SaaS Companies Using Jetpack in the UK: 91 Active Firms (2026)
SaaS companies running public-site optimisation plugins sell subscription cloud software while maintaining plugin-enabled marketing websites in the UK.
For SaaS suppliers, the plugin sits close to demand generation: it supports site performance, content operations, visitor measurement and basic security around public marketing pages. Adoption tends to signal a marketing-led web stack with enough internal ownership to manage forms, tracking, consent prompts and conversion paths, but not necessarily a large engineering team dedicated to the website. The relevant buying centres are usually marketing operations, revenue operations and product-led growth teams, with IT or security involved when customer onboarding, public-sector procurement or regulated-sector sales create data-handling questions. Engagements are typically subscription-led cloud sales, from self-serve business accounts through to procurement-led departmental deployments.
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The UK adoption picture is narrow but visible: 91 actively trading SaaS companies are running the plugin on public websites. Reported headcount totals 981, which points to a cohort with operating teams rather than purely dormant web estates. Within the sector’s site-plugin mix, the system sits first by share at 20.3% against a denominator of 448. Registered addresses skew towards London (40.7%) and the South East (20.9%), with smaller shares in Scotland and the North West (both 6.6%) and the North East (5.5%).
For these SaaS users, the regulatory perimeter is usually privacy-led rather than licence-led. Public forms, analytics tags and subscription onboarding bring UK GDPR and Data Protection Act 2018 obligations into ordinary website operations, with the ICO as the relevant UK data-protection regulator. Security questionnaires from business and public-sector buyers can make plugin governance, access control and update cadence procurement issues, not just marketing choices. Market structure also matters upstream: the CMA closed its public-cloud infrastructure services case on 31 July 2025, reported an adverse effect on competition leading to remedies, and recommended strategic market status work on major cloud infrastructure providers.
Adoption appears tied to marketing-operational maturity more than deep engineering preference. SaaS firms running this stack tend to rely on public websites for acquisition, onboarding and credibility with business buyers, so tooling choices are exposed to privacy reviews and security due diligence. Pressure may build around consent management, tag governance and plugin maintenance as customers scrutinise supplier risk. At the same time, migration away from familiar content-management stacks tends to be slow, especially where sales, support and content teams already share ownership of the site.
Adoption by company size
Adoption of Jetpack rises with company size across the trading UK SaaS companies in this cohort. 0.2% of the 37,913 companies with under 10 employees run Jetpack (59 detected). 1.6% of the 1,886 companies with 10–50 employees run Jetpack (31 detected). 0.6% of the 166 companies with over 50 employees run Jetpack (1 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
91
Active firms
2026
20.3%
Of detected WordPress plugins share
UK SaaS
6
Median headcount
Filed accounts
221
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (5 of 91 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Among SaaS businesses with a detectable plugin in this category, this optimisation plugin has 20.3% detected share (91 of 448), ahead of the next two systems at 16.1% (72) and 12.7% (57).
London accounts for 40.7% (37) of SaaS firms running the plugin, followed by the South East at 20.9% (19), Scotland at 6.6% (6), the North West at 6.6% (6), and the North East at 5.5% (5).
Co-detection points to familiar marketing stacks: 95.6% (87) also run the underlying content-management platform, 64.8% (59) run analytics, and 46.2% (42) run a tag-management tool.
AI & Machine Learning appears as an overlapping tag for 19.8% (18) of the cohort, while Startup and IT Services & Managed Services each appear for 9.9% (9), and Fintech for 8.8% (8).
UK SaaS suppliers are not generally licensed as a single sector; exposure commonly arises through data protection, cyber security, consumer/contract law and sector-specific rules where software serves regulated clients.
WordPress plugins market share among UK SaaS
Share of the 448 UK SaaS with a detectable system. As of June 2026.
What else do Jetpack-running SaaS run?
Share of the 91 Jetpack-running UK companies where each technology was also detected. As of June 2026.
