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B2B Using Comscore in the UK: 59 Active Firms (2026)
B2B firms running enterprise web analytics measure digital audience, campaign and website performance for UK business-facing sales.
Adoption usually signals a marketing function that cares about attributable website audiences rather than basic traffic counters: content teams, demand-generation managers and agency partners need comparable audience and campaign measures across owned sites, paid media and sales funnels. The buying centre tends to sit between marketing operations, digital product and revenue leadership, with IT or privacy teams involved when tags touch customer-relationship systems. In business-to-business settings, the stack is most relevant to suppliers selling to corporate, public-sector and professional buyers, where website visits often feed longer account-based journeys rather than immediate checkout flows. Engagements are therefore closer to managed analytics and measurement retainers than lightweight plug-ins.
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Among business-to-business adopters, 59 companies are actively trading in the UK, and the reported employment footprint is 899 staff. The system sits ninth in the analytics adoption ranking for this sector, with a 0.1% share, so usage is a specialist pattern rather than a default. Registered addresses skew towards London at 39.0%, with the South East at 11.9%; the North East, East of England and Scotland each account for 6.8%. The sector mix is not purely software-led: marketing agencies account for 23.7%, SaaS for 13.6%, construction for 11.9%, and IT services and managed services plus media and publishing each for 10.2%.
Business-to-business analytics adoption sits inside an activity-based regulatory setting, not a dedicated licensed market. ICO guidance treats direct marketing differently by channel: electronic mail to corporate bodies does not need consent under PECR, but senders still need to identify themselves and provide an opt-out route. UK GDPR still applies where website behaviour or business-contact details identify a person, which is usually the case once analytics, forms and sales follow-up are joined. Live calling adds screening duties against the corporate and individual preference registers, as well as suppression of organisations that have objected.
Adoption appears likely to stay selective. The cohort leans towards organisations with content-heavy acquisition, agency support or media-style audience reporting, rather than firms that only need basic site instrumentation. Migration pressure tends to come from privacy review, tag rationalisation and the wish to connect marketing performance with sales activity without overloading internal teams. Procurement may also favour bundled measurement arrangements where analytics, campaign operations and reporting are bought together. Scarcity of very large users in this slice suggests that the stack will remain a specialist choice for more mature digital teams, with replacement risk when cheaper analytics and consent-management tooling are already embedded.
59
Active firms
2026
0.1%
Of detected Analytics share
UK B2B
7
Median headcount
Filed accounts
143
Verified contacts
Across this cohort
Key facts
About 11% of the trading cohort reports turnover above £5M (7 of 59 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within B2B companies with a detectable Analytics system, this system accounts for 0.1% (59) of detected use across a denominator of 45,584 companies.
London accounts for 39.0% (23) of the cohort, followed by the South East at 11.9% (7).
Marketing agencies are the largest tagged segment at 23.7% (14), with SaaS at 13.6% (8) and construction at 11.9% (7).
B2B marketing use cases still sit under ICO rules: PECR covers live or automated calls, electronic mail and fax, while UK GDPR applies where personal data is processed.
ONS reported 2.73 million VAT and/or PAYE businesses as of March 2025, up 0.4% from March 2024.
Analytics market share among UK B2B
Share of the 45,584 UK B2B with a detectable system. As of June 2026.
What else do Comscore-running B2B run?
Share of the 59 Comscore-running UK companies where each technology was also detected. As of June 2026.
Where Comscore B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£745.2k
Median UK turnover
11.9%
Above £5M turnover
4
Incorporated since 2022
143 verified decision-maker contacts
across these 59 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Comscore
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Comscore
Provides media audience measurement and analytics services for digital, television and social platforms, supplying data on advertising performance, consumer audiences and box office results, and…
Serves B2B media buyers and sellers, advertisers, agencies, publishers and broadcasters, with sector focus including automotive, digital media, financial services, FMCG, pharmaceuticals, retail,…
Location
Channel Tools Limited
Financial sub-scores
Computed from 5 filingsProvides channel sales and marketing services for technology companies, including outbound and inbound marketing, lead generation, and channel partnership development. Offers tools and platforms such…
Serves B2B technology vendors and go-to-market teams seeking channel partnerships, distributor routes to market, and access to established technology sales channels.
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
Financial sub-scores
Computed from 2 filingsProvides an advertising technology platform that enables advertisers and publishers to create, manage, and deliver digital and connected TV ads, run paid social campaigns, and measure reach,…
Serves B2B advertisers, publishers and ad-tech partners, including teams in automotive, CPG, media, financial services, gambling, pharma, retail, telecoms and travel.
