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B2B Using Microsoft Clarity in the UK: 2,526 Active Firms (2026)
B2B firms running site analytics sell to other organisations while measuring public-website behaviour across the UK.
For UK B2B adopters, this site-analytics tag tends to sit with marketing operations, revenue operations or a commercially minded founder rather than with a central data team. It helps them inspect on-page behaviour, diagnose form drop-off and test whether paid, search and referral traffic is reaching useful conversion paths. Running it usually signals a direct-channel sales motion: enough website traffic to care about session quality, but not necessarily an enterprise analytics budget. The buyer profile leans towards lean high-revenue teams and mid-sized operating workforces in services, software, industrial supply and outsourced business support.
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Across the UK, 2,526 actively trading B2B companies are running this analytics product. Reported employment across those adopters adds up to 9,432 people, giving the cohort a visible workforce beyond founder-only website experiments. Within detected analytics tools used by this sector, the product sits third, with a 5.5% share. The regional skew is conventional for business-to-business digital adoption: London accounts for 20.7% of users, followed by the South East at 16.2%, the North West at 11.8%, the South West at 9.8% and the East of England at 9.7%.
B2B is not a single licensed UK industry, so obligations follow the adopter’s underlying activity, whether that is financial services, telecoms, data processing or professional advice. For website analytics and marketing follow-up, the common layer is privacy and direct-marketing law. The ICO’s position on PECR gives business marketers more room when emailing or texting corporate bodies than when contacting individuals, but it still requires clear sender identity and a valid opt-out route. UK GDPR applies whenever business-contact details or identifiable web-behaviour signals are processed. Live marketing calls also need preference-list screening, and prior objections have to be respected.
Adoption appears likely to remain pragmatic rather than fashion-led. Business-to-business marketers tend to add session-behaviour tools when search traffic, paid acquisition or partner referrals start to matter, then reassess them as consent management, tag governance and reporting discipline become more formal. Co-use with content management, tag management and general analytics stacks suggests that many adopters treat the product as an extra diagnostic layer rather than a system of record. Over time, procurement may become more cautious where analytics evidence feeds sales outreach, particularly in sectors already used to compliance review.
2,526
Active firms
2026
5.5%
Of detected Analytics share
UK B2B
8
Median headcount
Filed accounts
6,202
Verified contacts
Across this cohort
Key facts
About 10% of the trading cohort reports turnover above £5M (265 of 2,526 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (164 firms), so a sizeable share is in its first few filing cycles.
Among 45,569 UK B2B firms with a detectable analytics system, this site-behaviour tool accounts for 5.5% (2,526), behind two higher-share systems at 89.4% and 10.2% and just ahead of one at 5.2%.
The surrounding web stack is relatively mature: 73.4% also run a content-management system, 66.1% a tag-management tool and 64.1% another analytics system.
Registered offices are concentrated in London 20.7% (524), the South East 16.2% (410), the North West 11.8% (299), the South West 9.8% (248) and the East of England 9.7% (246).
The sector mix is not software-only: Wholesale & Distribution accounts for 14.5% (367), Advanced Manufacturing 14.1% (357), Field Services & Trades 12.4% (313), IT Services & Managed Services 11.3% (286) and SaaS 11.2% (282).
ICO guidance says PECR covers direct marketing by live or automated calls, electronic mail and fax; UK GDPR still applies where business-contact data is personal data.
Analytics market share among UK B2B
Share of the 45,569 UK B2B with a detectable system. As of June 2026.
What else do Microsoft Clarity-running B2B run?
