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B2B Using Azure Monitor in the UK: 59 Active Firms (2026)
B2B companies running cloud monitoring in the UK use telemetry and alerting to manage customer-facing digital services.
Adoption tends to sit with business-to-business organisations where web estates, hosted applications and internal platforms have moved beyond owner-managed support. The monitoring layer collects metrics, logs and alerts for availability, incident response and application health, so the buying centre is usually a mix of engineering, platform operations, security and sometimes customer success. Companies running this stack tend to have a staffed technical function, contracted cloud infrastructure and enough customer exposure for downtime to carry commercial consequences. It also signals a more direct-channel posture: public web systems, business-contact workflows and service levels that need observation rather than occasional troubleshooting.
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The UK adoption picture is small: 59 actively trading business-to-business companies are running this monitoring stack, with reported employment totalling 1,565 people. Within the wider detected analytics category, the stack sits near the end of the ranking at 0.1%, behind general web analytics, visitor identification and content-management measurement tools. Sector overlap is most visible in SaaS at 25.4%, while registered-address concentration tilts toward London at 32.2%; the North West and South East each account for 13.6%. That mix points to adoption among cloud-native software firms and service providers rather than a broad horizontal norm across the business market.
For companies running cloud monitoring, the regulatory load usually comes from the underlying activity rather than the monitoring tool itself. A firm providing financial services, telecoms, data processing or professional services will inherit the relevant sector rules alongside ordinary contract and procurement checks. Business-to-business marketing still has privacy edges: ICO guidance says PECR covers direct marketing by live or automated calls, electronic mail and fax; the corporate-subscriber exemption can help with emails and texts to corporate bodies, but senders must identify themselves and offer a valid opt-out address. UK GDPR still applies where business-contact data is personal data, and live-call campaigns need CTPS and TPS screening.
Adoption appears likely to remain selective rather than universal. Companies running this stack tend to have cloud estates complex enough to justify specialist telemetry, but not always the internal capacity associated with enterprise observability teams. Bundling inside cloud platforms may keep procurement relatively contained, while migration pressure comes from incident expectations, security review, and the cost of stitching together separate alerting and analytics tools. The scarcity of mature adopters suggests a market shaped by technical consolidation: fewer standalone monitoring choices in smaller teams, more standardisation around platform-native tooling, and continued scrutiny from data-protection and procurement functions.
59
Active firms
2026
0.1%
Of detected Analytics share
UK B2B
2
Median headcount
Filed accounts
140
Verified contacts
Across this cohort
Key facts
About 18% of the trading cohort reports turnover above £5M (11 of 59 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Among B2B companies with a detectable analytics system, this monitoring tool appears in 0.1% (59) of 45,585 detected technology footprints.
The stack is cloud-centred: 100.0% (59) also run the related cloud infrastructure platform, while 66.1% (39) also use an edge security and delivery service.
Marketing infrastructure is common in the cohort, with 78.0% (46) also running a tag-management tool and 42.4% (25) also using a paid social advertising pixel.
London accounts for 32.2% (19) of the cohort by registered ITL1 region; the North West and South East each account for 13.6% (8).
B2B marketing is regulated by channel: the ICO says PECR covers live or automated calls, electronic mail and fax, while UK GDPR still applies where business-contact data is processed.
Analytics market share among UK B2B
Share of the 45,585 UK B2B with a detectable system. As of June 2026.
What else do Azure Monitor-running B2B run?
Share of the 59 Azure Monitor-running UK companies where each technology was also detected. As of June 2026.
