Sport & Leisure Companies Using Google Tag Manager in the UK: 1,932 Active Firms (2026)
Sport and leisure organisations using tag management run website measurement infrastructure across UK venues, clubs, facilities and activity providers.
Tag-management sits close to the commercial website rather than the leisure venue itself. For sport and leisure operators, it is the control layer for measurement tags across bookings, memberships, ticket sales, class timetables, enquiry forms and campaign landing pages. Running it usually signals a direct-channel posture: marketing teams want to test acquisition routes, attribute spend, and track repeat engagement without routing every small change through a developer or agency. It also tends to imply some governance around consent, analytics access and website ownership, even where the operator is otherwise lean.
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The UK adoption picture covers 1,932 actively trading sport and leisure companies running this tag-management system. Within sport and leisure tag-manager detections, it accounts for 99.9% of category share on a denominator of 1,933; the only other detected tag-management product sits at 0.2%. Reported employment totals 9,245 people, with 121 of 121 organisations reporting headcount. Registered-region concentration is highest in the South East at 17.2%, followed by London at 15.0%, the South West at 14.4%, the East of England at 10.3% and the North West at 9.8%.
Sport and leisure is not a single licensed industry, so the relevant obligations follow the activity, venue and participant group. HSE guidance applies health and safety law to employers and the self-employed in leisure activities, including duties to protect volunteers, club members, visiting teams and spectators from work-related risks where reasonably practicable. Sport England treats safeguarding as a core duty for children and adults taking part in sport and physical activity, while DCMS, the Home Country Sports Councils and national governing bodies shape policy, funding, participation standards and measurement expectations. Website tagging therefore sits inside a wider compliance culture, not just a marketing stack.
Adoption appears likely to remain bound up with website rebuilds, booking-platform changes and the need to reconcile paid-media attribution with consent expectations. Sport and leisure operators tend to inherit fragmented digital estates: venue pages, event microsites, membership journeys and external booking flows often sit under different teams or agencies. That makes tag governance a practical housekeeping issue rather than a pure analytics choice. The cohort also appears mixed in maturity, with many lean operators using the stack to keep agency work manageable and larger employers using it to standardise measurement across brands, facilities and campaigns.
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading UK Sport & Leisure companies in this cohort. 2.3% of the 52,020 companies with under 10 employees run Google Tag Manager (1,214 detected). 18.8% of the 3,159 companies with 10–50 employees run Google Tag Manager (594 detected). 39.8% of the 334 companies with over 50 employees run Google Tag Manager (133 detected). That is a 37.5% gap between the over 50 employees and under 10 employees bands.
1,932
Active firms
2026
99.9%
Of detected Tag managers share
UK Sport & Leisure
7
Median headcount
Filed accounts
5,170
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (112 of 1,932 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (127 firms), so a sizeable share is in its first few filing cycles.
One tag-management system accounts for 99.9% (1,932) of the 1,933 sport and leisure organisations with a detectable tag manager, while another system appears on 0.2% (4).
Adjacent website tooling is common: 52.7% (1,018) also run a content-management platform, 48.5% (937) use a traffic-protection layer, and 44.5% (859) have an analytics tool detected.
Registered addresses are spread across the South East at 17.2% (333), London at 15.0% (290), and the South West at 14.4% (278).
Sport and leisure is not a single licensed industry; HSE duties and safeguarding expectations vary by activity, venue, workers, volunteers, club members, visiting teams and spectators.
DCMS estimated sport characteristic and connected activity at £99.6 billion of direct UK economic output in 2021, equivalent to 2.5% of total UK output.
Tag manager market share among UK Sport & Leisure
Share of the 1,933 UK Sport & Leisure with a detectable system. As of June 2026.
What else do Google Tag Manager-running Sport & Leisure run?
Share of the 1,932 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Where Google Tag Manager Sport & Leisure are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£450.5K
Median UK turnover
5.8%
Above £5M turnover
127
Incorporated since 2022
5,170 verified decision-maker contacts
across these 1,932 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Sport & Leisure using Google Tag Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates a leisure centre offering gym facilities, swimming pools, fitness classes and sports activities. Provides swimming lessons, children’s activities, soft play and pitch hire, along with…
Serves local consumers in Thetford and surrounding Norfolk, including adults, families, children, students, swimmers, fitness class participants, gym members, and people seeking accessible leisure…
Financial Health
StrongStrong · Profitable
Location
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Computed from 2 filingsOperates padel sports clubs and facilities, providing courts for hire, organised matches, social play and tournaments. Offers a mobile app for booking courts, managing player accounts, and connecting…
Serves individual consumers of all skill levels seeking a social padel community, including beginners, fitness-focused players, friends booking courts, and players interested in events or tournaments.
