Sport & Leisure Companies Using AppsFlyer in the UK: 68 Active Firms (2026)
Sport and leisure businesses using mobile attribution tools connect app marketing, bookings and participation data across the UK.
Mobile attribution sits between paid media, app-store journeys, booking engines and membership systems for sport and leisure operators. Its main job is to connect campaign spend with registrations, reservations, ticket purchases, renewals and repeat activity, particularly where a consumer moves between web, app and venue channels. Adoption tends to signal a marketing team beyond basic social posting, a customer journey with identifiable digital events, and enough budget discipline to compare acquisition sources. In this sector it also points to operational maturity: participation products, venue capacity and club relationships need to be measured alongside consumer acquisition.
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The UK adoption cohort is small: 68 companies running this mobile-attribution stack are actively trading in sport and leisure, and their reported headcount totals 940 employees. Within sport and leisure analytics adoption, the stack ranks sixth at 2.1%, behind broader website analytics and behaviour-measurement tools. Registered-address skew is outside London: East of England accounts for 25.0% of the cohort, followed by West Midlands at 14.7%, South East at 13.2%, East Midlands at 11.8% and South West at 7.4%.
Sport and leisure is not a uniformly licensed industry, so obligations vary by activity and venue. HSE guidance applies health and safety law to employers and self-employed providers of leisure activities, with a duty to do what is reasonably practicable for staff, volunteers, club members, visiting teams and spectators. Safeguarding expectations add another layer where children or adults at risk take part. For companies running mobile attribution, procurement is therefore rarely just a marketing decision: campaign tracking may touch registration, booking and participation records, so legal, safeguarding and venue-operations input tends to matter.
The adoption path appears selective rather than sector-wide. Mobile attribution tends to fit operators with app-led bookings, repeat participation and paid acquisition, while smaller clubs and venue businesses often remain served by web analytics, booking software and manual campaign reporting. Privacy controls and app-platform rules are likely to keep pressure on event design, consent capture and retention policies. The more durable users will probably be those that can link marketing spend to attendance, membership and coaching activity without creating extra administrative work for front-line teams.
Adoption by company size
Adoption of AppsFlyer rises with company size across the trading UK Sport & Leisure companies in this cohort. 0.1% of the 52,020 companies with under 10 employees run AppsFlyer (37 detected). 0.9% of the 3,159 companies with 10–50 employees run AppsFlyer (29 detected). 0.6% of the 334 companies with over 50 employees run AppsFlyer (2 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
68
Active firms
2026
2.1%
Of detected Analytics share
UK Sport & Leisure
9
Median headcount
Filed accounts
290
Verified contacts
Across this cohort
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Key facts
4% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
The mobile attribution tool has 2.1% (68) detected analytics share among Sport & Leisure companies with a detectable system, against a 3,269-company denominator.
East of England accounts for 25.0% (17) of the cohort, ahead of the West Midlands at 14.7% (10) and the South East at 13.2% (9).
Tag-management tooling is detected alongside the mobile attribution tool in 100.0% (68) of cases, while cloud hosting and content-delivery infrastructure each appear in 98.5% (67).
Not-for-profit and charity tags appear on 10.3% (7) of these Sport & Leisure operators, while AI & Machine Learning and SaaS each appear on 1.5% (1).
HSE duties apply to employers and the self-employed where work-related leisure risks affect staff, volunteers, club members, visiting teams or spectators.
Analytics market share among UK Sport & Leisure
Share of the 3,269 UK Sport & Leisure with a detectable system. As of June 2026.
