SaaS Companies Using Google Tag Manager in the UK: 2,612 Active Firms (2026)
SaaS companies running tag-management scripts centralise website measurement and campaign tags for UK subscription software markets.
For SaaS adopters, tag management usually sits with marketing operations rather than core engineering, although implementation often touches web development, analytics, product growth and privacy teams. Running a formal tag manager signals a company with enough direct demand generation to care about attribution, conversion measurement and campaign governance. It tends to fit subscription businesses selling to SMB, mid-market, enterprise or public-sector buyers through inbound, product-led or account-based motions. The technical engagement is usually modest compared with the wider SaaS platform, but the organisational footprint is broader: tags, consent settings, lead routing and customer-journey measurement have to line up across sales and marketing systems.
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There are 2,612 actively trading UK SaaS companies running the profiled tag-management system. Reported headcount across this cohort totals 8,022, which points to an adoption base that includes lean operating teams as well as larger software employers. Within SaaS tag-manager use, the system sits first at 99.8%, with the next named tag manager at 0.9%. The regional skew is London-heavy: London accounts for 42.9% of the cohort, followed by the South East at 14.1%, the North West at 8.3%, the South West at 7.2% and the East of England at 5.5%.
UK SaaS suppliers are not licensed as a single sector, so obligations tend to follow use case and customer base. Companies running tag-management scripts are usually close to UK GDPR questions: cookies, consent records, analytics identifiers and lead-capture forms all affect how personal data is collected and shared. The ICO is the main UK data-protection regulator for this part of the stack. Cloud dependence also matters. The CMA has examined UK public cloud infrastructure supply, reported competition concerns and moved to remedies, giving procurement teams another reason to document hosting, analytics and switching dependencies.
Future adoption appears less about initial installation and more about governance. SaaS firms with product-led or account-based motions tend to keep the tool because it gives marketing teams a controlled route for experimentation without constant engineering tickets. Pressure is likely to come from privacy reviews, browser changes, script performance and customer procurement questionnaires. Some firms may shift measurement closer to server-side or consent-managed architectures, while smaller suppliers may prune tags rather than expand them. Consolidation in analytics and cloud tooling could also pull more tagging decisions into wider platform choices.
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading UK SaaS companies in this cohort. 4.3% of the 37,913 companies with under 10 employees run Google Tag Manager (1,614 detected). 44.8% of the 1,886 companies with 10–50 employees run Google Tag Manager (844 detected). 57.8% of the 166 companies with over 50 employees run Google Tag Manager (96 detected). That is a 53.5% gap between the over 50 employees and under 10 employees bands.
2,612
Active firms
2026
99.8%
Of detected Tag managers share
UK SaaS
6
Median headcount
Filed accounts
6,312
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (202 of 2,612 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (248 firms), so a sizeable share is in its first few filing cycles.
Within SaaS companies with a detectable tag manager, this system accounts for 99.8% (2,612 of 2,617), versus 0.9% (23) for the next detected system.
London is the main registered-base cluster for this tag-manager cohort at 42.9% (1,121), followed by the South East at 14.1% (368) and the North West at 8.3% (216).
The stack points to measurable acquisition: 63.8% (1,667) also run a content-delivery or security layer, 49.2% (1,285) use a content-management system, and 47.5% (1,241) run an analytics tool.
Tag overlap puts 22.9% (599) of the cohort in AI & Machine Learning, 20.9% (545) in Startup, 14.6% (382) in Scale-up and 12.0% (314) in Fintech.
SaaS suppliers are not generally licensed as a single sector; tag deployments still bring ICO, UK GDPR and Data Protection Act 2018 considerations where personal data is processed.
Tag manager market share among UK SaaS
What else do Google Tag Manager-running SaaS run?
Share of the 2,612 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Where Google Tag Manager SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£624.9K
Median UK turnover
7.7%
Above £5M turnover
248
Incorporated since 2022
6,312 verified decision-maker contacts
across these 2,612 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using Google Tag Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
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Computed from 5 filingsProvides a programmatic advertising platform that curates and filters ad inventory for demand‑side platforms. Uses AI and contextual data to shape traffic, optimise bidding, and connect advertisers…
Serves B2B programmatic advertising buyers, including marketers, advertisers, agencies and DSP users, as well as digital publishers in the open internet ecosystem.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
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Computed from 3 filingsDevelops a digital analytics platform that collects and analyzes user behaviour data from websites and apps, providing product analytics, session replay, heatmaps, A/B testing, and experimentation…
Serves product, data, engineering, marketing and executive teams at startups and enterprises, including financial services, B2B, media, healthcare and ecommerce organisations.
