGOs and Guarantees of Origin. Platform supports compliance reporting,…
Serves utilities, energy suppliers, traders and corporate clean-energy buyers involved in compliance and voluntary renewable certificate markets and green power offerings.
Financial Health
WeakWeak · Hiring · 55% CAGR over 1y
Location
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Computed from 2 filingsDevelops software for customer service automation and customer engagement. Platform provides AI agents, knowledge management, conversation management and analytics tools supporting self‑service,…
Serves enterprise and government customer service organisations, including banks, credit unions, insurers, healthcare providers, manufacturers, retailers, telecoms, utilities, travel firms and…
Financial Health
DistressedDistressed · -31% CAGR over 1y
Location
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Computed from 5 filingsDevelops cybersecurity software and services for managing cyber risk. Provides attack surface management, vulnerability scanning, digital risk protection, penetration testing, and threat intelligence…
Sells to B2B security, IT and risk teams at organisations needing cyber risk management, attack surface visibility, application security testing, threat intelligence and PCI compliance support.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops ESG management and reporting software that helps organisations track, measure and report sustainability performance. Also provides ESG consulting, carbon footprint analysis, supply chain…
Serves businesses and organisations seeking ESG and sustainability support, including companies managing internal reporting, investment or property portfolios, supply chains, and hospitality…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsDevelops healthcare interoperability software for the NHS, including platforms for shared care records, integrated care planning, and secure exchange of structured clinical data using HL7 FHIR…
Serves NHS organisations and UK healthcare partners, including integrated care boards, GP practices, hospitals, community and social care providers, hospices and ambulance services.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsDevelops contactless payment devices and software for charitable fundraising. Supplies donation terminals, stands and accessories for venues and events, and provides an online platform for managing…
Sells to charities, fundraising teams, corporate CSR and charity partnership teams, museums and galleries, religious organisations, and BIDs and councils seeking contactless donation tools for…
Financial Health
StableStable
Location
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How Plausible usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Plausible is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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