Sport & Leisure Companies Using Microsoft Clarity in the UK: 201 Active Firms (2026)
Sport and leisure organisations running web analytics operate venues, clubs, events or activity platforms in the UK with measured digital demand.
For sport and leisure operators, behavioural analytics usually sits between marketing, membership operations and venue management. Adoption signals a direct-channel posture: the organisation expects website visitors to find fixtures, book courts or classes, renew memberships, buy tickets, submit enquiries or compare activity options without relying wholly on intermediaries. The buying centre is often a lean commercial or digital team, with agency support where venues span multiple sites or event calendars. Engagements tend to be practical website-tag deployments, linked to booking forms, content pages and conversion funnels rather than large enterprise analytics programmes.
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Across the UK, 201 sport and leisure organisations run this behavioural analytics tag, giving a concise view of adoption among operators with measurable web journeys. Reported headcount totals 3,371 among firms with employment disclosures. Within sport and leisure analytics usage, the tag ranks third at 6.2% share. The regional skew is outside London: South West accounts for 17.9% of the cohort by registered region, followed by South East at 14.4%; London, North West and East Midlands each account for 10.4%.
No sector-wide licence covers sport and leisure operators running this stack, so obligations depend on activity, venue and customer group. HSE guidance puts employers and the self-employed under health and safety duties in leisure activities, including risks affecting volunteers, members, visiting teams and spectators. Safeguarding expectations add another layer where children or adults at risk take part. Public sport bodies shape funding and measurement, while national governing bodies set rules for individual sports. Web analytics procurement therefore often sits beside consent, accessibility, safety and membership-governance discussions, not just campaign reporting.
Adoption appears tied less to experimentation than to pressure on direct booking, membership renewal and event enquiry journeys. The cohort tends to look pragmatic: venue and club operators using analytics alongside content, forms and security tooling, rather than building bespoke growth stacks. Further take-up is likely to arrive through website rebuilds, agency retainers and consent-led tag clean-ups. Scale-up scarcity may keep use cases grounded in funnel diagnosis and usability fixes, while suppliers package behavioural analytics into broader site maintenance, ticketing and membership work.
Adoption by company size
Adoption of Microsoft Clarity rises with company size across the trading UK Sport & Leisure companies in this cohort. 0.2% of the 52,020 companies with under 10 employees run Microsoft Clarity (89 detected). 2.8% of the 3,159 companies with 10–50 employees run Microsoft Clarity (89 detected). 6.9% of the 334 companies with over 50 employees run Microsoft Clarity (23 detected). That is a 6.7% gap between the over 50 employees and under 10 employees bands.
201
Active firms
2026
6.2%
Of detected Analytics share
UK Sport & Leisure
10
Median headcount
Filed accounts
527
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (22 of 201 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Within sport and leisure, this web-analytics tool accounts for 6.2% (201) of companies with a detected analytics system, behind a general analytics platform at 88.2% (2,881) and a CMS-linked analytics plugin at 9.7% (317).
Registered-office geography skews outside London: South West accounts for 17.9% (36), South East 14.4% (29), and London, North West and East Midlands each 10.4% (21).
Stack overlap points to measurement maturity: 69.7% (140) also run tag-management tooling, 68.2% (137) use a traffic and security layer, and 59.2% (119) run a CMS.
HSE guidance applies health and safety law to employers and the self-employed in leisure activities, covering volunteers, club members, visiting teams and spectators where work-related risks arise.
DCMS estimated £99.6 billion of direct sport-related output in 2021, equivalent to 2.5% of UK output, with £53.6 billion of direct GVA.
Analytics market share among UK Sport & Leisure
Share of the 3,268 UK Sport & Leisure with a detectable system. As of June 2026.
What else do Microsoft Clarity-running Sport & Leisure run?