Financial Health
StrongStrong · Hiring · 32% CAGR over 2y
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Computed from 5 filingsProvides a programmatic advertising platform that enables agencies and brands to plan, buy, and optimise digital ad campaigns. Offers AI‑driven targeting, campaign management and analytics across…
Serves advertising agencies, brands and in-house digital marketing teams running programmatic campaigns, across sectors including B2B, political, retail, travel, healthcare, finance and regulated…
Financial Health
StrongStrong · Growing, Hiring · 52% CAGR over 4y
Location
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Computed from 3 filingsProvides programmatic advertising technology for digital publishers, app developers, and media buyers. Operates a supply-side platform and related tools for ad inventory monetization, media buying,…
Serves digital publishers, app developers, CTV/OTT publishers, commerce media networks, agencies, and media buyers or advertisers operating programmatic advertising across the open internet.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
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Computed from 3 filingsDevelops social proof software for e‑commerce websites, displaying real‑time product messaging such as purchase activity, popularity indicators, and dynamic badges. Provides tools and services for…
Serves B2B ecommerce retailers and consumer brands, including enterprise and growing online stores in retail, home and DIY, fashion, luxury, beauty and travel sectors.
Financial Health
HealthyHealthy · Hiring · 178% CAGR over 2y
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Computed from 5 filingsDevelops digital experience software for marketing and product teams, including content management, A/B testing, personalization, experimentation analytics, and ecommerce tools. Platform uses AI to…
Sells to B2B marketing, digital experience, ecommerce and product teams, including marketers, developers, engineers and digital leaders seeking platforms to manage and optimise customer-facing…
Financial Health
StableStable · Hiring · 38% CAGR over 6y
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Computed from 5 filingsDevelops software for consent and preference management, enabling organisations to collect, store and manage customer permissions, cookies and data preferences across channels. Platform includes…
Sells to global enterprises and high-volume data organisations, particularly compliance, marketing and IT teams in automotive, financial services, healthcare, publishing/media, retail and legal tech…
Financial Health
HealthyHealthy · Hiring · 23% CAGR over 4y
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Computed from 5 filingsProvides product analytics software that collects and analyses user interaction data from mobile and web applications, offering dashboards, funnels and cohort analysis tools to measure engagement,…
Serves B2B product, growth, marketing and data teams at companies running mobile, web and digital products, especially teams focused on user acquisition, engagement, retention and customer experience.
Financial Health
HealthyHealthy · -5% CAGR over 5y
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Computed from 5 filingsDevelops digital marketing analytics and PPC management software. Platform aggregates data from advertising channels, automates reporting, tracks SEO performance, and provides lead intelligence tools…
Serves B2B customers, mainly digital marketing and PPC agencies, plus ecommerce and other businesses with sales and marketing teams managing paid search, SEO, social advertising, reporting and lead…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based digital asset management and brand content software. Platform centralises media assets, provides brand portals, templated content creation, approval workflows, analytics and…
Serves B2B enterprise marketing, brand, HR and agency teams at large, multi-market brands, including automotive, energy, pharma, banking and retail organisations.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 5y
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Computed from 2 filingsDevelops and sells software for managing, protecting and governing cloud collaboration platforms, particularly Microsoft 365 and SharePoint. Products include SaaS backup, data security, migration,…
Serves organisations using Microsoft, Google and Salesforce SaaS platforms, including public sector, education, financial services, energy, manufacturing, professional services and retail, plus MSPs,…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 1y
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Computed from 5 filingsDevelops artificial intelligence software platforms for digital marketing and customer engagement. Products include advertising optimisation, personalised messaging, chatbots, and data analytics…
Serves B2B marketing and growth teams at enterprises and digital businesses in e-commerce, retail, finance and insurance, gaming, and automotive sectors.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides a B2B social media management and analytics platform. Tools support publishing, social listening, employee advocacy, and performance measurement, with integrations to CRM and marketing…
Serves B2B marketing, sales/revenue and HR teams at data-driven organisations, especially in tech/software, business services, legal services and manufacturing, with a global customer base of B2B…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
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Computed from 5 filingsProvides comparison shopping services for online retailers, managing and optimising product listings in Google Shopping and other ad platforms to increase visibility in shopping carousels and price…
Serves B2B online retailers and ecommerce marketing teams, especially European retailers running Google Shopping and Microsoft Ads campaigns who seek additional product visibility in shopping…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
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Computed from 5 filingsDevelops a data intelligence platform that provides data cataloguing, metadata management, governance, lineage tracking, and data quality tools. Software enables organisations to discover, document,…
Serves enterprise data, analytics, governance and AI teams in financial services, healthcare, insurance, manufacturing, retail, technology and the public sector, especially organisations with complex…
Financial Health
StrongStrong · Hiring · 37% CAGR over 5y
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Computed from 3 filingsDevelops and operates online price comparison technology for insurance, energy and financial services. Provides white‑label comparison platforms for partner websites, runs affiliate referral…
Serves B2B customers in financial services, insurance, energy, technology and media, including providers, co-brand partners and affiliates seeking access to comparison-site consumers.
