B2C Companies Using Airship CRM in the UK: 52 Active Firms (2026)
UK B2C companies running CRM software manage customer marketing, loyalty and engagement workflows across consumer-facing operations.
For hospitality, leisure and venue operators, a CRM layer usually sits between booking engines, campaign tools and loyalty workflows. It helps teams segment guests, trigger post-visit messages, manage offers and keep direct relationships alive between visits. Adoption tends to signal a business with repeat-customer economics rather than one-off transactions: multi-site estates, high-footfall venues, membership-led propositions or experience sellers with enough customer volume to justify dedicated marketing operations. Engagements are usually operational as much as technical, involving marketing, revenue management, venue operations and agencies that handle campaign execution.
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UK adoption is a narrow travel and hospitality pattern rather than a general consumer CRM footprint. There are 52 active UK companies running this CRM stack, and Travel & Hospitality accounts for 100.0% of the sector tags, with small overlaps into Sport & Leisure at 5.8%, Real Estate & Property at 1.9%, and Gambling & iGaming at 1.9%. Within the sector’s detected CRM ranking, the stack sits eighth at 0.8%. London accounts for 42.3% of the cohort, followed by the East Midlands at 15.4%, the South East at 11.5%, and the South West and Scotland at 5.8% each. Their reported employment footprint is 3,436 staff.
Consumer-facing CRM use brings procurement questions around consent capture, message suppression, customer-profile retention and the movement of booking or loyalty records between systems. Hospitality and leisure operators tend to connect CRM with reservations, loyalty, event marketing and analytics tags, so responsibility can sit across marketing, operations and external agencies. That structure raises mundane but important checks: who controls customer records, how opt-outs are synchronised, whether campaign lists are refreshed from live systems, and how much dependency the operator takes on from specialist venue and booking software.
Adoption appears tied to direct-booking pressure and the need to bring guests back without relying only on intermediaries. The cohort looks specialist: travel and hospitality operators with enough repeat interaction to justify CRM work, but not necessarily the internal technology teams seen in broader enterprise software rollouts. Over time, use of this kind of stack tends to be shaped by bundling, agency preference and integration depth with booking systems. That may keep adoption concentrated among operators with venue networks, loyalty mechanics or event calendars, while independent venues lean on lighter marketing tools.
Adoption by company size
Adoption of Airship CRM rises with company size across the trading UK B2C companies in this cohort. 0% of the 54,825 companies with under 10 employees run Airship CRM (21 detected). 0.1% of the 26,843 companies with 10–50 employees run Airship CRM (19 detected). 0.2% of the 3,060 companies with over 50 employees run Airship CRM (7 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
52
Active firms
2026
0.8%
Of detected CRM share
UK B2C
14
Median headcount
Filed accounts
127
Verified contacts
Across this cohort
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Key facts
About 17% of the trading cohort reports turnover above £5M (9 of 52 firms) — the rest sits below that revenue band.
13% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Within UK B2C companies with a detectable CRM system, this CRM accounts for 0.8% of installations against a denominator of 6,136 companies.
Registered addresses are concentrated in London at 42.3% (22), followed by the East Midlands at 15.4% (8) and the South East at 11.5% (6).
The stack tilts towards marketing operations: 63.5% (33) also run a content-management layer, 59.6% (31) a tag-management layer and 57.7% (30) web analytics.
The detected cohort sits in Travel & Hospitality at 100.0% (52), with a small overlapping Sport & Leisure tag at 5.8% (3).
Financial-health scoring is dispersed, with 28.8% (15) classed as stable, 21.2% (11) weak, 5.8% (3) distressed and 7.7% (4) with insufficient history.
CRM market share among UK B2C
Share of the 6,136 UK B2C with a detectable system. As of June 2026.
What else do Airship CRM-running B2C run?
Share of the 52 Airship CRM-running UK companies where each technology was also detected. As of June 2026.
Where Airship CRM B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
14
Median headcount
£1.1M
Median UK turnover
17.3%
Above £5M turnover
7
Incorporated since 2022
127 verified decision-maker contacts
across these 52 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Airship CRM
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides support services to franchise and licensed buffet restaurants operating under the COSMO brand, including restaurant operations support, online table reservations, customer data management,…
Serves UK consumers and groups dining out at buffet restaurants, including table-booking customers, walk-ins, families, friends and larger parties.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsActs as a holding company and operates licensed restaurants offering themed six-course tasting menus that change regularly. Also provides management and operational support services to associated…
Serves consumers, dining groups and event organisers seeking restaurant bookings and gift vouchers in major UK and Irish cities, including London, Glasgow, Edinburgh, Manchester, Birmingham, Dublin…
Financial Health
StrongStrong · Hiring · 154% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates quick-service noodle bar restaurants serving Asian-style dishes such as chow mein, rice bowls, chicken and duck toppings, sides and sauces. Offers takeaway meals and delivery through…
Serves B2C diners and takeaway customers seeking quick-service Asian-inspired meals across UK and Ireland locations, including delivery users on Uber Eats, Just Eat and Deliveroo.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a chain of bars serving craft beer, cask ales, and other drinks alongside food. Offers table bookings, private hire, and hosted events such as parties, corporate gatherings, and beer tasting…
Serves consumers and groups seeking pub venues across UK cities, including table bookings, private hire, corporate events, work socials, birthdays, weddings and stag/hen parties.
