B2B Companies Using The Trade Desk in the UK: 55 Active Firms (2026)
B2B companies using enterprise programmatic advertising buy and optimise paid digital media for customer acquisition across the UK.
Adoption usually sits with growth marketing, demand generation and revenue operations rather than a general website team. For B2B suppliers, the platform’s job is to connect audience buying, campaign optimisation and attribution across longer sales cycles, where a single enquiry can involve several business contacts and later sales follow-up. Companies running this enterprise programmatic stack tend to have a measurable acquisition budget, some in-house marketing operations capability and a willingness to manage consent, suppression and tracking choices rather than relying only on search, social or agency-managed display spend.
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UK adoption is narrow but visibly skewed towards commercial B2B suppliers with direct acquisition needs. The UK cohort contains 55 active trading companies running this enterprise programmatic platform, while reported employment stands at 1,455 staff. In the B2B advertising-technology ranking, the platform sits ninth with 0.6% share, well behind search and professional-network advertising. Registered-office geography leans south: London accounts for 34.5% of the cohort and the South East for 23.6%, followed by the East of England and North West at 9.1% each, then the South West at 7.3%.
B2B users do not sit inside a single licensed regime in the UK; obligations depend on the activity being marketed, such as financial services, telecoms, data processing or professional services. Marketing use of programmatic advertising still draws in ICO expectations. PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR applies where business-contact personal data is processed. Corporate-body emails and texts do not need PECR consent, but senders must identify themselves and offer a valid opt-out. Live B2B calling also needs CTPS and TPS screening where relevant.
Use appears likely to remain selective rather than default. The adopters that persist with enterprise programmatic buying tend to have clearer account targeting, cleaner website instrumentation and a sales process that can absorb indirect media signals. Smaller suppliers may stay with search, social and agency-managed demand generation until attribution, creative production and privacy governance justify the extra operating burden. Vendor consolidation and bundled ad-buying workflows may pull some activity into broader marketing suites, but specialist platforms should remain relevant where teams want tighter control over audience buying and measurement.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of The Trade Desk rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run The Trade Desk (34 detected). 0.1% of the 31,788 companies with 10–50 employees run The Trade Desk (19 detected). 0.1% of the 3,773 companies with over 50 employees run The Trade Desk (2 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
55
Active firms
2026
0.6%
Of detected Advertising share
UK B2B
8
Median headcount
Filed accounts
126
Verified directors
Across this cohort
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Key facts
About 14% of the trading cohort reports turnover above £5M (8 of 55 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Within B2B companies with a detectable advertising system, the profiled platform accounts for 0.6% (55) of an 8,627-company denominator, behind paid-media systems at 53.2% (4,593) and 47.9% (4,136).
Co-occurring web operations tools are common in this cohort: 83.6% (46) also run a tag-management layer, 70.9% (39) use a content-delivery or security service, and 56.4% (31) have analytics detected.
Registered-office concentration is southern: London accounts for 34.5% (19) of the cohort and the South East 23.6% (13), with the East of England and North West each at 9.1% (5).
Adoption cuts across overlapping B2B sector tags, led by SaaS at 20.0% (11), Advanced Manufacturing at 18.2% (10) and Wholesale & Distribution at 14.5% (8).
For B2B marketing, the ICO says PECR covers live or automated calls, electronic mail and fax; the UK GDPR still applies where business-contact personal data is processed.
Advertising market share among UK B2B
Share of the 8,627 UK B2B with a detectable system. As of June 2026.
What else do The Trade Desk-running B2B run?
Share of the 55 The Trade Desk-running UK companies where each technology was also detected. As of June 2026.