Financial Health
HealthyHealthy · Profitable, Hiring · 12% CAGR over 2y
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Computed from 3 filingsProvides a cybersecurity platform that connects organisations with a global community of security researchers to identify vulnerabilities. Offers bug bounty programmes, vulnerability disclosure…
Serves security and engineering teams at enterprises and public sector organisations, including financial services, healthcare, retail/e-commerce, automotive, crypto/blockchain, hospitality, US…
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
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Computed from 5 filingsProvides cloud-based email marketing and transactional email software with drag‑and‑drop design tools, automation, segmentation, A/B testing, analytics, and developer APIs/SMTP services for sending,…
Serves B2B marketing and developer teams at small businesses, technology companies, agencies, enterprises, franchises and real estate firms, plus ecommerce teams using platforms such as Shopify and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
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Computed from 5 filingsProvides cloud-based HR and payroll platform enabling companies to hire, pay, and manage employees and contractors internationally. Offers employer-of-record services, global payroll, compliance…
Serves businesses with international or distributed workforces, especially HR and people teams hiring employees or contractors across multiple countries, plus partners needing global hiring…
Financial Health
StrongStrong · Hiring · 101% CAGR over 4y
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Computed from 4 filingsDevelops and operates an online platform for creating interactive forms, surveys, quizzes, and data collection tools. Provides templates, analytics, integrations, and automation features to gather…
Serves B2B and B2C organizations, including GTM teams and larger enterprises, with buyers in marketing, product/UX research, HR, operations, talent, customer success and education.
Financial Health
StrongStrong · Growing, Hiring · 56% CAGR over 3y
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Computed from 5 filingsDevelops and operates an online form‑building platform that lets users create surveys, registration and order forms, collect payments, and manage submissions, with integrations to business apps,…
Serves businesses, nonprofits, government bodies, healthcare providers, educators, churches, camps, restaurants, agencies and individual professionals that need online data collection, payments and…
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 2y
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Computed from 5 filingsProvides measurement and analytics tools for influencer marketing campaigns. Offers a SaaS platform and managed services that run brand lift studies, collect survey responses from exposed and control…
Sells to brands and marketing agencies running influencer marketing campaigns across multiple social platforms, especially teams responsible for campaign measurement, optimisation and budget…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
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Computed from 4 filingsDevelops and operates software-as-a-service products for digital asset management. Its platforms, including Asset Bank and Dash, enable organisations and ecommerce brands to store, organise, manage…
Sells B2B to mid-sized businesses, global brands, ecommerce companies and growing businesses whose teams manage, share and deploy large volumes of visual and digital assets.
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StrongStrong · Growing, Hiring · 4% CAGR over 3y
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Computed from 5 filingsDevelops and provides local SEO software and services for businesses and marketing agencies. Platform tracks local search rankings, audits SEO performance, manages business listings and citations,…
Serves marketing agencies and consultants, small businesses, and multi-location brands, with users including local marketers managing search presence for one or many business locations.
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StrongStrong · Growing, Hiring · 25% CAGR over 4y
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Computed from 3 filingsDevelops financial compliance and client lifecycle management software for banks and financial institutions. Provides tools for client onboarding, KYC checks, identity verification, transaction…
Serves financial institutions and regulated firms, including corporate, commercial, retail and private banks, wealth managers, asset managers, asset servicers, fintechs, and energy and commodities…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 2y
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Computed from 4 filingsDevelops cloud-based accounting and ERP software that automates financial management. Features include general ledger, multi-entity consolidation, multi-currency accounting, budgeting and…
Serves finance teams and leaders at mid-sized to large organisations with complex accounting needs, including professional services, non-profits, CPA firms, SaaS businesses, private equity,…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 3y
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Computed from 2 filingsProvides sales, marketing, and research and development services to its parent company, supporting a cloud-based identity platform that delivers user authentication, authorization, single sign-on,…
Serves developers, product and security teams at businesses building customer-facing or B2B SaaS applications, including retail, financial services, healthcare, nonprofits and startups.