Financial Health
StrongStrong · Hiring · 398% CAGR over 1y
Location
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Computed from 4 filingsOperates indoor inflatable theme parks offering bounce-based attractions such as mega slides, ball pits, airbags and competitive obstacle games. Provides bookable leisure sessions and activity…
Serves consumers, especially families with children and groups of all ages, seeking leisure visits in Burgess Hill, Salisbury, Rochester, Cheltenham, Bristol, Eastbourne and Hemel Hempstead.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 3y
Location
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Computed from 5 filingsOperates a professional football club, managing men’s, women’s and academy teams, organising competitive matches and fixtures, and providing ticket sales, merchandise retail, media content, stadium…
Serves football supporters and families, including junior and disabled fans, plus corporate sponsors, local businesses and event organisers seeking hospitality, partnerships, networking, conferences…
Financial Health
StableStable · -62% CAGR over 4y
Location
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Computed from 3 filingsOperates an indoor water park with water slides, pools and family attractions. Sells admission tickets and annual passes, and offers group bookings, birthday parties and events. Also operates themed…
Serves families, children, leisure visitors and thrill-seekers, plus schools, groups and private-hire customers booking trips, birthday parties and events.
Financial Health
HealthyHealthy · 2% CAGR over 2y
Location
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Computed from 5 filingsOperates an outdoor activity centre providing adventure activities and residential experiences for schools, youth groups and adults. Offers climbing, canoeing, zip wires, archery and team‑building…
Serves schools and youth groups seeking residential or day trips, parents booking children’s camps and parties, and adult groups or businesses arranging team-building, management training and…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates a football club competing in the National League South, organising men’s, women’s and youth teams and football matches. Sells match tickets and merchandise, runs youth coaching and academy…
Serves football supporters and matchday visitors, youth players and families seeking academy or coaching programmes, and local businesses interested in sponsorship, partnerships or lounge hire.
Financial Health
StrongStrong · Growing, Hiring · 91% CAGR over 4y
Location
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Computed from 3 filingsOperates fitness gyms offering 24/7 access to exercise facilities with cardio and strength equipment. Provides membership-based use of gym floors, group exercise classes such as HIIT, yoga and spin,…
Serves individual consumers seeking flexible, no-contract gym memberships, 24/7 access, fitness equipment, group exercise classes and wellness facilities at multi-site gyms in UK towns and cities.
Financial Health
StrongStrong · -4% CAGR over 2y
Location
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Computed from 3 filingsOperates a racquets and fitness club offering tennis, squash and padel courts, gyms and fitness studios. Provides coaching, leagues, court bookings, fitness classes and personal training, and hosts…
Serves individuals and families in South Manchester seeking racquets and fitness memberships, including juniors, adults, under-25/30s and competitive or social players, plus private and corporate…
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
Location
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Computed from 3 filingsOperates a tennis club and fitness gym offering court bookings, membership programmes, coaching for juniors and adults, social and team tennis, holiday camps and pickleball. Provides cardio and…
Serves consumers and families, including children, adults, beginners, competitive players, wheelchair/disabled players, gym users, social members and pay-and-play visitors.
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
Location
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Computed from 3 filingsOrganises mass-participation running and outdoor events, including inflatable obstacle course 5K races, trail running events, and guided hiking challenges. Manages event scheduling, participant…
Serves UK consumers seeking mass-participation outdoor challenges, including recreational runners, trail runners, hikers, obstacle-course entrants, families and charity fundraisers across a range of…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsOperates indoor crazy golf entertainment venues featuring themed mini‑golf courses and bar services. Provides online booking for group visits, student events, corporate functions, hen and stag…
Serves adults aged 18+ in UK city venues, including students, social groups, hen and stag parties, large parties, and corporate event bookers.
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 4 filingsOperates a professional football club and associated sports facilities, including a stadium, and manages the club’s official website, ticketing, and supporter information services for matches and…
Serves football supporters, matchday visitors, website users and community groups engaging with a professional football club’s stadium, events and sports facilities as consumers and participants.
