Sport & Leisure Companies Using Google Analytics in the UK: 2,880 Active Firms (2026)
Sport and leisure companies running web analytics operate venues, activities or digital services while measuring UK website journeys and demand.
Adoption tends to sit with marketing, commercial operations and digital product teams rather than with a separate analytics function. In sport and leisure, the technology usually supports campaign measurement, booking-funnel monitoring, membership acquisition, event promotion and ecommerce merchandising. Its presence signals a direct-channel posture: the organisation expects web traffic to convert into visits, sales, enquiries or participation, and has enough internal or agency capacity to maintain tags, goals and reporting. The closest-fit users are typically venue groups, activity providers, coaching networks, travel-adjacent leisure operators and digital services where demand varies by location, season and audience segment.
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Across the UK, around 2,880 active sport and leisure companies run this analytics stack. It ranks first in the sector’s web-analytics category, at 88.2% against a denominator of 3,267, which makes it the default measurement layer for this slice of the market rather than a niche add-on. Reported headcount across these adopters is 7,295 people. The registered-address skew is outside London: South East accounts for 17.6% of the cohort, followed by South West at 13.2%, London at 11.8%, North West at 10.5% and East of England at 10.0%.
Sport and leisure is not governed by a unified sector licence, so analytics procurement sits beside activity-specific operating duties rather than a common rulebook. HSE guidance brings employers and the self-employed in leisure activities within health and safety law, including reasonably practicable steps to protect volunteers, club members, visiting teams and spectators from work-related risks. Safeguarding expectations also shape digital communications around bookings, junior participation, coaching and events. For companies running web analytics, the practical questions sit around consent prompts, campaign tagging discipline, access to audience reports and whether venue, marketing and safeguarding teams can use customer journey information without blurring operational responsibilities.
Adoption appears embedded among operators with direct booking, membership, ecommerce or local-campaign needs, but the way it is managed tends to differ by organisational maturity. Smaller clubs and venues often inherit measurement through website templates and agency support, while larger operators appear to be tightening reporting around campaigns, locations and repeat participation. Browser restrictions and privacy prompts make attribution less tidy, pushing teams towards comparable trend reporting rather than precise user-level tracking. Consolidation is likely to come through bundled website, booking and payment platforms, with specialist analytics work concentrated among multi-site operators.
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK Sport & Leisure companies in this cohort. 2.5% of the 52,020 companies with under 10 employees run Google Analytics (1,317 detected). 22.3% of the 3,159 companies with 10–50 employees run Google Analytics (704 detected). 28.4% of the 334 companies with over 50 employees run Google Analytics (95 detected). That is a 25.9% gap between the over 50 employees and under 10 employees bands.
2,880
Active firms
2026
88.2%
Of detected Analytics share
UK Sport & Leisure
7
Median headcount
Filed accounts
7,897
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (83 of 2,880 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (199 firms), so a sizeable share is in its first few filing cycles.
Among sport-and-leisure companies with a detectable analytics system, the profiled tag appears on 88.2% (2,880) of 3,267 sites; the next detected system appears on 9.7% (317).
A publishing platform appears alongside the analytics tag on 59.9% (1,726) of sites, while bot-protection checks appear on 37.5% (1,081) and a tag-management layer on 29.8% (859).
The South East accounts for 17.6% (506) of sport-and-leisure firms running the profiled analytics tag, followed by the South West at 13.2% (380) and London at 11.8% (340).
Health and safety law applies to employers and the self-employed in leisure activities, requiring them to do what is reasonably practicable for volunteers, club members, visiting teams and spectators.
DCMS estimated sport characteristic and connected activity at £99.6 billion of UK direct economic output in 2021, equivalent to 2.5% of total UK output.
Analytics market share among UK Sport & Leisure
Share of the 3,267 UK Sport & Leisure with a detectable system. As of June 2026.
What else do Google Analytics-running Sport & Leisure run?