Share of the 2,526 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£808.9k
Median UK turnover
10.5%
Above £5M turnover
164
Incorporated since 2022
6,202 verified decision-maker contacts
across these 2,526 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Sell2world International Limited
Financial sub-scores
Computed from 5 filingsProvides B2B marketing services including content syndication, programmatic lead generation, intent‑based targeting and lead qualification. Distributes marketing content across digital networks to…
Serves B2B growth marketers, sales professionals and demand generation leaders at B2B brands, agencies and channel partners, including teams managing complex buying committees and global pipeline…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops revenue management software for consumer goods brands, providing tools for trade promotion management, deduction management, account planning, forecasting, and financial tracking to manage…
Serves B2B consumer goods brands, from emerging to international, targeting account managers, trade marketing, sales, revenue management, finance, accounting and demand planning teams across retail,…
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides a B2B social media management and analytics platform. Tools support publishing, social listening, employee advocacy, and performance measurement, with integrations to CRM and marketing…
Serves B2B marketing, sales/revenue and HR teams at data-driven organisations, especially in tech/software, business services, legal services and manufacturing, with a global customer base of B2B…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides data‑driven marketing and lead generation services, including sourcing and trading consumer leads, managing and verifying personal data, and offering SaaS and technical integration tools to…
Serves B2B advertisers, marketing agencies, publishers and brands seeking compliant personal-data-led lead generation and customer acquisition, including large organisations managing customer…
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
ASPIN MANAGEMENT SYSTEMS LIMITED
Financial sub-scores
Computed from 5 filingsDevelops B2B sales software for brands and distributors, including a field sales order‑taking app, B2B ecommerce portals, and product information and digital asset management systems, with tools to…
Serves B2B brands, wholesalers and distributors that sell through field sales reps and trade ecommerce, particularly businesses with sales teams, customer portals and ERP-linked product data…
Financial Health
WeakWeak · -67% CAGR over 4y
Location
PageTiger Limited
Financial sub-scores
Computed from 5 filingsProvides a cloud-based platform for designing and publishing interactive digital documents and content. Features include design tools, embedded assessments, AI-generated video avatars, controlled…
Sells to businesses and public sector organisations needing interactive communications, training or marketing content, including HR, L&D, recruitment, marketing and internal communications teams at…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
THREATSPIKE LABS LIMITED
Financial sub-scores
Computed from 4 filingsProvides subscription-based managed IT and cybersecurity services, including 24/7 helpdesk support, cloud and infrastructure management, incident detection and response, vulnerability scanning, and…
Serves B2B organisations globally, from fast-moving scale-ups to enterprises operating across multiple countries, particularly teams needing ongoing IT, cybersecurity, compliance and security testing…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 3y
Location
EAPPSYS LIMITED
Financial sub-scores
Computed from 5 filingsProvides cloud consulting, implementation and managed services focused on Oracle and Microsoft Azure platforms. Services include ERP, HCM and SCM cloud deployment, application modernisation, data…
Serves B2B organisations using Oracle, Azure and hybrid cloud environments, targeting enterprise IT, finance, HR, operations and leadership teams managing cloud transformation, data platforms and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 6y
Location
ADD PEOPLE LIMITED
Financial sub-scores
Computed from 5 filingsProvides digital marketing services for small and medium-sized businesses, including search engine optimisation (SEO), pay‑per‑click advertising, social media advertising, eCommerce marketing,…
Serves SMEs worldwide, especially eCommerce brands and lead-generation businesses, including companies with local customer bases and online sellers using marketplaces such as Amazon.
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising management, paid social campaigns, digital PR, content marketing, affiliate marketing, and creative…
Serves ambitious B2B and B2C businesses, from growing brands to larger companies, whose marketing teams seek external support to increase leads, sales and online conversions.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
AKIXI LIMITED
Financial sub-scores
Computed from 5 filingsDevelops software for cloud communications platforms providing real-time call analytics, CRM integrations, and compliant call recording. Integrates with systems such as Microsoft Teams, Cisco Webex…
Serves B2B telecoms service providers and managed service providers offering cloud communications and UC services to business customers, especially partners using Microsoft Teams Phone, Webex…
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
Welldata Ltd
Financial sub-scores
Computed from 3 filingsProvides outsourced database and server managed services, including monitoring, administration and support for Oracle, SQL Server, MySQL and PostgreSQL systems. Also offers cloud migration, database…
Serves B2B and public sector organisations that rely on database, server and application infrastructure, including large corporates, growing SMEs, local authorities and higher education institutions,…
Financial Health
StrongStrong · -2% CAGR over 2y
Location
SPYROSOFT LTD
Financial sub-scores
Computed from 3 filingsProvides software development and IT consulting services including digital product design, cloud solutions, AI and machine learning, embedded and enterprise software engineering, mobile app…
Serves enterprises and public-sector organisations, especially in automotive, financial services, healthcare, geospatial, media, Industry 4.0, agritech, energy, education, defence and aerospace.
