Travel Sector Companies Using Site Kit in the UK: 430 Active Firms (2026)
Travel businesses using website measurement tools sell trips, accommodation and guest services in the UK market.
The measurement plug-in sits between a travel operator’s public website and its analytics account, exposing traffic, search and conversion signals inside the content-management workflow. For travel and hospitality operators, that places the tool close to acquisition rather than back-office operations: direct bookings, enquiry forms, venue leads and guest-service content are the usual objects of measurement. Adoption tends to signal owned web traffic, paid-search or local-search activity, and someone with responsibility for interpreting performance, even where the team is lean. The buyer is often marketing, ecommerce, revenue management or an owner-operator function, with agency-supported configuration more common than enterprise procurement.
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The UK adoption picture contains 430 actively trading travel and hospitality companies running the tag. The employment footprint across this cohort is 3,565 people. Within the sector’s analytics category, its detected share is 9.0% of 4,779 businesses, placing it second behind the main general-analytics tag at 89.0% and ahead of the next specialist plug-in at 5.5%. Registered-office skew points to the South East at 15.3%, London and the South West at 13.5% each, the North West at 10.5%, and the East of England at 9.1%.
Flight-inclusive package sales bring the CAA’s ATOL regime into commercial operations, protecting travellers’ money if an operator ceases trading. That matters for digital measurement because booking funnels, lead forms and campaign attribution are tied to regulated claims, refund expectations and customer communications. Hospitality operators have a different constraint set, with local licensing authorities controlling alcohol sales and personal-licence responsibilities shaping venue-led booking journeys. ABTA and UKHospitality add sector representation and dispute-routing context, but their roles are not substitutes for statutory permissions.
Adoption appears likely to remain tied to the open-web end of travel distribution, where operators want attribution without moving every booking journey into a central reservation platform. Migration pressure tends to come from measurement reliability, consent expectations and the need to connect search demand with direct booking performance. The cohort looks operational rather than platform-led: lean teams, seasonal demand and agency involvement sit alongside a smaller set of more mature operators. Bundling may reduce supplier sprawl, but specialist travel workflows still leave room for lighter measurement layers.
Adoption by company size
Adoption of Site Kit rises with company size across the trading UK travel sector companies in this cohort. 0.2% of the 112,555 companies with under 10 employees run Site Kit (207 detected). 1.3% of the 14,926 companies with 10–50 employees run Site Kit (187 detected). 2.9% of the 1,150 companies with over 50 employees run Site Kit (33 detected). That is a 2.7% gap between the over 50 employees and under 10 employees bands.
430
Active firms
2026
9%
Of detected Analytics share
UK travel sector
10
Median headcount
Filed accounts
1,000
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (21 of 430 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (53 firms), so a sizeable share is in its first few filing cycles.
Within travel and hospitality, the profiled analytics tool accounts for 9.0% (430) of the 4,779 companies with a detectable analytics system.
Registered addresses skew towards the South East at 15.3% (66), ahead of London and the South West at 13.5% (58) each.
Every company in the cohort also runs a common content-management system, while 31.4% (135) run a tag-management layer.
Flight-inclusive package holidays sold in the UK fall under the CAA’s ATOL regime, with holders paying £2.50 per traveller into a trust fund.
ONS estimates put UK residents’ outbound travel at 94.6 million visits abroad in 2024, compared with 42.6 million inbound visits by overseas residents.
WordPress plugins market share among UK Travel Sector
Share of the 4,779 UK Travel Sector with a detectable system. As of June 2026.
What else do Site Kit-running Travel Sector run?
Share of the 430 Site Kit-running UK companies where each technology was also detected. As of June 2026.
Where Site Kit Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£579.6K
Median UK turnover
4.9%
Above £5M turnover
53
Incorporated since 2022
1,000 verified decision-maker contacts
across these 430 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using Site Kit
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online reservation platform for a network of independently owned boutique luxury hotels worldwide. Provides hotel booking services through its website and app, and manages a membership…
Serves affluent leisure travellers booking boutique luxury hotels worldwide, as well as travel agents and independent luxury hotels seeking access to its reservations and membership network.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online platform marketing and booking holiday cottages and coastal retreats in Cornwall. Curates and manages a portfolio of short‑term rental properties, enabling guests to browse…
Serves consumers booking luxury self-catering holidays in Cornwall, including families, couples, dog owners and larger groups, as well as holiday property owners seeking to let homes to visitors.
