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Proptech Companies in London: 100+ Active Firms (2026)
Proptech companies in London build digital tools for estate agency, lettings, property management, planning and built-environment workflows.
Buying centres fall into a few fairly distinct camps: transaction tooling for estate agency and lettings, operating systems for landlords and property managers, planning or regeneration workflow, and data products for developers and real-estate service providers. The buyers are mostly business and public-sector teams rather than consumers, with mid-market agency groups, housing operators, developers and local planning departments looking for lower administration costs, auditability and faster case handling. Engagements tend to be departmental or portfolio-level, sold on workflow depth and integration with existing property systems rather than on generic workplace software budgets.
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London has 194 actively trading proptech companies in this list, with estate-agency, lettings, planning and housing-workflow vendors sitting close to the buyers they target. Collective reported headcount is 2,034 people, pointing to a market made up mainly of compact product, sales and implementation teams rather than large operating workforces. The mix includes mid-market vendors serving professional property buyers, but much of the cohort still appears below the scale implied by larger property-software procurement. That makes the London picture less a single software category than a set of adjacent workflow markets.
Platforms that carry out estate-agency work must register with HMRC for anti-money-laundering supervision before trading; GOV.UK treats unregistered trading as a criminal offence and includes online estate agencies within that obligation. Simple advertising portals may sit outside registration where they do not perform covered estate-agency work. Lettings and property-management operators in England also need membership of a government-approved redress scheme. Policy engagement is relatively formal for a software category, with central government using a sector steering board and trade-body work with the UK PropTech Association to frame adoption across planning, housing, land and regeneration.
London's proptech pipeline appears more weighted towards operational workflow than speculative consumer apps, which may make adoption dependent on procurement cycles in estate agency, housing and public-sector planning. Demand tends to rise where buyers face compliance checks, staffing constraints or pressure to cut transaction friction. Scale-up scarcity may keep acquisition interest focused on specialist workflow tools rather than broad platforms. The firms that progress are likely to look fairly unglamorous: good integrations, audit trails, permissions and support for messy legacy processes.
194
Active firms
2026
13
Above £5M
Reported turnover
33
Since 2022
New incorporations
Key facts
About 6% of the trading cohort reports turnover above £5M (13 of 194 firms) — the rest sits below that revenue band.
17% of the cohort was incorporated since 2022 (33 firms), so a sizeable share is in its first few filing cycles.
Proptech is not governed by a single UK sector licence; obligations depend on the activity being digitised.
Estate-agency platforms must register with HMRC for anti-money-laundering supervision before trading, and GOV.UK states that unregistered estate agency trading is a criminal offence.
Lettings agents and property managers in England have been legally required since 1 October 2014 to belong to a government-approved redress scheme.
UK proptech firms reportedly attracted £1.6 billion in 2021, more than 15 times the amount invested in 2016.
The UK PropTech Association puts projected sector growth potential at 19.7% by 2032, covering planning, regeneration, housing delivery and property management.
Top London proptech companies
Tactile Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDevelops and operates Fixflo, an online repair reporting and maintenance management platform for residential property managers. Software enables tenants to report issues and allows agents, landlords…
Sells to property management and lettings agencies, with users including landlords, tenants and maintenance contractors involved in rental property maintenance workflows across managed residential…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsProvides a 3D digital twin platform for cities that enables architects, planners and developers to visualise urban environments, analyse spatial data, and model proposed developments. Also offers…
Sells to built-environment professionals and organisations, including architects, planners, property developers, asset managers, real estate agents and local authorities working on urban planning and…
Financial Health
WeakWeak · -13% CAGR over 1y
Location
LONRES.COM LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online platform providing London residential property market data, listings and archives for estate agents and related professionals, alongside research, analytics, CRM tools, referral…
Serves B2B property professionals in the prime London real estate market, including sales and lettings agents, brokers, property finders, valuers and surveyors, relocation agents, and related…
Financial Health
StableStable · -69% CAGR over 4y
Location
Develops software platforms for estate and lettings agencies, including CRM systems for sales and lettings, property and tenant management tools, viewing and booking management, client accounting,…
Sells B2B to UK and Ireland estate and lettings agencies, from single-branch local firms and startups to multi-branch chains, national agencies and franchise networks.
