WordPress plugins Used by UK Sport & Leisure Companies: Market Share (2026)

Updated June 2026

Across 920 UK Sport & Leisure companies with a detectable WordPress plugin, Site Kit leads with 34.5% market share (317 companies).

Across 55,513 trading UK Sport & Leisure companies, 920 have a detectable WordPress plugins footprint. The market is spread across 23 systems, but Site Kit accounts for the largest detected share at 34.5% (317), ahead of Jetpack at 19.2% (177) and Max Mega Menu at 14.2% (131).

Site Kit also has the largest share in every employee band: 35.6% of 533 companies under 10 employees, 32.9% of 343 companies with 10–50 employees, and 31.8% of 44 companies over 50 employees. That pattern points to a broadly used default rather than a tool confined to one size band.

The next tier is more fragmented. Smush covers 8.8% (81), Essential Addons for Elementor 8.6% (79), JetEngine 4.8% (44), EWWW Image Optimizer 4.2% (39), and GoDaddy CoBlocks 3.0% (28), while 15 further systems cover 108 companies between them.

920

Sport & Leisure with detected WordPress plugins

Of 55,513 UK Sport & Leisure

1.7%

Detection rate

2026

Systems detected

In this category

34.5%

Leader share

Site Kit

UK Sport & Leisure WordPress plugins market share

Essential Addons for Elementor

JetEngine

EWWW Image Optimizer

GoDaddy CoBlocks

Other (15 systems)

Share of the 920 UK Sport & Leisure with a detectable system. As of June 2026.

WordPress plugins compared

System	UK Sport & Leisure	Share	Median headcount	London share	Typical profile
Site Kit	317	34.5%	7	10.1%	7-person teams, 34.5% share
Jetpack	177	19.2%	7	9.6%	7-person teams, 19.2% share
Max Mega Menu	131	14.2%	7	9.2%	7-person teams, 14.2% share
Smush	81	8.8%	8	6.2%	8-person teams, 8.8% share
Essential Addons for Elementor	79	8.6%	10	12.7%	10-person teams, 8.6% share
JetEngine	44	4.8%	—	—	View these companies in Firmbase →
EWWW Image Optimizer	39	4.2%	—	—	View these companies in Firmbase →
GoDaddy CoBlocks	28	3%	—	—	View these companies in Firmbase →
GenerateBlocks	21	2.3%	—	—	View these companies in Firmbase →
Perfmatters	19	2.1%	—	—	View these companies in Firmbase →
Autoptimize	17	1.8%	—	—	View these companies in Firmbase →
Essential Blocks	17	1.8%	—	—	View these companies in Firmbase →
iThemes	13	1.4%	—	—	View these companies in Firmbase →
Elementor Addon Elements	12	1.3%	—	—	View these companies in Firmbase →
ContentViews	11	1.2%	—	—	View these companies in Firmbase →
Breadcrumb NavXT	10	1.1%	—	—	View these companies in Firmbase →
WooBeWoo	7	0.8%	—	—	View these companies in Firmbase →
Advanced Custom Fields	7	0.8%	—	—	View these companies in Firmbase →
a3 Lazy Load	7	0.8%	—	—	View these companies in Firmbase →
Shortcodes Ultimate	5	0.5%	—	—	View these companies in Firmbase →
Animate It	5	0.5%	—	—	View these companies in Firmbase →
Flying Pages	4	0.4%	—	—	View these companies in Firmbase →
HT Mega	4	0.4%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading WordPress plugins system shifts with company size: among UK Sport & Leisure with under 10 employees, Site Kit leads at 35.6% of the 533 with a detectable system; among UK Sport & Leisure with 10–50 employees, Site Kit leads at 32.9% of the 343 with a detectable system; and among UK Sport & Leisure with over 50 employees, Site Kit leads at 31.8% of the 44 with a detectable system.

Under 10 employees

Site Kit

35.6% of band

Under 10 employees contains 533 detected companies, with Site Kit on 35.6%. Jetpack and Max Mega Menu are the next largest named systems overall, while the rest of the market is split across smaller plugins.

10–50 employees

Site Kit

32.9% of band

10–50 employees contains 343 detected companies, and Site Kit still has the largest share at 32.9%. The band sits in the same general pattern as the wider market, with Jetpack and Max Mega Menu forming the next named tier overall.

Over 50 employees

Site Kit

31.8% of band

Over 50 employees is a smaller detected band, with 44 companies and Site Kit on 31.8%. Larger sport and leisure operators still appear in a mixed WordPress plugin market rather than a separate enterprise-only stack.

How WordPress plugins usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Sport & Leisure by WordPress plugins

Sport & Leisure Companies Using Site Kit in the UK Sport & Leisure Companies Using Jetpack in the UK Sport & Leisure Companies Using Max Mega Menu in the UK Sport & Leisure Companies Using Smush in the UK Sport & Leisure Companies Using Essential Addons for Elementor in the UK

Related directories

Most-Used WordPress plugins by UK Companies (2026)WordPress plugins Used by UK B2B Companies: Market Share (2026)WordPress plugins Used by UK B2C Companies: Market Share (2026)CMS Used by UK Sport & Leisure Companies: Market Share (2026)WordPress plugins Used by UK Field Services Companies: Market Share (2026)Sport & Leisure in the UK

Frequently asked questions

What is the most-used WordPress plugins among UK Sport & Leisure companies?

Site Kit is the most-detected WordPress plugins among UK Sport & Leisure companies, with 34.5% share (317 of 920 companies with a detectable system), ahead of Jetpack (19.2%) and Max Mega Menu (14.2%).

How many UK Sport & Leisure companies have a detectable WordPress plugins?

920 of 55,513 actively-trading UK Sport & Leisure companies (1.7%) have a WordPress plugins detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a WordPress plugins?

A WordPress plugin is an add-on that extends a WordPress website beyond the core publishing system. For UK Sport & Leisure companies, these plugins help operate public-facing sites, add features, manage content and measure visitor activity without replacing the underlying website.

How is WordPress plugins usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK Sport & Leisure companies, Site Kit or Jetpack?

Site Kit: 317 detected companies versus 177 for Jetpack, of the 920 UK Sport & Leisure companies with a detectable WordPress plugins.

What is the best WordPress plugins for UK Sport & Leisure companies?

This page reports observed usage rather than recommendations, so it does not name a single best WordPress plugin. Site Kit has the largest detected share overall at 34.5% (317) and also leads each size band: 35.6% of 533 companies under 10 employees, 32.9% of 343 companies with 10–50 employees, and 31.8% of 44 companies over 50 employees. Jetpack follows overall at 19.2% (177), with Max Mega Menu at 14.2% (131).

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