Where Jetpack SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£676.4K
Median UK turnover
5.5%
Above £5M turnover
8
Incorporated since 2022
221 verified decision-maker contacts
across these 91 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using Jetpack
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides a demand-side platform for B2B digital advertising. Uses intent data, IP targeting, and account-based marketing to deliver programmatic display ads to specific companies and decision‑makers…
Serves B2B marketing and sales teams seeking to target business accounts, plus B2B and media agencies. Industry focus includes technology, software, manufacturing, automotive, healthcare, logistics…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides website monitoring and security software for eCommerce platforms. Offers synthetic customer journey testing, performance and uptime monitoring, third‑party script tracking, and tools to…
Serves B2B eCommerce brands and online retailers on Shopify, Magento, BigCommerce and custom platforms, plus agencies, enterprise, travel, gaming and public sector teams responsible for online…
Financial Health
WeakWeak · -13% CAGR over 4y
Location
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Computed from 3 filingsProvides a workplace software platform for managing employee career conversations, feedback and development. Enables ongoing check-ins, goal tracking, onboarding workflows and real-time analytics to…
Sells to employers, HR teams and people leaders seeking to improve employee engagement, career development, performance insight and workplace culture through ongoing staff conversations.
Financial Health
StrongStrong · -20% CAGR over 1y
Location
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Computed from 4 filingsProvides a SaaS audience measurement platform for advertisers, agencies and publishers to analyse advertising campaign performance across channels including web, social media, online video, connected…
Serves advertisers, media agencies and publishers that run or sell multichannel ad campaigns across web, social, video, CTV and TV, especially teams needing independent audience measurement and…
Financial Health
StrongStrong · Hiring · 36% CAGR over 3y
Location
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Computed from 5 filingsDevelops software tools for online platforms to verify users’ age and identity and moderate user‑generated content. Provides API-based age estimation, ID and face‑match checks, email or phone…
Serves B2B online platforms needing age, identity and content compliance, including social media, adult entertainment, online video gaming, marketplaces, dating sites, user-generated content services…
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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Computed from 2 filingsDevelops and provides digital fundraising and online donation platforms for charities. Software integrates with charity websites to process donations, manage campaigns and tribute funds, support…
Serves UK charities and nonprofit fundraising teams, including large charities running digital appeals, regular giving, tribute funds and supporter donation journeys.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 1y
Location
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Computed from 5 filingsProvides AI-driven recruitment software that sources, updates and matches candidate profiles from multiple data sources, helping recruiters and hiring teams automate candidate discovery, screening…
Serves B2B recruitment agencies and in-house recruiting teams, particularly those hiring across IT, professional services, healthcare and construction, that need to manage candidate pipelines and…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI-driven ecommerce software that generates product bundles and cross‑sell recommendations. The platform integrates with online stores and marketing channels to display “frequently bought…
Serves B2B retail and ecommerce brands seeking to increase average order value, including consumer electronics, home improvement, beauty and trade retailers with online, in-store and marketing sales…
Financial Health
WeakWeak · -20% CAGR over 4y
Location
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Computed from 5 filingsProvides GDPR compliance software and support services for educational institutions. Offers a Sentry management system alongside outsourced Data Protection Officer services, GDPR audits, staff…
Serves B2B and public-sector buyers in UK education, including schools, multi-academy trusts, special schools, further education colleges and universities.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 3 filingsDevelops software platforms for local authorities and service providers, including case management, housing options and homelessness systems, multi‑agency gateway solutions, client access portals,…
Serves local authorities, regional and national service providers, social housing providers and not-for-profit organisations delivering care, housing, homelessness, safeguarding and commissioned…
Financial Health
WeakWeak · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsProvides a digital receipt platform for retailers that replaces paper receipts with personalised e‑receipts delivered by email or mobile. The software captures customer data at checkout, integrates…
Serves B2B enterprise retailers, including fashion brands, department stores and omnichannel retail groups, particularly CRM, customer experience, marketing and store operations teams across…
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsDevelops assessment and pupil‑tracking software for schools, particularly for students with special educational needs and disabilities (SEND). Products include progress tracking and reporting tools,…
Serves schools, special education settings, multi-academy trusts and local authorities supporting pupils with SEND, targeting teachers, SENCOs and senior leaders in early years, primary and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsDevelops software applications for public and private sector organisations, including GDPR compliance tools and cloud‑based case management systems for DoLS and LPS processes, with features such as…
Serves public- and private-sector organisations needing GDPR DPIA compliance, plus health and social care supervisory and responsible bodies managing DoLS and LPS cases.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsDevelops software tools for primary care providers including GP practices and primary care networks. Products support patient triage and capacity overflow services, AI transcription for…
Sells to UK primary care providers in the NHS, including ICSs, Primary Care Networks and individual GP practices, as well as teams managing patient populations and capacity across member practices.