Location
FLATFAIR LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides a platform for managing residential tenancy deposits and deposit alternatives for letting agents, landlords, and tenants. Offers deposit-free renting options, deposit administration tools,…
Serves letting agents, build-to-rent operators, residential landlords and tenants in the rental property market, including agencies managing tenancy deposits and renters seeking alternatives to cash…
Financial Health
WeakWeak · -17% CAGR over 4y
Location
Trajectory
2y · 2020–NowFinancial sub-scores
Computed from 2 filingsProvides cloud-based property operations and maintenance management software for housing providers and property owners. Platform supports work order management, contractor sourcing and verification,…
Serves large housing providers, residential and commercial property owners/operators, and facilities or maintenance contractors managing property portfolios at scale, including social housing…
Financial Health
StrongStrong · Hiring · 103% CAGR over 1y
Location
PTS (UK) Leasing Limited
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsDevelops and operates a software platform for residential property operators that manages rental marketing, listings, enquiries and viewings, lease applications and move‑ins, and resident services…
Serves B2B customers in the residential rental sector, especially institutional landlords, BTR operators, asset owners, investors, property managers, negotiators, and portfolio teams managing…
Financial Health
DistressedDistressed · -33% CAGR over 1y
Location
SWITCHEE LIMITED
Trajectory
5y · 2019–NowFinancial sub-scores
Computed from 5 filingsProvides smart thermostat and sensor technology with data analytics software for social housing providers. Monitors temperature, humidity, ventilation and energy use to detect mould risk, support…
Serves social housing providers and social landlords, including housing associations and local authority housing teams responsible for rented homes, resident welfare, compliance, retrofit funding and…
Financial Health
StrongStrong · Hiring · 30% CAGR over 5y
Location
Estates IT Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops cloud-based CRM and management software for estate and letting agents, supporting property sales, lettings and portfolio management. Also provides estate agent website design, system…
Sells to estate agents and lettings agents, including property sales, lettings and property management businesses, seeking CRM software, websites, hosting and related IT services.
Financial Health
StableStable · -12% CAGR over 2y
Location
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsDevelops coworking space management software that handles member management, desk and room bookings, billing and invoicing, access control, event management, and reporting. The platform includes…
Serves B2B coworking space operators, flexible workspace providers and smart office teams, including multi-location networks, across 90+ countries.
Financial Health
HealthyHealthy
Location
Propserv Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides an online property maintenance management platform for estate agents, landlords and tenants. Software enables reporting and tracking of maintenance issues, tenant information collection,…
Serves property managers, estate agents and landlords, with related access for tenants, movers, buyers and sellers, plus contractors seeking property maintenance work.
Financial Health
WeakWeak · Hiring · 10% CAGR over 4y
Location
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsDevelops tenant experience and property management software for commercial real estate owners and operators. The platform provides tenant engagement apps, building operations tools, flexible…
Sells to B2B commercial real estate owners, landlords and operators managing office, workplace and mixed-use property portfolios, including teams focused on tenant experience, building operations,…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
HOME-MADE UK PROPERTIES LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsProvides residential letting services through an online platform connecting landlords with tenants. Offers tenant‑find services, property marketing, rental listings, valuations, and property…
Serves a mix of B2B and B2C customers: private landlords, multi-property owners, build-to-rent operators, and tenants seeking rental homes in London, Manchester and Liverpool.
Financial Health
HealthyHealthy · -8% CAGR over 2y
Location
Oh Goodlord Ltd
Trajectory
3y · 2019–NowFinancial sub-scores
Computed from 3 filingsProvides cloud-based software for residential letting agents and landlords to manage tenancies, including tenant referencing, contract generation, rent payments, compliance checks, utility…
Serves letting agents, landlords and tenants in the private rental sector, including agency leaders and staff involved in tenancy administration, compliance, payments, insurance and tenant support.
Financial Health
WeakWeak · 138% CAGR over 1y
Location
SEARCHLAND LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides online software platform for sourcing and analysing land and property development opportunities. Aggregates planning, ownership and market data, with tools for site appraisal, mapping…
Serves UK property and land professionals: developers, land sourcers, land and new homes agents, planners, architects, consultants, energy and utility providers, and commercial real estate or retail…
Financial Health
StrongStrong · Growing, Hiring · 88% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops software providing digital mapping, property data and research tools for commercial property professionals. Platform offers occupier data, transaction comparables, title boundary maps,…
Serves B2B customers in the UK commercial property sector, including property firms, commercial agents, valuers, developers, investors and architects.
Financial Health
StableStable · -2% CAGR over 2y
Location
NEO PROPTECH LIMITED
Trajectory
1y · 2025–NowDevelops housing management software for social housing providers. Offers modules for asset management, repairs and maintenance, tenant and tenancy management, regulatory reporting, payments and…
Sells B2B to social housing providers and landlords, particularly organisations managing housing stock, residents, repairs, compliance reporting, service charges and contractors.