Where Azure Monitor B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
2
Median headcount
£555.2k
Median UK turnover
18.6%
Above £5M turnover
5
Incorporated since 2022
140 verified decision-maker contacts
across these 59 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Azure Monitor
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops a cloud‑native enterprise content management system and service delivery platform that provisions web infrastructure on Microsoft Azure. Provides tools for managing and delivering digital…
Serves enterprise and public-sector organisations in regulated sectors, including financial services, energy and utilities, government and healthcare, targeting marketing, IT, security, operations…
Financial Health
WeakWeak · -63% CAGR over 4y
Location
ConnectWise Ltd
Financial sub-scores
Computed from 3 filingsDevelops software for managed service providers and IT departments, including remote monitoring and management (RMM), professional services automation (PSA), remote access, cybersecurity, backup, and…
Targets MSPs and other B2B IT service organisations, including IT departments, managed print providers, VARs and security leaders responsible for service delivery, endpoints, remote support, backup…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsProvides cloud-based IT management software for managed service providers and internal IT teams, including remote monitoring and management, backup and disaster recovery, service desk, security,…
Sells to managed service providers and in-house IT departments responsible for endpoints, users, security, backup, networking, service desk and IT operations across business customers globally.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
CONTROLUP UK LIMITED
Financial sub-scores
Computed from 4 filingsDevelops digital employee experience and endpoint management software for IT teams. The platform monitors desktops, virtual desktops and applications, and provides user experience analytics, patch…
Sells B2B to IT and digital workplace teams, including VDI/DaaS admins and service desk managers, in organisations managing employee endpoints, virtual desktops, SaaS apps and hybrid workplace…
Financial Health
HealthyHealthy · -62% CAGR over 3y
Location
Applied Systems (Oxford) Limited
Financial sub-scores
Computed from 4 filingsDevelops insurance technology software for brokers, insurers and MGAs. Provides cloud-based broker management systems, policy administration tools, rating platforms and customer portals that support…
Serves B2B insurance-sector organisations, primarily independent insurance brokers and brokerages, plus insurers, MGAs and insurtechs seeking broker connectivity and digital insurance technology.
Financial Health
StableStable · -8% CAGR over 3y
Location
Galaxkey Leap Limited
Develops data protection software for organisations, including email encryption, secure file transfer and sharing, digital rights management, electronic signatures, and an identity‑based encrypted…
Serves large enterprises, public and local government, defence supply chains, financial services, manufacturing and engineering firms, education providers and MSSPs handling sensitive or regulated…
Financial Health
Insufficient historyInsufficient history
Location
Unisys
Provides IT services including cloud and application management, cybersecurity, data analytics, digital workplace support, enterprise computing platforms, logistics optimisation software, and…
Sells to large organisations across the private and public sectors, including IT and business leaders in financial services, healthcare, higher education, manufacturing, retail, logistics and…
Location
Unisys
Provides information technology services including cloud and application management, cybersecurity, data and AI solutions, digital workplace services, enterprise computing platforms, and consulting…
Sells to IT and business leaders at large enterprises and public sector organisations, including financial services, healthcare and life sciences, higher education, manufacturing, retail, consumer…
Location
Unisys
Provides information technology services and software including cloud and application management, artificial intelligence and data analytics solutions, cybersecurity, digital workplace services,…
Serves large enterprises and public-sector organisations in financial services, healthcare and life sciences, higher education, manufacturing, retail, consumer goods and government.
Location
Unisys
Provides information technology services including cloud and application management, cybersecurity, data analytics, digital workplace support, enterprise computing platforms, and logistics…
Serves large enterprises and public sector organisations, targeting IT and business leaders in financial services, healthcare and life sciences, higher education, manufacturing, retail and consumer…
Location
Unisys
Provides information technology services including cloud management, artificial intelligence, cybersecurity, digital workplace support, enterprise computing, data analytics and application services.…
Serves large enterprises and public-sector organisations, including financial services, healthcare and life sciences, higher education, manufacturing, retail, consumer goods, logistics and government…
Location
Provides payment processing and issuer processing technology for fintechs and businesses. Offers platforms and APIs to issue debit, credit, prepaid and virtual cards, manage transactions, controls,…
Serves B2B payment providers, fintechs, digital banks and platforms in sectors such as travel, gaming, expense management, cross-border payments, business payments and consumer payments.
