B2B Companies Using Statcounter in the UK: 467 Active Firms (2026)
B2B organisations running website analytics sell products or services to other businesses while measuring public-site traffic in the UK.
For B2B suppliers, this kind of visitor-analytics stack sits close to demand generation rather than core operations. It supports campaign tagging, landing-page review, referral analysis and sales-enquiry handoff, usually for marketing teams that need practical visibility without a large marketing-operations function. Adoption tends to signal an owned-channel posture: a firm has a public site, expects inbound or partner-led enquiries, and has enough commercial process to care where those enquiries originate. The fit is clearest among mid-market suppliers with lean teams, rather than enterprise buyers with heavily customised analytics estates.
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Across the UK, 467 B2B organisations are actively trading while running this analytics stack. Reported employment totals 2,571 people, so the adoption picture is not just a micro-company tail, though many users still appear operationally small. Within the detected analytics category for B2B suppliers, the system ranks seventh, at 1.0% of a 45,572-company denominator. The regional pattern is fairly dispersed: East of England and London each account for 13.3% of adopters, followed by Yorkshire and The Humber at 12.8%, the South East at 12.0%, and the North West at 11.6%.
Running visitor analytics in B2B usually brings the marketing stack into privacy and direct-marketing governance, even where the underlying trade is not licensed. The ICO treats PECR as relevant to direct marketing by live or automated calls, electronic mail and fax. Its guidance says the electronic-mail rule does not apply to corporate subscribers, so emails or texts to corporate bodies do not require PECR consent, but senders must identify themselves and provide a valid opt-out route. UK GDPR still applies where business-contact personal data is processed. Live B2B marketing calls also require screening against CTPS and TPS, and organisations must respect objections.
Adoption appears likely to remain shaped by pragmatic marketing needs rather than platform fashion. The users in this group tend to be B2B operators with lean commercial teams, measurable websites and a need to connect campaigns with enquiries without building a larger analytics function. Pressure may come from privacy expectations, browser restrictions and consolidation among marketing tools, which can push firms towards bundled measurement inside wider site, content or advertising stacks. Smaller suppliers may keep lighter tools where they value simplicity, while more mature operators may rationalise analytics around governance, consent handling and sales attribution.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Statcounter varies by company size across the trading UK B2B companies in this cohort. 0.4% of the 76,784 companies with under 10 employees run Statcounter (303 detected). 0.5% of the 31,788 companies with 10–50 employees run Statcounter (145 detected). 0.3% of the 3,773 companies with over 50 employees run Statcounter (13 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
467
Active firms
2026
1%
Of detected Analytics share
UK B2B
6
Median headcount
Filed accounts
983
Verified directors
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (17 of 467 firms) — the rest sits below that revenue band.
2% of the cohort was incorporated since 2022 (11 firms), so a sizeable share is in its first few filing cycles.
Among B2B organisations with a detectable analytics system, this tool has 1.0% share, versus 89.4% and 10.2% for the two most common systems in the same category.
East of England and London each account for 13.3% (62) of the cohort, followed by Yorkshire and The Humber at 12.8% (60).
The surrounding website stack points to public-site marketing operations: 64.7% also run a content-management platform, 39.0% use bot checks and 23.3% use a tag-management layer.
Sector tags skew towards operational suppliers: Field Services & Trades account for 23.1% (108), Advanced Manufacturing 17.3% (81), Construction 14.3% (67), and Wholesale & Distribution 13.1% (61).
ICO guidance treats B2B electronic mail to corporate subscribers differently under PECR, but senders must identify themselves, provide a valid opt-out address and still apply UK GDPR where business-contact data is processed.
Analytics market share among UK B2B
Share of the 45,572 UK B2B with a detectable system. As of June 2026.
What else do Statcounter-running B2B run?
Share of the 467 Statcounter-running UK companies where each technology was also detected. As of June 2026.
Where Statcounter B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£573K
Median UK turnover
3.6%
Above £5M turnover
11
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 724 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Statcounter
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides B2B lead generation and demand generation services using AI‑driven data analysis, predictive personalisation and account‑based digital advertising. Combines proprietary technology with…
Serves B2B sales and marketing teams, particularly large technology companies, seeking support with lead generation, demand generation and account-based customer acquisition.
