B2B Companies Using Taboola in the UK: 51 Active Firms (2026)
B2B firms running paid content-discovery tools use sponsored recommendation units to acquire business audiences across UK markets.
Paid content-discovery tags usually sit between performance marketing and thought-leadership distribution for business-to-business suppliers. In this sector they are most useful where a firm has a steady stream of reports, guides, case studies or landing pages, rather than a purely referral-led sales model. Adoption tends to signal an in-house or agency-managed acquisition function, enough budget to test paid audience extension, and a willingness to blend awareness, retargeting and lead capture. The buying centre is usually marketing, with revenue operations or sales involved when attribution matters.
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UK adoption is selective: 51 actively trading UK business-to-business firms are running this paid content-discovery stack. The employment footprint is small but visible, with reported headcount of 1,209. Within detected advertising tools for the sector, the system has a 0.6% share and sits near the bottom of the paid-media ranking, well behind search and professional-network advertising tags. Registered addresses skew towards London at 39.2% and the South East at 19.6%, while the South West, North West and West Midlands each account for 5.9%.
Business-to-business marketing is governed by activity-specific rules rather than a single licence. The ICO treats PECR as applying to direct marketing by live calls, automated calls, electronic mail and fax. Corporate-body email and text campaigns do not need PECR consent under the electronic-mail rule, but senders must identify themselves and provide a valid opt-out address. UK GDPR still applies where business-contact personal data is processed. Live marketing calls require screening against CTPS and TPS, and organisations must not call businesses that have objected.
Adoption appears likely to remain selective because content-discovery buying works better for firms with repeatable editorial production, clear landing-page journeys and enough attribution discipline to separate awareness from low-intent traffic. The cohort tends to look commercially mature rather than infrastructure-heavy: marketing teams or retained agencies can run the channel without a large technical bench. Bundling pressure from broader paid-media platforms may keep usage concentrated among firms that value reach beyond search and professional networks, while privacy compliance keeps pushing buyers towards cleaner consent, suppression and contact-governance processes.
Adoption by company size
Adoption of Taboola rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Taboola (32 detected). 0.1% of the 31,788 companies with 10–50 employees run Taboola (16 detected). 0.1% of the 3,773 companies with over 50 employees run Taboola (2 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
51
Active firms
2026
0.6%
Of detected Advertising share
UK B2B
7
Median headcount
Filed accounts
108
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (3 of 51 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
This paid content-discovery tool has 0.6% (51) of detected Advertising systems among B2B firms, within a denominator of 8,628 companies with a detectable system.
London accounts for 39.2% (20) of B2B firms running this content-discovery technology, followed by the South East at 19.6% (10).
Site-stack overlap is concentrated in CMS software at 76.5% (39), edge-network services at 62.7% (32), and SEO tooling or CAPTCHA at 58.8% (30).
The cohort skews towards SaaS at 21.6% (11), Field Services & Trades at 17.6% (9), and Marketing Agency at 15.7% (8), with sector tags allowed to overlap.
B2B marketing remains activity-specific: the ICO says PECR covers direct marketing by calls, electronic mail and fax, while UK GDPR still applies where business-contact personal data is processed.
Advertising market share among UK B2B
Share of the 8,628 UK B2B with a detectable system. As of June 2026.
What else do Taboola-running B2B run?
Share of the 51 Taboola-running UK companies where each technology was also detected. As of June 2026.
Where Taboola B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£872.5K
Median UK turnover
5.9%
Above £5M turnover
4
Incorporated since 2022
108 verified decision-maker contacts
across these 51 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Taboola
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and operates a digital advertising platform that enables advertisers and publishers to buy and sell ad inventory using contextual analysis and attention metrics, delivering brand-safe ads…
Serves advertisers, media agencies, publishers, and adtech platforms/partners seeking privacy-forward contextual digital advertising, CTV/video inventory monetisation, brand safety and…
Financial Health
WeakWeak · -57% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops AI-based conversation intelligence and sales enablement software. Platform provides call recording and analysis, sales content management, training and coaching tools, AI role‑play, and…
Serves B2B revenue teams, including sales, marketing, sales enablement, and learning and development functions, across financial services, life sciences, high tech, and manufacturing.