Financial Health
StrongStrong · Growing · 1% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides administrative and support services for Umami franchise and licensed restaurants, including operating the brand website, managing online table reservations, handling customer data…
Serves consumer restaurant diners, including individuals, families, groups and larger parties making bookings or walking in, and franchise and licensed restaurant operators within the same restaurant…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of pubs offering food and drink, including meals prepared from locally sourced and artisanal ingredients. Provides dine‑in hospitality, events, and customer rewards programmes…
Serves consumers visiting pubs, including local residents, diners, drinkers and event guests seeking food, drinks, offers and community-focused hospitality.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a collection of hotels, village inns and gastropubs providing accommodation, restaurant dining and bar services. Offers overnight stays, meals prepared with seasonal ingredients, and venues…
Serves consumers seeking dining, pub visits, hotel stays and celebrations at gastropubs, village inns and hotels in North Yorkshire, including families, couples, dog owners and gift voucher buyers.
Financial Health
DistressedDistressed · -91% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates bowling entertainment venues offering ten‑pin bowling lanes alongside bars and restaurants serving food and cocktails. Provides karaoke booths, arcade games, and private rooms for parties,…
Serves consumers and corporate groups in London, including families, birthday and special-occasion parties, team socials, private hire organisers, and larger event bookers seeking venues for up to…
Financial Health
DistressedDistressed · -86% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of pub restaurants offering food and drink, guest rooms, and hospitality venues. Hosts events and themed dining experiences, and provides catering services for private and external…
Serves consumers in Derbyshire and the Midlands seeking pub dining, drinks, rooms and venue events, plus private and corporate event organisers needing catering or hospitality venues.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates bar and restaurant venues serving sourdough pizza, sharers, and drinks including cider, craft beer, and cocktails. Provides dine‑in food and beverage service with table reservations, group…
Serves consumers, families, friends and group bookings seeking casual dining and drinks in UK city and coastal locations, with offers aimed at brunch groups, parents, event parties and gift buyers.
Financial Health
WeakWeak · 1% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of boutique hotels providing short‑stay accommodation and hospitality services. Offers online room bookings, special offers and gift vouchers through its brand website and manages…
Financial Health
WeakWeak · -26% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a chain of burger restaurants serving beef and vegetarian burgers, hand‑cut fries, milkshakes and beer. Offers dine‑in, takeaway, click‑and‑collect and delivery, and sells gift vouchers and…
Serves individual consumers, local workers, shoppers, tourists and casual diners through quick-service restaurant locations across London, plus click-and-collect, delivery and gift voucher buyers.
Financial Health
StableStable · -61% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a collection of restaurants, bars and hospitality venues offering seafood, grill and modern British and Irish dining. Provides food and drink service, private dining and events across…
Serves restaurant, bar and pub customers, seafood and fine-dining guests, country house visitors, and people buying gift vouchers or booking private dining and events in London and Ireland.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates quick-service restaurants serving Hawaiian-style poke bowls, ramen, sushi rolls, poke burritos and bubble tea. Provides dine-in and takeaway meals, online ordering, delivery, and catering…
Serves individual consumers seeking casual takeaway, delivery or dine-in meals in London, Manchester, Leeds and Cyprus, plus event organisers and businesses needing catering for small to large events.
Financial Health
WeakWeak · Hiring · 19% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of hospitality venues including a hotel and several restaurants. Provides accommodation, dining and bar services, private dining and events through branded venues such as Duck Bay,…
Serves leisure consumers in Scotland, including couples seeking weekend stays or elopements, families, friends meeting for meals, and visitors or adventurers around Loch Lomond.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates quick‑service restaurants serving Middle Eastern-style food including shawarma, rotisserie chicken, falafel, wraps, rice bowls, salads, mezze, and fries. Provides dine‑in and takeaway meals…
Serves B2C diners, shoppers and takeaway customers at Westfield and Bluewater, including loyalty-club members looking for quick casual meals.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsOperates a casual dining restaurant serving sourdough pizzas with various toppings, alongside breakfast items, brunch menus, coffee, cocktails and beer. Offers dine-in, takeaway and pizza catering…
Serves consumers, takeaway customers and brunch diners in London, Manchester and Leeds, plus event and party organisers seeking catering. Also targets prospective franchise operators.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of neighbourhood pubs serving food, Sunday roasts, beer, wine and other drinks. Provides table bookings, takeaway ordering and pub event spaces, and runs co‑working offices offering…
Serves local consumers seeking neighbourhood pub dining, drinks, Sunday roasts, beer gardens and group bookings, plus small businesses, freelancers and teams needing co-working space, meeting rooms…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of pubs and restaurants offering dine‑in food and drink. Prepares meals cooked to order using locally sourced ingredients, serves beers and other beverages, and provides table…
Sells to consumers dining out at pubs and restaurants, including local residents, visitors and groups seeking food and drink in Cambridge and surrounding Cambridgeshire villages.
