Travel Sector Companies Using TWIPLA in the UK: 50 Active Firms (2026)
Travel and hospitality firms running visitor analytics sell stays, venues, tours and trips across the UK visitor economy.
For travel and hospitality operators, visitor analytics sits closest to marketing, reservations, revenue management and web operations. It helps teams understand where demand is coming from, which pages suggest booking intent, and where enquiry or checkout journeys lose visitors. Adoption usually signals online-acquisition discipline rather than enterprise software maturity: someone is watching source mix, campaign landing pages and venue content, then feeding that into pricing, availability or follow-up activity. Buyers tend to be owner-led accommodation groups, tour operators, attractions and venue businesses, with modest budgets and some external web support rather than large internal analytics teams.
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In the UK, 50 travel and hospitality firms are detected running this visitor-analytics tool. Within the sector’s analytics category, it has a 1.0% detected share, ranking seventh among tools across a denominator of 4,822 firms. Registered-address skew is tilted towards the East of England at 20.0%, followed by London and the South East at 14.0% each; the South West accounts for 10.0% and the North West 8.0%. Reported employment totals 616 people, with all 43 firms that publish headcount reporting at least some staff.
Flight-inclusive travel sellers sit in a different compliance lane from hotels, venues and attractions. The CAA’s ATOL regime protects travellers’ money if a travel operator ceases trading, and package holidays sold in the UK must be ATOL protected where the regime applies. Hospitality venues that sell or supply alcohol need authorisation from a local licensing authority, usually the local council, under the Licensing Act framework overseen by the Home Office. ABTA and UKHospitality also shape sector representation and dispute-routing, though membership is not the same as statutory licensing.
Adoption appears more selective than mainstream analytics because many smaller operators rely on bundled website reporting, booking-engine dashboards or agency-maintained reporting packs. Standalone visitor analytics tends to appeal where direct-channel performance matters, especially for operators balancing paid search, venue content, itinerary pages and enquiry forms. Bundling pressure may limit separate tool procurement, while privacy and consent expectations keep measurement choices under review. The category is likely to be shaped less by headline expansion than by consolidation inside booking systems, web platforms and marketing suites.
Adoption by company size
Adoption of TWIPLA rises with company size across the trading UK travel sector companies in this cohort. 0% of the 112,555 companies with under 10 employees run TWIPLA (24 detected). 0.2% of the 14,926 companies with 10–50 employees run TWIPLA (28 detected). 0.1% of the 1,150 companies with over 50 employees run TWIPLA (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
50
Active firms
2026
1%
Of detected Analytics share
UK travel sector
10
Median headcount
Filed accounts
87
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (1 of 50 firms) — the rest sits below that revenue band.
18% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
This visitor-analytics system accounts for 1.0% (50) of detected analytics use among 4,822 travel and hospitality companies with a detectable system, compared with 88.9% for the largest detected analytics system.
The same co-occurring technology appears across 100.0% (50) of the cohort, suggesting a relatively uniform website stack among these travel and hospitality operators.
East of England accounts for 20.0% (10) of the cohort by registered ITL1 region, ahead of London and the South East at 14.0% (7) each.
UK travel sales involving flights sit under the CAA’s ATOL regime, and ATOL holders pay £2.50 per traveller into a trust fund used for refunds, reimbursement or repatriation.
ONS estimates 42.6 million inbound visits to the UK in 2024 and £32.5 billion in overseas-resident spend, with those travel estimates labelled as official statistics in development.
Analytics market share among UK Travel Sector
Share of the 4,822 UK Travel Sector with a detectable system. As of June 2026.
What else do TWIPLA-running Travel Sector run?
Share of the 50 TWIPLA-running UK companies where each technology was also detected. As of June 2026.
Where TWIPLA Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£386.6K
Median UK turnover
2%
Above £5M turnover
9
Incorporated since 2022
87 verified decision-maker contacts
across these 50 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using TWIPLA
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates a hotel with guest rooms, bar and restaurant, providing accommodation, dining and drinks. Offers event and function facilities for weddings, conferences, exhibitions and private parties,…
Serves leisure and business travellers visiting Northamptonshire, local diners and afternoon tea guests, couples and private party organisers, and businesses needing venues for conferences,…
Financial Health
StableStable · -5% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates a hotel providing guest accommodation, breakfast and restaurant dining, room service, and facilities for events and functions. Manages online bookings, gift vouchers and related hospitality…
Serves consumers visiting the English Lake District, including leisure travellers, couples, walkers, dog owners and groups seeking hotel stays, dining, gift vouchers or exclusive-use bookings.