Where The Trade Desk B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£721.6K
Median UK turnover
14.5%
Above £5M turnover
6
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 120 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using The Trade Desk
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides a B2B intent data and marketing activation platform that analyses online research signals to identify in‑market accounts and buying groups. Delivers audience targeting, digital advertising…
Serves B2B marketing, sales and go-to-market teams, plus agencies, at companies running account-based demand generation, digital advertising and lead generation programmes focused on in-market buying…
Financial Health
StrongStrong · Hiring · 111% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides B2B marketing data, lead generation and campaign services, including content syndication, intent data, digital advertising, and audience targeting tools. Also supplies administrative,…
Sells to B2B marketing and sales teams seeking pipeline growth, especially marketers targeting specific accounts and decision-makers. Serves businesses using demand generation, account-based…
Financial Health
StableStable · -46% CAGR over 5y
Location
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Computed from 4 filingsProvides cloud-based customer experience and contact centre software. Offers AI-powered tools for omnichannel customer engagement, automation, workforce engagement management, customer journey…
Serves mid-market and large enterprises and public sector organisations with contact centres, including banking, healthcare, retail, insurance and government teams.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Provides a demand-side platform for programmatic digital advertising, enabling marketers to buy and manage campaigns across channels including connected TV, mobile, display, audio and digital…
Serves B2B advertisers, brand and performance marketing teams, agencies and programmatic media buyers across channels including CTV, audio, mobile, display, native, video and digital out-of-home.
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Financial sub-scores
Computed from 3 filingsProvides television audience measurement and advertising analytics using data collected from smart TVs. Operates a technology platform that aggregates viewership data across devices to support…
Sells to advertisers, media agencies, TV networks, streaming/media companies and smart TV manufacturers seeking TV audience data, advertising and measurement solutions.
Financial Health
WeakWeak · Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsOrganises peer‑to‑peer discussion sessions and meetings for senior executives, connecting enterprise decision‑makers with IT, HR and marketing solution providers. Facilitates curated introductions,…
Serves C-level leaders at large enterprises in IT, IT security, HR and marketing, plus B2B solution providers seeking senior budget holders with active projects across the UK, Benelux, DACH, Nordics…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides an online platform for businesses to send employee and client gifts via links without collecting delivery addresses. Offers gift cards, physical gifts and choice-based rewards, with tools…
Serves UK businesses and public sector organisations, especially HR and People teams, sales and marketing teams, and customer-facing teams managing recognition, client gifting, rewards, incentives,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 3 filingsProvides public key infrastructure (PKI) software and cloud services for issuing and managing digital certificates and machine identities. Offers certificate lifecycle automation, cryptographic asset…
Sells to large enterprises and technology teams in financial services, telecoms, automotive, medical, energy, utilities, IoT, and software/IT sectors that manage machine identities, certificates, and…
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 2y
Location
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Computed from 5 filingsDevelops cloud-based communication software for businesses. Provides the MultiLine platform enabling secure voice calls, SMS, and messaging on employee mobile devices, including Microsoft Teams…
Sells mainly to businesses needing secure employee-client communications, especially firms in financial services, healthcare/pharma, education, construction and field services,…
Financial Health
StableStable · -51% CAGR over 5y
Location
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Computed from 2 filingsProvides identity security and privileged access management software that discovers identities, manages credentials and secrets, and controls privileged access for users, machines, and applications…
Serves enterprise IT, security and IAM teams in organisations with privileged identity risks, including regulated businesses and public sector agencies with audit, compliance and remote workforce…
Financial Health
WeakWeak · -50% CAGR over 1y
Location
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Computed from 5 filingsProvides SaaS data protection and management software for platforms such as Salesforce, Microsoft, ServiceNow and Workday, including backup and recovery, security monitoring, data masking for test…
Serves businesses and public sector organisations using Salesforce, Microsoft, ServiceNow or Workday, particularly teams responsible for SaaS data security, compliance, resilience and governance.
Financial Health
StrongStrong · Hiring · 77% CAGR over 5y
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Computed from 3 filingsDevelops data integration and streaming software that captures, processes and delivers real-time data between databases, applications and cloud platforms. Provides tools for building data pipelines,…
Serves B2B data, analytics and IT teams at enterprises in financial services, retail/CPG, healthcare, travel/logistics, aviation, manufacturing, energy, telecoms, technology and media.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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- Körber Supply Chain08612108
Financial sub-scores
Computed from 3 filingsDevelops and provides supply chain software and digital logistics solutions, including warehouse management, transportation and yard management systems, parcel logistics platforms, and SAP‑based…
Serves B2B organisations with complex supply chains, including manufacturers, logistics and warehousing operators, parcel and postal networks, and enterprises using SAP supply chain systems.