Financial Health
WeakWeak · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsDevelops AI-powered software for automating insurance and other claims processing. The platform analyses data, manages workflows, generates documents, and supports end‑to‑end claims handling from…
Serves B2B organisations with claims-handling operations, targeting teams responsible for customer interactions, workflow management, document generation and case resolution.
Financial Health
WeakWeak
Location
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Computed from 4 filingsDevelops Dradis, a penetration testing management platform that helps security teams manage engagements, collaborate on findings, generate reports, maintain issue libraries, track remediation, and…
Serves B2B penetration testing and information security teams, including security consultancies, corporate security departments and enterprise teams managing client engagements, QA, remediation and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Computed from 5 filingsDevelops applications for the Salesforce platform that support data management, including spreadsheet data import tools, address verification and standardisation, phone screening against TPS/CTPS…
Sells to businesses and organisations using Salesforce, from small teams to large enterprises, across sectors including higher education, financial services and nonprofits, particularly teams…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDevelops software for community pharmacies, providing an integrated platform to manage prescription orders, online consultations, delivery logistics, electronic PGDs, patient communication, and…
Sells to independent and community pharmacies, pharmacy owners and pharmacy teams seeking digital patient engagement, prescription, delivery and consultation tools, with patient-facing services for…
Financial Health
StrongStrong · Growing, Hiring · 103% CAGR over 4y
Location
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Computed from 4 filingsDevelops event management software providing white‑label mobile event apps, indoor navigation and interactive maps, registration and ticketing, lead retrieval, appointment scheduling, sponsorship…
Sells to B2B event organisers, exhibition and conference teams, and venues running large-scale in-person events. Also serves exhibitors and sponsors via tools for lead capture, networking and event…
Financial Health
StrongStrong · Hiring · 108% CAGR over 3y
Location
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Computed from 5 filingsDevelops customer relationship management (CRM) software for kitchen, bedroom, bathroom and home improvement companies. Platform manages enquiries, leads, sales pipelines and installations, with…
Serves B2B customers in the KBB and home improvement sectors, including showroom-based retailers and installation-led companies with sales, operations, project and after-care teams.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud-based software and services for live video streaming, aggregation, distribution and capture using public cloud infrastructure such as AWS, enabling broadcasters and OTT platforms to…
Serves B2B media customers, including major broadcasters, OTT streaming platforms, sports rights holders and media companies with high-volume live event video operations.
Financial Health
StableStable · -8% CAGR over 4y
Location
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Computed from 5 filingsProvides low‑code digital application software and related services. Offers platforms for building custom applications, managing innovation lifecycles, supporting sales processes, and handling…
Serves B2B enterprises and their innovation, sales, resilience, ESG and compliance teams, plus partner and supplier networks involved in strategic initiatives and emerging cloud products or services.
Financial Health
StableStable · Hiring · 23% CAGR over 5y
Location
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Computed from 3 filingsDevelops digital platforms for clinical trials, providing electronic clinical outcome assessment (eCOA) tools that collect patient data via mobile apps, video assessments, wearable devices and ePROs,…
Serves B2B life sciences customers, including pharmaceutical and biotech trial sponsors, CROs, clinical research teams, and patient groups involved in clinical trials and real-world data studies.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsDevelops cloud‑based volunteer management software for charities and community organisations. The platform supports volunteer recruitment, onboarding, scheduling, event and rota management,…
Serves charities, voluntary and community organisations, local authorities and other public-sector bodies that recruit, coordinate and report on volunteers, from smaller charities to large event and…
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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Computed from 5 filingsDevelops document management software and related services that capture, store and manage paper and electronic documents, emails and data. Provides scanning, import, workflow tracking, centralised…
Serves B2B and public-sector organisations with high document and data volumes, including NHS healthcare teams, financial services firms, asset managers and shared-service groups.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 3 filingsProvides advertising technology for mobile apps and games, including a demand-side platform for user acquisition and retargeting, OEM-based app discovery placements, and rewarded playtime…
Serves B2B mobile app and game publishers, app marketers, and brands seeking app growth, including teams focused on user acquisition, retargeting, engagement, and monetization.