Financial Health
Insufficient historyInsufficient history
Location
HYBR LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides cloud-based lettings management software for estate and letting agents. Platform automates property marketing across listing portals, handles tenant enquiries, pre‑qualifies applicants,…
Serves B2B residential lettings agents, estate agencies, portfolio landlords and property managers handling rental enquiries, tenant vetting and viewings, including student and multi-property…
Financial Health
StableStable · -35% CAGR over 4y
Location
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsProvides cloud-based block and property management software for residential managing agents. Platform supports service charge and ground rent billing, accounting and financial reporting, property…
Serves B2B residential managing agents and property management companies managing apartment blocks, including property professionals responsible for service charges, ground rent, credit control and…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
Lavanda Ventures Ltd.
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides cloud-based property management software for residential operators, supporting leasing, bookings, tenant management, accounting and reporting. Platform integrates short‑term stay…
Serves B2B residential real estate operators and landlords managing student accommodation, multifamily, co-living and serviced apartment assets, including teams handling short-stay, lease-up,…
Financial Health
DistressedDistressed · -2% CAGR over 2y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDevelops cloud software for the construction and property sectors to manage building information across the lifecycle. Provides tools for document management, quality inspections, compliance…
Serves construction and property organisations, including contractors, housebuilders, developers, asset owners, build-to-rent operators, PBSA providers and housing associations managing building…
Financial Health
StableStable · Hiring · 22% CAGR over 4y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDevelops web-based property management software with mobile apps for landlords, letting agents and housing providers. Platform supports occupancy tracking, rent and financial reporting, task and…
Serves letting agents, self-managing landlords, student housing operators, social housing providers and property managers handling residential, commercial or block portfolios.
Financial Health
WeakWeak · -3% CAGR over 5y
Location
Homesearch
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsProvides property data platforms and lead generation tools for estate agents, including prospecting tools, CRM‑integrated insights, ownership and planning data, market reports, and customer…
Sells to UK estate agents and property agencies, including sales teams seeking prospecting, canvassing, CRM contact reactivation, market reporting and listing visibility support.
Financial Health
DistressedDistressed · -40% CAGR over 1y
Location
Reposit Group Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides a tenancy deposit alternative for the rental market, allowing tenants to pay a non‑refundable fee instead of a traditional cash deposit while offering landlords insurance‑backed cover and…
Serves letting agents, build-to-rent operators, landlords and tenants in the UK private rental market, with agent partners offering it to landlords and renters.
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
Appear Here Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online marketplace for short‑term retail space rentals, listing shops, showrooms, and pop‑up venues. Enables brands and entrepreneurs to find, book, and manage temporary retail locations…
Serves brands, retailers, food and beverage operators, galleries and entrepreneurs seeking short-term retail, pop-up, market or showroom space in major cities, plus landlords listing commercial…
Financial Health
DistressedDistressed · -15% CAGR over 2y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDevelops cloud-based software for property letting and management. Platform automates tenant applications, digital leases, rent collection, billing and arrears recovery, owner reporting, compliance…
Serves B2B property managers, letting agents, build-to-rent operators and larger property businesses managing rental portfolios, with plans aimed at mid-market and enterprise organisations.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
Rentprofile Group Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides property rental onboarding software for letting agents and landlords, including digital tenancy agreement e‑signing, tenant referencing, Right to Rent checks, AML screening, application…
Serves UK letting agents, landlords and tenant applicants involved in setting up new tenancies, with a primary B2B focus on agencies managing rental onboarding, referencing, Right to Rent and…
Financial Health
DistressedDistressed · 0% CAGR over 3y
Location
RE-LEASED SOFTWARE COMPANY UK LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops cloud‑based commercial property management software for landlords, investors and managing agents. Provides tools for lease management, property operations, arrears tracking, service charge…
Serves UK commercial property landlords, investors, developers, REITs, family offices, and property management companies/managing agents across sectors including industrial, office, retail,…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
BRIGHT LOGIC LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops CRM and property management software for estate and letting agents, supporting residential and commercial sales, lettings, client accounting, marketing and diary management. Also provides…
Sells to property agencies, specifically estate agents and letting agents, including residential and commercial sales, lettings and property management businesses seeking CRM, websites and…
Financial Health
WeakWeak · 2% CAGR over 4y
Location
Coadjute Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides anti‑money laundering (AML) and compliance services for estate agents and conveyancers through a software platform that manages identity checks, source‑of‑funds assessments, risk monitoring,…
Serves UK property-sector businesses, especially estate agents, conveyancing firms and MLRO/compliance teams involved in property transactions, with buyers and sellers as end users.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 4y
Location
RISKHUB SAAS LIMITED
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsDevelops cloud-based software for property compliance management, enabling housing and property management organisations to store and access compliance records, track actions, maintain audit trails,…
Sells to UK property management companies and other organisations responsible for residential property compliance, including compliance, asset management and operations teams across the property…
Financial Health
StableStable · -56% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops and provides cloud-based property management software for housing providers and real estate organisations. Platform integrates property, tenant, finance and maintenance data, with tools for…
Serves B2B property industry customers across Europe, including residential housing owners, affordable and social landlords, housing managers, commercial property owners, property managers,…
Financial Health
StableStable · 0% CAGR over 2y
Location
ORBITAL WITNESS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops software for property due diligence and risk analysis used in real estate transactions. Platform aggregates title documents, deeds and mapping data, uses AI to review property records,…
Serves B2B real estate professionals in the UK and US, including law firms, in-house legal teams, residential conveyancers, insurers, lenders, surveyors and commercial property teams.