Financial Health
StrongStrong · Hiring · 50% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an international hospitality brand managing boutique hotels, resorts, and residences in destinations across Europe and Asia. Provides accommodation, travel experiences, and resort…
Serves affluent leisure travellers, couples, families and business guests seeking boutique luxury stays, residences, curated journeys and wellness experiences across European and Asian destinations.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides travel agency services, arranging package holidays, cruises, tours and tailor‑made itineraries. Sells holiday deals, excursions, weddings abroad and sports tours, and offers travel…
Serves individual consumers, couples, families and groups booking leisure travel, including package holidays, cruises, destination weddings, sports tours and worldwide trips.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOrganises tailor‑made group and individual travel packages, arranging flights, coach and rail transport, accommodation, meals and sightseeing. Offers tours to the UK, Ireland, Europe and worldwide,…
Serves group travel organisers, schools and student groups, individual travellers, corporate incentive travel buyers, and incoming tour groups seeking UK, Ireland, European and worldwide travel…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsActs as a booking agent and tour operator organising tailor‑made group travel. Arranges package holidays including flights, coach or rail transport, accommodation, meals, transfers and sightseeing…
Serves group travel organisers and individual holidaymakers, including school groups, incentive groups and travellers booking UK, Ireland, Europe and worldwide tours. Also targets incoming visitors…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a boutique hotel providing guest rooms and suites with hospitality services. Offers on‑site restaurants and bars, spa treatments, wedding and event venues, meeting spaces, private dining,…
Serves leisure travellers visiting Margate, including couples, families and dog owners, plus wedding parties and businesses seeking meetings, away days, private dining or house-party venues.
Financial Health
StrongStrong · Hiring · 324% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsArranges tailor‑made luxury holidays and travel itineraries. Offers booking of high‑end hotels and resorts worldwide, along with services such as private jet charters, cruises, safaris, honeymoons,…
Serves affluent private travellers, couples, families and honeymooners, plus corporate clients, who buy bespoke five-star holidays, concierge support, cruises, safaris, ski trips and private jet…
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOwns and operates a group of wedding and hospitality venues, including restored barns, country houses and purpose-built event spaces with guest accommodation. Develops, renovates and manages…
Serves consumers, primarily engaged couples seeking exclusive-use barn and country house wedding venues with onsite accommodation, plus leisure guests looking for rural luxury hotel stays in the West…
Financial Health
HealthyHealthy · Profitable, Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates a castle hotel offering guest accommodation in themed suites and an on‑site restaurant serving multi‑course tasting menus. Provides room bookings, dining reservations, and exclusive-use hire…
Serves leisure travellers, couples and small groups seeking luxury castle accommodation, fine dining, exclusive-use stays and rural Scottish Highlands experiences.
Financial Health
StrongStrong · Hiring · 16% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides an online booking platform for self‑catering holiday cottages and holiday homes. Lists properties by region, features and availability, enabling customers to search, view details and book…
Sells to holidaymakers seeking self-catering accommodation in Scotland, including couples, families, dog owners and larger groups, as well as cottage owners looking to let their properties.