Financial Health
StableStable · -73% CAGR over 3y
Location
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Computed from 5 filingsOperates an outdoor activity and adventure centre offering instructor-led sports and leisure activities including rock climbing, caving, skiing, snowboarding, kayaking, archery and tobogganing. Also…
Serves families, children, schools, DofE participants, youth groups, corporate teams and event groups in the South West, plus aspiring outdoor instructors seeking training.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates outdoor adventure parks offering bookable adrenaline activities including zip lines, high ropes courses, giant swings, outdoor skydive simulators, inflatable water parks, cold‑water swimming…
Serves UK consumers seeking experience days, including kids, adults, families, friends and solo adventurers, plus groups planning days out at its Kent and Cornwall adventure parks.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsCreates, markets and manages mass‑participation endurance events including marathons, half marathons and road races. Handles event production, promotion and digital engagement for running events and…
Serves consumers and groups seeking mass-participation endurance experiences, including runners, walkers, cyclists, teams and community participants of all fitness levels across its UK and North…
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates a golf and country club featuring a 27‑hole golf course, gym and health club facilities, swimming pool, and leisure amenities. Provides accommodation and hosts weddings, conferences,…
Serves consumers and businesses in Essex, including wedding couples, golfers, gym and leisure members, accommodation guests, private party organisers, and corporate clients seeking conferences,…
Financial Health
StableStable · -62% CAGR over 4y
Location
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Computed from 5 filingsOperates indoor go‑karting venues offering race sessions using electric karts. Provides individual and group racing experiences for adults and children, including parties, corporate events and…
Sells to UK consumers seeking indoor karting experiences, including families with children, teenagers and adults, plus group organisers booking kids’ parties, stag and hen dos, and large social…
Financial Health
StrongStrong · Profitable, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsOperates a members’ health and fitness club providing gym facilities, a swimming pool, squash courts, group exercise classes and personal training. Also offers wellness and beauty treatments,…
Serves local consumers and member households in Thames Ditton, including adults seeking gym, pool, squash and wellness facilities, parents needing nursery or crèche care, and children joining camps,…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 3 filingsOperates padel tennis venues and courts, offering online court booking, memberships, coaching lessons and group sessions. Also develops and installs padel courts for sports clubs through funded…
Serves recreational padel players of all levels, including pay-and-play users, members and lesson participants, plus sports clubs or venue operators interested in padel court construction and club…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
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Computed from 4 filingsOrganises and operates the Badminton Horse Trials, an international equestrian eventing competition featuring dressage, cross‑country and show jumping. Manages event ticket sales, hospitality…
Sells to equestrian event attendees and fans, including ticket buyers, members, hospitality guests, campers, livestream viewers and shoppers. Also serves competitors, exhibitors, sponsors, media and…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
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Computed from 5 filingsOperates indoor climbing centres offering bouldering and roped climbing walls. Provides climbing sessions, coaching and training classes for beginners to advanced climbers, youth programmes,…
Serves consumers in the UK, including beginner and experienced climbers, families with children, students, fitness-focused adults, and competitive climbers seeking indoor climbing facilities and…
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 5 filingsOperates a golf facility including a public 9‑hole course, covered driving range and practice areas. Provides golf coaching, simulator and performance studio hire, club fitting and repair, a retail…
Serves local golfers of all standards, including beginners, juniors, women and disabled players, plus golf societies and corporate groups seeking practice, tuition, membership or course access.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
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Computed from 3 filingsOperates an online platform and app for booking sports pitches and activity spaces, including 5‑a‑side, 7‑a‑side and 11‑a‑side football facilities. Also lists venues for events, children’s parties…
Serves individuals, sports teams, community groups and corporate event organisers seeking sports pitches, courts and event spaces, plus venue operators looking to list facilities across London and…
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Computed from 3 filingsOperates holiday resorts offering fully inclusive short-break packages including accommodation, dining, drinks, live entertainment, and sports and leisure activities. Provides adult-only breaks for…
Sells to UK leisure travellers seeking all-inclusive short breaks, primarily adults on adult-only resort holidays, with families also targeted during selected school-holiday breaks in Norfolk.