Where AppsFlyer Sport & Leisure are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£212.8K
Median UK turnover
0%
Above £5M turnover
3
Incorporated since 2022
290 verified decision-maker contacts
across these 68 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Sport & Leisure using AppsFlyer
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsDevelops a fitness training app that delivers personalised workout plans for home or gym use. The platform analyses user goals and biometric data to adapt exercises, provide in‑workout guidance,…
Sells to individual consumers seeking app-based fitness support, including people training at home or in gyms for weight loss, muscle building, postpartum strength, mobility, running conditioning, or…
Financial Health
StableStable · Hiring · 17% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDevelops a mobile golf scoring and GPS application that provides course maps, distance measurements, digital scorecards, live leaderboards, statistics tracking, and competition formats. The platform…
Targets consumer golfers and golf groups, including casual players, friends playing rounds, society golfers, tournament organisers and non-club members who want to track handicaps and compete on…
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a semi-professional football club competing in English non‑league football, organising matches and team activities. Generates revenue through ticket sales, merchandise, club memberships,…
Sells to football supporters and local community audiences through match tickets, club shop purchases, lotto participation and fan accounts, and serves businesses and organisations seeking…
Financial Health
StableStable · Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club organising league and cup matches, managing men’s, women’s and youth teams, and running a football academy. Provides supporter information, match media, club news,…
Serves local football supporters, players and families, academy participants, 3G pitch hirers, and businesses seeking club sponsorship or advertising.
Financial Health
DistressedDistressed · -47% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a semi-professional football club, organising men's and women's teams, league matches and club news. Sells match tickets, runs a full-time football education programme, and provides…
Serves local football supporters, players and families, football education participants, community event organisers, and local businesses seeking sponsorship or advertising opportunities.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a semi-professional football club competing in the Southern League Division One Central, organising men's and women's teams, league and cup matches, and related activities. Sells match…
Serves local football supporters, match attendees, club members and community teams, with additional B2B audiences including sponsors, advertisers and organisations seeking pitch hire.
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club, organising competitive matches and teams, publishing fixtures, results and player news online, and selling match and season tickets, club merchandise, and venue hire for its…
Serves local and visiting football supporters buying match or season tickets, fans purchasing club merchandise, and individuals or organisations seeking venue hire.
Financial Health
DistressedDistressed · -58% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club that fields competitive teams and organises matches, leagues and club activities. Provides membership, match tickets, club news and media, merchandise sales, and private…
Serves rugby players, club members, supporters, families and event attendees, with additional audiences including community groups or businesses seeking venue hire and sponsors connected to…
Financial Health
StableStable · Hiring · 36% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club and sports facilities, organising matches and teams across age groups. Manages club grounds and amenities, and provides squash and racketball courts, event and conference…
Serves local rugby players, junior and senior teams, club members and supporters, plus community groups and businesses using its conference and sports facilities.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club and sports facilities, organising teams and competitive matches, managing club grounds and clubhouse, providing membership activities and events, offering clubhouse hire,…
Sells to rugby players, supporters, club members and local families engaging with an amateur rugby club. Also serves visitors and organisations hiring clubhouse facilities, buying matchday entry,…
Financial Health
WeakWeak · Hiring · 48% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club, organising competitive teams and matches, and providing fixtures, player profiles, and club news. Sells matchday tickets, memberships, and branded merchandise, and offers…
Serves rugby supporters, players and prospective members, including women’s and colts teams, plus local businesses and sponsors seeking matchday hospitality or club partnerships.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a football club with men’s and women’s teams competing in league and cup competitions. Organises matches and club events, sells season and matchday tickets, and provides fixtures, results,…
Serves local football supporters, families and community members buying matchday or season tickets, memberships and merchandise, plus local businesses seeking club sponsorship and advertising.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsOperates a football club, organising competitive matches, team management, coaching staff, and club administration. Provides supporter information, news, media content, membership access, merchandise…
Serves football supporters, club members, match attendees and local community participants, with sponsorship opportunities for local businesses and online content, draws and shop access for fans.