Financial Health
HealthyHealthy · -6% CAGR over 3y
Location
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Computed from 5 filingsOperates serviced apartments and short‑term rental houses for leisure, corporate and extended stays. Offers furnished accommodation across multiple neighbourhoods, with booking management and guest…
Serves leisure travellers, corporate guests, relocating professionals and extended-stay visitors seeking accommodation in central London neighbourhoods, including groups or organisations requiring…
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel platform that curates and lists boutique hotels, villas, B&Bs and holiday rentals worldwide, allowing users to browse properties, access travel advice, check availability…
Serves leisure travellers seeking boutique hotels, guesthouses, villas and house rentals, plus independent accommodation owners wanting to list properties. Also engages travel media for press…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides corporate travel, accommodation and meetings management services. Arranges hotel bookings, business travel logistics, event and meeting planning, and passenger disruption support, supported…
Serves businesses managing employee travel, accommodation, meetings and events, with sector focus on finance, professional services, construction, manufacturing, transport, logistics, facilities…
Financial Health
HealthyHealthy · Profitable · -40% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsArranges cruise holidays through partner cruise lines, specialising in luxury ocean and river cruises. Provides travel planning services including cruise bookings, itineraries, flights, hotel stays,…
Serves consumers seeking luxury cruise holidays, including couples, families and groups of friends interested in bespoke ocean and river cruise travel with premium cruise lines.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates a holiday park offering static caravan pitches, touring and short‑stay accommodation, and glamping. Sells new and pre‑owned static caravans and provides on‑site leisure facilities including…
Serves consumers, including families, holidaymakers, anglers and caravan buyers seeking static holiday homes, seasonal touring, glamping or short breaks near Bewdley and the Worcestershire/Shropshire…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform offering short‑term rentals of luxury villas and city apartments in international destinations. Provides travel planning and concierge services such as private chefs, maid…
Sells to affluent leisure travellers seeking luxury villa and city apartment rentals, including couples, families, large groups and wedding or event parties, across high-end holiday destinations and…
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsOrganises family-oriented coach trips and short breaks to UK and European attractions including theme parks, zoos, cities and events. Sells tickets and travel packages online for day trips and…
Sells to families and consumers in Teesside seeking coach day trips and short breaks to UK and European theme parks, zoos, seaside destinations, city breaks, concerts and sporting events.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsProvides hotel and accommodation booking services for conferences, exhibitions and large events. Manages room allocations and reservations for organisers, exhibitors, delegates, sports teams and…
Serves B2B exhibition and event organisers, plus exhibitors, delegates, hosted buyers, speakers, visitors, sports teams, groups and individual attendees of conferences, trade shows and large-scale…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides travel agency services arranging package holidays, tailor‑made trips and tours worldwide. Offers booking support for family holidays, couples’ trips and destination weddings, with travel…
Serves UK consumers planning leisure travel, including families, couples, touring holidaymakers and people arranging weddings abroad or tailor-made global holidays.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates holiday caravan parks offering pitches for touring caravans, motorhomes and camping. Sells and hires static holiday caravans and provides seasonal pitches and storage for privately owned…
Serves consumers and families looking for small holiday caravan parks, including static caravan buyers and owners, caravan hire guests, and touring or camping visitors in Yorkshire, Oxfordshire,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a hotel offering guest rooms and suites, an on-site restaurant and bar (Pearly Cow), spa treatments through the Field Trip Spa, and facilities for weddings, meetings, and events, providing…
Serves leisure travellers, couples, families and dog owners visiting Brighton, plus spa and restaurant guests, wedding parties, house-party groups, and businesses planning meetings, events or away…
Financial Health
StrongStrong · Hiring · 65% CAGR over 5y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation in various room types, with on‑site restaurant and bar, breakfast service, and meeting and event facilities. Also offers cruise parking packages for…
Serves leisure and business travellers visiting Southampton, cruise passengers needing pre/post-sailing stays or parking, families and accessible-room guests, plus local organisations or individuals…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides inbound tour operator services for travel in the UK and Ireland, arranging accommodation, coach transfers, attractions, theatre tickets and guided excursions. Organises escorted tours, city…
Serves school and student groups, adult and family tour groups, individual travellers, and travel trade clients arranging UK and Ireland trips, from budget to luxury travel needs.
Financial Health
HealthyHealthy · -9% CAGR over 4y
Location
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Computed from 5 filingsOperates a holiday rental agency listing and managing self‑catering cottages and holiday homes. Markets properties for short stays, handles guest bookings, and provides property management and owner…
Serves leisure travellers, families, groups, couples and pet owners seeking self-catering holiday homes in Kent and Sussex, alongside holiday-home owners looking to let properties to guests.