Share of the 201 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity Sport & Leisure are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£773K
Median UK turnover
10.9%
Above £5M turnover
9
Incorporated since 2022
527 verified decision-maker contacts
across these 201 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Sport & Leisure using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops and operates themed visitor attractions, aquariums, observation wheels and amusement parks. Manages brands such as LEGOLAND parks, SEA LIFE centres and Madame Tussauds, and partners with…
Serves leisure consumers, families and tourists visiting branded attractions, theme parks and resorts, including LEGOLAND, SEA LIFE, Madame Tussauds and observation attractions, across international…
Financial Health
StableStable
Location
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Computed from 4 filingsOperates an indoor sports and leisure facility offering curling rinks, ice and roller skating sessions, indoor bowls and pickleball. Provides coaching, club leagues, rink hire, and hosts events and…
Serves local consumers, families and sports participants, including curling clubs, ice and roller skaters, indoor bowls and pickleball players, junior/adult learners, party bookers and corporate or…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates health and fitness clubs offering gym equipment, swimming pools, group exercise classes, squash courts and personal training. Provides membership programmes, swimming lessons, fitness…
Serves individual consumers and families seeking gym, swimming and fitness club memberships, including students, over-65s, women-only gym users, parents booking children’s swim lessons, and members…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates indoor bowling and family entertainment centres offering ten‑pin bowling lanes, arcade games, laser tag, karaoke rooms, mini golf and pool tables, with food and drink service. Hosts…
Sells to consumers, especially families, children’s party organisers, groups of friends and adults planning celebrations, plus businesses booking corporate events and team activities across its UK…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsOperates indoor crazy golf entertainment venues featuring themed mini‑golf courses and bar services. Provides online booking for group visits, student events, corporate functions, hen and stag…
Serves adults aged 18+ in UK city venues, including students, social groups, hen and stag parties, large parties, and corporate event bookers.
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Operates fitness clubs offering group training classes including strength, cardio, hybrid workouts, Reformer Pilates and yoga, alongside gym facilities, memberships, drop-in sessions and…
Serves individual fitness and wellness consumers seeking memberships or drop-in classes, plus employers and groups looking for corporate packages and events in Newcastle and Leeds.
Financial Health
N/AN/A
Location
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Operates health and fitness clubs offering gym facilities, swimming pools, group exercise classes, personal training, squash courts and swim lessons. Provides membership-based access to workout…
Serves individual consumers and families across the North of England and Wales, including students, over-65s, women-only gym users, swimmers, class participants, and parents enrolling children in…
Financial Health
N/AN/A
Location
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Computed from 3 filingsDevelops and operates a mobile app and online platform that enables anglers to discover fishing venues, book fishing sessions, and helps fisheries manage bookings, payments, and angler access.
Serves recreational anglers seeking places to fish and fisheries that take bookings or manage angler access, addressing both consumer fishing enthusiasts and fishery operators as its main customer…
Financial Health
StableStable · Hiring · 34% CAGR over 2y
Location
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Computed from 5 filingsOperates an outdoor activity and adventure centre offering instructor-led sports and leisure activities including rock climbing, caving, skiing, snowboarding, kayaking, archery and tobogganing. Also…
Serves families, children, schools, DofE participants, youth groups, corporate teams and event groups in the South West, plus aspiring outdoor instructors seeking training.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates indoor real‑snow ski and snowboard slopes, offering lift passes and instructor‑led lessons for individuals and groups. Provides snow play activities, freestyle sessions, and facilities for…
Serves consumers and groups seeking indoor snow-sports experiences, including families, beginners, experienced skiers and snowboarders, school and youth groups, colleges, universities, birthday…
Financial Health
StableStable · Hiring · 8% CAGR over 4y
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Computed from 5 filingsOperates a country club offering an 18‑hole golf course, driving range and golf coaching alongside gym, swimming pool and spa facilities. Provides fitness classes, physiotherapy, dining, and venues…
Serves consumers including golfers, health club members, spa guests, diners, wedding couples and lodge buyers, plus businesses and groups seeking golf days, venue hire, meetings, events and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates indoor golf facilities offering simulator-based practice and play using TrackMan technology. Provides golf lessons from PGA-qualified coaches, swing evaluations, putting instruction, and…
Serves consumers in London, including golfers and non-golfers seeking golf lessons, simulator practice and social play. Targets individual players, members and visitors, including people wanting…
Financial Health
HealthyHealthy · -54% CAGR over 4y
Location
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Computed from 5 filingsOperates a golf and country club providing golf courses, a driving range and lessons, gym and fitness classes, spa and swimming facilities, and a clubhouse bar and restaurant. Also hosts weddings,…
Serves consumers and local businesses: golf and health club members, visiting golfers and societies, diners, wedding and event guests, and corporate clients seeking memberships or conference venues…
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates travelling funfairs and amusement attractions, providing rides, games and entertainment at events. Sells visitor tickets online for fairground events, with online booking, payment…
Serves consumers and families planning visits to Roses FunFair Eastcote, including local leisure visitors seeking rides and attractions.