Financial Health
StrongStrong · Hiring · 18% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club, organising men’s, women’s and youth teams and participating in league and cup competitions. Hosts matches, sells match and season tickets, and publishes fixtures, results,…
Serves local football supporters and matchgoers, including season ticket holders, club members, youth and women’s team followers, merchandise buyers, and local businesses seeking club sponsorship…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club competing in league competitions, organising matches and team operations. Provides ticket sales, matchday programmes, club merchandise, and publishes news, fixtures, results,…
Serves football supporters and matchday attendees buying tickets, memberships, programmes and merchandise, alongside local businesses seeking club sponsorship or advertising.
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club, organising teams, matches and competitions. Provides club memberships, season tickets and merchandise, and hosts events and hospitality including venue hire for…
Serves rugby players, members and supporters, local sponsors, match and event ticket buyers, and individuals or organisations seeking venue hire for functions, conferences, parties and weddings.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a football club competing in non‑league competitions, organising teams, fixtures and cup matches. Provides match ticket sales, club merchandise, news and media content, and hosts supporter…
Serves local football supporters and matchgoers, online club shop customers, and bar/event patrons, while offering sponsorship and commercial opportunities to businesses seeking exposure to its…
Financial Health
DistressedDistressed · -3% CAGR over 3y
Location
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Computed from 5 filingsOperates a semi‑professional football club, organising competitive men's and women's teams, league matches and fixtures. Provides youth and educational academy programmes, club merchandise sales, and…
Serves football supporters, match attendees, club members, youth players and families, and participants in its educational academy, primarily around Nottingham.
Financial Health
DistressedDistressed · -13% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a community cricket club organising competitive and recreational cricket teams, matches and leagues. Provides junior and senior player membership, coaching and holiday cricket camps, and…
Serves cricket players, parents and families seeking club membership, junior re-enrolment and holiday cricket camps, plus supporters and local businesses engaging as sponsors.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a non‑league football club, organising competitive matches and teams including senior, reserve and academy squads. Sells matchday tickets and club merchandise, and publishes match reports,…
Serves local non-league football supporters, matchday attendees, travelling fans, youth players and families, plus local businesses seeking club sponsorship or advertising opportunities.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club competing in non‑league competitions, organising men’s, women’s and youth teams, hosting matches and events, publishing club news and media, and selling club merchandise and…
Serves a mix of consumers and businesses: football supporters and matchgoers, parents and youth players involved in club teams and community programmes, plus local businesses seeking sponsorship or…
Financial Health
WeakWeak · Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a semi‑professional football club competing in the Northern Premier League, organising men’s team matches, managing fixtures and results, and providing ticket sales, club news, media…
Serves football supporters, match attendees, club members and merchandise buyers, with sponsorship opportunities for local businesses connected to non-league football.
Financial Health
DistressedDistressed · -9% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates an amateur football club and youth development programme, organising league matches, training sessions and football camps. Publishes team news, fixtures, results, photos and videos, and…
Serves football participants and supporters in the local community, including boys, youth and girls players, matchgoing fans, families, club members, and people booking school-holiday football camps.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsOperates a non‑league football club, organising competitive teams and matches. Provides fixtures, news, and media content through its website, and sells season tickets, match programmes, and club…
Serves local football supporters, match attendees and club members, including families and fans buying season tickets, merchandise and digital programmes, plus local businesses seeking club…
Financial Health
StableStable · -1% CAGR over 7y
Location
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Computed from 3 filingsOperates a rugby union club, organising men’s and women’s teams, matches, training, and competitions. Provides club facilities and venue hire, manages memberships and sponsorships, and publishes team…
Serves local rugby players, supporters, club members and community participants, including women’s sport participants, event attendees and sponsors. Also targets individuals and organisations seeking…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates a rugby union sports club, organising matches and team activities and managing related commercial operations including a bar and kitchen, venue hire, club events, membership services, and…
Serves rugby players, club members, supporters and families in the Horsham area, plus local individuals and organisations booking club facilities for events.