Location
REG (UK) LTD
Financial sub-scores
Computed from 5 filingsProvides regulatory technology software that enables regulated businesses to find trading partners, conduct due diligence, onboard counterparties, exchange contracts, and monitor compliance, AML,…
Serves regulated B2B organisations, particularly insurance and financial services firms, that need to find, onboard and monitor trading partners while managing AML, compliance, credit and regulatory…
Financial Health
WeakWeak · -66% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsProvides backend online services for video games, including multiplayer server hosting, matchmaking, player identity management, leaderboards, in‑game economy tools, live operations management, and…
Serves B2B video game developers and studios, from solo and indie teams to AAA publishers, targeting engineers, designers, producers and marketers operating live multiplayer games.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
Location
Financial sub-scores
Computed from 3 filingsDevelops software tools for enterprise customer experience platforms including Genesys Cloud, Genesys Engage and Amazon Connect. Provides automation, configuration management, auditing and no‑code…
Sells to enterprise teams using customer experience platforms such as Genesys Cloud, Genesys Engage, AWS and Amazon Connect, including IT, operations and business users managing complex CX…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
Location
Siteimprove Limited
Financial sub-scores
Computed from 3 filingsDevelops a software platform for analysing and optimising digital content. Provides tools for website accessibility compliance, SEO auditing, analytics, content strategy, and governance, using…
Serves enterprise and public-sector digital teams in finance, healthcare, higher education, government, manufacturing and retail, targeting accessibility, marketing, content, SEO, performance,…
Financial Health
WeakWeak · Profitable · -8% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsProvides a cloud‑native SaaS platform for data protection and cyber recovery. Offers backup, ransomware recovery, data governance, eDiscovery and compliance tools for enterprise workloads, public…
Serves enterprise IT, security and compliance teams that manage cloud, SaaS, endpoint and hybrid infrastructure, plus managed service providers and channel partners delivering data protection…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProvides data security software that discovers and classifies sensitive data, monitors access and activity, detects threats, and prevents data exfiltration. The platform automates data security…
Sells to enterprise security, IT, and compliance teams in finance, healthcare, manufacturing, education, state/local government, and US federal agencies managing sensitive data across cloud, SaaS,…
Financial Health
StableStable · 3% CAGR over 2y
Location
Provides cybersecurity services including penetration testing, incident response, threat intelligence, and managed detection and response. Offers security consulting, vulnerability management, attack…
Serves large enterprises and government organisations globally, including financial services, legal and professional services, retail, transport, technology/media/telecoms, energy, manufacturing and…
Location
Operates and maintains electricity distribution networks, delivering power to homes and businesses. Provides new electricity connections, network upgrades, and meter or cable alterations, and manages…
Serves a mix of households, small businesses, property developers, generators and other organisations connected to or seeking access to its electricity distribution network.
Location
Develops and provides cloud‑based software for insurance agencies and brokers, including agency management systems, policy quoting and rating tools, customer self‑service portals, analytics,…
Serves independent insurance agencies, brokers, benefits agencies and insurers, primarily in the US, Canada, UK and Ireland.
Location
Develops cloud-based software for insurance agencies and brokers, including agency management systems, quoting and rating tools, marketing automation, customer self-service portals, mobile apps, and…
Serves independent insurance agencies and brokers, benefits agencies, and insurers, targeting insurance business owners and teams handling sales, servicing, renewals, analytics, and back-office…
Location
NCC Group
Provides cyber security consulting and managed services including penetration testing, incident response, threat intelligence, vulnerability management, cloud and application security assessments,…
Sells to large enterprises and government bodies needing cyber security services, particularly in financial services, legal, retail, public sector, transport, technology, energy, manufacturing and…
Location
Financial sub-scores
Computed from 5 filingsDevelops case management software for social care organisations, including local authorities, charities and care providers. The cloud-based platform manages client records, workflows, compliance and…
Serves local authorities, charities, third sector organisations and private care providers involved in social care, including teams responsible for support services, safeguarding, compliance and…
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
GB Group (Corporate) Limited
Financial sub-scores
Computed from 3 filingsProvides digital identity verification, address validation and fraud prevention software and data services for businesses, enabling customer onboarding, identity checks, geocoding and investigation…
Sells to businesses and organisations needing identity, address and fraud checks for their customers, including enterprises operating digitally. Serves a global B2B market, with clients across…
Financial Health
HealthyHealthy · Hiring · 60% CAGR over 2y
Location
Unisys
Provides information technology services including cloud management, artificial intelligence and data analytics solutions, cybersecurity, digital workplace support, enterprise computing platforms,…
Serves large enterprises and public-sector organisations, including financial services, healthcare and life sciences, higher education, manufacturing, retail and consumer goods, logistics operators…
Location
Provides share registry and transfer agency services, employee equity plan administration, proxy solicitation, corporate trust and entity management services, and online platforms for investors and…
Serves both businesses and individual investors. Sells to listed companies, issuers and corporate trust clients needing registry, employee share plan, governance and stakeholder services, plus…
Location
Bud Systems Limited
Financial sub-scores
Computed from 5 filingsDevelops and hosts online apprenticeship and training management software. Platform supports applicant management, programme creation, e-portfolio evidence capture, compliance tracking and reporting…
Serves B2B organisations delivering apprenticeships and skills training, including independent training providers, universities, colleges and employers managing regulated learner programmes at scale.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 5y
Location
RE-LEASED SOFTWARE COMPANY UK LIMITED
Financial sub-scores
Computed from 3 filingsDevelops cloud‑based commercial property management software for landlords, investors and managing agents. Provides tools for lease management, property operations, arrears tracking, service charge…
Serves UK commercial property landlords, investors, developers, REITs, family offices, and property management companies/managing agents across sectors including industrial, office, retail,…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
Provides software platform for oil and gas operators to manage well, production and land data, including drilling, hydraulic fracturing, asset integrity and geospatial mapping, supporting operational…
Sells to B2B energy and resource operators, including E&P, midstream, downstream, utilities, renewables and mining firms, targeting drilling, production, land, asset integrity and facilities teams.