Financial Health
WeakWeak · -10% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides online lead generation and customer acquisition services. Designs and manages pay‑per‑click advertising campaigns, operates sector‑specific consumer websites, and captures and validates…
Serves businesses seeking consumer or B2B customer acquisition, especially in finance and insurance, home improvement, legal services, home moving and other lead-driven sectors.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides software platform for customer communication management, document generation and delivery, enterprise content management, and intelligent document processing, enabling organisations to…
Serves large enterprises and corporations with high-volume customer communications and document-intensive operations, including banks, insurers and other digital enterprises; buyers include business,…
Financial Health
StableStable · -13% CAGR over 3y
Location
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Computed from 5 filingsOperates an online platform for the oil and gas industry providing job listings, recruitment advertising, CV database access, industry news, salary insights, event listings and market data such as…
Serves oil and gas professionals seeking jobs and industry news, plus energy-sector employers and recruiters buying job postings, CV database access and recruitment advertising.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides a video production platform and services for businesses, including portable filming kits, cloud tools to upload, edit and review footage, animation production, AI video messaging, training,…
Serves businesses and enterprise brands across sectors, especially teams responsible for sales, internal communications, onboarding, change announcements and marketing.
Financial Health
DistressedDistressed · -17% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides the SafeZone platform, a cloud‑based safety and emergency management system that enables organisations to monitor people’s locations, receive alerts, manage incidents, and…
Sells to B2B and public sector organisations responsible for duty of care and incident response, especially higher education institutions, healthcare providers, government agencies, global…
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and branding services including content marketing, marketing strategy, website design, performance advertising, social media management, email marketing and public…
Serves mission-driven brands and growth-focused businesses, selling to founders and marketing teams seeking an external agency partner for brand, content, social, web, PR, email and performance…
Financial Health
StableStable · Hiring · 28% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsDevelops logistics software and operates a network platform that converts retail and commercial spaces into parcel pickup, drop‑off and micro‑fulfilment hubs. Provides carrier‑agnostic tools for…
Serves B2B logistics and retail organisations, including international postal carriers, parcel couriers, on-demand delivery operators, and retailers with or without physical store networks.
Financial Health
DistressedDistressed · -72% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and creative agency services including brand strategy and identity, paid advertising on platforms such as Google and Meta, social media management, web design and…
Serves businesses and brands seeking digital marketing support, including organisations using Google, Meta, LinkedIn, Indeed, HubSpot and eCommerce channels. Targets marketing teams and business…
Financial Health
StableStable · Hiring · 52% CAGR over 4y
Location
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Computed from 5 filingsProvides a market and competitor intelligence platform that collects and analyses data on competitors, products, marketing activity and financial results. Uses AI tools to monitor markets, generate…
Serves B2B organisations seeking competitor and market intelligence, particularly marketing, product, strategy, sales and finance teams responsible for revenue growth, product roadmaps and market…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud-based compliance management software for organisations to manage health and safety, environmental and quality requirements, including incident reporting, risk assessments, audits,…
Serves B2B environmental, quality, and health & safety compliance professionals and organisations managing HSEQ, ISO, audit, training, asset, contractor, and legal compliance requirements.
Financial Health
StrongStrong · Hiring · 33% CAGR over 4y
Location
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Computed from 2 filingsDevelops and executes digital engagement and fundraising campaigns for corporations, non-profits and advocacy groups. Services include campaign strategy, grassroots mobilisation, customer engagement,…
Serves corporations, nonprofits, advocacy organisations and political campaigns, with buyers including fundraising, communications, marketing, advocacy and digital teams.