Financial Health
HealthyHealthy · Hiring · 47% CAGR over 2y
Location
Elite Dynamics UK Ltd
Financial sub-scores
Computed from 5 filingsDevelops Microsoft Dynamics 365–based management software for holiday parks, marinas, boat brokers, and manufacturers. Provides systems for bookings and reservations, sales and leads, finance,…
Sells to B2B operators in the holiday park and marina sectors, including holiday parks, park home dealerships, holiday home manufacturers, marinas, boat/yacht brokers and boat builders.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
ENABLE INTERNATIONAL LIMITED
Financial sub-scores
Computed from 3 filingsProvides cloud-based software for managing supplier pricing and rebate agreements. The platform centralises pricing and rebate data, automates calculations and workflows, and offers analytics and AI…
Sells to B2B procurement, finance and sales teams in distribution, manufacturing, retail, food services, and health and life sciences organisations managing complex partner and supplier agreements.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
CATALYST BI LIMITED
Financial sub-scores
Computed from 5 filingsProvides data analytics and business intelligence software and services, including data integration, governance and data warehouse modernisation, and AI-driven analytics. Offers Qlik-based tools,…
Serves B2B organisations and public sector bodies, targeting data, analytics and technology leaders in financial services, healthcare, insurance, legal, manufacturing and retail.
Financial Health
StrongStrong · Hiring · 18% CAGR over 5y
Location
TAGGSTAR TECHNOLOGIES LIMITED
Financial sub-scores
Computed from 3 filingsDevelops social proof software for e‑commerce websites, displaying real‑time product messaging such as purchase activity, popularity indicators, and dynamic badges. Provides tools and services for…
Serves B2B ecommerce retailers and consumer brands, including enterprise and growing online stores in retail, home and DIY, fashion, luxury, beauty and travel sectors.
Financial Health
HealthyHealthy · Hiring · 178% CAGR over 2y
Location
Redcloud Technologies Limited
Financial sub-scores
Computed from 5 filingsDevelops digital trading network software for consumer goods supply chains. Its platform connects retailers, distributors and brands to trade inventory, share supply and demand data, access decision…
Serves FMCG brands, manufacturers, distributors and retailers involved in global supply chains, including businesses seeking trading partners, inventory access, distribution reach, trade finance and…
Financial Health
StrongStrong · 4% CAGR over 4y
Location
TASKUS LIMITED
Financial sub-scores
Computed from 5 filingsProvides outsourced business process services including customer support, content moderation and trust and safety operations. Also supplies AI data annotation, model evaluation and deployment…
Serves businesses in technology, social media, gaming, financial services, healthcare, retail/ecommerce, mobility, logistics and travel, including teams responsible for customer experience, AI…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides trade credit insurance and non‑payment guarantee products that protect businesses against customer non‑payment. Operates a digital platform for managing receivables cover, monitoring debtor…
Serves B2B credit and finance teams at large companies managing trade receivables, plus brokers supporting corporate clients with credit risk and receivables protection needs.