Share of the 2,880 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Sport & Leisure are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£401K
Median UK turnover
2.9%
Above £5M turnover
199
Incorporated since 2022
7,897 verified decision-maker contacts
across these 2,880 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Sport & Leisure using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates health and fitness clubs offering gyms with exercise equipment, group fitness classes, personal training, swimming pools, spa and wellness facilities, racquet sports courts, family…
Serves consumers and families seeking health club memberships across the UK and Europe, including adults, children and teens interested in fitness, swimming, racquet sports, wellbeing, social spaces…
Financial Health
StrongStrong · Hiring · 18% CAGR over 4y
Location
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Computed from 3 filingsOperates a leisure centre offering gym facilities, swimming pools, fitness classes and sports activities. Provides swimming lessons, children’s activities, soft play and pitch hire, along with…
Serves local consumers in Thetford and surrounding Norfolk, including adults, families, children, students, swimmers, fitness class participants, gym members, and people seeking accessible leisure…
Financial Health
StrongStrong · Profitable
Location
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Computed from 4 filingsOperates indoor inflatable theme parks offering bounce-based attractions such as mega slides, ball pits, airbags and competitive obstacle games. Provides bookable leisure sessions and activity…
Serves consumers, especially families with children and groups of all ages, seeking leisure visits in Burgess Hill, Salisbury, Rochester, Cheltenham, Bristol, Eastbourne and Hemel Hempstead.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 3y
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Computed from 3 filingsOperates holiday resorts offering fully inclusive short-break packages including accommodation, dining, drinks, live entertainment, and sports and leisure activities. Provides adult-only breaks for…
Sells to UK leisure travellers seeking all-inclusive short breaks, primarily adults on adult-only resort holidays, with families also targeted during selected school-holiday breaks in Norfolk.
Financial Health
HealthyHealthy · Profitable, Growing · 5% CAGR over 2y
Location
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Computed from 5 filingsOperates a tennis and fitness club offering indoor and outdoor tennis and racquet courts, a gym, group exercise classes, personal training, and wellness facilities including sauna and treatments.…
Serves consumers in Medway, including gym and fitness members, tennis and racquet sports players, families with children, and non-members attending club events or social facilities.
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates a golf and leisure facility offering golf courses, driving range bays, adventure golf, coaching and club fitting. Provides tee time bookings, memberships, events, meeting rooms and…
Sells to individual golfers and leisure visitors, including club members, casual players, event attendees and people booking lessons, range bays, adventure golf, dining, parties or meeting rooms.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsOperates an online platform and app for booking sports pitches and activity spaces, including 5‑a‑side, 7‑a‑side and 11‑a‑side football facilities. Also lists venues for events, children’s parties…
Serves individuals, sports teams, community groups and corporate event organisers seeking sports pitches, courts and event spaces, plus venue operators looking to list facilities across London and…
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Computed from 5 filingsOperates indoor climbing centres offering bouldering and roped climbing walls. Provides climbing sessions, coaching and training classes for beginners to advanced climbers, youth programmes,…
Serves consumers in the UK, including beginner and experienced climbers, families with children, students, fitness-focused adults, and competitive climbers seeking indoor climbing facilities and…
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 3 filingsOperates fitness gyms offering membership access to exercise equipment, group fitness classes, and day passes. Also provides facilities such as sunbeds and online booking for classes and memberships.
Serves individual consumers seeking gym memberships, fitness classes, day passes and sunbeds across North East England towns including Newcastle, Durham, Sunderland, Darlington, Hartlepool and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 32% CAGR over 2y
Location
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Computed from 3 filingsOperates a hotel resort offering guest accommodation, restaurant and bar dining, an 18‑hole golf course, spa and treatment rooms, gym and swimming pool. Also provides facilities for weddings,…
Serves leisure travellers, spa and golf visitors, restaurant diners, gym members, wedding parties, private event hosts and corporate meeting organisers in and around Suffolk.
Financial Health
StrongStrong · Profitable, Growing · 2% CAGR over 2y
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Computed from 5 filingsOperates a golf and country club featuring a 27‑hole golf course, gym and health club facilities, swimming pool, and leisure amenities. Provides accommodation and hosts weddings, conferences,…
Serves consumers and businesses in Essex, including wedding couples, golfers, gym and leisure members, accommodation guests, private party organisers, and corporate clients seeking conferences,…
Financial Health
StableStable · -62% CAGR over 4y
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Computed from 3 filingsOperates fitness gyms offering membership access to exercise equipment, group fitness classes, and personal training. Facilities may include 24‑hour access, changing rooms, female‑only training…
Sells to consumers seeking affordable gym memberships, including beginners and regular exercisers of all genders, ages, and abilities. Targets local members wanting flexible, no-contract access,…
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
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Computed from 4 filingsOperates a golf club with an 18‑hole championship course. Provides memberships, visitor tee bookings, golf events and tournaments, clubhouse facilities, a professional shop, coaching programmes,…
Serves individual golfers seeking membership or visitor tee times, golf groups entering open days and challenges, and customers buying golf vouchers or gifts, with options for visiting parties…
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
Location
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Computed from 5 filingsOperates a golf club and course with driving range and practice facilities. Provides hotel accommodation, bar and restaurant dining, and hosts events such as weddings, parties and conferences. Also…
Serves a mix of B2C and B2B customers: golfers, leisure visitors, diners, campers, wedding and party organisers, corporate conference bookers, and guests visiting Silverstone Circuit or nearby…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 5 filingsOwns and manages a portfolio of visitor attractions, including heritage sites, themed tours and entertainment experiences. Operates ticketed attractions, guided tours, educational visits and event…
Serves consumers and organised groups visiting UK attractions, including families, tourists, schools and education groups, leisure groups, and private-hire customers.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
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Computed from 5 filingsOperates a hotel, golf and leisure club offering accommodation, two golf courses, gym and swimming pool facilities. Provides restaurant and bar dining, beauty treatments, golf breaks, and venue hire…
Serves leisure and business travellers visiting Norfolk, golfers and golf societies, wedding couples, local gym/leisure members, diners, and organisations booking corporate events, charity days,…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 5 filingsDevelops and operates padel sports centres, providing bookable courts for padel tennis along with coaching and organised play. Builds and manages a network of venues offering court reservations,…
Serves consumers and local communities in UK towns, targeting padel players of all ages and abilities, from beginners to regular players seeking accessible social sport and active lifestyles.
