Widgets Used by UK E-Commerce Companies: Market Share (2026)
Detected widget usage across 722 of around 60,000 trading UK e-commerce companies, with Slider Revolution at 41.0% of detections.
Among 60,209 trading UK e-commerce companies, 722 have a detectable Widgets system. Those detections span 16 systems, with Slider Revolution accounting for 41.0% (296), followed by POWR at 15.2% (110), Elfsight at 14.3% (103) and ShareThis at 11.5% (83).
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The next tier is smaller: Issuu has 7.1% (51), Embedly 4.7% (34), Getsitecontrol 2.8% (20) and FlippingBook 2.4% (17). A further 8 systems cover 35 companies between them, so the tail is present but modest beside the four largest systems.
Size changes the ranking mainly at the upper end. Slider Revolution has the largest share in Under 10 employees at 43.3% of 494 companies, and in 10–50 employees at 36.7% of 215 companies; ShareThis has the largest share in Over 50 employees at 30.8% of 13 companies.
722
e-commerce with detected Widgets
Of 60,209 UK e-commerce
1.2%
Detection rate
2026
16
Systems detected
In this category
41%
Leader share
Slider Revolution
UK E-Commerce Widgets market share
Share of the 722 UK E-Commerce with a detectable system. As of June 2026.
Widgets compared
| System | UK E-Commerce | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Slider Revolution | 296 | 41% | 6 | 19.6% | Six-person micro e-commerce retailers |
| POWR | 110 | 15.2% | 8 | 23.6% | Eight-person, London-skewed micro retailers |
| Elfsight | 103 | 14.3% | 6 | 20.4% | Six-person small-storefront retailers |
| ShareThis | 83 | 11.5% | 7 | 24.1% | Seven-person, London-skewed e-commerce retailers |
| Issuu | 51 | 7.1% | 8 | 13.7% | Eight-person, less London-skewed retailers |
| Embedly | 34 | 4.7% | — | — | View these companies in Firmbase → |
| Getsitecontrol | 20 | 2.8% | — | — | View these companies in Firmbase → |
| FlippingBook | 17 | 2.4% | — | — | View these companies in Firmbase → |
| Sirv | 13 | 1.8% | — | — | View these companies in Firmbase → |
| Unity | 9 | 1.2% | — | — | View these companies in Firmbase → |
| Buttonizer | 6 | 0.8% | — | — | View these companies in Firmbase → |
| Airtable | 5 | 0.7% | — | — | View these companies in Firmbase → |
| CALCONIC | 4 | 0.6% | — | — | View these companies in Firmbase → |
| Tagembed | 2 | 0.3% | — | — | View these companies in Firmbase → |
| Jetboost | 1 | 0.1% | — | — | View these companies in Firmbase → |
| Infogram | 1 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Widgets system shifts with company size: among UK E-Commerce with under 10 employees, Slider Revolution leads at 43.3% of the 494 with a detectable system; among UK E-Commerce with 10–50 employees, Slider Revolution leads at 36.7% of the 215 with a detectable system; and among UK E-Commerce with over 50 employees, ShareThis leads at 30.8% of the 13 with a detectable system.
Under 10 employees
43.3% of band
Micro-employer e-commerce companies dominate this band, with 494 detectable Widgets users. Slider Revolution has the largest share at 43.3%, ahead of POWR, Elfsight, ShareThis and Issuu in the wider mix.
10–50 employees
36.7% of band
This band contains 215 companies, giving it a smaller but still visible mid-market base. Slider Revolution remains largest at 36.7%, with the remainder split across the other Widgets systems.
Over 50 employees
30.8% of band
Only 13 companies sit in this band, so shares are sensitive to small counts. ShareThis has the largest share at 30.8%, unlike the two smaller employee bands where Slider Revolution is largest.
How Widgets usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK E-Commerce by Widgets
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Frequently asked questions
What is the most-used Widgets among UK e-commerce companies?
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What is the best Widgets for UK e-commerce companies?
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