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 4y
Location
First Advantage Europe Ltd
Financial sub-scores
Computed from 5 filingsProvides employment background screening and identity verification services, including criminal record checks, drug and alcohol testing, fingerprinting, social media screening, and employment or…
Serves businesses and organisations hiring workers, including small, mid-market, enterprise and global employers across business services, education, financial services, healthcare, hospitality,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
Aqovia UK Limited
Financial sub-scores
Computed from 5 filingsProvides digital and cloud consulting and engineering services including cloud migration and optimisation, managed hybrid cloud operations, DevOps implementation, and software-defined networking…
Serves B2B organisations needing digital transformation, including enterprises in media, data centres, energy and technology sectors, with buyers such as operations, ICT and strategic planning…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
Location
RAZORBLUE LTD
Financial sub-scores
Computed from 4 filingsProvides managed IT services including cybersecurity, cloud and datacentre infrastructure, network connectivity, telephony, Microsoft consulting, and bespoke software development, with 24/7 support…
Serves UK businesses and public-sector organisations, including manufacturers, retailers, business parks, financial and legal firms, healthcare providers, hospitality and leisure operators,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 16% CAGR over 3y
Location
Financial sub-scores
Computed from 3 filingsProvides comparison and switching services for business utilities, including electricity, gas and water, enabling companies to obtain quotes from suppliers. Also offers payment card terminals and…
Serves UK businesses, churches and merchants that buy commercial utilities, take card payments or need working-capital funding, including SMEs comparing gas, electricity and water suppliers.
Financial Health
StrongStrong · Hiring · 24% CAGR over 2y
Location
Comensura Limited
Financial sub-scores
Computed from 2 filingsProvides managed service programmes for contingent and permanent workforce procurement, including vendor‑neutral staffing supply chain management, direct sourcing, statement‑of‑work services…
Serves public and private sector organisations with large contingent workforce needs, including local authorities and employers managing staffing suppliers, services procurement, shift workers and…
Financial Health
StrongStrong · Profitable · -9% CAGR over 1y
Location
Digital Ticketing Systems Limited
Financial sub-scores
Computed from 5 filingsDevelops and supplies digital ticketing and visitor management software for attractions, tours and events. Provides online booking systems, EPOS point‑of‑sale software, self‑service kiosks, payment…
Serves B2B operators of visitor attractions, tours and events, including theme parks, farm parks, heritage railways, historic houses, museums, zoos, aquariums, seasonal attractions, distilleries and…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
VIRTUAL IT LIMITED
Financial sub-scores
Computed from 4 filingsProvides managed IT services including cybersecurity monitoring, cloud infrastructure management, unified communications, backup and disaster recovery, and IT support. Also supplies hardware and…
Serves established businesses and schools across London and its boroughs, including organisations with remote staff and compliance, data privacy and security-focused technology requirements.
Financial Health
StrongStrong
Location
CSG COMPUTER SERVICES LTD
Financial sub-scores
Computed from 5 filingsProvides IT consulting and managed services including IT strategy, cloud consulting and migration, infrastructure upgrades, cybersecurity monitoring, disaster recovery, and cloud voice systems, as…
Serves UK businesses needing external IT support, cloud migration, infrastructure, communications and cyber security guidance, including organisations planning technology change or seeking ongoing…
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
Bridgeall Limited
Financial sub-scores
Computed from 3 filingsProvides Microsoft-focused IT services including managed IT support, cloud migration, cybersecurity and licensing. Develops SharePoint intranets, custom and business applications, and data analytics…
Serves businesses and public sector organisations, including food and drink companies, housing associations, utilities and professional services firms, typically teams responsible for Microsoft-based…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
CMS Distribution Limited
Financial sub-scores
Computed from 2 filingsDistributes business and consumer technology products to trade resellers, including data storage, datacentre and networking equipment, cybersecurity and data management software, consumer electronics…
Serves trade-only B2B customers across Europe and APAC, including IT resellers, retailers and channel partners in consumer electronics, gaming, digital workplace, datacentre, networking and…
Financial Health
