Tag manager Used by UK Wholesale Companies: Market Share (2026)
Detected tag-manager usage across 4,062 UK wholesale companies is concentrated in Google Tag Manager, which appears on 3,975 companies, or 97.9% of the detected cohort.
Among 77,014 trading UK wholesale companies, 4,062 have a detectable Tag manager. Four systems appear, with Google Tag Manager accounting for 97.9% (3,975) of detected use.
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The rest of the market is narrow. Draftpress HFCM appears at 2.7% (111), PixelYourSite at 1.3% (54), and Adobe Dynamic Tag Management at 1.0% (42).
Google Tag Manager leads every employee band: 97.5% of detected use under 10 employees, 98.4% across 10–50 employees, and 99.5% above 50 employees.
4,062
wholesale with detected Tag manager
Of 77,014 UK wholesale
5.3%
Detection rate
2026
4
Systems detected
In this category
97.9%
Leader share
Google Tag Manager
UK Wholesale Tag manager market share
Share of the 4,062 UK Wholesale with a detectable system. As of June 2026.
Tag manager compared
| System | UK Wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Google Tag Manager | 3,975 | 97.9% | 6 | 13.4% | Small wholesalers, default tag stack |
| Draftpress HFCM | 111 | 2.7% | 5 | 12.6% | Small wholesalers, WordPress-adjacent use |
| PixelYourSite | 54 | 1.3% | 5 | 14.8% | Small wholesalers, pixel-focused setups |
| Adobe Dynamic Tag Management | 42 | 1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Tag manager system shifts with company size: among UK Wholesale with under 10 employees, Google Tag Manager leads at 97.5% of the 2,659 with a detectable system; among UK Wholesale with 10–50 employees, Google Tag Manager leads at 98.4% of the 1,216 with a detectable system; and among UK Wholesale with over 50 employees, Google Tag Manager leads at 99.5% of the 187 with a detectable system.
Under 10 employees
97.5% of band
This is the largest detected band, with 2,659 wholesale companies. Google Tag Manager accounts for 97.5%, leaving Draftpress HFCM, PixelYourSite and Adobe Dynamic Tag Management in the long tail.
10–50 employees
98.4% of band
Among 1,216 detected wholesale companies with 10–50 employees, Google Tag Manager accounts for 98.4% of use. The smaller systems remain present, but only at the margins.
Over 50 employees
99.5% of band
The over-50 employee band contains 187 detected wholesale companies. Google Tag Manager accounts for 99.5%, so competition is thinner here than in the smaller bands.
How Tag manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Wholesale by Tag manager
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Frequently asked questions
What is the most-used Tag manager among UK wholesale companies?
How many UK wholesale companies have a detectable Tag manager?
What is a Tag manager?
How is Tag manager usage detected?
Which has more UK wholesale companies, Google Tag Manager or Draftpress HFCM?
What is the best Tag manager for UK wholesale companies?
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