Sport & Leisure Companies Using Site Kit in the UK: 317 Active Firms (2026)
Sport and leisure operators running website measurement tooling manage clubs, venues and activity services across the UK.
For clubs, venues and activity-service operators, the measurement layer sits between the public website and day-to-day demand generation. It helps track search visibility, traffic sources, booking journeys, membership enquiries, course pages and event interest, usually inside a content-management workflow rather than a separate analytics function. Adoption tends to signal a direct-channel posture: operators want to understand which local searches, campaign pages and service listings bring people towards paid activity or community participation. The buying centre is often lean, spanning owner-managers, marketing managers, venue administrators and outsourced web agencies, with the commercial ask centred on evidence rather than complex attribution modelling.
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Across the UK, 317 sport and leisure operators are actively trading and running the measurement stack profiled here, with reported employment of 2,044 people. Within sport and leisure analytics adoption, the system ranks second at 9.7%; the most widely detected analytics tool reaches 88.2%. Regional registration is spread rather than London-only: the South East accounts for 14.8%, followed by the North West at 12.6%, the South West at 11.7%, the East of England at 10.7% and London at 10.1%.
Obligations depend less on the measurement plug-in than on the activity being marketed. HSE guidance brings employers and the self-employed within health and safety law for leisure activities, including duties toward volunteers, club members, visiting teams and spectators where work-related risks arise. Safeguarding is also treated as a core sector duty, covering children and adults taking part in sport and physical activity. Public-sector sport bodies shape policy, funding and measurement, while national governing bodies set rules for individual sports. Website tooling therefore sits inside a wider evidence trail: consent notices, enquiry handling, safeguarding information and venue-risk communications.
Adoption appears likely to stay close to operators with direct consumer journeys rather than those whose demand is mainly through intermediaries. The stack tends to suit organisations that manage content and measurement in the same workflow, especially where venues, classes, memberships and seasonal campaigns change often. Pressure from privacy expectations and consent management may push some operators toward simpler analytics configurations, while outsourced web agencies keep bundling measurement, search visibility and site maintenance. Consolidation is more likely to come through agency-standard templates and migrations than through sector-wide platform replacement.
Adoption by company size
Adoption of Site Kit rises with company size across the trading UK Sport & Leisure companies in this cohort. 0.4% of the 52,020 companies with under 10 employees run Site Kit (190 detected). 3.6% of the 3,159 companies with 10–50 employees run Site Kit (113 detected). 4.2% of the 334 companies with over 50 employees run Site Kit (14 detected). That is a 3.8% gap between the over 50 employees and under 10 employees bands.
317
Active firms
2026
9.7%
Of detected Analytics share
UK Sport & Leisure
7
Median headcount
Filed accounts
895
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (9 of 317 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (33 firms), so a sizeable share is in its first few filing cycles.
Among 3,268 sport and leisure companies with a detectable analytics system, the profiled system appears on 9.7% (317), while the largest detected system appears on 88.2% (2,881).
The co-running stack is concentrated: 100.0% (317) share a content-management platform, 65.6% (208) run a search-optimisation plug-in and 41.3% (131) run a bot-protection tool.
Registered addresses skew outside London, led by the South East at 14.8% (47), the North West at 12.6% (40) and the South West at 11.7% (37).
DCMS estimated sport characteristic and connected activity at £99.6 billion of direct UK output in 2021, equivalent to 2.5% of total UK output.
Health and safety law applies to employers and self-employed leisure operators; HSE guidance expects reasonably practicable steps to protect employees, volunteers, club members, visiting teams and spectators from work-related risks.
WordPress plugins market share among UK Sport & Leisure
Share of the 3,268 UK Sport & Leisure with a detectable system. As of June 2026.
What else do Site Kit-running Sport & Leisure run?
Share of the 317 Site Kit-running UK companies where each technology was also detected. As of June 2026.