Financial Health
StableStable · 64% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club, organising competitive teams, fixtures and training programmes. Provides youth rugby development, club facilities and member activities, and sells club merchandise and…
Serves local rugby union players, youth members, supporters and families, alongside event/function attendees, club shop customers and local sponsors.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a football club, organising league and cup matches and managing senior and youth teams. Publishes fixtures, results, news, and media, and runs supporter activities including prize…
Serves local community football supporters, club members and youth/adult players, with additional audiences including match attendees, lottery participants, club shop customers and local business…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club running senior and junior teams, organising league matches, training sessions and club events, and managing a clubhouse with venue hire, merchandise sales, fixtures, match…
Serves local rugby union players, club members, supporters and families, with ancillary sales to community groups or individuals hiring the clubhouse and buying club merchandise.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates an amateur field hockey club, organising men’s and women’s teams, league fixtures, training, and match reporting. Provides club membership services, facility bookings, and an online shop for…
Serves hockey players, members and supporters, plus local sports teams and community groups seeking sports facilities, with audiences across men’s, women’s and youth teams.
Financial Health
StrongStrong · Hiring · 50% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a cricket club providing adult and junior teams, organising league and friendly matches, training, and player development. Manages cricket grounds and pavilion facilities, offers club…
Serves local cricket players, junior cricketers and families, club members, supporters and sponsors, with pavilion hire aimed at local individuals and organisations seeking event space.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club that organises competitive matches and leagues, manages senior and youth teams, and provides fixtures, results, news, media content and club merchandise through its website…
Serves local football supporters, match attendees, youth players and families, kit shop customers, and local businesses seeking club sponsorship or advertising opportunities.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 2 filingsOperates a rugby union club providing senior, junior, and women’s teams. Organises matches, training, and club competitions, manages player memberships, and offers club merchandise, event…
Serves rugby players, parents of junior players, supporters, venue hirers and sponsors in Brighton and Hove, covering beginners through experienced senior and veteran players.
Financial Health
WeakWeak · -20% CAGR over 1y
Location
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Computed from 3 filingsOperates a rugby union club providing competitive and community teams, organising matches, training and club events. Generates revenue through memberships, sponsorship, supporter events, merchandise…
Serves rugby players, parents, supporters and community members in Hertford and nearby Hertfordshire towns, plus local businesses seeking club sponsorship.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsOperates a rugby union club, organising teams and competitive matches, publishing fixtures and results, and providing club news, event information, tickets, and branded merchandise through its…
Serves rugby players, club members, supporters and local event attendees, with sponsorship opportunities for local businesses connected to the rugby club.
Financial Health
StableStable
Location
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Computed from 4 filingsOperates a non-league football club, organising men’s teams and competitive matches. Provides fixtures, matchday programmes, news, player information and media content, and sells club merchandise,…
Serves football supporters, players, club members and matchday attendees, and targets community businesses interested in grassroots football sponsorship.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 4 filingsOperates a cricket club organising junior and senior teams, league and friendly matches, and club events. Provides cricket participation opportunities, manages fixtures and player information, offers…
Serves local cricket players, junior members and families, plus private customers hiring the clubhouse for events and weddings; also engages local businesses as club sponsors.
Financial Health
StableStable · Hiring · 21% CAGR over 3y
Location
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Computed from 5 filingsOperates a community rugby union club, organising men's, women's and youth teams, league fixtures and training. Provides membership, match events, club facilities, social activities, and online…
Serves rugby players, junior teams, parents, supporters and social members, with sponsorship opportunities for local businesses connected to the club.
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an amateur rugby union club organising senior and youth teams, competitive matches, training and tournaments. Provides club memberships, rugby camps and community events, and sells teamwear…
Serves local rugby players of all ages, club members, supporters and families, plus community groups/private hirers using the clubhouse and businesses seeking sports club sponsorship.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a field hockey club offering competitive and social hockey for adults and juniors. Organises teams, training sessions, matches and tournaments, and provides club facilities, membership…
Serves junior and adult hockey players of all abilities, including competitive and social participants, plus members seeking club facilities, fixtures, events and team activities.
