SaaS Companies Using Google Cloud in the UK: 110 Active Firms (2026)
SaaS businesses using cloud infrastructure sell subscription cloud applications, with UK sites showing managed compute, storage and delivery adoption.
For SaaS suppliers, managed cloud infrastructure handles the less visible work behind subscription applications: compute, storage, content delivery, load balancing and tracing. Adoption tends to signal a cloud-dependent product team rather than a lightly hosted marketing site. The buyer shape is mostly B2B, with sales, customer success and engineering teams supporting recurring contracts, service availability expectations and integration requests from mid-market or enterprise customers. It also points to a direct-channel posture: web acquisition, onboarding, support and product telemetry all need to work together, because the application itself is the delivery channel.
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Among UK SaaS adopters of this cloud infrastructure stack, 110 companies are actively trading. Reported employment totals 1,739 people, which points to a cohort with more than a handful of micro-teams but still a fairly small adoption base. The stack ranks as the reference IaaS category at 100.0% of detected use in this SaaS group, rather than a cross-provider market share. Registered-office geography is London-weighted: London accounts for 54.5% of the cohort, followed by the South East at 10.0%, the South West at 8.2%, and the North West and East of England at 6.4% each.
UK SaaS suppliers are not licensed as a sector, so obligations tend to follow the application’s activity and customer base. Personal-data processing brings the ICO into view through UK GDPR and the Data Protection Act 2018, while cyber security, consumer and contract law, and client-sector rules can shape procurement terms. Cloud dependence also sits inside a competition-policy context. The CMA closed its public cloud infrastructure services investigation on 31 July 2025 after finding an adverse effect on competition and remedies; it also recommended prioritising strategic market status investigations into the two cloud infrastructure providers it identified, without turning SaaS provision into a licensing category.
Adoption appears likely to be shaped less by new hosting decisions than by migration pressure inside existing SaaS estates. Buyers in this cohort tend to have live products, recurring contracts and data-processing duties, so switching infrastructure carries product-risk and procurement friction. Bundled observability, security and deployment tooling may keep more workloads with incumbent platforms, while cost scrutiny pushes some teams to simplify architecture or renegotiate rather than move. Consolidation among smaller SaaS suppliers would probably make infrastructure choices more standardised, but the long tail of specialist applications should keep adoption patterns uneven.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Cloud rises with company size across the trading UK SaaS companies in this cohort. 0.2% of the 37,913 companies with under 10 employees run Google Cloud (71 detected). 1.8% of the 1,886 companies with 10–50 employees run Google Cloud (34 detected). 1.8% of the 166 companies with over 50 employees run Google Cloud (3 detected). That is a 1.6% gap between the over 50 employees and under 10 employees bands.
110
Active firms
2026
100%
Of detected IaaS share
UK SaaS
6
Median headcount
Filed accounts
253
Verified directors
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (9 of 110 firms) — the rest sits below that revenue band.
17% of the cohort was incorporated since 2022 (19 firms), so a sizeable share is in its first few filing cycles.
Among SaaS running the specified cloud infrastructure, 58.2% (64) also show tag-management tooling and 57.3% (63) show edge/CDN services.
London accounts for 54.5% (60) of the cohort, ahead of South East at 10.0% (11), South West at 8.2% (9), North West at 6.4% (7) and East of England at 6.4% (7).
Overlapping sector tags put AI & Machine Learning at 40.9% (45), Startup at 39.1% (43), Scale-up at 20.9% (23) and Market Research & Insights at 11.8% (13).
The ICO is the relevant UK data-protection regulator, and SaaS providers processing personal data must consider UK GDPR and Data Protection Act 2018 obligations.
The CMA closed its UK cloud infrastructure services investigation on 31 July 2025, reported an adverse effect on competition and recommended strategic market status investigations into the two largest infrastructure providers.
Load balancers market share among UK SaaS
Share of the 110 UK SaaS with a detectable system. As of June 2026.
What else do Google Cloud-running SaaS run?
Share of the 110 Google Cloud-running UK companies where each technology was also detected. As of June 2026.
Where Google Cloud SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£582.6K
Median UK turnover
8.2%
Above £5M turnover
19
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 183 companies, alongside financials and websites, in one Excel + CSV file.
Top UK SaaS using Google Cloud
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides a digital analytics platform that captures and analyses user interactions on websites and mobile apps. Offers session replay, product analytics, in‑app surveys, and AI‑driven insights to…
Serves B2B digital product, data, support, IT and marketing teams at retail/ecommerce, travel, gaming, SaaS, food and beverage, and financial services companies.