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
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Computed from 5 filingsOperates an indoor real-snow ski and snowboard centre offering slope access via lift passes, group and private lessons for adults and children, freestyle and coaching sessions, snow park activities,…
Serves consumers of all ages, including adults, children, families, beginners and experienced skiers or snowboarders, plus customers planning children’s birthday parties, gift experiences and…
Financial Health
HealthyHealthy · Hiring · 223% CAGR over 4y
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Computed from 5 filingsOperates an indoor bowling entertainment venue offering ten‑pin bowling lanes, arcade games and themed mini golf. Provides food and drink, party packages, and group event bookings for families,…
Serves consumers and groups in Chatham, including families, adults, juniors, friends, couples on dates, party bookers and corporate teams, with specific offers for armed forces members.
Financial Health
StableStable · -3% CAGR over 4y
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Computed from 5 filingsOperates an indoor trampoline park offering interconnected trampolines, climbing walls, soft play areas, inflatable attractions and activity games. Provides open jump sessions, children’s parties,…
Serves consumers in the East Midlands, especially families with children, preschoolers, teenagers and groups of friends, plus parents booking children’s parties and adults attending fitness sessions.
Financial Health
StableStable · 1% CAGR over 4y
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Computed from 5 filingsOperates a visitor farm park offering animal encounters, indoor soft play areas, outdoor adventure playgrounds, mini golf and daily activities. Sells admission tickets and memberships, and hosts…
Serves families with young children, toddlers, school groups, birthday party organisers, and local adults seeking farm-themed events, with additional hire options for corporate and private groups in…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 5 filingsOperates a subscription fitness app providing at-home workout programmes, meal and diet plans, recipes, and progress support. Offers structured training plans for weight loss, strength and…
Serves women consumers in the UK seeking at-home fitness, weight loss and wellbeing support, including beginners, busy mums, and pregnancy/postnatal users who want flexible options without using a…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Computed from 3 filingsOperates an outdoor and indoor activity park offering attractions such as go‑karting, high ropes courses, escape rooms, golf driving range with Toptracer, adventure play and paintball. Provides…
Serves families, tourists and local visitors, plus schools, clubs, birthday parties, hen and stag groups, group organisers, golfers and dog owners visiting Pembrokeshire.
Financial Health
StableStable · 3% CAGR over 2y
Location
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Computed from 5 filingsOperates fitness studios offering instructor-led group exercise classes including yoga, barre, boxing, calisthenics, high‑intensity training, mobility and reformer Pilates. Provides memberships,…
Serves individual consumers seeking in-studio and on-demand fitness classes, from beginners to advanced participants, with pricing for trial users, class-pack buyers and monthly members.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
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Computed from 4 filingsOperates a professional rugby league club, organising matches and team competitions, selling tickets and merchandise, and providing stadium hospitality. Also hosts events including weddings, parties…
Sells to rugby league fans and supporters through tickets, memberships, streaming and merchandise, and to businesses and private event buyers seeking hospitality, weddings, parties and commercial…
Financial Health
StrongStrong · Hiring · 258% CAGR over 3y
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Computed from 5 filingsOrganises and operates seasonal outdoor illuminated light trail events at estates and gardens, featuring light installations, projection mapping and music. Manages ticket sales, visitor bookings,…
Sells to consumers seeking festive light trail experiences, especially families with children and group visitors. Serves the public attending seasonal events at multiple UK venue locations.
