Widgets Used by UK Wholesale Companies: Market Share (2026)
Detected widget use appears across 619 of 77,014 trading UK wholesale companies, with POWR ahead on 34.4% of identified installs.
Among 77,014 trading UK wholesale companies, 619 show a detectable Widgets system across 15 systems. POWR accounts for 34.4% (213), just ahead of Elfsight on 32.0% (198), with Embedly some distance behind on 14.1% (87).
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Size splits matter. Elfsight has the largest share among Under 10 employees companies, while POWR is ahead in both 10–50 employees and Over 50 employees bands.
A sizeable long tail remains behind the three largest systems. EmbedPlus has 3.9% (24), Yoshki 3.2% (20), Purple Bear 3.1% (19), Common Ninja 2.9% (18), Buttonizer 2.7% (17), and 7 further systems cover 57 companies.
619
wholesale with detected Widgets
Of 77,014 UK wholesale
0.8%
Detection rate
2026
15
Systems detected
In this category
34.4%
Leader share
POWR
UK Wholesale Widgets market share
Widgets compared
| System | UK Wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| POWR | 213 | 34.4% | 7 | 14.1% | Small wholesalers, median 7 employees |
| Elfsight | 198 | 32% | 6 | 13.6% | Small wholesalers, median 6 employees |
| Embedly | 87 | 14.1% | 5 | 14.9% | Small wholesalers, median 5 employees |
| EmbedPlus | 24 | 3.9% | — | — | View these companies in Firmbase → |
| Yoshki | 20 | 3.2% | — | — | View these companies in Firmbase → |
| Purple Bear | 19 | 3.1% | — | — | View these companies in Firmbase → |
| Common Ninja | 18 | 2.9% | — | — | View these companies in Firmbase → |
| Buttonizer | 17 | 2.7% | — | — | View these companies in Firmbase → |
| Sketchfab | 16 | 2.6% | — | — | View these companies in Firmbase → |
| EmbedPress | 12 | 1.9% | — | — | View these companies in Firmbase → |
| Widgetic | 12 | 1.9% | — | — | View these companies in Firmbase → |
| CALCONIC | 11 | 1.8% | — | — | View these companies in Firmbase → |
| WordPress Popular Posts | 9 | 1.5% | — | — | View these companies in Firmbase → |
| WeatherWidget.io | 2 | 0.3% | — | — | View these companies in Firmbase → |
| TradingView | 1 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Widgets system shifts with company size: among UK Wholesale with under 10 employees, Elfsight leads at 33.3% of the 406 with a detectable system; among UK Wholesale with 10–50 employees, POWR leads at 37.2% of the 191 with a detectable system; and among UK Wholesale with over 50 employees, POWR leads at 45.5% of the 22 with a detectable system.
Under 10 employees
33.3% of band
Under 10 employees is the largest band, with 406 detected wholesale companies. Elfsight has the largest share at 33.3%, with POWR and Embedly competing for the rest of the small-employer base.
10–50 employees
37.2% of band
10–50 employees includes 191 detected wholesale companies and tilts towards POWR, which holds 37.2%. Competition remains split across the main widget systems rather than concentrating in one provider.
Over 50 employees
45.5% of band
Over 50 employees is a small band, with 22 detected wholesale companies. POWR has the largest share at 45.5%, suggesting more adoption among larger wholesale employers in this set.
How Widgets usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Wholesale by Widgets
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Frequently asked questions
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