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsOwns and manages a portfolio of visitor attractions, including heritage sites, themed tours and entertainment experiences. Operates ticketed attractions, guided tours, educational visits and event…
Serves consumers and organised groups visiting UK attractions, including families, tourists, schools and education groups, leisure groups, and private-hire customers.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsManages and markets self‑catering holiday homes, primarily in Cornwall, offering short‑term holiday accommodation bookings. Provides property management and letting services for owners and allows…
Serves holidaymakers and short-break travellers booking self-catering stays in St Ives and surrounding Cornwall, including couples, families and pet owners. Also sells to holiday property owners…
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform for booking campervan, motorhome and RV rentals for road trips across multiple international locations. Provides vehicle hire, one-way rentals, trip planning resources,…
Serves consumers and tourists planning road trips, including individuals, couples and families renting campervans, motorhomes and RVs across Europe, North America and Oceania.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 3 filingsOperates a riverside pub and restaurant offering meals, drinks and afternoon tea, with on-site guest rooms and suites. Hosts weddings, meetings and events in a historic barn venue and provides boat…
Serves consumers and visitors seeking pub dining, afternoon tea, riverside stays and boat hire, plus wedding parties, event organisers and businesses needing meeting or function venues in Bedford.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
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Computed from 4 filingsOperates an inn offering restaurant dining, bar service and boutique accommodation. Serves seafood-focused menus, wines, ales and cocktails, and provides guest rooms and a self‑catering apartment for…
Serves B2C leisure travellers, couples, families and friends visiting Bamburgh and the Northumberland coast, plus local and visiting diners seeking restaurant meals, drinks, accommodation, gift…
Financial Health
StrongStrong · Hiring · 29% CAGR over 3y
Location
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Computed from 3 filingsDesigns and organises luxury safari holidays and small‑group wildlife trips, including custom itineraries, guided safaris, and sport‑and‑safari packages across African and other wildlife…
Serves affluent leisure travellers and wildlife enthusiasts seeking luxury, small-group or bespoke safari holidays, including guided trips in African destinations plus India and Indian Ocean islands.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsManages and lets self‑catering holiday properties, offering short‑term accommodation bookings through an online platform. Provides holiday property management services for owners, including…
Serves holidaymakers seeking self-catering stays in the East Neuk of Fife, including couples, families, groups and pet owners, and property owners needing holiday letting management.
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides corporate travel management services including booking of flights, rail, accommodation and related travel products through consultants and online tools. Offers itinerary planning,…
Sells to businesses that manage employee travel, targeting corporate travellers, internal travel bookers and organisations needing centralised control of business trips, meetings and events.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 5 filingsOperates a tour operator offering group and solo activity holidays focused on cooking, painting, Pilates, photography, language learning and Nordic walking, with organised accommodation, tuition and…
Sells to individual leisure travellers, especially solo adults over 50/60, seeking group cooking, painting, Pilates, language, photography or walking holidays in Italy, Spain, Scotland and Morocco.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates Bistrot Pierre restaurants offering French-inspired dining, with table reservations, set and à la carte menus, and private dining. Also runs associated pubs, rooms and small hotels, and…
Serves individual diners and leisure consumers, including people booking tables, joining loyalty schemes, buying gift cards, arranging private dining, or staying at associated hotels, pubs and…
Financial Health
StableStable · -27% CAGR over 4y
Location
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Computed from 5 filingsDesigns and arranges bespoke travel experiences in Italy, including itinerary planning, private tours, villa rentals, yacht charters, event and celebration planning, and bookings for hotels,…
Serves high-net-worth private travellers, families, couples and celebration hosts seeking bespoke luxury holidays, events and private property stays across Italy.
Financial Health
HealthyHealthy · -16% CAGR over 4y
Location
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Computed from 3 filingsProvides corporate travel management services, including booking flights, hotels and ground transport, travel planning and itinerary management. Combines online booking technology with in‑house…
Serves businesses managing corporate travel, including travel bookers, executive assistants, business travellers and finance teams that need booking support, policy compliance, spend visibility and…
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
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Computed from 5 filingsOperates and manages serviced apartments, houses and villas for short‑term stays. Provides furnished accommodation for leisure travellers, business trips, relocations and group visits, with online…
Serves leisure guests and corporate buyers in Ayrshire, including families, groups, golfers, pet owners, business travellers, travel managers, relocation clients and emergency accommodation providers.
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsOperates a boutique hotel providing guest accommodation in bedrooms and suites, alongside restaurant and bar dining, afternoon tea, spa treatments, and facilities for weddings, meetings, private…
Serves leisure travellers visiting York, including couples, families and dog owners, plus local dining and spa guests, wedding parties, and businesses booking meetings, private dining or away days.