Financial Health
StrongStrong · Growing, Hiring · 94% CAGR over 4y
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Computed from 5 filingsOperates an indoor adventure golf venue featuring themed mini‑golf courses, bars serving alcoholic and soft drinks, and facilities for parties and group events, offering leisure entertainment such as…
Serves consumers seeking leisure activities, including families with children, groups of friends, couples on dates, party organisers, and gift voucher buyers in Glasgow and other UK city venues.
Financial Health
StableStable · -15% CAGR over 4y
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Computed from 5 filingsOperates an indoor bowling and entertainment venue offering ten-pin bowling lanes, arcade games, mini golf and karaoke rooms. Provides food and drink such as pizzas, and hosts parties, group events,…
Serves consumers and groups in Nottingham, including families, students, friends, couples, birthday and party bookers, workplace teams and school-holiday visitors seeking social outings.
Financial Health
StableStable · 1% CAGR over 4y
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Computed from 5 filingsOperates an indoor and outdoor climbing and adventure activity centre offering roped climbing walls, bouldering areas, fun climbing walls, and high and low ropes courses. Provides climbing sessions,…
Serves consumers and groups in Gloucestershire, including families, friends, novice and experienced climbers, children’s parties, schools, and corporate teams.
Financial Health
StrongStrong
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Computed from 5 filingsOperates a leisure and entertainment venue offering bowling lanes, arcade and competitive games, karaoke rooms and other social gaming activities alongside bars and food service. Provides group…
Serves consumers planning nights out, dates and group social activities, alongside businesses booking work socials, corporate events and Christmas parties at entertainment venues.
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Computed from 5 filingsOrganises and operates The Game Fair, an annual countryside festival featuring field sports, shooting, fishing, falconry and rural activities. The event includes arena demonstrations, competitions,…
Serves countryside-pursuits enthusiasts and families, plus exhibitors and sponsors in shooting, fishing, equine, working dogs, rural retail, food, land management and outdoor-living sectors.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
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Computed from 3 filingsOperates indoor family entertainment centres offering activities including trampoline parks, inflatables, laser tag arenas, bowling, mini golf, soft play and amusement arcades. Hosts birthday…
Serves families, children’s birthday parties, schools, youth groups, adult groups and corporate team-building customers seeking indoor leisure activities in Northern Ireland and Ireland.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 2y
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Computed from 5 filingsOrganises and sells guided and self‑guided cycling holidays and bike tours, providing trip planning, route design, accommodation booking, luggage transfers, and on‑trip support for multi‑day…
Serves B2C leisure cyclists and active holidaymakers, including UK and US customers, seeking cycling-focused travel across the UK, Europe and other international destinations.
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StrongStrong · Hiring · 20% CAGR over 4y
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Computed from 5 filingsOperates a visitor attraction and adventure farm offering indoor and outdoor play areas, animal encounters, seasonal events, and family activities. Sells admission tickets and memberships and…
Serves families with children, school groups and organised groups seeking farm-based leisure days out, animal encounters, play activities and seasonal events in North Yorkshire.
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StrongStrong · Growing · 1% CAGR over 4y
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Computed from 5 filingsOperates a ten‑pin bowling centre offering lane hire, group and party packages, arcade games and pool tables. Provides food and drinks such as pizza, and runs promotional bowling deals and events.
Serves local consumers and groups, including families, friends, adults, juniors, students, children’s parties and workplace teams planning social outings or celebrations in Lewisham.