Financial Health
StrongStrong · Hiring · 91% CAGR over 4y
Location
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Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
Financial Health
StrongStrong · Hiring · 41% CAGR over 3y
Location
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Computed from 4 filingsProvides cloud-based media APIs that enable developers to upload, store, process and transform video, audio and image files, and extract analysis data, supporting automated media workflows and…
Sells to developers and engineering teams at businesses building applications or platforms that handle large volumes of video, audio, and image uploads.
Financial Health
StrongStrong · Hiring · 71% CAGR over 3y
Location
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Computed from 3 filingsProvides a cloud-based WebOps platform for developing, hosting, and managing websites built with WordPress, Drupal, and Next.js. Offers managed hosting, deployment workflows, performance monitoring,…
Serves enterprises, educational institutions, government bodies, nonprofits, media, technology and consumer brand organizations, targeting developers, marketers and IT leaders managing WordPress,…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsDevelops and provides Redis, an in-memory database and data platform used for caching, real-time data processing, search, and messaging. Offers open-source software, enterprise editions, managed…
Serves developers, engineering teams and enterprises building cloud, on‑prem or hybrid applications, especially AI, chatbot and agent products, across AWS, Azure and Google Cloud ecosystems.
Financial Health
StableStable · -58% CAGR over 4y
Location
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Develops cybersecurity software for exposure and vulnerability management. Provides tools to identify, assess and prioritise security risks across IT, cloud, identity and OT/IoT environments,…
Serves enterprise and public-sector cybersecurity teams in education, energy, financial services, healthcare, retail, critical infrastructure and government, alongside managed security service…
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Develops AI-based software for financial crime compliance, including anti‑money laundering (AML) transaction monitoring, sanctions and customer screening, and customer risk assessment. Provides…
Serves banks, fintechs and other financial institutions, targeting AML, compliance and risk teams responsible for financial crime controls and customer risk management.
Financial Health
N/AN/A
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Develops identity and access management software for enterprises. Provides a platform for authentication, single sign‑on, identity governance, API security, and user access control to secure digital…
Sells to large enterprises and digital organisations, targeting IT, security and identity teams responsible for customer, workforce and partner access across complex technology ecosystems.
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Computed from 3 filingsProvides fraud detection and chargeback protection software for ecommerce retailers and payment providers, using automated risk decisioning, account protection and transaction analysis to assess…
Serves ecommerce merchants and retailers, plus payment providers, across sectors including fashion, electronics, home goods, beauty, quick-service restaurants, sporting goods, grocery, auto and…
Financial Health
DistressedDistressed · -17% CAGR over 2y
Location
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Computed from 5 filingsDevelops and provides cloud-based authentication software enabling passwordless multi-factor login for applications and services. Offers cryptographic identity verification, user authentication…
Serves enterprises and online businesses with customer and employee login needs, targeting IT, security and digital product teams responsible for access security, password resets and authentication…
Financial Health
WeakWeak · Hiring · 20% CAGR over 4y
Location
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Computed from 3 filingsDevelops subscription management and recurring billing software for digital and ecommerce businesses. The platform manages subscription lifecycles, integrates with payment gateways and business…
Sells to subscription-based businesses and digital commerce teams, including SaaS, consumer goods and retail, streaming media, travel, hospitality and entertainment brands managing recurring…
Financial Health
StrongStrong · Hiring · 145% CAGR over 2y
Location
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Computed from 5 filingsProvides cloud-based talent acquisition software used by organisations to manage recruitment processes, including job posting, applicant tracking, candidate screening, interview scheduling, offer…
Serves mid-size and enterprise employers, targeting HR, talent acquisition, hiring, IT and finance teams with corporate, high-volume and professional hiring needs across sectors including healthcare,…
Financial Health
StrongStrong · Hiring · 43% CAGR over 4y
Location
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Computed from 3 filingsDevelops and provides cloud-based cash flow management software for businesses. The platform connects bank and ERP data to monitor cash positions, forecast liquidity, manage accounts payable and…
Serves B2B finance teams, CFOs, CEOs, treasurers and decision-makers at mid-market and mid-sized companies, particularly those managing treasury, accounts payable, accounts receivable and cash…
Financial Health
StrongStrong · Hiring · 73% CAGR over 2y
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Computed from 5 filingsDevelops cloud-based business planning software that enables organisations to model, analyse and forecast financial and operational data. The platform supports budgeting, revenue and sales planning,…
Serves enterprise businesses, targeting finance, FP&A, sales and revenue, HR, supply chain, and ESG teams involved in planning, forecasting, reporting, workforce, territory, demand and sustainability…
Financial Health
StableStable · Hiring · 130% CAGR over 4y
Location
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Computed from 5 filingsDevelops an AI text‑to‑video platform that converts documents, text, and presentations into multilingual training videos and courses. Generates videos with AI avatars and interactive quizzes for…
Serves businesses and educational institutions, especially L&D, HR, onboarding and internal communications teams managing multilingual training for employees, learners or clients.
