Video hosting Used by UK B2C Companies: Market Share (2026)
Detected video hosting market share across 10,620 UK B2C companies, with YouTube used by 96.9% of companies where a system is identified.
Among 84,728 trading UK B2C companies, 10,620 have a detectable Video hosting system. Across the 8 systems detected, YouTube accounts for 96.9% of detected companies (10,288), with Wistia next at 2.2% (235).
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Company size does not alter the split much. YouTube has 96.8% share in Under 10 employees (6,590 companies), 97.0% in 10–50 employees (3,516 companies) and 97.5% in Over 50 employees (514 companies).
The long tail is narrow rather than fragmented. Brightcove and VideoPress each sit at 0.5% (55 and 53 companies), followed by iPlayerHD at 0.4% (43), JW Player at 0.3% (33), SproutVideo at 0.2% (20) and Vidyard at 0.2% (19).
10,620
B2C with detected Video hosting
Of 84,728 UK B2C
12.5%
Detection rate
2026
8
Systems detected
In this category
96.9%
Leader share
YouTube
UK B2C Video hosting market share
Share of the 10,620 UK B2C with a detectable system. As of June 2026.
Video hosting compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| YouTube | 10,288 | 96.9% | 7 | 17.9% | Median 7, 96.9% detected share |
| Wistia | 235 | 2.2% | 7 | 20.9% | Median 7, 2.2% detected share |
| Brightcove | 55 | 0.5% | 6 | 20% | Median 6, 0.5% detected share |
| VideoPress | 53 | 0.5% | 8 | 18.9% | Median 8, 0.5% detected share |
| iPlayerHD | 43 | 0.4% | — | — | View these companies in Firmbase → |
| JW Player | 33 | 0.3% | — | — | View these companies in Firmbase → |
| SproutVideo | 20 | 0.2% | — | — | View these companies in Firmbase → |
| Vidyard | 19 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Video hosting system shifts with company size: among UK B2C with under 10 employees, YouTube leads at 96.8% of the 6,590 with a detectable system; among UK B2C with 10–50 employees, YouTube leads at 97% of the 3,516 with a detectable system; and among UK B2C with over 50 employees, YouTube leads at 97.5% of the 514 with a detectable system.
Under 10 employees
96.8% of band
With 6,590 companies, Under 10 employees is the largest size band in this market. YouTube accounts for 96.8%, so the remaining systems serve a narrow long tail of smaller B2C firms.
10–50 employees
97% of band
The 10–50 employees band contains 3,516 companies. YouTube accounts for 97.0%, while other Video hosting systems compete for the remainder rather than forming a separate mid-market pattern.
Over 50 employees
97.5% of band
Over 50 employees contains 514 companies, the smallest of the three size bands. YouTube accounts for 97.5%, so larger B2C firms appear at least as concentrated as smaller firms.
How Video hosting usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2C by Video hosting
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Frequently asked questions
What is the most-used Video hosting among UK B2C companies?
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