Financial Health
StrongStrong · Hiring · 132% CAGR over 4y
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Computed from 5 filingsOwns and operates a seaside leisure pier offering amusement rides, arcade games, ten‑pin bowling, soft play, adventure golf and themed attractions. Also sells admission tickets and hosts parties,…
Serves B2C leisure visitors including families, children, thrill seekers, friends and couples, plus schools, groups and corporate or private hire customers seeking seaside entertainment and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 5 filingsOperates indoor climbing and bouldering facilities offering recreational climbing sessions, coaching and training courses for adults and children. Provides beginner classes, youth clubs, private…
Serves adults, children and families in London and Surrey, from beginners to experienced climbers, plus school and youth groups, birthday parties and social groups.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 4 filingsOperates a mountain bike park with purpose-built downhill and cross‑country trails. Provides uplift transport, trail access passes, bike and equipment hire, coaching sessions, beginner riding…
Serves mountain biking consumers of all abilities, including beginners, e-bike riders, regular members and adaptive riders, plus groups such as corporate outings, schools, stag and hen parties.
Financial Health
HealthyHealthy · Profitable · 1% CAGR over 3y
Location
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Computed from 5 filingsOperates a golf and country club providing an 18-hole golf course, driving range, coaching and golf days, alongside gym facilities, fitness classes, swimming, spa and beauty treatments, lounge bar,…
Targets local consumers and families near Horsham seeking golf, gym, swimming, spa and childcare facilities, as well as golfers, golf societies and private or corporate event organisers.
Financial Health
StrongStrong · Growing, Hiring · 2% CAGR over 4y
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Computed from 3 filingsOperates holiday parks and leisure estates offering lodge and caravan holiday accommodation, glamping and touring pitches. Sells new and pre-owned holiday lodges and caravans and provides holiday…
Serves consumers seeking UK leisure holidays and holiday-home ownership, including lodge and caravan buyers, family holidaymakers, glamping guests, touring campers, and golf resort visitors.
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
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Computed from 5 filingsOrganises residential English language and sports summer camps for international students aged 9–17. Programmes combine English lessons with coaching in sports such as football, tennis and dance,…
Serves international families with children aged 9-17, particularly parents seeking UK-based English language and sports summer camps for students from Europe, the Middle East and other overseas…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 3 filingsOperates an indoor trampoline park with multiple trampoline courts and attractions including ninja warrior obstacles, battle beams, climbing walls and foam pits. Offers open jump sessions, children’s…
Serves consumers in Luton, mainly families with children, under-5s, children with special needs, birthday party groups, holiday camp attendees, and adults using fitness sessions or the café.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
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Computed from 3 filingsOperates a professional ice hockey team competing in the UK Elite Ice Hockey League, organising matches and fan events, selling game and season tickets, merchandise and media content, and offering…
Serves ice hockey fans and live sports attendees buying match tickets, season tickets, merchandise and streaming access, plus businesses seeking sponsorship, partnerships or hospitality at…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
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Computed from 4 filingsOperates a golf and country club providing an 18‑hole golf course and driving range, gym, swimming pool, spa and fitness studios. Also offers tennis courts, exercise classes, dining facilities, and…
Serves B2C customers including club members, visiting golfers, fitness and spa users, diners, social groups, and individuals or families booking celebrations and leisure activities.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
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Computed from 3 filingsDevelops and operates indoor family leisure venues, including soft play and children’s party centres. Sources and leases large warehouse properties to convert into play facilities with food and…
Serves families with children seeking indoor soft play, children’s parties and casual eating at leisure venues, with daily visitors and party bookers as the primary consumer market.