Financial Health
StableStable · 6% CAGR over 1y
Location
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Computed from 3 filingsProvides online business legal services for startups and small businesses, including contract drafting and review, company setup, intellectual property protection, data privacy advice, employment…
Serves small businesses and startups across the UK, including online businesses and firms in technology/software, professional services, construction/trades, fitness, health and wellness, and…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsDevelops and provides supply chain software and digital logistics solutions, including warehouse management, transportation and yard management systems, parcel logistics platforms, and SAP‑based…
Serves B2B organisations with complex supply chains, including manufacturers, logistics and warehousing operators, parcel and postal networks, and enterprises using SAP supply chain systems.
Financial Health
WeakWeak · -8% CAGR over 2y
Location
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Computed from 3 filingsDevelops and supplies library, archive and museum management software, including library management systems, collections management, discovery and digital preservation tools. Also provides system…
Serves libraries, archives, museums and organisations with specialist information centres or knowledge bases, including corporate and cultural institutions worldwide that manage collections, records…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Provides supply chain technology and services including warehouse automation systems, palletizing and conveyor equipment, parcel and postal sorting solutions, and supply chain software. Also offers…
Serves B2B enterprises with complex supply chains, including manufacturers, warehouse and distribution operators, logistics providers, parcel carriers and postal organisations.
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Computed from 2 filingsProvides technical support, marketing and business development services to affiliated companies within the SS&C group that develop and supply investment management software, including trading,…
Serves B2B investment firms worldwide, including asset managers, asset owners, alternative managers, hedge funds, emerging funds and established financial institutions.
Financial Health
WeakWeak · -4% CAGR over 1y
Location
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Computed from 5 filingsProvides contact centre and marketing support services for automotive and other sectors, including inbound and outbound call handling, sales and aftersales campaigns, website design and hosting,…
Serves B2B customers, mainly UK automotive businesses of all sizes, plus organisations in financial services and the public sector that need customer contact, digital marketing, CRM, training or…
Financial Health
StableStable · Hiring · 23% CAGR over 4y
Location
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Computed from 4 filingsConnects climate technology startups with investors through a venture capital deal platform. Reviews pitch decks, facilitates equity and debt funding rounds, and runs investor showcases, corporate…
Serves B2B climate-tech startups and scaleups seeking seed to Series C funding, pilots and market expansion, plus climate-focused investors, funds and corporates looking for dealflow, innovation…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsProvides embedded talent acquisition services to businesses on a contract basis. Supplies talent partners who integrate with internal teams to manage recruitment, including candidate sourcing,…
Serves startups, scaleups and businesses of any size, particularly founders and growing companies in tech-enabled sectors such as fintech, beauty, learning and software that are expanding tech and…
Financial Health
StableStable · Hiring · 45% CAGR over 4y
Location
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Computed from 4 filingsProvides mergers and acquisitions advisory, accountancy, tax planning, and legal services to startups and SMEs. Supports fundraising, corporate governance, R&D tax relief claims, share option…
Serves fast-growth startups and SMEs in the UK, including founders, investors, management teams and stakeholders from formation through fundraising, scaling and exit.