Where Site Kit Sport & Leisure are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£423.5K
Median UK turnover
2.8%
Above £5M turnover
33
Incorporated since 2022
895 verified decision-maker contacts
across these 317 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Sport & Leisure using Site Kit
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates indoor climbing centres offering climbing walls and bouldering facilities for adults and children. Provides instruction, beginner courses, youth sessions, clubs, birthday parties and…
Serves consumers of all ages and abilities, including children, families, beginners and experienced climbers, plus schools, youth groups, charities and corporate teams seeking group activities in…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsOperates indoor karting venues offering go‑kart racing sessions, laser tag games and racing simulators. Provides booking for group events, corporate functions and parties, and sells gift vouchers and…
Serves consumers, families and groups seeking leisure activities, plus businesses booking corporate events and Christmas parties, at venues in Birmingham, East Midlands, Letchworth, Northampton and…
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsProvides youth sports coaching and training programmes in football, netball and gymnastics, including development sessions, competitive teams and private coaching. Also runs holiday sports camps,…
Serves families with children aged 2–17 across West London, from beginners to aspiring young athletes, plus local schools, community groups and adults seeking sports facilities, parties or holiday…
Financial Health
WeakWeak · -13% CAGR over 5y
Location
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Computed from 5 filingsOperates a golf club with an 18‑hole course, offering memberships, visitor tee bookings, golf lessons, equipment hire and a pro shop. Organises member competitions, group and corporate golf days, and…
Serves individual golfers, club members and visiting players, plus golf societies, groups and corporate clients seeking golf days or hospitality in South Wales.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an artificial ski slope and outdoor activity centre offering ski and snowboard lessons, recreational slope access, adaptive snowsports, tubing, and airsoft. Provides group sessions, school…
Sells to consumers, families, children and individual skiers or snowboarders, as well as organised groups. Also serves schools, clubs and businesses booking activities, parties, corporate away days…
Financial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Computed from 5 filingsOperates an outdoor go-kart racing circuit offering kart hire and timed racing sessions for adults and children. Provides organised races, birthday parties, corporate events, junior driving sessions,…
Serves families, adults, children aged 3+, birthday party groups, kids clubs and corporate teams seeking karting experiences in Cornwall, including visitors around Newquay and Padstow.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates a membership sports club offering facilities and organised play for tennis, squash, racketball, padel and hockey. Provides gym and fitness studios, coaching programmes, court bookings,…
Serves local consumers of all ages and abilities, including adults, juniors, families and disabled participants, seeking tennis, squash, padel, hockey, gym, studio classes, coaching and social sports…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsOperates a golf club with an 18-hole and 9-hole course, offering memberships, visitor tee bookings and green fees. Provides golf lessons, a pro shop, clubhouse facilities, and venue hire for…
Serves local and visiting golfers, prospective club members, golf societies and groups, plus businesses and private customers seeking venue hire for corporate events, functions and weddings.
Financial Health
HealthyHealthy · 2% CAGR over 3y
Location
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Computed from 3 filingsOperates an outdoor education and activity centre providing camping facilities, residential stays and instructor‑led or self‑led activities such as archery, climbing, mountain biking and bushcraft…
Serves schools, youth organisations, clubs and groups, including Beavers, Scouts, Guides, Cadets and Duke of Edinburgh groups, plus corporate teams booking away days and residentials.
Financial Health
HealthyHealthy · -7% CAGR over 2y
Location
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Computed from 3 filingsProvides tandem skydiving experiences for first-time jumpers, including charity skydives, gift voucher experiences, and group bookings. Offers parachute jumps with instructors, training options such…
Serves UK consumers seeking first-time tandem skydiving experiences, gift buyers for occasions, stag and hen groups, charity fundraisers, and charity partners using sponsored jumps to raise funds.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 2y
Location
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Computed from 2 filingsProvides gymnastics and trampoline coaching for children, teenagers and adults. Runs recreational and advanced classes, parkour and tumbling sessions, holiday camps, birthday parties and…
Serves children from age 4, teenagers, adults and parents/toddlers in North London, plus local schools seeking curriculum or after-school sports provision.