Financial Health
StrongStrong · -1% CAGR over 2y
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Computed from 5 filingsOperates a golf club with an 18‑hole park and heathland course and academy course. Provides memberships, visitor tee times and competitions, golf coaching, practice facilities and a pro shop, plus…
Serves individual golfers of all levels, club members, visiting players, golf societies and corporate golf groups, alongside private customers booking clubhouse hospitality for weddings, christenings…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Computed from 3 filingsOperates a destination spa offering residential spa breaks and day packages with access to pools, thermal facilities and fitness classes. Provides beauty and holistic treatments, dining services, and…
Serves consumers seeking luxury spa days, overnight spa breaks, treatments and gift vouchers, including couples, friends and family groups looking for wellbeing and relaxation experiences.
Financial Health
HealthyHealthy · Profitable, Hiring · 8% CAGR over 2y
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Computed from 3 filingsOperates a hotel and leisure complex offering guest accommodation, restaurants and bars, spa and beauty treatments, and fitness facilities with classes. Provides conference and event spaces, wedding…
Serves consumers seeking hotel stays, dining, spa, fitness, weddings and events, plus businesses booking meetings, conferences and corporate events in the Barnsley, Wakefield, Pontefract and…
Financial Health
HealthyHealthy · Profitable · 3% CAGR over 2y
Location
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Computed from 3 filingsOperates a family farm attraction offering animal encounters, indoor and outdoor play areas, and themed activity trails. Provides seasonal events, educational school and nursery visits, birthday…
Serves families with children, parents, grandparents and carers, plus schools, nurseries, home educators, SEND groups and birthday party organisers seeking farm-based visits and activities in Surrey.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 2y
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Computed from 5 filingsOperates multi-sport training and leisure facilities offering indoor and outdoor courts, pitches and halls for activities including football, padel, netball, basketball and futsal. Provides venue…
Serves professional and grassroots sports clubs, community groups, schools, corporate event organisers, charities and individual users in Cardiff seeking sports training, events and leisure bookings.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 4 filingsOperates a private health and racquets club offering gym facilities, group fitness classes, swimming pool, tennis and squash courts, spa services, and a social lounge. Provides junior activities,…
Serves local consumers and families in Bedford seeking private health club membership, including adults, juniors, parents using crèche facilities, and members interested in gym, swimming, tennis,…
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 3y
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Computed from 5 filingsOperates a golf club with two 18‑hole courses, driving range and practice facilities. Provides tee time bookings, memberships and green fees for visitors, and runs a clubhouse with pro shop, dining,…
Serves individual golfers, club members, visiting players, golf societies and corporate members, plus consumers and organisations seeking clubhouse venue hire for meetings, events and wakes.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides childcare and sports education services for children, including nurseries and preschools, wraparound before‑ and after‑school care, holiday clubs, and sports coaching sessions. Also develops…
Serves parents and families seeking childcare and children’s activity places, plus schools and childcare settings looking for PE planning, booking, CPD and teacher-training support.
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
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Computed from 5 filingsOperates a traditional amusement park offering fairground rides, attractions and arcade games. Sells ride wristbands and tokens and provides facilities for family visits, school trips and group…
Serves B2C families and seaside holidaymakers visiting Skegness, alongside schools, children’s trip organisers, group booking customers and party groups planning fairground visits.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
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Computed from 3 filingsOperates an open water activity centre with a freshwater lake for scuba diving, freediving, open water swimming and paddle sports. Provides member and guest access, club and school sessions,…
Serves B2C leisure users and clubs, including scuba divers, freedivers, open-water swimmers, paddleboarders, kayakers and canoeists, plus students and guests attending organised sessions.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 2y
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Computed from 5 filingsOperates indoor children’s entertainment venues including soft play centres and adventure activities, as well as indoor adventure golf. Provides play areas, attractions and facilities designed for…
Serves consumers, primarily families with children, parents and carers seeking soft play and family entertainment, plus mixed-age groups using adventure golf at its Pinner and Shepherd’s Bush venues.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 2 filingsOperates a holiday park and campsite offering accommodation in lodges, static caravans, cottages, and touring or camping pitches. Provides on‑site leisure facilities, dining, entertainment, fishing,…
Serves leisure consumers seeking South Devon holidays, including families, couples, dog owners, campers, touring caravan and motorhome owners, lodge/cottage guests, and day visitors using leisure,…
Financial Health
HealthyHealthy · Profitable, Hiring · 27% CAGR over 1y
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Computed from 4 filingsOperates a football club running men’s and women’s teams, organising competitive matches, fixtures and training programmes. Provides club news, live streams and match updates, and sells match…
Serves football fans and matchgoers, online merchandise buyers, youth and women’s football participants, parents and schools, plus businesses interested in sponsorship or partnership opportunities.