Financial Health
StableStable · Hiring · 9% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a campsite offering pitches for tents and touring caravans, camping barns, and self‑catering accommodation. Provides on‑site facilities including a bar and catering, a farm shop, caravan…
Serves leisure travellers, families, walkers and outdoor enthusiasts visiting the Peak District, including tent campers, touring caravan users and guests seeking self-catering camping barns.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates a holiday park offering self-catering accommodation, touring and seasonal pitches for caravans and motorhomes, and visitor facilities. Also sells static holiday caravans and manages on-site…
Serves consumers booking holidays at a Cornwall tourist/holiday park, including adult lead bookers, holiday parties, seasonal pitch customers and buyers of static caravans.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates serviced aparthotel accommodation offering self‑service apartments for short stays and group bookings. Provides furnished units with kitchens and amenities, accommodating small to large…
Serves leisure travellers and organised groups visiting Liverpool city centre, including hen and stag parties, school trips, weekend getaway guests and large celebration groups of 2–24 people.
Financial Health
HealthyHealthy · Hiring · 67% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a boutique hotel offering 11 guest rooms and suites, with an on-site restaurant serving breakfast, lunch and dinner, plus wellness facilities including gym, sauna, hot tub and yoga space.
Serves adult leisure travellers visiting North Cornwall, including couples and individuals seeking boutique coastal stays, wellness breaks or retreats, plus local residents and visitors dining at its…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a hotel and public house offering guest accommodation, restaurant and bar dining, and table bookings. Provides facilities for meetings, private events, and functions, with online room…
Serves leisure travellers, local diners and pub customers, dog owners, gift voucher buyers, and organisers of meetings, private events and group stays.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a barn-based venue for weddings and private events, offering exclusive hire for ceremonies and receptions. Provides event planning support, accommodation, and flexible supplier options, with…
Serves couples and private event organisers seeking an exclusive rural barn venue in Norfolk for weddings, celebrations and special events with up to 200 guests.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique hotel providing guest accommodation, a restaurant and bar serving breakfast, lunch and dinner, and facilities for weddings, private events and ticketed entertainment such as live…
Serves consumers including leisure travellers, couples planning weddings, local diners, families, and private event organisers seeking hotel stays, restaurant bookings, celebrations, funerals,…
Financial Health
StrongStrong · Profitable, Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing guest accommodation alongside an on-site bar and the Claret Jug restaurant serving steaks, seafood and drinks. Offers hospitality packages and golf‑themed experiences for…
Serves leisure travellers and golf tourists visiting St Andrews, including groups of friends and families booking stay-and-play breaks, plus bar and restaurant guests interested in golf culture and…
Financial Health
StableStable · -61% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a group of hotels offering guest accommodation, restaurants, spa and leisure facilities, and venues for weddings, conferences and events. Also provides dining services, afternoon tea, and a…
Sells primarily to leisure travellers and event bookers in North Wales and the Lake District, including couples, families and groups seeking hotel stays, spa breaks, weddings, dining and meetings.
Financial Health
WeakWeak · -5% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a country house hotel providing guest accommodation in en‑suite rooms, along with hospitality services and venue hire for weddings, private events, and retreats within a historic mansion and…
Serves B2C guests including leisure travellers visiting Aberystwyth, couples planning weddings, and private groups arranging retreats or exclusive events.
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a coastal hospitality venue providing holiday accommodation in apartments and a farmhouse, and hosting weddings and private events. Also runs an on-site bar, café and kitchen serving food…
Serves consumers seeking coastal breaks in the Vale of Glamorgan, including families, couples and groups of friends, as well as wedding couples, event guests and local café/bar visitors.
Financial Health
StableStable · Hiring · 67% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique hotel offering guest accommodation in individually styled rooms and a serviced apartment. Provides café and bar dining, breakfast and afternoon tea, and hosts private events…
Serves leisure travellers, couples, diners, walking and cycling groups, and private event organisers visiting the Isle of Wight, plus customers planning weddings, parties, celebrations and business…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates self‑catering holiday accommodation including luxury apartments and cottages on a private estate. Provides short‑stay lodging with on‑site gardens, dog‑friendly facilities, and booking…
Serves leisure travellers, couples, families and dog owners seeking self-catering holiday accommodation in North Cumbria, near Hadrian’s Wall, the Lake District and the Scottish Borders.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsOperates a barn-based events venue offering exclusive hire for weddings and private celebrations. Provides event planning support, multi-day venue hire, guest capacity for large receptions, and…
Serves couples planning weddings and private customers organising celebrations or events, particularly those seeking exclusive-use rural venues in Norfolk for up to 200 guests.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a coach tour company providing organised day trips and holiday tours using a fleet of coaches. Offers scheduled departures with local pick-up points, passenger transport, and travel bookings…
Serves consumers seeking coach holidays and day trips, particularly leisure travellers using local joining points around South Lincolnshire, including Sleaford, Grantham, Bourne and Aveland.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an exclusive-use wedding venue offering facilities for ceremonies, wedding breakfasts and evening receptions. Provides event hosting, catering and on-site guest accommodation, with dedicated…
Serves consumers, primarily engaged couples planning weddings in Norfolk, along with their wedding parties and overnight guests seeking one location for ceremonies, wedding breakfasts, evening…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates and rents self‑catering holiday apartments at The Highland Club, providing short‑term accommodation bookings through its website and managing guest reservations and related services for…
Serves leisure travellers, families, groups and wedding parties seeking self-catering accommodation and stays in Fort Augustus and the Scottish Highlands.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a vineyard and winery producing English sparkling and still wines. Sells wine through a tasting room and shop, and hosts vineyard tours, wine tastings, events, and venue hire at its winery…
Serves consumers and wine enthusiasts seeking English sparkling and still wines, vineyard tours, tastings, events, wine club membership and venue hire, with some sales through trade stockists.