Financial Health
Insufficient historyInsufficient history
Location
Develops and supplies healthcare IT systems for hospitals and imaging departments, including enterprise imaging platforms, radiology information systems, and software for managing, storing, and…
Serves healthcare providers and medical imaging organisations, including hospitals, health systems, radiology departments and diagnostic imaging teams. Targets enterprise healthcare buyers seeking…
Location
INGLEBY (1370) LIMITED
Operates an online marketplace for IT procurement, supplying computers, networking equipment, printers, software and peripherals from authorised distributors. Also provides managed IT support,…
Serves businesses, especially SMEs, plus IT and procurement teams needing workplace technology, infrastructure, cloud, cybersecurity and managed support.
Financial Health
Insufficient historyInsufficient history
Location
Eggplant Live
Provides cyber security and risk management services including penetration testing, incident response, threat intelligence, managed detection and response, vulnerability management, security…
Serves large enterprises and government/public sector organisations, across financial services, legal/professional services, retail, transport, technology/media/telecoms, energy/utilities,…
Location
NCC Group
Provides cyber security services including penetration testing, incident response, threat intelligence, vulnerability management, and managed detection and response. Also offers security consulting,…
Serves large enterprises and government/public sector bodies globally, including financial services, legal, retail, transport, technology/media/telecoms, energy, manufacturing and health…
Location
Financial sub-scores
Computed from 3 filingsProvides cloud-based compliance management software for regulated firms, offering tools for compliance monitoring, employee declarations and approvals, regulatory training, and client and operational…
Serves regulated financial services firms, especially asset and investment managers, targeting compliance teams, management and staff responsible for monitoring, employee declarations, training and…
Financial Health
DistressedDistressed · -86% CAGR over 2y
Location
Grant Thornton UK
Provides audit and assurance, tax, and business advisory services. Offers consulting in areas including corporate finance, restructuring, risk, cyber security, ESG, and forensic investigations for…
Serves UK businesses and public sector organisations, including privately held companies, public interest entities, financial services firms, consumer markets, energy businesses, government bodies…
Location
Grant Thornton Agile Talent Solutions
Provides professional services including audit and assurance, tax advisory, corporate finance, restructuring, risk and forensic investigations, cyber security, ESG advisory, and business consulting…
Serves privately held businesses, public interest entities and public sector organisations across sectors including financial services, consumer markets, energy, transport, government, real estate,…
Location
The Employment Management Platform Ltd
Financial sub-scores
Computed from 3 filingsProvides a digital employment management platform offering HR and payroll tools, employee–employer communication, and workforce administration via mobile app, web portal and support services for…
Targets businesses managing employee HR and payroll interactions, with HR teams and employers as buyers and employees as end users.