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
Locata (Housing Services) Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops and supplies LocataPro, a software platform for managing social housing services, including housing registers, allocations, case management and reporting. Also provides training, consultancy…
Serves UK local authorities and registered social housing providers, targeting housing teams and managers responsible for social housing services, compliance and resident casework.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
Lightwork Holding Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsDevelops AI software for property management that automates tenant communications, maintenance requests, contractor scheduling, compliance tracking, rent reminders and administrative tasks.…
Sells to UK property companies and property management teams, including letting agencies, portfolio landlords and managers of residential rental properties handling tenants, contractors, maintenance…
Financial Health
HealthyHealthy · Hiring · 350% CAGR over 1y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops software for social housing organisations to manage property development, asset management, and repairs and maintenance. Provides the M3NHF Schedule of Rates, mobile applications,…
Serves social housing organisations and service providers, including housing associations, local authorities, contractors and consultants involved in housing development, repairs, maintenance and…
Financial Health
StableStable
Location
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsProvides software for commercial real estate data management that collects, extracts and standardizes rent roll data from spreadsheets, PDFs and property management systems, performs error checks,…
Sells to B2B commercial real estate organisations, especially asset managers, investment managers and banks. Targets teams handling rent roll, portfolio, valuation and tenant data across property…
Financial Health
StableStable · Hiring · 29% CAGR over 4y
Location
CAPITOL SERVICES LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online platform listing student accommodation, including houses, flats, studios and private halls. Enables students to search, enquire about and book properties, while landlords, letting…
Serves UK and international students seeking rental accommodation near universities, alongside landlords, letting agents and private hall managers wanting to reach student tenants across UK…
Financial Health
DistressedDistressed
Location
IXACT SOLUTIONS LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDevelops and provides customer relationship management (CRM) and marketing automation software for real estate agents and teams, including contact management, email marketing, lead nurturing tools,…
Serves B2B real estate professionals, including individual agents, real estate teams, brokerages, and firms focused on agent recruiting.
Financial Health
WeakWeak · -19% CAGR over 3y
Location
Umbrello Ltd
Trajectory
1y · 2025–NowDevelops software for residential property managers that automates renter onboarding and screening. Platform verifies applicant identity and documents, detects fraudulent rental applications, and…
Serves B2B multifamily rental housing operators and property management companies, especially onsite leasing teams handling renter applications.
Financial Health
Insufficient historyInsufficient history
Location
Virtual View App Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops property technology software for capturing 360° images of residential interiors and creating virtual tours. Provides a platform for online property viewings and AI tools that extract data…
Serves estate agents, property groups and other real-estate-related businesses managing residential property workflows, with indirect users including home buyers and renters attending online viewings.
Financial Health
HealthyHealthy · -18% CAGR over 2y
Location
Prophub Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides landlord and property management software delivered through an online platform, designed to help manage rental properties, tenancies, tenant information, and related administrative tasks.
Targets landlords and property managers who oversee rental properties, including individual portfolio landlords and property management businesses.