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 1y
Location
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Computed from 3 filingsProvides outdoor adventure activity programmes and residential trips for school and youth groups. Organises instructor‑led activities such as coasteering, climbing, kayaking, bushcraft and high…
Serves schools, youth groups and Duke of Edinburgh participants seeking residential/activity programmes in Dorset, alongside families, children’s parties and adult groups booking outdoor adventure…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsOperates a professional football club, managing men’s and women’s teams competing in league competitions. Organises matches and fixtures, sells tickets and merchandise, provides hospitality packages,…
Serves football supporters and families, local community participants, and businesses seeking sponsorship, hospitality or facility access, with audiences around men’s, women’s and scholarship teams.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates a professional rugby league club, organising team competitions and home matches. Generates revenue through ticket sales, merchandise and sponsorship, and offers stadium facilities including…
Serves rugby league supporters and families attending matches, local community users hiring sporting facilities or function rooms, and businesses seeking matchday hospitality, sponsorship,…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates a karting circuit and motorsports venue offering arrive-and-drive go‑kart sessions, endurance races, owner-driver events and kart hire. Provides karting lessons, junior and adult race…
Serves consumers and groups in Teesside, including adults, families with children, youth groups, stag and Christmas parties, plus amateur and owner-driver kart racers.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOrganises youth sports festivals and touring events for grassroots teams, including football, rugby union, rugby league and netball tournaments. Provides event management, competition scheduling, and…
Serves grassroots youth sports teams and clubs across the UK, including football, rugby union, rugby league and netball teams, plus accompanying coaches, club officials, families and supporters.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsOperates a parkland golf course offering member and visitor tee bookings, green fees, and society golf days. Provides clubhouse facilities with catering, function and event hosting, junior membership…
Serves individual golfers in Leeds and beyond, including club members, day visitors, juniors, and players booking open events, plus golf societies and groups seeking course access and clubhouse…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 4 filingsOperates a golf club with a 27‑hole course offering member and visitor tee times, green fees and society packages. Provides a clubhouse with bar and restaurant, a pro shop, and facilities for…
Serves individual golfers, club members, visiting golfers, golf societies and group organisers, plus consumers and businesses seeking venues for weddings, private functions and office parties.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsOwns and manages a portfolio of visitor attractions, including heritage sites, themed tours and entertainment experiences. Operates ticketed attractions, guided tours, educational visits and event…
Serves consumers and organised groups visiting UK attractions, including families, tourists, schools and education groups, leisure groups, and private-hire customers.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Computed from 4 filingsOperates a trampoline and gymnastics training centre offering recreational and competitive trampoline classes, tumbling and toddler sessions, private coaching, holiday camps, and children’s parties.…
Serves children, adults, families, schools and competitive athletes in Kent, alongside organisations seeking facilities for courses, events, competitions or corporate functions.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 3y
Location
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Computed from 4 filingsOrganises and runs children's extracurricular activity clubs, including breakfast, after‑school and holiday programmes at schools and leisure venues. Also provides themed birthday party activities,…
Serves parents of primary-age children and schools seeking wraparound childcare, holiday clubs, extracurricular activities and themed parties, mainly across the UK with some overseas programmes.
Financial Health
StableStable · -75% CAGR over 3y
Location
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Computed from 3 filingsDelivers community sports, education and health programmes linked to a professional football club. Runs football coaching, school participation projects, wellbeing initiatives and community…
Serves children, young people, adults, schools and community groups across Coventry and Warwickshire, including residents of all ages and abilities accessing sport, education, health, wellbeing and…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 2y
Location
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Computed from 5 filingsOperates an open‑water swimming and wellbeing centre with a lake facility offering swimming sessions, paddlesports, yoga classes, sauna and contrast therapy. Provides training courses, retreats,…
Serves consumers and private groups seeking swimming, watersports, fitness and wellbeing activities, alongside corporate teams and event organisers booking wellbeing sessions, space hire,…
Financial Health
StrongStrong
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Computed from 5 filingsOperates a golf club with an 18‑hole course offering memberships, visitor green fees and tee time booking. Provides golf lessons, a pro shop and clubhouse facilities, hosts events and functions, and…
Sells to individual golfers through memberships, green fees and lessons, plus visitors booking tee times. Also serves families, groups and event organisers seeking FootGolf, clubhouse functions and…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 3 filingsOperates an 18‑hole golf course and golf club offering memberships, tee bookings and visitor play. Hosts club competitions, society golf days and events, and provides score tracking and member…
Serves individual golfers seeking club membership or pay-to-play rounds, visiting players of all handicap levels, golf societies, and local community members interested in club events.
Financial Health
HealthyHealthy · -5% CAGR over 2y
Location
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Computed from 5 filingsOperates an indoor 3G sports facility hosting year‑round 6‑a‑side football leagues. Provides venue hire for football training, corporate events and parties, and runs activities including bubble…
Serves local consumers, families, schools, football teams and businesses seeking indoor football leagues, children’s activities, parties, coaching, venue hire or team events.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
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Computed from 3 filingsProvides Duke of Edinburgh Award expedition programmes, including training, planning and supervision for Bronze, Silver and Gold levels. Organises expeditions for schools, youth groups and…
Serves schools, youth groups and individuals completing Duke of Edinburgh Award expeditions, covering Bronze, Silver and Gold participants needing organised group or open expedition options.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 2y
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Computed from 2 filingsOrganises and hosts horse trials and equestrian competitions, including ticketed events and hospitality offerings. Manages activities associated with the Cornbury estate and provides related services…
Serves equestrian competitors, horse trials spectators and event attendees, with hospitality options for private guests and corporate groups, plus engagement with media and commercial partners.