Financial Health
DistressedDistressed · -50% CAGR over 1y
Location
ILLUMA TECHNOLOGY LTD
Financial sub-scores
Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
Brightlocal Ltd
Financial sub-scores
Computed from 5 filingsDevelops and provides local SEO software and services for businesses and marketing agencies. Platform tracks local search rankings, audits SEO performance, manages business listings and citations,…
Serves marketing agencies and consultants, small businesses, and multi-location brands, with users including local marketers managing search presence for one or many business locations.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
Aira Digital Limited
Financial sub-scores
Computed from 5 filingsProvides digital marketing services including search engine optimisation, paid search and paid social advertising, digital PR, conversion rate optimisation, CRM and analytics, and marketing…
Serves B2B companies and other growth-focused businesses, especially marketing and revenue teams measured on leads, MQLs, recurring revenue and customer acquisition.
Financial Health
WeakWeak · -17% CAGR over 4y
Location
GLOBAL GRAPHICS LIMITED
Financial sub-scores
Computed from 3 filingsDevelops software components for digital printing systems, including digital front ends, RIP engines, screening technology, colour management tools and SDKs used by print OEMs and software vendors to…
Serves B2B print OEMs, independent software vendors and system integrators building digital press and print applications for commercial printing, labels and packaging, and industrial inkjet markets.
Financial Health
StableStable · 0% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops blockchain-based software for financial institutions, including systems for liquidity management, interbank and cross‑border payments, digital cash and deposit tokens, and platforms…
Serves financial institutions, including banks, central banks and treasury/transaction services teams, plus market participants involved in interbank payments, FX settlement, digital cash, collateral…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
NEXER DIGITAL LTD
Financial sub-scores
Computed from 5 filingsProvides human‑centred research, UX design and software development services to create digital products, websites and online services. Works with public sector and commercial organisations to design,…
Serves public-sector bodies, healthcare and life sciences organisations, education departments, regulators, charities and large enterprises, with emphasis on teams responsible for digital services,…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
Mparticle Limited
Financial sub-scores
Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
Financial Health
StrongStrong · Hiring · 41% CAGR over 3y
Location
ALWAYS BE CONTENT LIMITED
Financial sub-scores
Computed from 5 filingsProvides marketing and communications consultancy including content marketing, digital marketing, business strategy, customer experience design, branded film production, and media planning and buying…
Serves B2B brands and organisations globally, targeting marketing, communications and business leaders seeking agency support to build relationships with customers, stakeholders and employees.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
Motor Marketing Limited
Financial sub-scores
Computed from 5 filingsProvides contact centre and marketing support services for automotive and other sectors, including inbound and outbound call handling, sales and aftersales campaigns, website design and hosting,…
Serves B2B customers, mainly UK automotive businesses of all sizes, plus organisations in financial services and the public sector that need customer contact, digital marketing, CRM, training or…
Financial Health
StableStable · Hiring · 23% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides search engine optimisation services for businesses, including technical SEO, AI search optimisation, link building, guest posting, digital PR, content marketing, copywriting and SEO audits…
Serves businesses worldwide, from SaaS startups and growing brands to large enterprises and S&P 500 companies, across multiple sectors seeking organic search and AI visibility support.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
IN FRONT DIGITAL LIMITED
Financial sub-scores
Computed from 3 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising management, conversion rate optimisation, and social media marketing. Manages online marketing…
Serves SMEs and growth-focused businesses, particularly in Birmingham and the UK, seeking to generate leads or online sales through search and paid media channels.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
COMMSCORE LTD
Financial sub-scores
Computed from 3 filingsProvides cross‑platform media measurement and analytics services, including digital and TV audience measurement, advertising performance evaluation, social media analytics, programmatic audience…
Serves B2B media buyers and sellers, advertisers, agencies, publishers, broadcasters and brands across automotive, financial services, FMCG, pharmaceutical, retail, technology and travel markets.
Financial Health
StableStable · Hiring · 41% CAGR over 2y
Location
Provides cybersecurity incident response and breach recovery services, specialising in ransomware attacks. Offers system restoration, infrastructure assessments, cyber resilience planning, asset…
Serves mid-market and enterprise organisations across industries, including Fortune 500 companies and law firms, targeting IT, security, legal and risk teams responsible for cyber incident readiness.