Financial Health
WeakWeak · 41% CAGR over 2y
Location
TRUE COMPLIANCE LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides cloud-based software for social housing providers to manage building safety and regulatory compliance, including gas, fire, electrical, water quality, asbestos and insurance inspections,…
Serves social housing providers, including large housing associations and G15 organisations, whose compliance, property safety and asset management teams oversee regulated residential buildings and…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
Premonition Software Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops cloud-based software for property professionals, providing online tools to manage property portfolios, tenancies, maintenance tasks, and related administrative processes through a web-based…
Targets B2B professionals and organisations in the property sector, including property managers, landlords, agents and real estate operators.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
Kamma Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops property data and compliance software that aggregates regulatory and environmental data to create risk and licensing profiles for properties. Provides monitoring, licence checking, reporting…
Sells to UK letting agents, property managers, landlords and surveyors needing property licensing compliance, with additional audiences in property risk, ESG reporting and retrofit markets.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
BUNK APP LTD.
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDevelops a software platform for letting agents and property managers to manage landlord relationships, portfolio data and communications. Provides tools for financial reporting, Making Tax Digital…
Serves B2B property management and lettings businesses that manage landlord portfolios, targeting teams responsible for landlord retention, portfolio growth and cross-selling services such as…
Financial Health
DistressedDistressed · -9% CAGR over 3y
Location
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsDevelops software platforms for commercial real estate owners and managers to manage tenant engagement, building communications, amenities, events and services, and to analyse workplace and property…
Serves B2B commercial real estate organisations, including asset managers, property managers, leasing teams and marketers managing office portfolios and tenant relationships across the US, UK and…
Financial Health
StableStable · Hiring · 58% CAGR over 2y
Location
Metastreet Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides software and consultancy for local authorities managing private rented sector property licensing schemes, including licence application processing, case management for housing complaints and…
Serves UK local authorities and councils, particularly private housing regulation, property licensing, public protection, enforcement, and inspection teams managing landlord licensing schemes and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online property platform for student accommodation. Lists houses, flats and studios from landlords and letting agents, enabling students to search, shortlist and enquire about rentals,…
Serves students searching for rental accommodation across the UK, and B2B landlords, letting agents and property managers listing and managing student properties.
Financial Health
HealthyHealthy · -61% CAGR over 4y
Location
Provides real estate data and analytics software for property professionals. Aggregates property listings, sales records, and market data to support property sourcing, valuation, market analysis,…
Serves B2B real estate customers, including estate agencies, brokers, listing agents, property investors and asset managers operating across Europe and the UAE, from individual agents to large…
Location
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How London proptech companies work and how to sell to them
What they do
Revenue usually comes from subscription licences, per-seat pricing, per-branch pricing, portfolio-based fees, transaction charges or a mix of licence and implementation work. Estate-agency and lettings tools often price around users, branches or transaction volumes; landlord and property-management systems tend to map fees to managed units or portfolios; planning and regeneration workflow may involve project licences, configuration and support. Property-information products are more likely to combine recurring access with usage-based pricing. Services revenue still matters because integrations, migration from older property systems and user training can be awkward, especially where workflow touches compliance, payments, case handling or public-sector processes.
Who they sell to
Most sell to professional property buyers rather than household consumers. The usual buying group includes operations directors, heads of lettings, property-management leads, CTOs, finance teams, compliance officers, planning heads and procurement staff. Smaller agency or landlord products may sell through direct demos and short trials, while housing operators, developers and local-government planning teams usually expect stakeholder workshops, security review, integration scoping and procurement checks. Larger contracts tend to be won through direct sales or formal tenders; lighter tools may still use inbound and self-serve entry points before expanding across branches, portfolios or departments.
What they buy
Most London proptech firms tend to spend on the same operating stack as other vertical software businesses, with extra emphasis on integrations and compliance. Common purchases include CRM, marketing automation, billing, subscription management, cloud hosting, application monitoring, cyber security, identity, document management, analytics, customer support software and product-management tooling. Firms handling payments, tenancy journeys or property transactions may also buy anti-money-laundering, know-your-customer, fraud-screening and audit tools. Outside software, typical suppliers include implementation partners, legal advisers, accountancy firms, specialist recruiters, content and performance-marketing agencies, and contractors who understand property workflows well enough to avoid generic software assumptions.
Why and how to sell to them
Buying intent tends to appear when a proptech vendor moves from founder-led sales into repeatable mid-market delivery, signs larger property groups, adds public-sector clients, expands implementation headcount or takes on more regulated workflows. Common pain points include long onboarding, brittle integrations, compliance evidence, customer-support load, messy property records and pressure to prove product adoption after go-live. Outbound usually works better when it is tied to those operating frictions rather than broad digital-change language. Sellers can segment by customer base: agency and lettings vendors care about conversion and support volume, while planning, housing and regeneration tools usually care more about auditability, procurement evidence and workflow control.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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