Financial Health
HealthyHealthy · Hiring · 52% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides executive and luxury minibus and coach hire with drivers, operating fleets including 16–57 seat Mercedes and Irizar vehicles. Offers chauffeur‑driven cars and group transport for events,…
Serves B2C and B2B customers needing group travel or chauffeur transport, including wedding parties, VIP travellers and organisations arranging minibus or coach hire across the UK, Ireland and Europe.
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a rural pub and restaurant serving food and drinks alongside boutique accommodation. Provides six en‑suite guest rooms and a self‑contained flat, and hosts private events, weddings, and…
Sells to consumers seeking rural pub dining and boutique accommodation, including couples, weekend leisure travellers, dog owners, and people booking intimate weddings, parties, and local events in…
Financial Health
StableStable · -2% CAGR over 2y
Location
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Computed from 5 filingsOperates a cafe serving homemade food and coffee, and provides hostel accommodation and self‑catering apartments. Also offers takeaway or delivery seafood and on‑site children's play facilities for…
Serves consumers visiting or staying on St Mary’s in the Isles of Scilly, including tourists, hostel guests, self-catering apartment guests, families using the play area, and cafe customers.
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 3 filingsOperates a nightclub offering DJ-led music events, dancefloor entertainment, and bar service. Provides VIP table reservations, drinks menus, and private hire for parties, celebrations, and organised…
Serves B2C nightlife customers in Liverpool, including clubgoers, VIP table customers, event attendees, and groups booking private hire.
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides private hire passenger transport including chauffeur-driven cars, minibuses and coaches. Offers airport transfers, private transfers, corporate travel and group transport services, with…
Serves London visitors, travellers, families and groups needing airport or hotel transfers, plus companies and organisations arranging corporate trips, team-building travel or coach transport for…
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides coach and minibus transport services including private hire, group travel, airport transfers and contracted school bus services. Operates passenger transport for events, tours and other…
Serves private groups, organisations and travellers needing coach or minibus hire across the UK, including airport transfer groups, school transport users and Devon County Council-supported school…
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 3 filingsProvides live-fire catering for weddings and events, offering outdoor catering services and wood‑fired pizza menus. Also operates a restaurant serving dishes cooked over open fire and in wood‑fired…
Serves couples planning weddings, private event hosts and organisations arranging events in Cumbria, alongside local consumers dining at its Penrith restaurant.
Financial Health
StrongStrong · Hiring · 58% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates a Masonic centre providing meeting space for Freemasons’ lodge gatherings and offering hall hire for weddings, parties, memorials, corporate meetings and other events, with in-house catering…
Serves Masonic lodges, private individuals planning weddings, parties and memorials, and local organisations or businesses needing space for meetings, receptions, yoga sessions and catered events.
Financial Health
StableStable · Hiring · 19% CAGR over 3y
Location
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Operates a children’s play café providing indoor soft play, role‑play and sensory play areas for babies and children up to age nine. Offers bookable play sessions, SEN sessions, birthday parties, and…
Serves parents, carers and families with babies and children up to age 9, including those seeking SEN-friendly sessions, children’s parties and play-cafe visits in Cannock.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsOperates quick‑service Mexican food outlets offering burritos, burrito bowls, nachos, quesadillas, churros and sides for eat‑in, takeaway and delivery. Ingredients and components are prepared in a…
Serves UK consumers seeking casual Mexican meals for eat-in, takeaway, click-and-collect and delivery, including motorway service travellers, outlet shoppers and local workers near its restaurant…
Financial Health
DistressedDistressed · -6% CAGR over 1y
Location
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Computed from 2 filingsOperates a chain of Mexican fast‑casual restaurants serving burritos, tacos and other Mexican dishes. Prepares food using centrally produced ingredients and offers dine‑in, takeaway,…
Serves UK consumers seeking casual Mexican dining, takeaway, click-and-collect, and delivery, including customers at high street, outlet, airport, and food hall locations.