Financial Health
StrongStrong · Hiring · 91% CAGR over 5y
Location
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Computed from 5 filingsOrganises and operates small‑group garden tours in the UK, Ireland and Europe. Packages include guided visits to historic gardens, estates, and flower shows, with planned itineraries, accommodation…
Serves garden enthusiasts and leisure travellers seeking small-group garden-focused holidays in the UK, Ireland and Europe, plus private groups and travel trade partners arranging bespoke itineraries.
Financial Health
HealthyHealthy · -60% CAGR over 5y
Location
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Computed from 5 filingsOperates a country house venue hosting weddings, private celebrations and corporate events. Provides ceremony spaces, reception areas, on-site catering, event planning support, and guest…
Serves engaged couples planning exclusive weddings near Birmingham, plus private clients and businesses arranging celebrations or corporate gatherings.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel providing short‑stay accommodation with en‑suite guest rooms. Offers room‑only stays with Wi‑Fi, private parking, and a range of room types including double, twin, family and…
Serves business and leisure travellers seeking town-centre accommodation in Taunton, including families, couples, friends or colleagues, and visitors to local schools, hospital, cricket ground, parks…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOwns and manages a portfolio of public houses and inns, primarily operated by tenant landlords. Generates revenue through pub leases and the retail sale of beer, wine, spirits and soft drinks across…
Serves aspiring and experienced hospitality operators seeking tenanted pub opportunities, alongside consumers visiting pubs for drinks, dining, pub walks and overnight stays across its pub and inn…
Financial Health
StrongStrong · 3% CAGR over 4y
Location
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Computed from 4 filingsOperates a holiday lodge park offering self-catering wooden lodges for short breaks and holidays. Provides rental accommodation set within woodland, with booking services for couples, families and…
Serves B2C leisure travellers seeking rural or coastal breaks in the Scottish Borders, including families, couples, pet owners, nature lovers and walkers looking for short stays or week-long holidays.
Financial Health
HealthyHealthy · -9% CAGR over 3y
Location
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Computed from 5 filingsOperates venues for meetings, conferences, training sessions and corporate events. Provides room hire, event support, catering and coffee services, on-site AV/IT technical support, team‑building…
Serves businesses, associations and public-sector teams needing city-centre venues for meetings, conferences, training sessions and corporate events in Birmingham, Manchester, Leeds and Glasgow.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates coach tours and travel packages including UK and European holidays, day trips and theatre outings. Provides return coach transport, organised itineraries, hotel accommodation on holidays,…
Serves leisure consumers and group organisers booking coach holidays, day trips and theatre outings, including British and continental trips with escorted travel arrangements.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates an adults-only touring holiday park providing hardstanding pitches with electric hook-ups for caravans, motorhomes and trailer tents. Offers self‑catering cottage accommodation, holiday…
Serves adult leisure travellers over 18, including caravan, motorhome, RV and trailer-tent owners, self-catering cottage guests, and holiday lodge buyers seeking peaceful stays in Somerset.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsOperates a rural estate offering holiday accommodation, wedding and event venues, and outdoor sporting activities including shooting and fishing. Manages farmland and woodlands, carries out habitat…
Serves consumers and private groups seeking Scottish estate stays, weddings, events, outdoor activities and country sports, including holidaymakers, anglers, stalkers, shooting parties and wedding…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOrganises corporate events, VIP hospitality experiences and incentive travel programmes, including Formula One packages, sports and music event hospitality, and bespoke event management for corporate…
Serves corporate clients and business teams seeking VIP sports, music and F1 hospitality, incentive travel and bespoke event experiences for staff, clients or partners.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsOperates a country estate wedding and events venue offering exclusive-use hire for ceremonies and receptions. Provides indoor and outdoor event spaces, ballroom facilities, guest accommodation, and…
Sells to engaged couples planning weddings, especially those seeking exclusive-use country house venues for Asian, African-Caribbean, Jewish and British celebrations, including large guest lists and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Showing 50 of 430 — +380 more with verified decision-maker contacts, live data, and CRM sync.
How Site Kit usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Site Kit is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Travel Sector by WordPress plugins
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Frequently asked questions
How many UK travel sector companies use Site Kit?
What share of UK travel sector companies run Site Kit?
How is Site Kit usage detected?
What size travel sector companies use Site Kit in the UK?
What do Site Kit-running travel sector companies also run?
Can I get contact details for these companies?
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