Financial Health
Insufficient historyInsufficient history
Location
Financial sub-scores
Computed from 5 filingsProvides an online platform for video game publishers and developers to connect with content creators and press, distribute game access keys, manage influencer marketing campaigns, and track creator…
Serves video game publishers, developers, studios, indie and solo developers, agencies and brands running influencer campaigns, alongside gaming creators, influencers and games press seeking…
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
GUMGUM UK LIMITED
Financial sub-scores
Computed from 5 filingsDevelops and operates a digital advertising platform that enables advertisers and publishers to buy and sell ad inventory using contextual analysis and attention metrics, delivering brand-safe ads…
Serves advertisers, media agencies, publishers, and adtech platforms/partners seeking privacy-forward contextual digital advertising, CTV/video inventory monetisation, brand safety and…
Financial Health
WeakWeak · -57% CAGR over 4y
Location
GWS Media Ltd
Financial sub-scores
Computed from 5 filingsProvides web design and development services, including ecommerce websites, CMS builds (Drupal and Magento), and intranet systems. Also offers mobile app and game development, website hosting and…
Serves businesses and organisations from local Bristol/South West firms to multinationals, including B2B companies, ecommerce retailers, professional services firms, charities, universities and other…
Financial Health
StableStable · -9% CAGR over 5y
Location
Financial sub-scores
Computed from 3 filingsDevelops and supplies library, archive and museum management software, including library management systems, collections management, discovery and digital preservation tools. Also provides system…
Serves libraries, archives, museums and organisations with specialist information centres or knowledge bases, including corporate and cultural institutions worldwide that manage collections, records…
Financial Health
StableStable · 0% CAGR over 2y
Location
User Vision Ltd
Financial sub-scores
Computed from 3 filingsProvides user experience research and design consultancy, including UX strategy, user research, service design, usability testing, accessibility evaluation, and training. Also offers usability…
Serves businesses and public sector organisations with digital customer experiences, including travel, tourism, finance, healthcare, government, telecoms and technology clients, plus UX and research…
Financial Health
DistressedDistressed · -4% CAGR over 2y
Location
MEDIA BOUNTY LIMITED
Financial sub-scores
Computed from 5 filingsProvides creative advertising and media agency services, including brand and communications strategy, campaign ideation and production, media planning and buying, SEO and performance marketing, and…
Serves sustainability-led brands, charities and public-sector organisations, including customers in health, food and drink, climate and environmental sectors.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
Ragged Edge Design Limited
Financial sub-scores
Computed from 5 filingsProvides brand strategy, identity design and rebranding services for companies. Works with organisations to develop brand positioning, visual identity systems, messaging and brand rollouts across…
Targets ambitious brands and scaleups across fintech, health, clean energy, insurance, luxury, retail and crypto, particularly businesses pursuing international expansion or major market shifts.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
Icon
Provides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial management, early‑phase laboratory services,…
Serves pharmaceutical, biotechnology and medical device companies, plus government and public health organisations, seeking outsourced clinical development, consulting and commercialisation support.
Financial Health
Insufficient historyInsufficient history
Location
Financial sub-scores
Computed from 3 filingsProvides an online product intelligence and market research platform that collects consumer feedback through a user community. Enables businesses to test product concepts, analyse customer sentiment,…
Serves B2B consumer-facing brands and product teams seeking feedback from target consumers, including roles in brand tracking, audience segmentation, agile innovation and new product development…
Financial Health
StrongStrong · Hiring · 35% CAGR over 2y
Location
Built For Growth Digital Limited
Financial sub-scores
Computed from 5 filingsProvides ecommerce consultancy and digital marketing services including PPC and paid social advertising, search engine optimisation, email and affiliate marketing, Shopify ecommerce website builds,…
Serves small, medium and large eCommerce businesses and retail brands seeking support with online sales growth, digital marketing, site builds and international expansion.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
RAM CAPITAL LIMITED
Financial sub-scores
Computed from 4 filingsProvides access to tax‑efficient investment opportunities, including Enterprise Investment Scheme (EIS), Seed Enterprise Investment Scheme (SEIS), and Venture Capital Trust (VCT) funds. Supplies…
Serves financial professionals and advisers seeking EIS, SEIS and VCT investment offers for their clients; not aimed at private investors or retail clients.