Financial Health
WeakWeak · -8% CAGR over 2y
Location
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Computed from 2 filingsProvides cloud-based shipping software and APIs for e-commerce businesses, enabling comparison of carrier rates, purchase and printing of shipping labels, package tracking, address verification, and…
Serves e-commerce merchants and logistics-related businesses, from small and mid-size retailers to high-volume brands, marketplaces, platforms, 3PLs and software providers.
Financial Health
WeakWeak · -22% CAGR over 1y
Location
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Computed from 5 filingsDevelops data management and analytics technology for professional services firms, including an audit common data model and knowledge graph software used to structure financial and audit data and…
Serves B2B professional services organisations, particularly audit and accounting firms working with business and financial data for client engagements.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 5y
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Computed from 4 filingsDevelops and delivers cloud-based enterprise resource planning (ERP) software via a SaaS platform. Provides integrated applications for finance, HR, asset management, budgeting, analytics, and…
Serves public-sector and enterprise organisations, including councils, universities, government agencies, health and community providers, asset-intensive operators, and financial/corporate…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
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Computed from 3 filingsDevelops and provides a cloud-based platform for identity, access and device management. Software enables organisations to manage user identities, single sign-on, multi-factor authentication,…
Serves IT teams and leaders at businesses managing mixed Windows, Apple, Linux and Android environments, plus MSPs, value-added resellers, distributors and technology partners supporting client…
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops workforce management software for hourly staff, including employee scheduling, time tracking, HR management, payroll processing, labour demand forecasting, compliance monitoring, and team…
Serves businesses managing hourly teams, from SMEs to multi-location, franchise and enterprise employers, across hospitality, retail, healthcare, manufacturing, logistics, education, cleaning,…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 3 filingsDevelops AI-based software for online merchants to detect and prevent fraud, optimize payment authorization, manage chargebacks and disputes, and protect customer accounts. Provides identity-based…
Serves enterprise ecommerce brands, online merchants and payment service providers, particularly digital commerce teams responsible for fraud, payments, account protection and customer journey risk.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Computed from 3 filingsDevelops product information management (PIM) and product experience management (PXM) software that centralises, manages, and enriches product data. Provides tools for digital asset management,…
Serves enterprise commerce businesses, including B2B manufacturers, retailers, distributors and consumer brands in sectors such as fashion, food and beverage, automotive, CPG, and energy/utilities.
Financial Health
WeakWeak · Hiring · 21% CAGR over 2y
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Provides a spend management platform that links corporate credit cards with software for tracking expenses, collecting receipts, processing invoices, and reconciling transactions. Includes budgeting…
Sells to finance teams, CFOs and operations leaders at businesses managing corporate card spend, expenses, invoices and multi-entity or cross-border operations, with integrations for ERP, HRIS and…
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Computed from 2 filingsSupplies electricity, gas and water to businesses, offering fixed and flexible energy tariffs, renewable electricity and carbon‑neutral gas options. Provides smart meter installation, energy…
Serves micro, small and large businesses, public sector organisations, energy brokers and commercial development projects seeking business utilities and new connections.
Financial Health
DistressedDistressed
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- Mood Media04413124
Financial sub-scores
Computed from 3 filingsProvides in-store media and customer experience solutions for businesses, including licensed background music, digital signage, video displays, audio messaging, audiovisual systems, scent marketing,…
Serves SMBs, franchises, and enterprise/global businesses, especially multi-location brands in retail, QSR, restaurants, automotive, convenience stores, financial services, fitness, grocery,…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
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Computed from 5 filingsDevelops software for managing and governing SaaS applications, including tools to discover applications in use, automate user provisioning and access reviews, monitor licence utilisation, and…
Sells to businesses with multiple SaaS applications, primarily IT, security, and software asset management teams responsible for employee app access, license usage, and SaaS spending.
Financial Health
StableStable · -59% CAGR over 4y
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Computed from 4 filingsDevelops password management and access control software for individuals and organisations. The platform stores and autofills credentials, manages secure sign‑ins across devices and applications, and…
Serves consumers and families, plus B2B customers from startups to enterprises. Targets security, IT and operations teams across industries managing employees, devices, apps and SaaS access.