Financial Health
HealthyHealthy · -7% CAGR over 1y
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Computed from 3 filingsDevelops behavioural biometrics and analytics software used by banks and financial institutions to detect fraud and financial crime in digital channels, including account takeover, mule accounts,…
Sells to banks and financial institutions, targeting fraud management, anti-money laundering, risk, compliance, and digital banking teams responsible for preventing online fraud and financial crime.
Financial Health
StrongStrong · Hiring · 221% CAGR over 2y
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Computed from 3 filingsDevelops and provides cloud-based digital asset management software used to store, organise, manage and distribute digital media files. The platform includes content workflow tools, analytics,…
Serves B2B marketing, brand, creative services and digital teams at small, midsize and enterprise organisations across consumer brands, technology, healthcare, finance, manufacturing, automotive,…
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StrongStrong · Hiring · 35% CAGR over 2y
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Computed from 5 filingsDevelops a software platform for creating and deploying interactive 3D virtual environments. Provides tools to build virtual retail stores, galleries and property tours, publishable across web,…
Serves B2B customers including retail, fashion, beauty, hospitality, automotive, real estate, theme park and art brands, plus creators and studios building customer-facing digital experiences.
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StrongStrong · Hiring · 27% CAGR over 4y
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Computed from 5 filingsProvides advertising monetization services for digital publishers, including display and video ad placements for websites and mobile apps. Offers programmatic demand access, campaign management, ad…
Serves B2B digital publishers operating websites, mobile apps, video, CTV or audio inventory, particularly content-safe sites with at least 100,000 monthly pageviews.
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StrongStrong
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Computed from 5 filingsDevelops and operates a cloud-based platform for B2B organisations to create branded online communities and knowledge hubs. The software enables publishing resources, hosting discussions and events,…
Serves B2B brands, particularly revenue, retention and customer engagement teams, that need to educate and engage customers across the customer lifecycle. Targets companies with customer communities,…
Financial Health
WeakWeak · -12% CAGR over 4y
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Computed from 3 filingsDevelops experience management and market research software platforms including survey tools, online panel management, voice‑of‑customer and employee feedback systems, qualitative research…
Serves B2B enterprises, market research agencies and insight teams, especially CX, EX, market research and marketing leaders in sectors such as retail, insurance, travel, healthcare and consumer…
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HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides software and technology services for hotels, including central reservation systems, booking engines, global distribution system connectivity, channel management, and digital tools. Also…
Serves B2B customers in the hotel industry, including independent hotels, multi-property operators and hospitality teams seeking reservations, distribution and guest-experience technology worldwide.
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HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsProvides a platform for video game developers to operate online webstores and in‑game purchases. Processes player payments, manages checkout, subscriptions, taxes, fraud and chargebacks as merchant…
Targets B2B customers in the gaming sector: game studios, publishers and online game server operators with player communities, including teams pursuing direct-to-consumer commerce across global…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 6y
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Computed from 3 filingsProvides a mobile demand-side platform for programmatic advertising, enabling app and game marketers to run user acquisition and retargeting campaigns, manage bidding algorithms, and analyse data…
Serves B2B app and game marketers at performance brands, agencies and holding companies, including entertainment, gaming, finance, food delivery, retail/ecommerce, social media and travel businesses.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 2y
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Computed from 5 filingsProvides a market and competitor intelligence platform that collects and analyses data on competitors, products, marketing activity and financial results. Uses AI tools to monitor markets, generate…
Serves B2B organisations seeking competitor and market intelligence, particularly marketing, product, strategy, sales and finance teams responsible for revenue growth, product roadmaps and market…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 4y
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Computed from 5 filingsDevelops software tools for online platforms to verify users’ age and identity and moderate user‑generated content. Provides API-based age estimation, ID and face‑match checks, email or phone…
Serves B2B online platforms needing age, identity and content compliance, including social media, adult entertainment, online video gaming, marketplaces, dating sites, user-generated content services…
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StrongStrong · Growing, Hiring · 20% CAGR over 4y
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Computed from 3 filingsDevelops and provides an online collaborative whiteboard and visual workspace platform that enables teams to plan projects, design products, run workshops, create diagrams, and manage workflows using…
Serves distributed business teams of any size, from startups and small businesses to enterprises, especially product, engineering, design, marketing, operations and IT teams in software, professional…
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StrongStrong · Hiring · 33% CAGR over 2y