Financial Health
WeakWeak · 0% CAGR over 3y
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Develops cloud-based legal data management and analytics software used for e‑discovery, investigations, legal hold, contract review, and data breach response. Provides AI tools to process, search,…
Sells primarily to B2B and public sector legal teams, including corporations, law firms, federal agencies, state and local agencies, litigators, and academic law and forensics programmes, especially…
Financial Health
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Computed from 5 filingsProvides cloud‑based procurement and e‑sourcing software for organisations, including tools for RFQs, reverse auctions, supplier discovery and onboarding, contract management, spend analysis, and…
Serves B2B and public-sector procurement teams, including CPOs, procurement managers and buyers in enterprises, consultancies and organisations managing sourcing, supplier, contract and spend…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 3 filingsProvides a cybersecurity platform that connects organisations with a global community of security researchers to identify vulnerabilities. Offers bug bounty programmes, vulnerability disclosure…
Serves security and engineering teams at enterprises and public sector organisations, including financial services, healthcare, retail/e-commerce, automotive, crypto/blockchain, hospitality, US…
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
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Computed from 5 filingsProvides cloud-based supply chain network software for retail businesses, including electronic data interchange (EDI), order management, product data synchronisation, analytics, supplier onboarding,…
Serves B2B retail supply chain organisations, including retailers, grocery businesses, distributors, brands, manufacturers, e-commerce marketplaces, 3PLs and suppliers needing trading partner…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 2 filingsDevelops an AI revenue orchestration platform that analyses customer interactions and sales conversations to generate structured go‑to‑market data, automate CRM updates, capture notes, provide sales…
Serves B2B go-to-market teams, especially CROs, RevOps, sales, SDR/BDR, customer success, enablement, marketing and product leaders at companies managing CRM-driven revenue operations.
Financial Health
StrongStrong · Growing, Hiring · 150% CAGR over 1y
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Computed from 3 filingsDevelops software for automating B2B risk management, control testing and audit processes. The platform uses AI to perform control assessments, identify risks, and support compliance with audit and…
Serves B2B organisations, audit teams, compliance teams and risk managers working with control assurance, financial audit, ISA 315 and DORA compliance requirements.
Financial Health
StrongStrong · Hiring · 98% CAGR over 2y
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Computed from 5 filingsProvides a cloud-based platform for managing guest and staff WiFi networks in venues. Offers secure authentication, captive portals, analytics, and marketing integrations to capture visitor data and…
Sells to venue-based businesses and public sector organisations, including hospitality, retail, education, healthcare, transport, events, attractions, offices and residential operators, targeting IT,…
Financial Health
WeakWeak · -69% CAGR over 4y
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Computed from 5 filingsDevelops and provides booking and ticketing software for tour operators, attractions, sightseeing tours and hop‑on hop‑off bus services. Platform includes online reservations, OTA integrations,…
Serves B2B operators in travel and visitor attractions globally, including hop-on hop-off and bus operators, sightseeing tour companies, observation decks, cultural venues, and leisure destinations.
Financial Health
HealthyHealthy · -73% CAGR over 4y
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Computed from 5 filingsDevelops digital consent-to-treatment software for healthcare providers. The platform enables clinicians to share procedure information with patients, obtain and record electronic consent remotely or…
Sells to healthcare organisations, including NHS trusts and private hospital groups, targeting clinical, digital transformation and project teams that need digital consent workflows for clinicians…
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
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Computed from 3 filingsProvides market intelligence and datasets on shareholder activism, investor voting, corporate governance and ESG. Produces reports, analytics and data feeds used by investment banks, asset managers,…
Serves investment banks, law firms, public company issuers, asset managers, hedge funds, proxy solicitors and asset owners involved in shareholder activism, proxy voting, governance and ESG decisions…
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
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Computed from 4 filingsProvides software platform for parking operators to issue and manage parking charge notices, capture parking events via apps and ANPR systems, enable motorists to view and pay PCNs online or by…
Sells to B2B parking operators in the UK and Ireland, including private parking enforcement firms and site managers managing PCNs, permits, appeals, motorist payments and recovery workflows.