Financial Health
StrongStrong · Hiring · 38% CAGR over 4y
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Computed from 5 filingsProvides software and administrative services for managing commercial real estate portfolios, including lease abstracting, lease auditing, rent and lease payment processing, property tax tracking,…
Serves corporate real estate departments and enterprise organizations managing commercial lease portfolios, including legal, accounting, AP/AR and property administration teams.
Financial Health
StrongStrong · Hiring · 98% CAGR over 4y
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Computed from 2 filingsDevelops and executes digital engagement and fundraising campaigns for corporations, non-profits and advocacy groups. Services include campaign strategy, grassroots mobilisation, customer engagement,…
Serves corporations, nonprofits, advocacy organisations and political campaigns, with buyers including fundraising, communications, marketing, advocacy and digital teams.
Financial Health
StableStable · 6% CAGR over 1y
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Develops and supplies software platforms for the real estate sector, including property management, lease administration, accounting, facilities and energy management, tenant and resident portals,…
Serves B2B and public-sector real estate owners, operators and occupiers, including multifamily landlords, commercial property firms, affordable and public housing providers, facilities teams,…
Financial Health
N/AN/A
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Computed from 5 filingsDevelops blockchain-based software for financial institutions, including systems for liquidity management, interbank and cross‑border payments, digital cash and deposit tokens, and platforms…
Serves financial institutions, including banks, central banks and treasury/transaction services teams, plus market participants involved in interbank payments, FX settlement, digital cash, collateral…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
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Computed from 4 filingsDesigns and supplies professional real-time communication systems, including wired and wireless intercoms, IP-based communication platforms, keypanels, beltpack systems, headsets, and related…
Serves professional teams in broadcast, live events, film and TV, sports operations, houses of worship, theme parks, industrial sites, and military, aerospace and government organisations.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 14% CAGR over 3y
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Computed from 5 filingsDevelops and supplies biophysical analysis instruments and consumables used by life science researchers to measure molecular interactions, protein stability, binding affinity, and optimize…
Serves life science researchers and R&D teams in biotech, pharmaceutical, and academic labs working on drug discovery, biologics, PROTACs, gene therapy, and protein research.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 3 filingsProvides construction documentation and reality capture services, including progress photography, video, site webcams, drone imaging, 360° photos, and 3D laser scanning. Delivers virtual…
Serves B2B and public-sector construction stakeholders, including owners, developers, general contractors, facilities managers, architects, engineers, government agencies and trades across…
Financial Health
StableStable · 4% CAGR over 2y
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Provides contract logistics and supply chain services including warehousing, ecommerce fulfilment, order processing, reverse logistics, and transportation management. Designs and operates automated…
Serves B2B and public sector organisations needing outsourced logistics and supply chain support, from high-growth companies to global enterprises, particularly in ecommerce, retail, industrial,…
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- Motorola Solutions08223160
Develops and supplies mission‑critical communications equipment and security technology, including two‑way radios, broadband devices, command centre software, video surveillance systems, body…
Serves B2B and public sector buyers needing critical communications and security systems, including police, fire and rescue, EMS, healthcare, education, manufacturing, utilities, transport,…
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Computed from 5 filingsDevelops biodegradable additives and technologies for conventional plastic packaging that enable controlled breakdown if released into the environment. Supplies biotransformation technology and…
Sells to B2B customers using or producing conventional plastic packaging, including consumer brands, packaging manufacturers and partners seeking biodegradable plastic solutions for products such as…
Financial Health
WeakWeak · -70% CAGR over 4y
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Computed from 4 filingsProvides consulting, managed services and migration support for enterprise content management and intelligent automation systems. Develops and implements content integration, workflow automation and…
Sells to organisations needing content management and automation support, especially NHS trusts and other healthcare providers, local government bodies, and financial services firms across the UK.