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Computed from 3 filingsProvides managed hosting platforms for WordPress websites and applications, including site management, security, performance optimisation, developer tools, and infrastructure for e‑commerce, media,…
Serves B2B customers including enterprise digital teams, creative agencies, developers, small businesses, ecommerce retailers and media/newsroom organisations using WordPress websites and…
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StrongStrong · Profitable, Growing · 4% CAGR over 2y
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Computed from 3 filingsProvides customer experience management software that collects and analyses customer and employee feedback across multiple channels. Offers survey tools, reputation management, conversational…
Serves B2B customer experience, marketing, insights, contact centre and HR teams at mid-market and enterprise organisations, especially consumer-facing brands managing customer feedback, reviews and…
Financial Health
HealthyHealthy · Profitable · -31% CAGR over 2y
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Computed from 4 filingsDevelops supply chain risk management software that maps supplier networks, collects supplier self-assessments, and provides monitoring, verification, and analytics to support regulatory compliance,…
Serves large enterprises and organisations with complex global supply chains, especially procurement, compliance, sustainability and risk teams responsible for supplier oversight and regulatory…
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StrongStrong · Growing, Hiring · 8% CAGR over 3y
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Computed from 4 filingsProvides global employment and HR management services, including employer of record, international payroll, contractor management, and onboarding tools. Enables companies to hire, manage, and pay…
Serves HR teams, executives and operations leaders at companies hiring employees or contractors across multiple countries, especially growing businesses expanding into new markets without local…
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
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Computed from 4 filingsDevelops dealer management software and websites for motor vehicle dealerships. The platform supports vehicle sales, workshop and service management, stock control, invoicing, online payments,…
Serves UK retail motor trade businesses, including franchised and independent car and van dealerships, used vehicle dealers, garages, service centres, and marque specialists.
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StrongStrong · Hiring · 8% CAGR over 2y
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Computed from 5 filingsProvides a cloud-based platform for designing and publishing interactive digital documents and content. Features include design tools, embedded assessments, AI-generated video avatars, controlled…
Sells to businesses and public sector organisations needing interactive communications, training or marketing content, including HR, L&D, recruitment, marketing and internal communications teams at…
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StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 3 filingsDevelops property management and leasing software for residential rental operators. Platform supports marketing listings, enquiry handling, leasing workflows, resident communication, community…
Serves B2B residential rental owners, operators and investors, including BTR, SFR, PRS, affordable housing, PBSA, co-living and later-living portfolios, targeting negotiators, property managers,…
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StrongStrong · Hiring · 94% CAGR over 2y
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Computed from 5 filingsDevelops cloud-based audit software for accounting firms, providing digital working papers, audit data analytics, risk analysis, client collaboration tools, and quality management systems to manage…
Serves B2B accounting and audit firms worldwide, from small practices to global enterprises, including audit partners, managers and teams responsible for client engagements.
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StrongStrong · Growing, Hiring · 10% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsDevelops cloud-based customer relationship management (CRM) software for sales and go-to-market teams. Platform provides customizable data models, workflow automation, AI-assisted search and…
Sells to B2B companies’ go-to-market, revenue, sales and business operations teams, especially teams managing customer data, outreach, pipelines and reporting.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
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Computed from 3 filingsProvides white-label digital marketing and website management tools that telecom providers, managed service providers and print companies can rebrand and resell. Products include web listing…
Sells B2B to telecoms providers, MSPs and managed print providers that want to rebrand and resell digital services, targeting firms serving small and medium-sized business customers.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides sales and commercial support for a group offering a managed open‑source data platform. The platform delivers hosted services for databases, event streaming, search and analytics technologies…
Serves B2B developers, data engineering teams and technology leaders at startups and scaling enterprises, with emphasis on software, fintech and retail companies using cloud-based data infrastructure.
Financial Health
StrongStrong
Location
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Showing 50 of 2,612 — +2,562 more with verified decision-maker contacts, live data, and CRM sync.
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How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK SaaS by Tag manager
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Frequently asked questions
How many UK SaaS companies use Google Tag Manager?
What share of UK SaaS companies run Google Tag Manager?
How is Google Tag Manager usage detected?
What size SaaS companies use Google Tag Manager in the UK?
What do Google Tag Manager-running SaaS companies also run?
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