Financial Health
StableStable
Location
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Computed from 4 filingsOperates a football club running men’s and women’s teams competing in league competitions, along with a youth academy and development programmes. Organises football matches, club events and media…
Serves local football supporters, youth academy players and families, community members buying club shop or lottery memberships, businesses seeking sponsorship, and organisations or individuals…
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates an amateur rugby union club, organising men’s, women’s and youth teams, competitive fixtures and training. Manages club membership, events and communications, and sells team merchandise…
Serves community rugby participants and supporters, including senior, women’s and junior players, club members, parents, fans and local sponsors. Also sells club merchandise and lottery participation…
Financial Health
HealthyHealthy · 122% CAGR over 3y
Location
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Computed from 4 filingsOperates an amateur cricket club, organising cricket teams, competitive matches, and training sessions. Provides clubhouse facilities, social events and venue hire, and manages online information for…
Serves cricket players, junior and senior club members, supporters and social event attendees, plus individuals, groups and businesses seeking clubhouse venue hire or sponsorship opportunities.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsOperates a rugby union club running senior and junior teams, organising competitive matches and training. Provides club memberships, fixtures, player information, events and news through its website,…
Serves rugby union participants and supporters, including senior and junior players, parents, club members, match attendees, event guests, community supporters and local sponsors.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsOperates a rugby union club running senior and junior teams. Organises matches and competitions, manages player registration and memberships, and provides club news, fixtures, photos, videos, and…
Serves local rugby union players, junior members and parents, supporters, and community sponsors in Houghton-le-Spring and the North East.
Financial Health
StableStable · -5% CAGR over 2y
Location
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Computed from 2 filingsOperates a football club that organises competitive matches and teams, publishes fixtures and results, shares news and media, and manages player information. Also runs a development centre and sells…
Serves consumers: football supporters, players, parents and local community members following its teams, joining the club or development centre, and buying from its shop.
Financial Health
WeakWeak · -77% CAGR over 1y
Location
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Computed from 5 filingsOperates a community rugby union club offering teams, matches and training for different age groups. Organises sporting fixtures, social events and club activities, and provides membership services,…
Serves local rugby players, families and community members of all ages, plus event attendees, venue-hire customers and local businesses seeking sponsorship or advertising opportunities.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates a rugby union club, organising senior and junior teams, competitive fixtures and training sessions. Publishes club news, match reports, player information, photos and videos, and manages…
Serves local rugby union players, junior and senior teams, club members, supporters, visiting clubs, and community sponsors in the Clitheroe and Lancashire rugby community.
Financial Health
DistressedDistressed · -62% CAGR over 4y
Location
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Computed from 5 filingsOperates an amateur rugby union club, organising senior and junior teams, competitive fixtures and training. Provides club membership, match events, player information and media updates, and offers…
Serves local rugby union players, members, supporters and families, plus community groups or individuals seeking room hire and local businesses interested in club sponsorship.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Computed from 2 filingsOperates a rugby union club, organising senior and junior teams, competitive matches, training and club events. Manages member communications, publishes match reports and media, and sells club…
Serves rugby players, parents, supporters, volunteers and community sponsors, including users of its club shop and people following fixtures, teams and match news.
Financial Health
HealthyHealthy · Hiring · 88% CAGR over 1y
Location
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How AppsFlyer usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. Sport & Leisure companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of Sport & Leisure companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
AppsFlyer is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Sport & Leisure by Analytics
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Frequently asked questions
How many UK Sport & Leisure companies use AppsFlyer?
What share of UK Sport & Leisure companies run AppsFlyer?
How is AppsFlyer usage detected?
What size Sport & Leisure companies use AppsFlyer in the UK?
What do AppsFlyer-running Sport & Leisure companies also run?
Can I get contact details for these companies?
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