Financial Health
HealthyHealthy · Profitable, Growing · 5% CAGR over 2y
Location
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Computed from 5 filingsOperates indoor karting and entertainment venues offering go‑kart racing, laser tag arenas and racing simulators. Provides bookings for group activities, corporate events and parties, along with gift…
Serves consumers, families and groups seeking leisure activities, plus businesses booking corporate events and Christmas parties, across Birmingham, East Midlands, Letchworth, Northampton and York.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 3 filingsProvides children's sports coaching and physical education programmes, including classes, holiday camps and after‑school clubs. Operates sports centres and wraparound childcare services, offers…
Serves parents and carers of children, schools, HAF/community programmes and leisure partners seeking youth sport, PE, holiday camp and wraparound childcare provision, as well as prospective…
Financial Health
StrongStrong · Growing · 2% CAGR over 2y
Location
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Computed from 3 filingsOperates indoor climbing centres offering climbing walls and bouldering facilities for adults and children. Provides instruction, beginner courses, youth sessions, clubs, birthday parties and…
Serves consumers of all ages and abilities, including children, families, beginners and experienced climbers, plus schools, youth groups, charities and corporate teams seeking group activities in…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
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Computed from 3 filingsOperates an entertainment venue hosting live music concerts, cultural events, and performances. Provides event space hire for corporate functions, private events, and productions, with in‑house…
Serves live music and entertainment audiences, plus promoters, brands, corporate event teams and private organisers seeking a London venue for concerts, awards, podcasts and large-scale events.
Financial Health
StrongStrong · 2% CAGR over 1y
Location
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Computed from 3 filingsOperates indoor family entertainment centres offering activities including trampoline parks, inflatables, laser tag arenas, bowling, mini golf, soft play and amusement arcades. Hosts birthday…
Serves families, children’s birthday parties, schools, youth groups, adult groups and corporate team-building customers seeking indoor leisure activities in Northern Ireland and Ireland.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 2y
Location
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Computed from 5 filingsOperates and manages theatre venues including the Apollo, Lyric, Palace, Garrick, Duchess and Vaudeville theatres. Hosts stage productions such as plays, musicals and comedy shows, and sells tickets…
Serves B2C customers including individual theatregoers, families and tourists, plus group bookers and education audiences seeking West End musicals, plays, comedy, concerts and events in London.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
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Computed from 5 filingsOwns and operates a seaside leisure pier offering amusement rides, arcade games, ten‑pin bowling, soft play, adventure golf and themed attractions. Also sells admission tickets and hosts parties,…
Serves B2C leisure visitors including families, children, thrill seekers, friends and couples, plus schools, groups and corporate or private hire customers seeking seaside entertainment and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 5 filingsOperates indoor bowling and family entertainment centres offering ten‑pin bowling lanes, arcade games, laser tag, karaoke rooms, mini golf and pool tables, with food and drink service. Hosts…
Sells to consumers, especially families, children’s party organisers, groups of friends and adults planning celebrations, plus businesses booking corporate events and team activities across its UK…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
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Computed from 5 filingsOperates a golf and country club providing an 18-hole golf course, driving range, coaching and golf days, alongside gym facilities, fitness classes, swimming, spa and beauty treatments, lounge bar,…
Targets local consumers and families near Horsham seeking golf, gym, swimming, spa and childcare facilities, as well as golfers, golf societies and private or corporate event organisers.
Financial Health
StrongStrong · Growing, Hiring · 2% CAGR over 4y
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Computed from 3 filingsOperates an indoor trampoline park with multiple trampoline courts and attractions including ninja warrior obstacles, battle beams, climbing walls and foam pits. Offers open jump sessions, children’s…
Serves consumers in Luton, mainly families with children, under-5s, children with special needs, birthday party groups, holiday camp attendees, and adults using fitness sessions or the café.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
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Computed from 5 filingsOperates a links golf course offering visitor tee time bookings, practice facilities, caddie services and group outings. Provides a clubhouse with bar and restaurant, golf shop, online retail and…
Sells to consumer golfers, including visitors booking tee times, local Fife and Scottish residents, golf groups, and serious golf travellers. Also serves tour operators arranging golf trips and…
Financial Health
HealthyHealthy · Hiring · 85% CAGR over 4y
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Computed from 3 filingsOperates indoor bowling and entertainment venues offering ten‑pin bowling lanes, arcade and amusement games, and on-site bars and food service. Hosts parties, group bookings and corporate events.
Serves consumers and organisations, including families, party groups, social groups and corporate event bookers in Weston-Super-Mare and Bridgwater.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
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Computed from 3 filingsOperates indoor trampoline and adventure parks offering open jump sessions, activity zones, and games. Provides facilities for children’s parties, school visits, group events, team building…
Serves families, children and young people planning leisure visits and birthday parties, alongside schools, youth groups and employers seeking group bookings, sleepovers, team-building events,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 6% CAGR over 2y
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Computed from 3 filingsOperates a golf and leisure club offering an 18‑hole championship golf course, driving range and golf coaching. Also provides spa treatments, health club facilities, restaurant and bar dining, and…
Serves consumers, visiting golfers, golf societies, corporate groups, spa and health club members, restaurant diners, and organisers of conferences, private dining, celebrations and corporate golf…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
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Computed from 5 filingsOperates a golf and leisure venue offering a driving range, adventure golf courses and golf lessons. Provides escape rooms, interactive golf games, food and drink, and hosts parties, group events,…
Serves a mix of consumers and organisations, including families, children’s parties, golfers, friendship groups, golf societies, corporate teams, and meeting or conference organisers seeking leisure,…
Financial Health
HealthyHealthy · -63% CAGR over 4y
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Computed from 5 filingsOperates a visitor attraction and adventure farm offering indoor and outdoor play areas, animal encounters, seasonal events, and family activities. Sells admission tickets and memberships and…
Serves families with children, school groups and organised groups seeking farm-based leisure days out, animal encounters, play activities and seasonal events in North Yorkshire.