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsOperates leisure marinas and provides canal boat hire for holidays and day trips. Also offers boat sales, moorings, boat maintenance and management services, chandlery supplies, and waterside…
Serves UK leisure consumers, including canal boating holidaymakers, day-hire customers, boat buyers and owners seeking moorings, plus holiday cottage guests and caravan or motorhome users.
Financial Health
StrongStrong
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Computed from 2 filingsOperates padel sports clubs and facilities, providing courts for hire, organised matches, social play and tournaments. Offers a mobile app for booking courts, managing player accounts, and connecting…
Serves individual consumers of all skill levels seeking a social padel community, including beginners, fitness-focused players, friends booking courts, and players interested in events or tournaments.
Financial Health
StrongStrong · Hiring · 398% CAGR over 1y
Location
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Computed from 3 filingsOperates a golf driving range with Toptracer bays offering practice sessions, PGA coaching and junior lessons. Provides golf club fitting, regripping and repairs, equipment hire, and a pro shop…
Serves consumers including golfers of all ages and abilities, juniors needing coaching, people buying golf equipment or fittings, and non-golf visitors such as cyclists, dog walkers and café…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
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Computed from 3 filingsOperates a private members’ golf club offering an 18‑hole parkland course, practice facilities for long and short game, clubhouse amenities, a club shop, and organised competitions, societies, and…
Serves individual golfers seeking private club membership, visiting golfers, golf societies and open competition entrants in Kent, alongside clubhouse users and club shop customers.
Financial Health
HealthyHealthy · Hiring · 45% CAGR over 2y
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Computed from 5 filingsOperates an 18‑hole golf course set in parkland. Provides golf memberships, visitor tee time bookings, society and group play, handicap and scoring services, and clubhouse facilities including food…
Sells to individual golfers through memberships and visitor tee times, and serves golf groups and societies seeking organised rounds and club facilities.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a parkland golf course offering member and visitor play, tee time bookings and green fees. Provides golf memberships, practice facilities, competitions and society days, along with clubhouse…
Serves golfers through memberships, visitor tee times and society bookings, targeting both members and non-members, including low and high handicappers. Also sells to clubhouse diners attending bar,…
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsOperates a gymnastics club providing structured classes for children and young people, including preschool, recreational and squad training. Also runs holiday camps, stay‑and‑play sessions,…
Serves children and young people, via their parents, seeking gymnastics classes, holiday camps, stay-and-play sessions and parties in Windsor and Ascot, from preschool beginners to recreational and…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 5 filingsOperates a members’ sports club providing facilities and organised activities for cricket, tennis, bowls, hockey, squash, racketball and table tennis, alongside a gym and fitness classes. Also hosts…
Serves local residents, sports participants, fitness users and community groups, plus event organisers seeking hospitality facilities; customers include adults and families across cricket, tennis,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 3 filingsOperates a watersports and outdoor activity centre offering equipment hire and instruction in activities such as kayaking, canoeing, dinghy sailing and open water swimming. Also provides children’s…
Serves consumers and groups booking watersports and outdoor leisure activities, including children, adults, families and party organisers, as well as corporate teams and event bookers seeking venue…
Financial Health
HealthyHealthy · 2% CAGR over 2y
Location
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Computed from 5 filingsOperates a snowsports club providing skiing and snowboarding lessons, practice slopes and recreational tubing sessions. Offers training for beginners and members, organised riding sessions, and…
Serves consumers and members, including beginners learning to ski or snowboard, families seeking tubing and school-holiday activities, and recreational riders preparing for snow holidays.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 5 filingsOperates an equestrian centre providing horse livery, riding and cross‑country facilities, and hosting equestrian competitions and events. Also manages farm and agricultural activities and operates…
Serves equestrians, horse owners and riders seeking livery, competition and event facilities, alongside local community visitors attending events or the restaurant in Aberdeenshire.