Financial Health
StrongStrong · Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Computed from 3 filingsProvides third‑party product testing, inspection and certification services for manufacturers and retailers, including electrical safety, EMC compliance, building materials, plumbing and fire…
Serves manufacturers, retailers and product suppliers across electrical, building products, plumbing, factory-built structures, RV/trailer, solar, semiconductor and materials sectors.
Financial Health
HealthyHealthy · Profitable · 3% CAGR over 2y
Location
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Computed from 5 filingsProvides enterprise resource planning and financial management software services, specialising in Sage X3 and Sage Intacct. Offers system implementation, migration, integration, training,…
Serves B2B customers: medium to large organisations and growing SMEs in manufacturing, distribution, food and beverage, chemicals, pharmaceuticals, construction, SaaS/software, transport, services…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsDevelops and supplies energy management solutions combining instrumentation, hardware and energy intelligence software. Provides web-based applications and systems integration that enable industrial…
Serves B2B customers in energy-intensive industries, including agriculture and food, automotive, chemicals, energy, industrial manufacturing, life sciences, mining, and oil and gas, targeting…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
Location
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Computed from 3 filingsDistributes aftermarket parts and accessories for trucks and light commercial vehicles, including body panels, mirrors, and lighting components. Supplies a catalogue of thousands of products across…
Serves B2B account customers in the UK and Ireland, including commercial vehicle parts depots and trade buyers sourcing truck and LCV components for major vehicle brands.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops digital marketing analytics and PPC management software. Platform aggregates data from advertising channels, automates reporting, tracks SEO performance, and provides lead intelligence tools…
Serves B2B customers, mainly digital marketing and PPC agencies, plus ecommerce and other businesses with sales and marketing teams managing paid search, SEO, social advertising, reporting and lead…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides digital media planning and advertising services including paid search, paid social, programmatic display, connected TV and digital out-of-home campaigns, along with SEO, conversion rate…
Serves marketing teams at consumer-facing brands and growth-focused businesses seeking an independent media agency for campaigns across search, social, programmatic, DOOH and CTV.
Financial Health
StrongStrong · Hiring · 525% CAGR over 4y
Location
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- Sheet Piling (UK) Ltd08569548
Financial sub-scores
Computed from 3 filingsProvides steel sheet piling services including design and installation for retaining walls, basements, marine and infrastructure works. Supplies and hires steel sheet piles and related components,…
Serves UK construction and infrastructure buyers, including Tier 1 contractors, highways and rail project teams, marine and inland waterway operators, and developers in industrial, commercial and…
Financial Health
StrongStrong · Profitable · -1% CAGR over 2y
Location
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- SW Design & Build13552317
- S&W Design & Build10703825
Financial sub-scores
Computed from 3 filingsProvides design, consultancy, engineering and construction services for industrial facilities in regulated sectors. Delivers turnkey projects including clean rooms, cold storage, hygienic flooring,…
Serves B2B clients operating complex, regulated facilities, especially food and drink/FMCG manufacturers, pharmaceutical companies, technology businesses and advanced manufacturers needing compliance…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsSupplies and sources enterprise IT hardware including servers, networking equipment, AI GPUs, firewalls, and business computers. Provides refurbished equipment, hardware rental, third‑party…
Serves B2B IT buyers, from SMEs to enterprise network and data centre teams, plus education organisations, needing to buy, rent, maintain, trade in or dispose of enterprise IT hardware.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 5y
Location
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Computed from 5 filingsStocks and distributes stainless steel, mild steel and aluminium products including bars, sheets, tubes, fittings and structural sections. Provides metal processing services such as flat‑bed and tube…
Serves B2B buyers in manufacturing, marine, engineering and fabrication, including trade customers sourcing stainless steel, mild steel and aluminium stock and processed metal components.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 5y
Location
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Computed from 4 filingsProvides marketing and consulting services for Amazon and other online marketplaces, including media planning and advertising management, product listing optimisation, content creation, retail and…
Serves B2B consumer brands and challenger brands selling through Amazon, global marketplaces and social commerce platforms, including teams focused on ecommerce, retail media and marketplace growth.