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HealthyHealthy · Hiring · 15% CAGR over 4y
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Computed from 4 filingsOperates subscription sports television channels and streaming services broadcasting live and on‑demand coverage of football, rugby and ice hockey competitions, including LaLiga, United Rugby…
Sells to individual sports fans seeking subscription access to live football, rugby and ice hockey coverage, including viewers interested in LALIGA, Scottish football, European rugby competitions and…
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StrongStrong · Hiring · 12% CAGR over 3y
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Computed from 5 filingsOperates an indoor adventure golf attraction offering themed 18‑hole mini‑golf courses. Sells entry tickets online and on site and provides a bar serving pizzas, snacks, and alcoholic and…
Serves B2C leisure customers in Hull, including families with children, adults, school-holiday visitors and casual groups looking for adventure golf outings with food and drink options.
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HealthyHealthy · Hiring · 57% CAGR over 4y
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Computed from 5 filingsProvides membership-based contemporary choir programmes, organising local choir groups that rehearse pop and rock arrangements, offer vocal coaching from professional leaders, and stage performances,…
Serves individual consumers across the UK and Ireland seeking local choir membership, including adults interested in social singing, wellbeing, community events and performances; also handles…
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HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 5 filingsOperates an outdoor activity and motorsport centre offering go‑karting sessions and experience days. Provides activities including clay pigeon shooting, rifle shooting, archery and axe throwing, and…
Sells to consumers and groups seeking leisure experiences near Brighton and Sussex, including adults, juniors, families, stag and hen parties, and small groups. Also serves schools, youth groups, and…
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HealthyHealthy · -58% CAGR over 5y
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Computed from 4 filingsOrganises holiday camps and term‑time before‑ and after‑school clubs for children. Runs themed activity programmes such as sports, adventure, cooking, and engineering at school and leisure venues,…
Serves parents and carers of school-age children seeking holiday camps and before/after-school childcare, with venues across Oxfordshire, Hampshire, Wiltshire and Cambridgeshire.
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StableStable · -5% CAGR over 3y
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Computed from 4 filingsOperates a coarse fishing fishery offering day tickets, memberships and organised matches. Provides fishing holiday accommodation including lodges, cottages and rooms, with an on-site tackle shop,…
Sells to recreational anglers, holidaymakers and day visitors seeking fishing breaks, day tickets and lodge stays. Also serves diners, gift voucher buyers, match anglers, members and guests needing…
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StrongStrong · Hiring · 12% CAGR over 3y
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Computed from 5 filingsProvides hospitality packages and tickets for major sports, music and cultural events. Offers VIP experiences including premium seating, dining, drinks and guest speakers at events such as Formula 1…
Serves individuals and businesses seeking VIP hospitality and ticket packages for major sports, music and cultural events, including Formula 1, rugby, cricket, horse racing, golf, tennis, football…
Financial Health
StableStable · Hiring · 22% CAGR over 4y
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Computed from 3 filingsOperates a family visitor attraction featuring an ice cream parlour, indoor and outdoor play areas, and themed activities. Provides food and drink, children’s attractions, birthday events, escape…
Serves consumers, mainly families and parents with children planning days out, play sessions, birthday parties and seasonal events, including visitors needing SEN-accessible sessions and dietary…
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HealthyHealthy · Hiring · 6% CAGR over 2y
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Computed from 3 filingsOperates passenger boat cruises and waterbus services, offering scheduled sightseeing trips, circular and hop‑on hop‑off crossings. Provides private charter vessels for weddings, corporate events,…
Serves leisure visitors and tourists exploring Loch Lomond, plus travel trade groups, schools, wedding parties, corporate event organisers and private party customers.
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StrongStrong · Growing · 4% CAGR over 2y
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Computed from 5 filingsOrganises and runs guided outdoor adventure activities including white water rafting, canyoning, aqueduct canoeing, climbing, coasteering, river tubing, and archery and axe throwing sessions. Also…
Serves consumers and groups seeking outdoor adventure days in North Wales, including families, friends, stag and hen parties, schools and education groups, and corporate teams.