Financial Health
StableStable · Hiring · 8% CAGR over 3y
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Computed from 5 filingsProvides an online research platform for consumer, brand and product studies. Offers tools for surveys, interviews, prototype and website testing, participant recruitment, and AI-generated analysis,…
Sells to businesses running consumer, brand and product research, especially brand, insights, marketing and product teams, user researchers, design leaders and product designers at customer-focused…
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HealthyHealthy · -13% CAGR over 4y
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Computed from 5 filingsDevelops location intelligence software that collects and analyses human mobility, footfall, demographic and spending data. Provides dashboards, reports and analytics used by retailers, real estate…
Serves B2B and public-sector decision-makers in local government, retail, real estate and financial services, including retailers, property firms, consultancies and banks.
Financial Health
StableStable · Hiring · 47% CAGR over 4y
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Computed from 5 filingsDevelops an AI-driven marketing data platform that connects publishers and advertisers. Provides tools for audience targeting, customer discovery and incremental campaign measurement across web,…
Sells to businesses in digital advertising, specifically publishers seeking to monetise audiences and advertisers/marketing teams aiming to reach, analyse and measure incremental audiences across…
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StableStable · Hiring · 27% CAGR over 4y
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Computed from 5 filingsDevelops e-commerce software platforms that enable retailers, manufacturers and distributors to run online marketplaces and dropshipping programs. Provides tools for supplier catalog onboarding,…
Targets large retailers, B2B manufacturers and distributors, and marketplace sellers or brands operating digital commerce channels, including organisations with multi-supplier catalogues,…
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HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides an AI‑powered recruitment and workforce management platform combining applicant tracking, contractor and vendor management, and employer‑of‑record services. Enables businesses to hire,…
Serves businesses, charities and NGOs with global or distributed workforces, especially HR, recruitment and operations teams managing contractors, freelancers, employees and vendors across multiple…
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StableStable · -16% CAGR over 4y
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Computed from 5 filingsDevelops AI-powered patient management software for healthcare providers, including cloud-based platforms and patient apps that support remote monitoring, personalised care plans, and collaboration…
Serves healthcare providers and multidisciplinary clinical teams in health and social care settings, with patient-facing support for people managing long-term conditions.
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WeakWeak
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Computed from 2 filingsProvides software platform for real-time business identity verification and compliance automation, using data integrations and AI agents to support KYC checks, onboarding, monitoring, and risk…
Sells to B2B compliance, risk, operations and product teams at banks, payments companies, lenders and marketplaces that onboard and verify businesses, including firms scaling across multiple markets.
Financial Health
WeakWeak · Hiring · 100% CAGR over 1y
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Computed from 5 filingsDevelops cloud-based software for property letting and management. Platform automates tenant applications, digital leases, rent collection, billing and arrears recovery, owner reporting, compliance…
Serves B2B property managers, letting agents, build-to-rent operators and larger property businesses managing rental portfolios, with plans aimed at mid-market and enterprise organisations.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 5 filingsDevelops a cloud software platform for translating, validating and standardising business data between organisations. Provides automated data preparation workflows, AI-based field mapping, compliance…
Serves enterprise data and operations teams that exchange business-critical data with external partners, with plans also aimed at charities and civilian public sector organisations in health,…
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DistressedDistressed · -10% CAGR over 4y
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Provides a spend management platform that links corporate credit cards with software for tracking expenses, collecting receipts, processing invoices, and reconciling transactions. Includes budgeting…
Sells to finance teams, CFOs and operations leaders at businesses managing corporate card spend, expenses, invoices and multi-entity or cross-border operations, with integrations for ERP, HRIS and…
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Computed from 4 filingsDevelops a cloud-based customer relationship management (CRM) and sales engagement platform. The software integrates pipeline management, customer communication, team collaboration, AI assistants,…
Serves B2B sales organisations, revenue teams and account managers, especially high-touch sales teams in companies that manage complex pipelines, customer engagement, retention and upsell activity…
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StableStable
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Computed from 3 filingsDevelops product information management (PIM) and product experience management (PXM) software that centralises, manages, and enriches product data. Provides tools for digital asset management,…
Serves enterprise commerce businesses, including B2B manufacturers, retailers, distributors and consumer brands in sectors such as fashion, food and beverage, automotive, CPG, and energy/utilities.