HealthyHealthy · Profitable · -15% CAGR over 1y
Location
Advantex Network Solutions Limited
Financial sub-scores
Computed from 4 filingsProvides IT infrastructure and network solutions including cybersecurity, managed IT services, power and data cabling, connectivity, IP telephony, audio‑visual systems, and surveillance and access…
Serves UK businesses and public-sector organisations, including manufacturers, education providers, construction and transport firms, hospitality and leisure operators, professional services,…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 3y
Location
3Search Limited
Financial sub-scores
Computed from 5 filingsProvides recruitment and executive search services for commercial roles, placing marketing, sales, product, digital and revenue operations professionals. Offers permanent, interim and team build…
Serves employers building marketing, sales, product, digital and RevOps teams, from startups and scaleups to larger businesses across services, consumer and technology sectors in the UK, US and…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
Stripe OLT Consulting Ltd
Financial sub-scores
Computed from 3 filingsProvides managed cyber security and IT support services, including threat monitoring, incident response, penetration testing, vulnerability assessments, and security consultancy. Also delivers…
Serves UK businesses and public sector organisations, especially finance, legal, healthcare and green energy sectors, with buyers including IT managers, operations leaders and enterprises managing…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
OPTALITIX LIMITED
Financial sub-scores
Computed from 3 filingsDevelops cloud software that converts Excel-based pricing and risk models into scalable web applications and APIs. Provides underwriting workbench, insurance pricing, and lending origination systems…
Sells to B2B insurance and financial services organisations, including insurers, MGAs, brokers, banks and lenders, targeting actuaries, underwriters, pricing teams and executives from SME to…
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
2020 Innovation Training Limited
Financial sub-scores
Computed from 5 filingsProvides CPD training, webinars and conferences for accountants, along with consultancy services, practice development support, tax resources, benchmarking reports and marketing services including…
Serves UK accountancy firms and practising accountants, including practice owners and teams seeking CPD, compliance, practice management, marketing, tax and advisory support.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
COMMERCE DECISIONS LIMITED
Financial sub-scores
Computed from 3 filingsProvides procurement evaluation software and consultancy services to support tendering and sourcing processes. Offers AWARD software for bid evaluation, along with procurement training, evaluation…
Serves public-sector procurement teams, including MOD teams, and organisations running complex strategic procurements worldwide; also supports suppliers bidding for public-sector contracts.
Financial Health
HealthyHealthy · Profitable · 4% CAGR over 2y
Location
FIFTH DIMENSION AI LTD
Financial sub-scores
Computed from 2 filingsDevelops decision‑intelligence software for real-assets investors and asset managers. Platform integrates data from internal systems and documents, analyses investment information, and provides…
Sells to B2B real-assets investors and managers, including asset managers and investment managers. Targets institutional firms that need decision support for deal evaluation, portfolio oversight, and…
Financial Health
StrongStrong · Growing, Hiring · 140% CAGR over 1y
Location
LEADING RESOLUTIONS LIMITED
Financial sub-scores
Computed from 3 filingsProvides information technology consultancy services, focusing on data strategy, data governance, analytics and data architecture. Advises organisations on digital transformation, technology…
Serves medium to large B2B organisations undertaking technology, data or digital change, including clients in financial services, food and drink manufacturing, retail/consumer brands, and business…
Financial Health
StableStable · -90% CAGR over 2y
Location
Acceleration Partners Limited
Financial sub-scores
Computed from 5 filingsProvides affiliate and partnership marketing management for brands, including affiliate programme strategy, partner recruitment, publisher development, influencer campaigns, and performance tracking…
Targets marketing and growth leaders at established consumer and B2B brands, including Fortune 500 companies, across retail, ecommerce and other industries investing in affiliate, influencer and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 5y
Location
TMB SYSTEMS LIMITED
Financial sub-scores
Computed from 4 filingsProvides managed IT services and technology systems for the hospitality sector, including service desk monitoring, network infrastructure, internet connectivity, cybersecurity, Azure cloud services,…
Serves hotels and lodging businesses, primarily hospitality operators needing IT, telephony, access control and security support across the UK and beyond.