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides web design and web development services, including UX/UI design, website platforms, digital strategy, SEO, analytics and ongoing technical support. Works with organisations to build and…
Serves businesses, public sector bodies and education organisations seeking digital transformation support, including enterprises, regulators, combined authorities and school groups.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 5 filingsProvides managed IT support and consultancy for hospitality businesses, including network infrastructure, cybersecurity, backup and disaster recovery, telecoms, Wi‑Fi, CCTV, access control, digital…
Serves independent and franchised hotels in the hospitality sector, targeting hotel owners, operators and management teams across the UK and Ireland.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 4 filingsDevelops business software applications for capturing, storing and sharing operational information. Products include document redaction tools, mobile data‑capture forms, and management and reporting…
Serves UK public-sector bodies, housing associations and operational businesses, including councils, social landlords, garden centres, construction sites, retailers and field-service operators.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Computed from 5 filingsDevelops governance, risk and compliance software for Oracle E‑Business Suite and Oracle ERP Cloud, including tools for segregation of duties, access risk management, auditing and monitoring, user…
Serves organizations using Oracle E-Business Suite or Oracle ERP Cloud, particularly finance, IT, audit, compliance and governance teams responsible for access controls, user reviews and reporting.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsDesigns and supplies corrugated plastic packaging and material handling products, including plastic sheet materials, vacuum‑formed components, Euro stacking containers, plastic pallets and dunnage.…
Serves B2B customers, from SMEs to major international companies, in UK manufacturing sectors including aerospace, automotive, pharmaceutical, steel, electronics and environmental industries.
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Computed from 3 filingsSupplies furniture and kitchen components through an online catalogue, including cabinets, doors, handles, fittings, sinks, taps, appliances, lighting and worksurfaces, alongside branded products and…
Sells to trade and online buyers sourcing kitchen, bedroom and furniture components, including fitters, cabinet makers, retailers and installers needing branded or value-line products.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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Computed from 2 filingsProvides retail marketing services for consumer brands, including in-store field marketing teams, brand experience activations, live video shopping support, and cloud-based data reporting to track…
Serves B2B consumer brands and retail-facing manufacturers, particularly technology and electronics brands, that sell through high street retailers, online channels and direct shopper engagement.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 1y
Location
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Computed from 5 filingsDevelops cloud-based management information system (MIS) software for schools, multi-academy trusts and local authorities. The platform supports school administration, finance management, reporting…
Serves individual schools, multi-academy trusts and local authorities in the education sector, primarily in the UK and also overseas, including data managers and administrators responsible for…
Financial Health
StrongStrong
Location
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Computed from 5 filingsSupplies decorative and functional lighting products including ceiling lights, chandeliers, pendants, wall lights, lamps, bathroom and outdoor lighting, LED luminaires and ceiling fans, along with…
Serves trade customers including lighting retailers, electrical wholesalers, interior designers and stockists; consumers are directed to local stockists.
