Widgets Used by UK Real Estate Companies: Market Share (2026)
This page shows detected Widgets market share across 482 UK real estate companies, with Elfsight at 52.1% (251 detected companies).
Among 354,787 trading UK real estate companies, 482 have a detectable Widgets system. Elfsight accounts for 52.1% (251) of detected use, ahead of POWR at 17.4% (84) and Embedly at 14.3% (69).
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The market is small-company weighted. Elfsight leads Under 10 employees with 50.3% of 344 companies, then widens its share in 10–50 employees to 57.7% of 130 companies.
Over 50 employees is a thin sample, with only 8 detected companies and Elfsight still ahead at 37.5%. The long tail remains fragmented: 15 systems are detected in total, with 7 further systems covering 15 companies between them.
482
real estate with detected Widgets
Of 354,787 UK real estate
0.1%
Detection rate
2026
15
Systems detected
In this category
52.1%
Leader share
Elfsight
UK Real Estate Widgets market share
Widgets compared
| System | UK Real Estate | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Elfsight | 251 | 52.1% | 6 | 25.9% | Six-person firms, 52.1% share |
| POWR | 84 | 17.4% | 5 | 29.8% | Five-person firms, 17.4% share |
| Embedly | 69 | 14.3% | 5 | 31.9% | Five-person firms, 14.3% share |
| Yoshki | 31 | 6.4% | — | — | View these companies in Firmbase → |
| EmbedPlus | 19 | 3.9% | — | — | View these companies in Firmbase → |
| Common Ninja | 13 | 2.7% | — | — | View these companies in Firmbase → |
| Purple Bear | 9 | 1.9% | — | — | View these companies in Firmbase → |
| Buttonizer | 6 | 1.2% | — | — | View these companies in Firmbase → |
| EmbedPress | 4 | 0.8% | — | — | View these companies in Firmbase → |
| WordPress Popular Posts | 3 | 0.6% | — | — | View these companies in Firmbase → |
| TradingView | 3 | 0.6% | — | — | View these companies in Firmbase → |
| CALCONIC | 3 | 0.6% | — | — | View these companies in Firmbase → |
| Widgetic | 3 | 0.6% | — | — | View these companies in Firmbase → |
| WeatherWidget.io | 1 | 0.2% | — | — | View these companies in Firmbase → |
| Sketchfab | 1 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Widgets system shifts with company size: among UK Real Estate with under 10 employees, Elfsight leads at 50.3% of the 344 with a detectable system; among UK Real Estate with 10–50 employees, Elfsight leads at 57.7% of the 130 with a detectable system; and among UK Real Estate with over 50 employees, Elfsight leads at 37.5% of the 8 with a detectable system.
Under 10 employees
50.3% of band
Most detected use sits in this band, with 344 companies. Elfsight leads at 50.3%, while POWR and Embedly compete for the next tier of small real estate teams.
10–50 employees
57.7% of band
This band has 130 detected companies and is more concentrated around Elfsight, which reaches 57.7%. The remaining share is split across other widget systems rather than one close challenger.
Over 50 employees
37.5% of band
Only 8 detected companies sit above 50 employees, so shares are sensitive to a small number of deployments. Elfsight leads here as well, at 37.5%.
How Widgets usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Real Estate by Widgets
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Frequently asked questions
What is the most-used Widgets among UK real estate companies?
How many UK real estate companies have a detectable Widgets?
What is a Widgets?
How is Widgets usage detected?
Which has more UK real estate companies, Elfsight or POWR?
What is the best Widgets for UK real estate companies?
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