Financial Health
HealthyHealthy · Hiring · 53% CAGR over 2y
Location
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Computed from 3 filingsDevelops and supplies risk management and insurance claims handling software for public and private sector organisations. Provides cloud-based applications, including risk management and claims…
Sells to public and private sector organisations, especially local authorities, risk managers and insurance claims teams responsible for risk management and claims handling.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 2 filingsDevelops cloud-based software for consumer packaged goods companies to manage revenue and trade promotions. Platform uses AI and data analytics for pricing optimisation, promotion planning, retail…
Serves enterprise consumer packaged goods companies, especially revenue management, trade promotion, pricing, retail execution and commercial teams across global operations.
Financial Health
WeakWeak · -19% CAGR over 1y
Location
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Computed from 5 filingsDevelops and provides a software platform for managing and optimising marketing leads, including lead collection, validation, fraud detection, distribution and analytics. Integrates with CRMs,…
Sells to businesses running lead generation and customer acquisition, especially agencies, affiliate networks, D2C subscription brands and enterprise marketing teams that buy, verify and route leads.
Financial Health
DistressedDistressed · -18% CAGR over 4y
Location
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Computed from 5 filingsDevelops hospitality management software for restaurants and venues, including ordering, bookings, kitchen management, customer communications, stock, labour and business intelligence tools.…
Sells B2B to hospitality businesses, especially restaurant groups and multi-site operators, serving head office, operations and IT teams that manage bookings, ordering, labour, stock, customer comms…
Financial Health
DistressedDistressed · -66% CAGR over 4y
Location
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Computed from 3 filingsProvides mobile data collection software that enables organisations to gather field data via mobile devices, manage surveys and case records, and access real-time analysis through dashboards,…
Serves NGOs, businesses, consultants, and academic researchers running field surveys, evaluations, longitudinal studies, and project monitoring, including teams collecting and analysing data across…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Develops an AI-powered software platform for education professionals that generates lesson plans, quizzes, feedback, reports, policies and communications, supporting teachers, school leaders and…
Sells to B2B education organisations and professionals, including K-12 schools, colleges, universities, language teaching teams, publishers and education providers. Targets teachers, senior leaders,…
Financial Health
N/AN/A
Location
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Computed from 3 filingsDevelops white‑label software enabling businesses to sell personalised printed products such as photobooks, cards, calendars and gifts online, via desktop or mobile apps, with tools for product…
Serves B2B print, photo and personalised gift retailers, from startups to larger multi-store operators, that sell photobooks, cards, calendars and custom printed products under their own brand.
Financial Health
DistressedDistressed · -2% CAGR over 2y
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Computed from 5 filingsDevelops DevSecOps software for MuleSoft environments, providing automated code review, security scanning, compliance checks, and API and platform monitoring tools that analyse MuleSoft projects,…
Sells to enterprise IT, integration and DevSecOps teams running MuleSoft projects, including Fortune 500 organisations and large regulated businesses needing secure, compliant API delivery.
Financial Health
DistressedDistressed · -24% CAGR over 4y
Location
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Computed from 5 filingsDevelops corporate performance management and financial planning software that integrates with Microsoft Excel. Provides tools for financial consolidation, budgeting, forecasting, reporting and…
Sells to finance and management teams in businesses from small companies to large multinationals, particularly Excel users needing corporate performance management, FP&A, budgeting, forecasting and…
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital platforms for justice sector organisations, including prisons and probation services. Provides tools such as video calling, virtual legal visits and the Socrates 360 platform for…
Serves justice sector organisations, including prisons, probation services, healthcare teams, staff and community partners supporting rehabilitation and reintegration across multiple countries.