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 3 filingsSupplies business mobile phone services and telecoms solutions, including mobile contracts, devices and connectivity, alongside related business communications such as phone systems, SIP trunking,…
Sells to businesses needing telecoms, IT and connectivity services, including organisations buying business mobiles, phone systems, internet, lines and calls, and IT support. Targets business…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsProvides managed IT support and outsourcing services for businesses, including infrastructure monitoring and management, Microsoft 365 support and migration, Azure cloud consultancy, cybersecurity…
Serves London-based businesses and professional organisations, with sector focus on financial services, alternative investment firms, UHNW/family offices, renewable energy companies, and…
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and HR services for employers and job seekers, including temporary and permanent staffing, managed recruitment projects, apprenticeships, and training support across sectors such…
Serves UK employers recruiting across multiple sectors and seniority levels, including accountancy, administration, construction, customer service, engineering, HR, manufacturing, marketing, sales,…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services for manufacturing and engineering companies, including website design and management, search engine optimisation, pay‑per‑click advertising, social media…
Serves UK B2B manufacturing, engineering and industrial companies, including precision engineering, CNC machining, metal fabrication, plastics, electronics, toolmaking, 3D printing and construction…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides search engine marketing services including SEO strategy, digital PR, link building, and data‑driven content assets to improve organic search visibility. Also offers search strategy…
Serves mid-market and enterprise brands, particularly marketing and in-house search teams, that need external agency support and clear reporting for organic visibility across Google and AI platforms.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services for businesses, including technical support, remote monitoring, cloud and Microsoft 365 migration, cybersecurity services, VoIP phone systems, data backup and recovery,…
Serves businesses in Hampshire, Dorset, Wiltshire and Sussex, including organisations needing outsourced IT support and those with in-house IT teams seeking technical collaboration.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 4 filingsDesigns and supplies process plant equipment and integrated manufacturing systems. Provides turnkey process integration, engineering design, equipment manufacture, installation, and support for food,…
Serves B2B process manufacturers in food and drink, beverages, personal care, homecare, health and pharmaceuticals, and industrial sectors, from organisations needing standalone equipment to full…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 3y
Location
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Computed from 5 filingsProvides commercial printing and mailing services including business stationery, membership and plastic cards, integrated forms, labels, mailers, cheques, leaflets, brochures and large-format…
Serves UK businesses across industry sectors, including charities, associations and trusts, plus organisations needing business print, membership card, direct mail and labelling support.
Financial Health
StrongStrong · Hiring · 20% CAGR over 5y
Location
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Computed from 3 filingsProvides budgeting and forecasting software solutions and consultancy for finance teams. Implements and supports IBM Planning Analytics and Cognos tools, offering system evaluation, configuration,…
Sells to finance teams and finance professionals in organisations using budgeting, forecasting and planning software, particularly across retail, hospitality, manufacturing, public services, travel…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 2y
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Computed from 5 filingsDesigns and supplies magnetic sector double‑focusing mass spectrometers, including glow discharge and organic analysis instruments, for elemental and molecular analysis. Provides application support,…
Sells to B2B laboratories, research organisations and industrial analysis teams working in organic and inorganic materials, including environmental, petroleum and trace elemental analysis markets.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 3 filingsProvides facilities management services including mechanical and electrical (M&E) maintenance, building maintenance and refurbishment, security guarding and keyholding, commercial cleaning, fire and…
Serves businesses and organisations needing facilities and building maintenance support, including property management firms and customers in healthcare, education, rail, transport, logistics, legal,…
Financial Health
HealthyHealthy · -10% CAGR over 2y
Location
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Computed from 4 filingsProvides managed IT support, cybersecurity services, cloud hosting, and custom software and web development. Also offers data consultancy and IT infrastructure management, including monitoring,…
Serves businesses and public sector organisations needing outsourced IT support, with specific focus on energy companies in oil, gas, renewables and utilities, and teams without an in-house IT…
Financial Health
StrongStrong · Hiring · 39% CAGR over 3y
Location
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Computed from 5 filingsProvides media planning and media buying services for brands, developing advertising strategies, audience targeting and cross‑channel campaign plans. Uses data insights and performance measurement to…
Serves growth-focused brands and marketing teams, including organisations with commercial objectives that need media agency support, audience targeting and global campaign reach.
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 5y
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Computed from 5 filingsProvides security services including manned guarding, concierge security, CCTV monitoring, mobile patrols, street marshalling, and event and door supervision. Supplies SIA‑licensed security personnel…
Serves businesses and public-sector organisations across the UK, including event venues and festivals, hospitality and leisure operators, NHS and private healthcare sites, property managers,…
Financial Health
StrongStrong · Growing, Hiring · 51% CAGR over 4y
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Computed from 5 filingsProvides export packing and crating services for industrial and commercial goods, including custom packing design and manufacture. Offers shipping and freight forwarding, European haulage and…
Serves UK businesses and organisations with cargo for export or relocation, including manufacturers, retailers, engineering firms, energy companies, vehicle makers, and public-sector or specialist…
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides cloud-based accounting software for small businesses and accountants. The platform supports bookkeeping, invoicing, expense tracking, VAT returns, payroll management, payment…
Sells to UK small businesses needing accounting, bookkeeping and payroll support, and to accountancy practices managing client accounts through partner tools.