Financial Health
StableStable · 0% CAGR over 2y
Location
Primesys Limited
Financial sub-scores
Computed from 3 filingsProvides managed IT services and technology solutions, including cloud services, on‑site infrastructure, data protection and backup, network connectivity, and cybersecurity. Supplies and supports…
Serves businesses of all sizes, targeting IT leaders and operations teams responsible for infrastructure, data protection, storage, connectivity and security across on-site and cloud environments.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops cloud-based employee performance management software. Platform supports performance reviews, manager check-ins, 360‑degree feedback, goal setting, talent development planning, and HR…
Sells B2B to HR teams, people leaders and managers at organisations with 50 to 5,000+ employees, across sectors including business services, consulting, education, financial services, insurance,…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
KLUSTER ENTERPRISES LIMITED
Financial sub-scores
Computed from 3 filingsDevelops AI-powered software for enterprise revenue forecasting and reporting. Platform integrates sales and financial data to generate forecasts, pipeline analysis, KPI tracking, scenario modelling,…
Targets CEOs, CFOs, CROs, revenue operations, finance and sales leaders at large enterprises, public companies, and private equity-backed businesses globally.
Financial Health
StableStable · -89% CAGR over 2y
Location
Epiq
Provides legal and business process services including eDiscovery, document review, litigation support, class action and claims administration, court reporting, regulatory compliance, contract…
Serves businesses and legal-sector buyers, including corporate legal departments, law firms, and regulated organisations in automotive, energy, financial services, healthcare, pharmaceuticals,…
Location
Develops, owns and operates renewable energy projects including hydropower, wind farms and solar plants. Trades electricity and renewable certificates and provides power purchase agreements,…
Serves UK businesses, energy suppliers, resellers, landowners and grid flexibility participants seeking renewable power agreements, certificates, optimisation services, green hydrogen arrangements or…
Location
I.T. RETAIL SYSTEMS LIMITED
Financial sub-scores
Computed from 5 filingsDevelops and supplies point‑of‑sale software and retail management systems for grocery stores, providing checkout processing, inventory management, barcode scanning, payment integration, and sales…
Serves grocery retailers and grocers, including independent stores and multi-location operators in food and convenience retail.
Financial Health
WeakWeak · -71% CAGR over 4y
Location
C.R. TRUSTEES LIMITED
Financial sub-scores
Computed from 5 filingsProvides risk consulting services including security risk management, political and country risk analysis, crisis response, digital risk and compliance investigations. Also develops risk monitoring…
Serves large and multinational organisations, boards and project teams, including infrastructure, energy and supply-chain-exposed businesses with security, geopolitical, compliance and operational…
Financial Health
StableStable
Location
TYPE IT LIMITED
Financial sub-scores
Computed from 4 filingsProvides IT consulting, software development, and managed technology services. Offers industry platforms and solutions for banking, healthcare, and industrial sectors, including digital lending…
Serves large enterprises and public-sector organisations, including banks, healthcare providers, municipalities, industrial companies and telecom/technology firms.
Financial Health
StableStable · -6% CAGR over 3y
Location
SALESOPTIMIZE (UK) LIMITED
Financial sub-scores
Computed from 3 filingsDevelops a market intelligence platform that scans the internet to identify companies and provide B2B data. Offers sales lead generation tools, CRM data enrichment and refresh services, contact and…
Serves B2B companies, particularly enterprise clients, board-level decision makers, and sales and marketing teams seeking market intelligence, contact data, and lead generation across global markets.
Financial Health
StrongStrong · Hiring · 6% CAGR over 2y
Location
Case Pilots Limited
Financial sub-scores
Computed from 3 filingsProvides administration services for collective and mass legal actions, including claimant registration, communications, data management, settlement distribution, and case support for law firms and…
Serves law firms, corporate legal departments and organisations involved in collective actions, mass claims and public inquiries, including regulated sectors such as financial services, energy,…
Financial Health
DistressedDistressed · -5% CAGR over 2y
Location
Work Wallet Limited
Financial sub-scores
Computed from 5 filingsDevelops and provides health and safety management software that enables organisations to record incidents, conduct audits and risk assessments, manage permits to work, track PPE and assets, deliver…
Serves businesses of all sizes that manage workplace health and safety, especially organisations with staff, visitors, contractors, lone workers, mobile teams, site operations or high-risk activities.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
MERCURY XRM LIMITED
Financial sub-scores
Computed from 4 filingsDevelops recruitment and staffing CRM software built on Microsoft Dynamics 365 and the Power Platform. Provides tools for candidate and vacancy management, workflow automation, analytics dashboards,…
Serves medium and large recruitment and staffing agencies, particularly businesses using Microsoft 365 that need CRM and platform tools for recruiters, consultants and agency operations teams.
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
Location
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How Azure Monitor usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Azure Monitor is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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