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HealthyHealthy · Hiring · 37% CAGR over 4y
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Operates a private sports and social club offering tennis, pickleball, crown green bowls, snooker and table tennis facilities. Provides court bookings, coaching programmes, tournaments and leagues,…
Serves local consumers and families in West Didsbury and Manchester, including adults, juniors, social members, sports players, event attendees, and people seeking community club membership or room…
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N/AN/A
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Computed from 2 filingsOperates a community sports and fitness centre offering a gym with cardio and weights rooms, floodlit grass and artificial football pitches, team changing facilities, and memberships, pitch bookings,…
Serves local residents, gym members, recreational sports users and community groups, plus football and rugby teams needing pitch access and changing facilities.
Financial Health
StableStable · 0% CAGR over 1y
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Computed from 5 filingsOperates an indoor bowling and entertainment venue offering ten‑pin bowling lanes, arcade games and mini golf. Provides party packages, group bookings and events, with food and drinks such as pizza…
Sells primarily to consumers seeking leisure activities, including families with children, groups of friends, couples, toddlers with parents, and people booking parties or team celebrations.
Financial Health
WeakWeak · -6% CAGR over 4y
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Computed from 3 filingsOperates an indoor and outdoor adventure play attraction for families, featuring climbing structures, play areas and activity zones. Also hosts children’s birthday parties, seasonal events, school…
Serves families with children seeking adventure play days, parties, events and camping, plus schools, youth groups and organisations booking group visits or private/corporate hire in East Yorkshire.
Financial Health
StableStable · Hiring · 20% CAGR over 2y
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Computed from 5 filingsOperates a subscription fitness app providing at‑home workout programmes, diet plans, and recipes. Offers structured training plans including strength, yoga, and post‑pregnancy fitness, with…
Sells to UK women consumers seeking at-home fitness and weight-loss support, including beginners, busy mums, and pregnancy or postnatal users looking for app-based programmes.
Financial Health
WeakWeak · -62% CAGR over 4y
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Computed from 3 filingsOperates an indoor sports and entertainment venue featuring golf simulator bays with access to virtual courses, skill games and football challenges. Provides coaching, leagues, events, and clubhouse…
Serves families, friends, individual golfers, beginners, juniors and returning players, plus colleagues and groups booking social or corporate events in Lincoln.
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StableStable · -10% CAGR over 2y
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Computed from 3 filingsOperates a country house hotel and resort offering guest rooms and self‑catering lodges. Provides hospitality services including restaurants and bars, spa treatments, golf course access, outdoor…
Serves B2C leisure guests seeking luxury country hotel stays, including families, couples, friends, dog owners, golfers, spa visitors, diners and buyers of gift vouchers for Dartmoor breaks.
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StableStable · -89% CAGR over 2y
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Financial sub-scores
Computed from 2 filingsOperates an indoor family entertainment centre offering bowling lanes, soft play areas for children, adventure golf, arcade games and pool tables, alongside a café and licensed bar serving snacks and…
Serves families with children, toddlers through adults, and local groups looking for indoor leisure in Bournemouth, with occasional bookings from work teams and adult groups.
Financial Health
StableStable · Hiring · 63% CAGR over 1y
Location
Unlock all 201 leads
Showing 50 of 201 — +151 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 201 leads
Showing 50 of 201 — +151 more with verified decision-maker contacts, live data, and CRM sync.
How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. Sport & Leisure companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of Sport & Leisure companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Sport & Leisure by Analytics
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Frequently asked questions
How many UK Sport & Leisure companies use Microsoft Clarity?
What share of UK Sport & Leisure companies run Microsoft Clarity?
How is Microsoft Clarity usage detected?
What size Sport & Leisure companies use Microsoft Clarity in the UK?
What do Microsoft Clarity-running Sport & Leisure companies also run?
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