Financial Health
StableStable · Hiring · 13% CAGR over 3y
Location
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Computed from 4 filingsProvides public relations and marketing services for the video games industry, including media relations, influencer marketing, social media management, campaign strategy, research, content creation,…
Serves video game publishers, developers and games-focused technology companies, covering B2C game launches for PC, console and mobile audiences and B2B campaigns targeting buyers within the global…
Financial Health
HealthyHealthy · -2% CAGR over 3y
Location
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Computed from 5 filingsDevelops blockchain-based software for financial institutions, including systems for liquidity management, interbank and cross‑border payments, digital cash and deposit tokens, and platforms…
Serves financial institutions, including banks, central banks and treasury/transaction services teams, plus market participants involved in interbank payments, FX settlement, digital cash, collateral…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDevelops property data and compliance software that aggregates regulatory and environmental data to create risk and licensing profiles for properties. Provides monitoring, licence checking, reporting…
Sells to UK letting agents, property managers, landlords and surveyors needing property licensing compliance, with additional audiences in property risk, ESG reporting and retrofit markets.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides occupational health services to employers, including employee health assessments, sickness absence management, pre-employment screening, health surveillance, workplace medicals, counselling…
Serves UK employers, from SMEs to large single- and multi-site organisations, across private and public sectors, including schools, academies, colleges, care providers, manufacturing, processing,…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDesigns, develops and integrates renewable energy systems including solar PV, battery storage, EV charging and heat pumps. Provides EPC and project delivery services, energy efficiency upgrades, and…
Serves businesses and public-sector organisations across the UK, including airports, facilities management teams, offices, warehouses, schools and commercial property owners seeking renewable energy…
Financial Health
HealthyHealthy · -14% CAGR over 4y
Location
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Computed from 5 filingsProvides aviation software platform delivering real-time turbulence monitoring and forecasts using crowdsourced pilot reports, sensor data and AI modelling. Sends alerts and ride‑quality maps to…
Serves airlines and corporate aviation operators, targeting flight operations leaders, pilots, dispatchers, cabin crew, management and safety teams responsible for ride quality and turbulence risk.
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides IT support, cybersecurity services, web hosting, and telecommunications including broadband, leased lines, and telephone systems. Also offers web design and marketing services, and supplies…
Serves SMEs and organisations seeking outsourced IT, cyber security, communications, hosting, marketing and IT procurement support, with Bristol and nearby areas emphasised.
Financial Health
StableStable · Hiring · 31% CAGR over 4y
Location
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Computed from 5 filingsProvides search engine optimisation services for businesses, including technical SEO, AI search optimisation, link building, guest posting, digital PR, content marketing, copywriting and SEO audits…
Serves businesses worldwide, from SaaS startups and growing brands to large enterprises and S&P 500 companies, across multiple sectors seeking organic search and AI visibility support.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support and cybersecurity services for businesses, including device and network monitoring, cloud services, Microsoft 365 management, backup and disaster recovery, email and…
Serves SMBs across Lancashire and the North West, including accountancy, legal, professional services, manufacturing, private healthcare, leisure and tourism businesses.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides motor fleet insurance underwriting services, offering bespoke policies for commercial vehicle fleets. Works with insurance brokers to assess risk, quote cover, and support claims for…
Sells to UK insurance brokers and their commercial clients needing motor fleet insurance, serving businesses across a wide range of industries and professions with specialist fleet cover requirements.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting and tax services for SMEs, including company accounts, personal tax, payroll, R&D tax credit claims, and statutory compliance filings. Offers online accounting with Xero,…
Serves growing SMEs, from sub-£1m businesses to £4m+ companies, especially digital/ecommerce firms and property landlords, targeting business owners and management teams.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 2 filingsProvides real estate investment, development and asset management services for institutional investors. Advises on and manages property portfolios including residential, office and mixed‑use…
Serves global institutional investors, including pension funds, endowments and family offices, plus property buyers and sellers seeking exposure to UK residential, office and mixed-use real estate…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 1y
Location
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Computed from 4 filingsManufactures woven wire mesh, industrial screens and filtration products, and designs screening, packing and processing machinery for bulk materials industries. Also provides plant systems, digital…
Serves B2B industrial customers in agriculture, architecture, construction materials, mining, chemicals, cement, electronics, energy, food and beverage, pharmaceuticals, mobility, hydrogen and water…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsDevelops biodegradable additives and technologies for conventional plastic packaging that enable controlled breakdown if released into the environment. Supplies biotransformation technology and…
Sells to B2B customers using or producing conventional plastic packaging, including consumer brands, packaging manufacturers and partners seeking biodegradable plastic solutions for products such as…
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Computed from 5 filingsRepresents and distributes non‑scripted television programmes, including documentaries and factual series, to broadcasters, streaming platforms and FAST channels. Also sources financing and…
Serves independent TV production companies seeking finance and distribution, and sells non-scripted programme rights to acquisitions and programming teams at broadcasters, streamers and FAST channels…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsDesigns and supplies professional real-time communication systems, including wired and wireless intercoms, IP-based communication platforms, keypanels, beltpack systems, headsets, and related…
Serves professional teams in broadcast, live events, film and TV, sports operations, houses of worship, theme parks, industrial sites, and military, aerospace and government organisations.