Financial Health
HealthyHealthy
Location
INTERNET ADVERTISING BUREAU
Financial sub-scores
Computed from 5 filingsIndustry trade association for digital advertising and marketing. Develops industry standards and guidelines, publishes research and market insights, provides training and certification, and…
Serves businesses and professionals in the digital advertising ecosystem, including media companies, advertisers, marketing agencies, ad tech firms, and legal, public policy, commerce, measurement,…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
Boyd Digital Ltd
Financial sub-scores
Computed from 5 filingsProvides search engine optimisation (SEO) and digital marketing services, including technical SEO, content optimisation, backlink development, PPC management, social media marketing, website…
Serves businesses of all sizes, from local companies to national and international organisations, including ecommerce brands and firms seeking market-specific online growth across varied industries.
Financial Health
WeakWeak · -7% CAGR over 4y
Location
Gower Street Analytics Ltd
Financial sub-scores
Computed from 5 filingsProvides data analysis, forecasting tools and market reports for the film industry, including global box office tracking, release calendar insights, and performance analysis to support studios,…
Serves B2B customers in the film and theatrical exhibition industry, including organisations involved in box office planning, release strategy, cinema operations, and market analysis.
Financial Health
WeakWeak · -22% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides online payment and billing software for property managers and landlords. Platform enables residents to pay rent and fees via ACH, credit card, debit, cash or checks, with lockbox processing,…
Serves property managers, landlords, community association managers and banks that bill residents and collect rent, dues and other property payments across real estate portfolios.
Financial Health
HealthyHealthy · Hiring · 68% CAGR over 4y
Location
Financial sub-scores
Computed from 2 filingsDevelops software for building and managing over‑the‑top (OTT) video streaming services, providing tools for app creation, content management, monetisation, analytics integrations, and deployment of…
Serves B2C streaming service operators, media companies and broadcasters, with hospitality businesses also addressed; customers range from brands running OTT services to enterprises needing global…
Financial Health
DistressedDistressed · -76% CAGR over 1y
Location
Rea Jet Limited
Financial sub-scores
Computed from 5 filingsSupplies industrial coding and marking systems, labeling equipment, and code verification technology. Products include inkjet and laser markers, print‑and‑apply labelers, and barcode and DataMatrix…
Serves B2B industrial manufacturers, OEMs and logistics/automation operators across sectors including automotive, food and beverage, chemicals, pharmaceuticals, electronics, building materials,…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
Arc Media Holdings Limited
Financial sub-scores
Computed from 3 filingsOperates business media brands that organise conferences, networking events and digital platforms for professional communities, providing industry content, meetings and networking opportunities for…
Serves B2B buyers, sellers and professionals across business communities that use events, media content and digital platforms to meet, network, learn and grow their organisations.
Financial Health
StableStable · Hiring · 82% CAGR over 2y
Location
HotelREZ Limited
Financial sub-scores
Computed from 3 filingsProvides hotel representation, distribution and marketing services for independent hotels and groups. Offers central reservation systems, booking engines, channel management, GDS connectivity,…
Serves independent hotels, resorts and small hotel groups worldwide, targeting hospitality operators seeking access to travel agencies, OTAs, corporate travel buyers, MICE bookers and direct booking…
Financial Health
StrongStrong · Profitable, Hiring · 20% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsProvides payment processing and payment gateway services for online and in‑store transactions. Offers mobile payment solutions, virtual terminals, recurring billing, fraud management, and…
Serves B2B merchants needing payment acceptance, including ecommerce and retail businesses, gaming companies, clubs and associations, and organisations using shopping cart integrations or…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
COMPUTERWORLD (WALES) LIMITED
Financial sub-scores
Computed from 5 filingsSupplies IT hardware and software and provides IT support services to corporate, public sector, education, and healthcare organisations. Offers system installation, managed IT services, technical…
Serves private and public sector organisations in Wales and South West England, including corporate clients, public bodies, education providers and healthcare organisations.