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HealthyHealthy
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Computed from 5 filingsManufactures steel storage products including lockers, PPE lockers, cupboards, cloakroom equipment, and hazardous or COSHH chemical safety cabinets. Supplies these products to trade customers in the…
Sells trade-only to industrial equipment catalogue firms, storage and handling suppliers, and office furniture trade buyers. Serves UK and Ireland distributors ordering steel lockers, cupboards and…
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Computed from 3 filingsDesigns, manufactures and supplies automated access and traffic control equipment, including manual and automatic barriers, sliding and swing gates, turnstiles, height restrictors, hydraulic road…
Serves UK businesses, facilities managers, security installers and site operators needing perimeter access, parking and traffic-control equipment.
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
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Computed from 5 filingsSupplies and distributes drainage and plastic pipe products for construction, agricultural and civil engineering uses, including land drains, twinwall pipes, sewer and water pipes, ducting,…
Sells to trade and B2B buyers in the agricultural, civil engineering, construction, building, and sports and leisure sectors across the UK, including customers needing drainage and plastic pipe…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides facilities management and security services including security guarding, CCTV monitoring and installation, access control, intruder alarms, and gates and barriers. Also delivers building…
Serves UK businesses and property/building operators needing facilities management, security, maintenance, cleaning, grounds care and staffing support, including clients with healthcare, call centre…
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Computed from 4 filingsProvides order fulfilment and logistics services for businesses, including picking and shipping products to end customers or distribution centres. Also offers stock reworking such as barcoding,…
Serves product-based businesses, including low-volume shippers and suppliers to retailers or distribution centres, that need outsourced fulfilment and shipping support for end customers worldwide.
Financial Health
StrongStrong · Hiring · 12% CAGR over 3y
Location
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Computed from 2 filingsSupplies new and used machine tools and sheet metal fabrication equipment, including press brakes, CNC lasers, plasma cutters, lathes and hydraulic presses. Also provides machine sourcing,…
Serves UK engineering, metalworking and fabrication businesses, including SMEs and manufacturers expanding in-house production capacity.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides electronic and electromechanical manufacturing services including assembly of electrical control panels and cabinets, PCB assembly, cable harnesses and box builds, plus testing, component…
Serves B2B manufacturers, OEMs and industrial equipment builders needing electromechanical sub-assemblies, control panels, cable harnesses, PCB assembly and large machine build support.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies embedded computing hardware including FPGA modules, system‑on‑module carriers, single‑board computers, data acquisition and video I/O boards, radar altimeters, and camera…
Sells to B2B engineering teams, system integrators and developers building embedded computing, FPGA, vision, radar, data acquisition, test and control systems, including users needing COTS modules,…
Financial Health
HealthyHealthy · -11% CAGR over 4y
Location
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Computed from 5 filingsDevelops and manufactures automated laboratory sample preparation systems and consumables. Provides semi‑ and fully automated extraction equipment using mixing, ultrasonics and pulverisation…
Serves B2B laboratory teams in life-science and food industries, particularly pharmaceutical, nutraceutical, agrochemical and veterinary organisations with R&D and operational lab workflows.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDistributes fire and rescue equipment and protective gear for emergency services, including hoses, nozzles, foam systems, flame and arc clothing, thermal imaging devices, vehicle extrication tools,…
Sells to fire departments and rescue/emergency services, including municipal and public-sector departments needing firefighting, rescue, PPE, water rescue and vehicle extrication products.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides advertising, branding and digital marketing services, including campaign strategy and planning, customer research, brand identity development, creative design, video production, website…
Serves B2B and public-sector organisations, including industrial, education, tourism/place marketing, consumer products, construction data, manufacturing and local government clients.
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides digital performance marketing services, including search engine optimisation, paid search advertising, social media marketing, public relations, and design. Develops data‑driven campaigns to…
Serves growth-oriented B2B and B2C brands, particularly socially responsible or ethical businesses, across sectors including ecommerce, hospitality, energy, education and technology.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 5y
Location
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How Statcounter usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Statcounter is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Statcounter?
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