Financial Health
StrongStrong · Hiring · 11% CAGR over 3y
Location
Inspirext Consulting Ltd
Financial sub-scores
Computed from 5 filingsProvides consulting and technology services focused on supply chain and enterprise systems. Implements and supports Oracle and Salesforce platforms, data and AI solutions, integration, application…
Serves B2B organisations in manufacturing, food, pharma, life sciences, retail and consumer sectors, targeting teams responsible for supply chain, operations, commerce, finance and enterprise systems.
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
REDBRAIN LIMITED
Financial sub-scores
Computed from 5 filingsProvides comparison shopping services for online retailers, managing and optimising product listings in Google Shopping and other ad platforms to increase visibility in shopping carousels and price…
Serves B2B online retailers and ecommerce marketing teams, especially European retailers running Google Shopping and Microsoft Ads campaigns who seek additional product visibility in shopping…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
Location
YO TELECOM LIMITED
Financial sub-scores
Computed from 5 filingsProvides business telecommunications and IT services including VoIP phone systems, business mobiles, broadband and Wi‑Fi, call recording and management software, computer telephony integration, and…
Serves UK businesses, particularly SMEs and multi-site operators in dental, hospitality, medical, veterinary, care homes, opticians, hotels, estate agencies and nurseries.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
Spinaclean Ltd
Financial sub-scores
Computed from 5 filingsDesigns and sells gutter vacuum systems and high‑reach cleaning equipment, including telescopic poles, inspection camera systems, pressure washer accessories, and roof and exterior cleaning tools.…
Sells to professional exterior and high-level cleaning contractors, facilities management teams, window cleaners, roof/gutter cleaning businesses, and organisations needing specialist site cleaning…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
CMT Equipment Limited
Financial sub-scores
Computed from 3 filingsSupplies construction equipment, tools and site consumables through an online catalogue, including hand tools, plant and machinery, fixings, and safety products. Also distributes workwear and…
Sells to UK construction and infrastructure businesses, including contractors, site managers and procurement teams buying PPE, workwear, tools, plant, fixings and site consumables.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 6% CAGR over 2y
Location
STANDING ON GIANTS LTD.
Financial sub-scores
Computed from 5 filingsProvides outsourced online community and social media management for brands, including moderation and engagement on forums, Discord and Reddit. Also offers community strategy, launch planning,…
Serves B2B brands and in-house community, social media and customer engagement teams needing outsourced, multilingual support for online communities across forums, Discord, Reddit and social channels.
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
Nine Feet Tall Limited
Financial sub-scores
Computed from 3 filingsProvides management consultancy for business and digital transformation, including programme and project management, ERP planning and implementation, technology selection, change management,…
Serves B2B organisations and third-sector clients, targeting executives, CIOs and transformation teams in retail, consumer goods, housing, construction, legal, insurance and financial services.
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
Pioneer IT Support Limited
Financial sub-scores
Computed from 5 filingsProvides managed IT services for businesses, including technical support, IT consultancy, hardware supply, network and infrastructure management, cybersecurity, backup and disaster recovery,…
Serves B2B customers, primarily London-based SMEs and larger multi-site organisations, including retail, property, fashion and legal services firms that need outsourced IT, connectivity and…
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
CERTARA UK LIMITED
Financial sub-scores
Computed from 3 filingsProvides software and consulting services for pharmaceutical and biotechnology drug development, including biosimulation and pharmacokinetic modelling, clinical trial data analysis, regulatory…
Serves life sciences organisations, including biotech, pharmaceutical companies and CROs, across drug discovery, clinical development, regulatory, market access and commercial functions.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 10% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsProvides pay‑per‑click (PPC) and paid media management services, planning and optimising online advertising campaigns across platforms including Google Ads, Microsoft Advertising, Meta (Facebook and…
Serves B2B clients and consumer brands, particularly ecommerce and retail businesses, targeting marketing leaders, ecommerce managers and business owners managing paid advertising budgets.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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