Financial Health
StrongStrong · -3% CAGR over 4y
Location
DTW COMMUNICATIONS & MARKETING LIMITED
Financial sub-scores
Computed from 5 filingsProvides strategic communications and marketing consultancy services including public relations, public affairs, community engagement, branding, digital marketing, media buying, social media, video…
Serves membership organisations, regulatory bodies, and major infrastructure, regeneration and energy project teams across the UK, including leadership, marketing, engagement and public affairs…
Financial Health
StableStable · -2% CAGR over 4y
Location
J.D. POWER UK LTD
Financial sub-scores
Computed from 3 filingsProvides market research, consumer satisfaction studies, data analytics, and benchmarking for automotive, financial services, insurance, and other industries. Also offers software, data products,…
Serves automotive OEMs and dealers, lenders, banks, insurers, utilities, healthcare, retail, travel, hospitality and telecom businesses, plus vehicle shoppers using car valuation and shopping tools.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
Deep Green Technologies Ltd
Financial sub-scores
Computed from 3 filingsDesigns, builds and operates modular high‑density data centres for AI and high‑performance computing. Provides co‑location hosting and deploys waterless facilities that capture and supply waste heat…
Serves B2B compute users needing AI and HPC colocation hosting, and heat-network partners such as district heating scheme operators, public-sector estates, housing and industrial sites seeking…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 2y
Location
Design Culture Associates Limited
Financial sub-scores
Computed from 5 filingsDesigns and develops bespoke websites and ecommerce platforms using WordPress, WooCommerce and Shopify. Provides UX/UI design, digital strategy, performance optimisation, integrations and ongoing…
Serves purpose-led organisations needing websites and ecommerce platforms, primarily B2B clients such as charities, cultural institutions, housing associations and growth-focused brands using…
Financial Health
HealthyHealthy · -14% CAGR over 4y
Location
ICON RESEARCH LIMITED
Financial sub-scores
Computed from 5 filingsProvides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial management, laboratory services, regulatory…
Serves pharmaceutical, biotechnology and medical device companies, as well as government and public health organisations involved in clinical research, drug development and therapeutic evidence…
Financial Health
StableStable · -70% CAGR over 4y
Location
Icon
Provides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial design and management, laboratory and imaging…
Serves pharmaceutical, biotechnology and medical device companies, plus government and public health organisations, targeting clinical development, R&D, regulatory, medical affairs and commercial…
Location
Guidehouse Europe Limited
Financial sub-scores
Computed from 2 filingsProvides management and technology consulting, advisory, and managed services to commercial organisations and government agencies. Services include strategy, operations improvement, risk and…
Serves commercial and public-sector organisations in healthcare, financial services, energy, infrastructure and national security, including government agencies, regulators, banks, insurers,…
Financial Health
WeakWeak · 7% CAGR over 1y
Location
Icon
Provides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial management, laboratory testing, medical…
Serves pharmaceutical, biotechnology and medical device companies, plus government and public health organisations, seeking outsourced support across clinical development, regulatory, evidence and…
Location
POLYMATERIA LIMITED
Financial sub-scores
Computed from 5 filingsDevelops biodegradable additives and technologies for conventional plastic packaging that enable controlled breakdown if released into the environment. Supplies biotransformation technology and…
Sells to B2B customers using or producing conventional plastic packaging, including consumer brands, packaging manufacturers and partners seeking biodegradable plastic solutions for products such as…
Financial Health
WeakWeak · -70% CAGR over 4y
Location
Kino Digital Design Limited
Financial sub-scores
Computed from 5 filingsProvides web design and development services, building customised WordPress websites and e‑commerce sites. Produces animation, motion graphics, interactive infographics, and digital and print design…
Serves B2B, public-sector and nonprofit organisations, mainly marketing, brand and communications teams needing an external creative partner for digital campaigns, websites and visual content.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
Location
BRUNEL INSURANCE BROKERS LIMITED
Financial sub-scores
Computed from 5 filingsProvides insurance broking, claims support and risk management services. Arranges commercial and specialist insurance programmes for sectors including construction, retail, manufacturing, transport…
Serves corporate and global businesses, SMEs and private clients, including high-net-worth individuals, across sectors such as food and drink, retail, leisure, construction, life sciences,…
Financial Health
StableStable · -67% CAGR over 4y
Location
COGSDILL-NUNEATON, LIMITED
Financial sub-scores
Computed from 3 filingsDesigns and manufactures precision metalworking tools for hole and surface finishing in industrial machining. Products include roller and diamond burnishing tools, deburring systems, reaming and…
Serves B2B manufacturing companies and machining operations, especially automotive, aerospace, and oil and gas producers, plus global distributors and engineering teams needing precision tooling…
Financial Health
StableStable · 5% CAGR over 2y
Location
MEES SOLUTIONS LIMITED
Financial sub-scores
Computed from 4 filingsProvides energy assessment and compliance consulting for commercial buildings, including non‑domestic EPCs, MEES compliance strategies, ESG and net‑zero planning, and energy and carbon reporting such…
Serves commercial landlords, property asset managers and sustainability teams managing non-domestic building portfolios across the UK, including industrial and commercial real estate owners.
Financial Health
StableStable · Hiring · 30% CAGR over 3y
Location
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How Comscore usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Comscore is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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