Financial Health
WeakWeak · Hiring · 36% CAGR over 4y
Location
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Computed from 2 filingsDevelops and provides an AI-powered virtual shopping assistant for e‑commerce websites. The chatbot answers customer queries, guides product discovery and navigation, and tracks conversions through…
Serves B2B ecommerce retailers and online brands with product catalogues, especially those using affiliate networks, Shopify or tag management, with buyers including digital, ecommerce and affiliate…
Financial Health
WeakWeak · -8% CAGR over 1y
Location
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Computed from 5 filingsProvides software and consultancy for local authorities managing private rented sector property licensing schemes, including licence application processing, case management for housing complaints and…
Serves UK local authorities and councils, particularly private housing regulation, property licensing, public protection, enforcement, and inspection teams managing landlord licensing schemes and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsDevelops and supplies workforce management software and hardware, including time and attendance systems, employee clocking‑in solutions, HR and absence management tools, access control, rostering,…
Serves B2B employers of varying sizes, including organisations with shift-based workforces, multiple sites or clocking hardware requirements; buyers include HR, payroll, operations and facilities…
Financial Health
HealthyHealthy · Growing, Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsProvides a data collection and market intelligence platform that gathers geospatial, retail, and survey data through a global network of contributors. Delivers location intelligence, audience…
Serves B2B and public-sector decision-makers needing local market, geospatial, audience and situation insights, including international development organisations, location-driven businesses, public…
Financial Health
StrongStrong · Hiring · 71% CAGR over 4y
Location
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Computed from 5 filingsProvides online recruitment advertising services enabling employers to post job adverts across hundreds of UK job boards from a single platform. Offers advert writing support, distribution to partner…
Serves UK employers, HR teams and hiring managers seeking to advertise vacancies across job boards, including businesses that want recruitment support without using traditional recruitment agencies.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsDevelops a digital communication platform for healthcare providers that offers multilingual clinical interactions, live interpreter access, sign language and accessible formats to help staff…
Serves healthcare organisations, NHS trusts, hospitals, care settings and frontline clinicians working with patients who face language, hearing, visual or cognitive communication barriers.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 4y
Location
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Computed from 5 filingsProvides hosted data analytics and reporting software for academic and scholarly publishers. Products include tools that integrate customer, sales and submission data to deliver dashboards, editorial…
Serves scholarly and academic publishers, including sales, marketing, editorial, business intelligence and data teams at global publishing organisations and society publishing partners.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops artificial intelligence software for financial services firms, including AI assistants for financial advisers, automated compliance and quality assurance monitoring, and…
Serves financial services firms of all sizes, from SMEs to large enterprises, targeting financial advisers, QA assessors, advice team managers, compliance/risk leaders and Consumer Duty teams.
Financial Health
HealthyHealthy · -59% CAGR over 4y
Location
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Develops business process modelling and analysis software that enables organisations to map workflows, create digital twins of operations, analyse time, cost, capacity and carbon impacts, and…
Serves organisations with complex processes, including public sector, utilities, technology, education and data management teams. Targets business analysts, operations, change and transformation…
Financial Health
N/AN/A
Location
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Develops cloud-based school management information systems (MIS) and administrative software for schools, multi-academy trusts, and local authorities. Products support student data management,…
Serves UK education organisations, including primary, secondary and special schools, alternative provision, pupil referral units, multi-academy trusts and local authorities.
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Computed from 3 filingsDevelops regtech software providing XBRL and iXBRL reporting, disclosure management, ESG reporting, tax technology, and financial data analytics tools. Platforms support regulators and enterprises in…
Serves large enterprises, financial institutions, financial data users and government regulators needing regulatory reporting, disclosure, ESG, tax and compliance support across global markets.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops AI-powered supplier discovery and market intelligence software for procurement teams. The platform searches and analyses global supplier data, maps vendor landscapes by category and…
Serves B2B procurement professionals, category managers and sourcing teams in organisations researching suppliers, markets and product categories across geographies.
Financial Health
WeakWeak · Hiring · 25% CAGR over 4y
Location
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Develops supply chain planning software and SaaS platforms supporting demand forecasting, inventory optimisation, sales and operations planning, and supply planning. Provides analytics, AI‑driven…
Sells to supply chain, operations and planning teams at businesses in manufacturing, consumer goods, retail and wholesale distribution, including apparel, chemicals, food, life sciences, electronics…
Financial Health
N/AN/A
Location
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How Jetpack usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Jetpack is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK SaaS companies use Jetpack?
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