Financial Health
HealthyHealthy · Hiring · 90% CAGR over 4y
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Computed from 3 filingsOperates a golf practice and leisure facility featuring a floodlit driving range with ball‑tracking technology, indoor golf simulator, and adventure golf courses. Provides golf lessons and on‑site…
Sells to consumers seeking golf and leisure activities, including golfers wanting practice, lessons or simulator sessions, families and friends visiting adventure golf, and groups booking social or…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsOrganises arrive-and-drive kart racing championships and events for cadet, junior, and senior drivers. Provides race-ready karts, structured race series, testing sessions, and driver development…
Serves individual kart racing drivers, from cadets aged 7-12 and juniors aged 13-17 to senior racers aged 16+, including experienced indoor/outdoor rental karters and international teams.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsOperates a family adventure park and farm attraction offering indoor and outdoor play areas, animal encounters, seasonal events and birthday parties. Provides ticketed visitor activities, school and…
Serves families with children, school and group organisers, birthday party bookers, parents seeking day nursery or holiday club places, and corporate clients.
Financial Health
HealthyHealthy · -68% CAGR over 4y
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Computed from 4 filingsProvides residential football training programmes combined with academic education. Offers elite football coaching, seasonal and short-term training courses, summer camps, and pathways to…
Targets aspiring young footballers, student-athletes and their parents, including international students seeking UK residential academy places, education pathways, English-language options, summer…
Financial Health
StrongStrong · Hiring · 69% CAGR over 3y
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Computed from 3 filingsOperates fitness centres providing gym facilities with cardio and strength equipment, free weights areas, and functional training zones. Offers membership-based access, group exercise classes, and…
Serves individual consumers in Preston seeking gym memberships, catering to beginners through experienced fitness users interested in classes, weights, cardio equipment and personal training.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
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Computed from 5 filingsOperates a sailing club providing facilities and organised activities for dinghy, windsurfing, wingfoiling, catamaran and small keelboat sailing. Runs racing events, coaching sessions and an RYA…
Serves individual sailors, families, beginners, adults and youth, plus visiting watersports participants seeking club membership, public training courses, racing, coaching and open meeting…
Financial Health
HealthyHealthy · Growing, Hiring · 15% CAGR over 4y
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Computed from 5 filingsOperates a links golf course and private members’ golf club. Provides tee bookings for visitors, hosts golf competitions and events, and offers clubhouse facilities including dining, bar services,…
Sells to golf club members, visiting golfers and competition entrants, including domestic and international players seeking tee bookings, lessons, clubhouse hospitality, dining and on-site…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
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Computed from 5 filingsOperates a members’ golf club featuring an 18‑hole course. Provides golf memberships, visitor tee times and society days, coaching through a golf academy, a pro shop, and clubhouse facilities…
Serves golf club members, visiting golfers, golf societies and junior players, plus local consumers and organisations seeking clubhouse hospitality for events, meetings, weddings and receptions.
Financial Health
HealthyHealthy · -2% CAGR over 4y
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Computed from 5 filingsOperates an indoor bouldering and rock climbing centre offering climbing walls with regularly set routes, training and gym areas, coaching sessions, courses and inductions for adults and juniors,…
Serves beginner and experienced climbers, adults, juniors from age 5, families booking parties, women’s social groups, and schools or colleges seeking group climbing sessions.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides gymnastics coaching programmes and classes for babies, children and adults, including preschool sessions, recreational gymnastics, trampolining and competitive squads. Also runs holiday…
Serves local families, parents and carers of babies, preschool and school-age children, including recreational and competitive young gymnasts, as well as adults and participants with SEND.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a watersports centre providing tuition, courses and equipment hire for activities including windsurfing, wing foiling, stand‑up paddleboarding and e‑foiling. Also sells watersports equipment…
Serves watersports consumers and enthusiasts on the Jurassic Coast, from beginners to advanced windsurfers, wing-foilers, paddleboarders and e-foilers, plus aspiring instructors, schools and partners.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
Unlock all 317 leads
Showing 50 of 317 — +267 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 317 leads
Showing 50 of 317 — +267 more with verified decision-maker contacts, live data, and CRM sync.
How Site Kit usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. Sport & Leisure companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of Sport & Leisure companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Site Kit is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK Sport & Leisure companies use Site Kit?
What share of UK Sport & Leisure companies run Site Kit?
How is Site Kit usage detected?
What size Sport & Leisure companies use Site Kit in the UK?
What do Site Kit-running Sport & Leisure companies also run?
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