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
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Computed from 5 filingsOperates fitness clubs and spa facilities offering gym equipment, group exercise classes, personal training, swimming pools, and wellness treatments. Provides spa days, memberships, and access to…
Serves local consumers in Kent seeking fitness club membership, spa days and wellness retreats, with additional provision for corporate clients needing venue, studio or workspace hire.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
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Computed from 3 filingsOperates a family farm attraction offering animal encounters, indoor and outdoor play areas, and themed activity trails. Provides seasonal events, educational school and nursery visits, birthday…
Serves families with children, parents, grandparents and carers, plus schools, nurseries, home educators, SEND groups and birthday party organisers seeking farm-based visits and activities in Surrey.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 2y
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Computed from 3 filingsProvides tandem skydiving experiences for first-time jumpers, including charity skydives, gift voucher experiences, and group bookings. Offers parachute jumps with instructors, training options such…
Serves UK consumers seeking first-time tandem skydiving experiences, gift buyers for occasions, stag and hen groups, charity fundraisers, and charity partners using sponsored jumps to raise funds.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 2y
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Computed from 2 filingsOperates a family visitor attraction featuring adventure play areas, indoor soft play, miniature railway, water activities and animal exhibits. Also runs on-site restaurants, cafés and a farm shop,…
Serves families with children, school groups, party organisers and local shoppers in Somerset seeking leisure visits, educational outings, events, memberships, food and farm shop purchases.
Financial Health
HealthyHealthy · Profitable, Hiring · 32% CAGR over 1y
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Financial sub-scores
Computed from 5 filingsOperates themed escape room attractions and team puzzle games where groups solve clues to complete timed challenges. Provides private bookings for friends, families and corporate events, accommodates…
Serves consumers and organisations, including friends, families, coworkers, sports teams and large groups seeking private leisure or team-building activities in Canterbury, Faversham and Maidstone.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
Location
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Computed from 5 filingsOperates an adult-only holiday resort providing short-break accommodation, full-board dining, bars, and organised entertainment. Offers leisure facilities, sports and activity programmes, and live…
Serves adult consumers seeking fully inclusive short breaks in Essex, including couples, friends and groups looking for UK resort stays with dining, leisure activities and evening entertainment…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel offering guest accommodation, restaurant and bar dining, spa and health club facilities, and an 18‑hole golf course with driving range. Hosts weddings, conferences and events, and…
Serves leisure travellers, families, couples, spa guests and golfers, plus wedding parties and corporate clients seeking meetings, conferences, team-building or golf days in Redditch and the Midlands.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsOperates indoor children's soft play and activity centres offering play areas, party packages and family visits. Provides organised birthday parties, themed events, food and drink services, and…
Serves families with children, parents and carers seeking indoor play visits, SEN sessions and children’s party venues in Dinnington, Doncaster, Rotherham and Sheffield.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 2 filingsOperates a holiday park and campsite offering accommodation in lodges, static caravans, cottages, and touring or camping pitches. Provides on‑site leisure facilities, dining, entertainment, fishing,…
Serves leisure consumers seeking South Devon holidays, including families, couples, dog owners, campers, touring caravan and motorhome owners, lodge/cottage guests, and day visitors using leisure,…
Financial Health
HealthyHealthy · Profitable, Hiring · 27% CAGR over 1y
Location
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How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. Sport & Leisure companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of Sport & Leisure companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Sport & Leisure by Tag manager
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Frequently asked questions
How many UK Sport & Leisure companies use Google Tag Manager?
What share of UK Sport & Leisure companies run Google Tag Manager?
How is Google Tag Manager usage detected?
What size Sport & Leisure companies use Google Tag Manager in the UK?
What do Google Tag Manager-running Sport & Leisure companies also run?
Can I get contact details for these companies?
Search 1,932 UK companies by the tag manager technology they run.
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