Financial Health
HealthyHealthy · -76% CAGR over 3y
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Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), content marketing, paid media, social media and email campaigns. Also develops and maintains websites, particularly…
Serves businesses and consumer-facing brands, including ecommerce retailers and lead-generation companies, with buyers such as marketing teams and business owners seeking agency support for online…
Financial Health
StableStable · -10% CAGR over 4y
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Provides specialty insurance and reinsurance, underwriting complex commercial risks through brokers. Offers cover across areas including property, casualty, cyber, marine, energy, political risk,…
Serves B2B insurance brokers, coverholders and reinsurance buyers working with complex commercial and specialty risks across sectors including energy, marine, financial services, healthcare,…
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Provides specialty insurance and reinsurance underwriting for brokers, covering complex commercial risks across areas including property, casualty, cyber, marine, energy, political risk, and…
Serves insurance brokers, coverholders and reinsurance cedants, reaching corporate and specialty-risk buyers across sectors such as financial services, energy, healthcare, construction, marine,…
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Provides specialty insurance and reinsurance, underwriting complex commercial risks through brokers. Offers cover across areas including property, casualty, cyber, marine, energy, political risk,…
Serves insurance brokers, coverholders and reinsurance buyers handling complex specialty risks for corporate clients across sectors including energy, marine, construction, healthcare, financial…
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Computed from 3 filingsManufactures welding equipment and automation systems for industrial fabrication, including MIG‑MAG, TIG and electrode welding machines, robotic welding cells, torches and accessories. Provides…
Serves industrial B2B customers in manufacturing, production and assembly, including welding workshops, fabricators and medium-sized businesses adopting manual, mechanised or robotic welding…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsSupplies wholesale baskets, containers, gift packaging, shrink bags, and retail display products. Also sells decorative items, planters, floral supplies, and seasonal décor for florists, garden…
Serves B2B wholesale buyers in floral shops, garden centres, gift and specialty retailers, food service businesses and home décor retailers.
Financial Health
StrongStrong · Growing, Hiring · 61% CAGR over 4y
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Computed from 5 filingsDesigns and manufactures gas springs, dampers, and related hardware for load support and motion control applications. Supplies compression, locking, tension, and stainless steel gas springs, as well…
Serves B2B manufacturers, OEMs and engineering teams in aerospace, military, marine, medical, RV, electronics, food production, furniture, automation, trucking, automotive and returnable rack systems.
Financial Health
HealthyHealthy · -5% CAGR over 4y
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Designs and manufactures trapped key interlocking systems and related safety hardware used to control access to hazardous machinery and processes. Products are used in energy, manufacturing,…
Sells to B2B customers operating in safety-critical environments, including energy, industrial, manufacturing and transport sectors. Targets buyers at data centres, electrical OEMs, renewables,…
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Computed from 5 filingsDevelops photo‑realistic virtual reality simulations and immersive environments for training, education and visualisation. Produces 180°/360° VR video content, interactive software and multi‑headset…
Serves businesses and institutions using VR for training, simulation, design and collaboration, including government and military, healthcare, education, finance, AEC, manufacturing, automotive,…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
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Computed from 3 filingsProvides freight forwarding and logistics services including European road transport, air and sea freight, and domestic distribution. Also offers customs brokerage and support, warehousing, picking…
Serves businesses, particularly SMEs and growing eCommerce or import-export operators, trading within the UK and Channel Islands, across Europe, or worldwide.
Financial Health
WeakWeak · -7% CAGR over 2y
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Computed from 5 filingsProvides IT support, cybersecurity services, web hosting, and telecommunications including broadband, leased lines, and telephone systems. Also offers web design and marketing services, and supplies…
Serves SMEs and organisations seeking outsourced IT, cyber security, communications, hosting, marketing and IT procurement support, with Bristol and nearby areas emphasised.
Financial Health
StableStable · Hiring · 31% CAGR over 4y
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Computed from 3 filingsDesigns and manufactures returnable plastic packaging for logistics and bulk ingredient handling, including collapsible IBC totes, folding liquid containers, bulk storage bins and reusable crates…
Sells B2B to food and beverage ingredient producers, processors and logistics buyers handling bulk liquids such as tomato paste, fruit pulp, sauces and seasonings.
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 4 filingsSupplies cryogenic storage and transport equipment for laboratories, biotechnology and animal husbandry applications, including liquid nitrogen freezers, cryogenic dewars, dry vapor shippers, semen…
Sells to B2B customers in pharmaceuticals, laboratories, agriculture and animal husbandry, universities, chemical and manufacturing firms, healthcare providers and biotechnology organizations.
Financial Health
DistressedDistressed · -13% CAGR over 3y
Location
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How The Trade Desk usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
The Trade Desk is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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What share of UK B2B companies run The Trade Desk?
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