Financial Health
StrongStrong · Profitable, Growing · 4% CAGR over 2y
Location
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Operates a private equity and fund management business investing in mid‑market software, data, and analytics companies. Partners with management teams to acquire, develop, and scale software and…
Targets mid-market enterprise software, data, analytics and software-enabled technology services companies, working with management teams; also addresses institutional investors seeking private…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides insurance broking, claims support and risk management services. Arranges commercial and specialist insurance programmes for sectors including construction, retail, manufacturing, transport…
Serves corporate and global businesses, SMEs and private clients, including high-net-worth individuals, across sectors such as food and drink, retail, leisure, construction, life sciences,…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 2 filingsProvides legal services to individuals, businesses and public sector organisations, including commercial property, corporate and commercial law, employment law, family law, litigation and dispute…
Serves businesses, public sector bodies, local authorities and private individuals across East Anglia, with sector focus on construction, hospitality and leisure, property development, social…
Financial Health
HealthyHealthy · Growing, Hiring · 10% CAGR over 1y
Location
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Computed from 5 filingsProvides branding and design services including brand identity development, graphic design, website design, photography and video production. Works with businesses to create visual branding assets…
Serves businesses seeking branding and creative support, particularly founders and brand-led companies. Targets clients needing brand strategy, websites, graphic design, photography and video, with…
Financial Health
StableStable · Hiring · 216% CAGR over 4y
Location
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Computed from 3 filingsProvides private car park management and parking enforcement services, including ANPR monitoring, CCTV enforcement, patrol officers, self‑ticketing systems, pay‑and‑display and pay‑on‑foot equipment,…
Serves B2B car park owners and operators across the UK, including business and industrial parks, education, healthcare, hotels, leisure venues, restaurants, residential sites, shopping centres,…
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsProvides on-site precision machining and repair services for industrial and marine equipment, including crankshaft and journal machining, engine line boring, milling, bearing grinding, and metal…
Sells to industrial and engineering businesses needing on-site machining and emergency repairs, particularly in oil and offshore, mining, marine, steel, defence, power generation, petrochemicals,…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 2 filingsInvests in and develops companies in the sports, media and entertainment, and financial services sectors. Provides private equity capital, strategic investment, and operational support to businesses…
Serves institutional and family office investors, and partners with entrepreneurs and intellectual property holders in sports, media and entertainment, and financial services seeking strategic…
Financial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides engineering and construction services using rope access techniques to reach difficult locations. Services include fabrication and coded welding, pipe fitting and pipeline work, surface…
Serves B2B industrial, engineering and construction organisations with difficult-access sites, including asset owners, contractors and project teams in pipelines, structural inspection, civil…
Financial Health
HealthyHealthy · -52% CAGR over 5y
Location
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Computed from 5 filingsProvides commercial cleaning and integrated facilities management services for commercial properties and institutions. Services include janitorial cleaning, carpet and floor care, window cleaning,…
Serves businesses and institutions nationwide, including commercial property owners, property managers, retailers, healthcare, education, aviation, logistics, industrial warehouse, hospitality,…
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsDesigns, tests and manufactures technology for fisheries and marine operations, including bycatch reduction devices, deterrents and low‑impact fishing equipment. Provides engineering, research and…
Serves commercial fishing fleets, marine operators and offshore infrastructure developers globally, from small coastal fleets to large offshore operations, plus organisations involved in fisheries…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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How Taboola usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Taboola is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Advertising
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Frequently asked questions
How many UK B2B companies use Taboola?
What share of UK B2B companies run Taboola?
How is Taboola usage detected?
What size B2B companies use Taboola in the UK?
What do Taboola-running B2B companies also run?
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