Financial Health
WeakWeak · Hiring · 21% CAGR over 2y
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Provides digital consent-to-treatment software for healthcare organisations. The platform enables clinicians to share procedure information with patients, capture and store consent electronically,…
Sells to healthcare organisations, particularly hospitals and NHS trusts, and to clinicians involved in treatment consent. Serves both provider teams and patients within clinical workflows, with…
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Computed from 5 filingsProvides B2B data products including intent data, identity resolution, audience segmentation and campaign measurement. Aggregates data from a network of publishers and data providers to help…
Serves B2B sales, marketing and advertising teams, agencies, publishers and data/technology partners running account-based marketing, digital campaigns and campaign measurement.
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StableStable · Hiring · 5% CAGR over 5y
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Computed from 5 filingsProvides an e-commerce platform for creating and managing online stores. Offers tools for payments, shipping integration, inventory management, marketing, point-of-sale, themes, apps, and marketplace…
Serves businesses selling online, especially merchants launching or scaling e-commerce stores. Targets small, medium and large retailers, physical store owners moving online, and internal store,…
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WeakWeak · -12% CAGR over 4y
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Computed from 5 filingsDevelops employee engagement software that gathers regular employee feedback, analyses sentiment using AI, and provides dashboards and insights to managers to identify workplace issues, improve…
Targets HR teams, people leaders and business managers at organisations ranging from startups to large enterprises, across sectors.
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DistressedDistressed · 0% CAGR over 4y
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Computed from 4 filingsProvides a managed platform for running client‑specific market data workloads, executing and orchestrating data ingestion, processing and distribution. Operates runtime infrastructure that manages…
Serves B2B clients that rely on market data, particularly financial services and capital markets teams needing managed operation of client-specific data flows.
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StrongStrong
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Computed from 3 filingsDevelops financial business intelligence software for accountants and CFOs. Platform connects to accounting systems to generate automated financial reports, dashboards, forecasts, consolidated…
Serves accountants, accounting firms, CFOs and finance teams, including businesses managing reporting, forecasts, dashboards, consolidation, valuation, and ESG indicators.
Financial Health
StrongStrong
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Computed from 5 filingsDevelops ecommerce software that enables visual product discovery, including AI-driven category pages, product recommendations and bundles, room design tools, and modular furniture configurators with…
Serves ecommerce retailers, especially home, furniture and interiors brands, targeting digital commerce teams seeking to improve online product discovery and merchandising.
Financial Health
DistressedDistressed · -2% CAGR over 5y
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Computed from 4 filingsProvides a marketing and sales automation platform that enables businesses to build websites, landing pages and lead capture forms, manage contacts, run campaigns via email, SMS and phone, schedule…
Sells to B2B marketers, small businesses and sales teams that manage online leads, customer communications, appointment booking and follow-up campaigns across channels.
Financial Health
StrongStrong · Hiring · 10% CAGR over 3y
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Computed from 5 filingsDevelops and publishes process orchestration software that enables organisations to design, automate and monitor business workflows and microservices. The platform includes tools for workflow…
Serves enterprise and public-sector buyers, including transformation executives, IT and business leaders, chief architects, developers and software architects across financial services, healthcare,…
Financial Health
HealthyHealthy · Hiring · 75% CAGR over 4y
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Computed from 5 filingsProvides online political monitoring tools that track parliamentary publications, debates, media coverage and politicians’ social media posts. Offers searchable databases, alerts and reporting…
Sells to B2B public affairs and communications teams in organisations of all sizes and sectors, especially professionals tracking political and parliamentary issues in the UK and internationally.
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
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Computed from 2 filingsProvides a web platform offering audience engagement tools for publishers and websites, including comment systems, interactive widgets, quizzes, social sharing features, and analytics tools for…
Sells to B2B customers operating websites, especially digital publishers, media brands and content teams with audience communities and first-party data needs.
Financial Health
StableStable · 0% CAGR over 1y
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Financial sub-scores
Computed from 3 filingsDevelops a developer security platform that scans and monitors source code, open‑source dependencies, containers, infrastructure‑as‑code, and APIs for vulnerabilities and misconfigurations, helping…
Serves software development, DevOps and security teams at businesses and government organisations, including developers, AppSec leaders and enterprises managing AI-native applications and software…
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
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How Google Cloud usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Cloud is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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