Financial Health
StrongStrong · Growing, Hiring · 197% CAGR over 3y
Location
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Computed from 5 filingsOperates a golf club featuring an 18-hole links-style course, driving range and practice facilities. Provides golf memberships, visitor tee bookings, coaching and lessons, a golf shop, and clubhouse…
Sells to consumers including golf members, visitors, juniors and society groups, as well as people booking coaching, driving range and padel activities. Also serves private event customers seeking…
Financial Health
StrongStrong · Hiring · 64% CAGR over 4y
Location
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Computed from 4 filingsOperates amusement arcades offering free‑play access to modern and retro video games and arcade machines. Sells timed entry sessions and tickets, and hosts birthday parties, group visits, and…
Serves consumers, including families with children, friends, couples, birthday party groups, and SEN visitors, seeking leisure outings at UK arcade venues.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 3y
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Computed from 5 filingsOrganises and operates The Game Fair, an annual countryside festival featuring field sports, shooting, fishing, falconry and rural activities. The event includes arena demonstrations, competitions,…
Serves countryside-pursuits enthusiasts and families, plus exhibitors and sponsors in shooting, fishing, equine, working dogs, rural retail, food, land management and outdoor-living sectors.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
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Computed from 4 filingsOperates a recreational lake venue offering water and land-based activities including aqua parks, paddleboarding, sailing, swimming, kayaking and pedalos. Also provides activity classes and courses,…
Serves families, friends, children and adults seeking leisure days out, classes, parties or short stays, alongside groups and corporate event organisers looking for private hire and team activities…
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 3y
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Computed from 3 filingsOperates a water-based leisure park offering wakeboarding via cable systems, an inflatable aqua park, kayak and stand‑up paddleboard hire, open water swimming, and woodland camping pitches. Provides…
Serves consumers seeking outdoor leisure activities, including families, friends, groups, campers, swimmers, paddleboarders, kayakers and wakeboarding users of varying abilities.
Financial Health
StableStable · -12% CAGR over 2y
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Computed from 3 filingsOperates a tennis club and fitness gym offering court bookings, membership programmes, coaching for juniors and adults, social and team tennis, holiday camps and pickleball. Provides cardio and…
Serves consumers and families, including children, adults, beginners, competitive players, wheelchair/disabled players, gym users, social members and pay-and-play visitors.
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsOperates a holiday park offering holiday home and lodge sales, caravan and lodge rentals, and touring pitches. Provides on-site leisure facilities including a golf course, pub and restaurant, and…
Serves consumers seeking holiday home ownership, lodge purchases, caravan hire, touring pitches and short breaks near the Yorkshire Dales, including couples, families, friends, dog owners and leisure…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates a members’ health club offering gym facilities, fitness classes, personal training, a swimming pool, and tennis courts. Provides spa treatments including massages and facials, along with…
Serves adult consumers in Hertfordshire seeking health club membership or guest access, including gym users, tennis players and spa visitors; excludes children and under-18s.
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates a members’ health and fitness club providing gym facilities, a swimming pool, squash courts, group exercise classes and personal training. Also offers wellness and beauty treatments,…
Serves local consumers and member households in Thames Ditton, including adults seeking gym, pool, squash and wellness facilities, parents needing nursery or crèche care, and children joining camps,…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsOperates a golf club offering course access, memberships, green fees, competitions and organised golf days. Provides accommodation, a clubhouse restaurant and bar, event and meeting spaces, and golf…
Serves leisure consumers and business buyers, including golfers booking tee times or breaks, golf club members, diners, accommodation guests, wedding and event organisers, meeting planners, and…
Financial Health
StableStable · -68% CAGR over 4y
Location
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How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. Sport & Leisure companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of Sport & Leisure companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Sport & Leisure by Analytics
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Frequently asked questions
How many UK Sport & Leisure companies use Google Analytics?
What share of UK Sport & Leisure companies run Google Analytics?
How is Google Analytics usage detected?
What size Sport & Leisure companies use Google Analytics in the UK?
What do Google Analytics-running Sport & Leisure companies also run?
Can I get contact details for these companies?
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