Financial Health
DistressedDistressed · -20% CAGR over 1y
Location
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Operates a wine and charcuterie bar serving curated wines from international producers alongside prepared charcuterie boards. Offers dine‑in food and drink menus, reservations, gift vouchers and…
Serves local consumers and visiting diners in Southampton, including couples, groups and event organisers seeking casual dining, gift vouchers, bottomless grazing or private hire.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates Thai restaurants serving traditional dishes prepared with Thai herbs and ingredients. Offers dine‑in dining alongside online ordering for takeaway collection and delivery, with menus…
Serves consumers in Battersea, East Sheen and Richmond, including local diners, visitors, and takeaway or delivery customers seeking Thai restaurant meals.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsOperates a pub and club venue branded The Woolpack and Inhibitions, providing bar service and nightlife entertainment, with scheduled events and club activities promoted through timetables, galleries…
Serves adult consumers aged 18+ visiting a pub and club venue, targeting local nightlife and hospitality customers seeking drinks, entertainment and venue-based social experiences.
Financial Health
DistressedDistressed · -12% CAGR over 2y
Location
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Computed from 2 filingsOperates a community pub serving meals, cask ales and other drinks. Provides lunch, dinner and Sunday carvery, hosts live music and events, shows live sports, and offers table bookings for dining and…
Sells to local consumers, including families, couples, dog owners and pub-goers in Roche and the wider St Austell/Cornwall area seeking food, drinks, live music, live sport and community pub events.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates a café and restaurant serving French‑Italian fusion cuisine. Provides breakfast, lunch and evening dining, coffee, pastries and cakes, wine and drinks, themed dining events, a cigar terrace…
Serves local consumers and visitors in Rickmansworth, including daytime café customers, evening diners, event guests, cigar terrace patrons, and people seeking catering or private chef services.
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsProvides taxi and private hire transport services, operating a fleet of vehicles seating four to sixteen passengers. Offers pre-booked journeys via phone or online booking, including local trips and…
Serves individual passengers and groups needing taxi or executive travel in Northwich and surrounding Cheshire areas, including Winsford, Middlewich, Knutsford and Tarporley, with vehicles for 4 to…
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
Location
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Computed from 2 filingsOperates a wine bar and casual dining venue serving wood‑fired sourdough pizza alongside salads, dips and desserts such as gelato. Offers curated wine lists with over 250 bottles and beers from…
Serves consumers and visitors in the Cotswolds, including diners seeking informal meals, wine drinkers, local independent supporters, and groups booking birthdays, gatherings or team get-togethers.
Financial Health
HealthyHealthy · Hiring · 100% CAGR over 1y
Location
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Computed from 4 filingsOperates a public house serving alcoholic drinks, real ales and cooked meals including lunches and breakfasts. Provides takeaway food and shows live sports on multiple screens, with pool, darts and…
Serves local consumers and visitors in Steeple Bumpstead, including pub-goers, diners, takeaway customers, sports viewers, families and groups seeking a village pub setting.
Financial Health
DistressedDistressed · -82% CAGR over 3y
Location
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Operates a restaurant serving Mediterranean cuisine including Spanish tapas, Italian pasta and other traditional dishes. Provides dine-in meals, set menus such as all-you-can-eat tapas, children's…
Serves local consumers and visitors in Sheffield seeking casual dining, including adults, families with children, and groups booking tables for Spanish tapas, Italian dishes and Mediterranean food.
Financial Health
N/AN/A
Location
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Computed from 5 filingsManages land and buildings including estate land, property and environmental areas, and oversees building and interior projects as well as leisure and visitor activities associated with the estate.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 3 filingsOperates a café, restaurant and bar serving breakfast, brunch, lunch and dinner, along with specialty coffee and drinks. Offers dine‑in food such as cooked breakfasts, light meals and beverages in a…
Serves consumers in Hull’s Humber Street marina area, including local diners, visitors, coffee drinkers and social groups looking for casual breakfast, brunch, lunch, dinner or bar visits.
Financial Health
WeakWeak · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides taxi and private hire transport services, offering pre-booked journeys and on-demand travel using a fleet of vehicles ranging from 4 to 16 seats for local trips, group transport, and airport…
Serves local residents, visitors and groups in Northwich and surrounding Cheshire areas, including Winsford, Middlewich, Knutsford and Tarporley, needing 4- to 16-seat private hire transport.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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How TWIPLA usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
TWIPLA is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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