Financial Health
StrongStrong · Hiring · 89% CAGR over 3y
Location
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Operates a group of neighbourhood bars and restaurants offering all‑day food and drink. Serves breakfast, brunch, sharing plates, cocktails and Sunday roasts, and provides table bookings, gift cards,…
Serves consumers in London neighbourhoods, including local residents, workers and visitors seeking casual dining, brunch, cocktails, Sunday roasts, bookings and gift cards.
Location
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Financial sub-scores
Computed from 3 filingsOperates a group of gastropubs offering food and drink alongside boutique guest rooms located above selected venues. Provides restaurant dining, bar service, short-stay accommodation, private event…
Serves London diners, pub-goers and hotel guests, including locals, visitors to central London neighbourhoods, and groups seeking private spaces for birthdays, family meals, work celebrations and…
Financial Health
StableStable · 4% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates buffet-style restaurants offering all-you-can-eat dining with dishes from multiple international cuisines, including Asian, carvery and other global foods, served from self-service stations…
Serves consumers, including families, groups celebrating occasions, friends, walk-in diners and food lovers seeking varied restaurant meals at a fixed price.
Financial Health
StableStable · Hiring · 3% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates quick-service noodle bar restaurants serving Asian‑inspired dishes including noodle and rice boxes with chicken, duck and vegetable toppings, along with sides and sauces. Provides takeaway…
Serves B2C consumers seeking casual Asian-inspired noodle meals through stores and delivery platforms across the UK and Ireland, plus prospective franchise and retail partners.
Financial Health
WeakWeak · Hiring · 62% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsOperates a group of restaurants and dining venues offering seafood, steak, Mediterranean and Italian cuisine. Manages brands including The Salt Room, The Coal Shed, Burnt Orange and Tutto, providing…
Serves consumers and groups seeking restaurant meals, private dining, parties and gift experiences in Brighton and London, across seafood, steak, Italian and pub dining venues.
Financial Health
DistressedDistressed · -40% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of restaurants and pubs offering casual dining and drinks. Serves seasonal menus including seafood, breakfasts, lunches and dinners, and provides spaces for gatherings and events…
Serves consumers dining out in East Kent, including local residents, families, groups and visitors seeking pub and restaurant experiences across seafront, countryside and coastal venues.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates bar and social gaming venues offering cocktails, alcoholic drinks and street food alongside arcade machines and interactive games, providing spaces for customers to drink, eat and play games.
Targets adult consumers, friend groups, date-night visitors and party groups in Lincoln and Leeds looking for social leisure venues.
Financial Health
HealthyHealthy · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates pizzerias serving Italian-style sourdough pizza made with naturally fermented dough. Offers dine-in and takeaway food, online ordering, and gift vouchers, with menus featuring pizzas and…
Serves consumers, local diners and takeaway customers seeking casual Italian sourdough pizza at restaurants in London, with gift vouchers for individual purchasers.
Financial Health
StableStable · Hiring · 40% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates Spanish‑inspired tapas restaurants serving small plates, paellas and sharing platters alongside wines, sherries and other drinks. Offers dine‑in meals, group dining menus, tasting…
Serves consumers dining out in York, Leeds, Hull and Beverley, including friends, families, couples, large parties, guests with dietary requirements, and buyers of restaurant gift cards or tasting…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates a greyhound racing and speedway stadium with spectator facilities. Provides race events alongside hospitality services including restaurants, bars, VIP boxes, and packages for corporate…
Serves consumers, families, couples, party groups, stag and hen parties, and corporate buyers seeking group outings, hospitality, team building, venue hire, charity events, sponsorship or advertising…
Financial Health
WeakWeak · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a hotel resort offering guest accommodation, restaurant and bar dining, an 18‑hole golf course, spa and treatment rooms, gym and swimming pool. Also provides facilities for weddings,…
Serves leisure travellers, spa and golf visitors, restaurant diners, gym members, wedding parties, private event hosts and corporate meeting organisers in and around Suffolk.
Financial Health
StrongStrong · Profitable, Growing · 2% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates pubs and restaurants serving food and drink across multiple venues, and provides horse box bar hire for private events and functions. Also sells dining gift vouchers and experience packages…
Serves consumers seeking dining, gift vouchers and experiences in Lincolnshire, Nottinghamshire and Leicestershire, plus event organisers hiring mobile bar facilities.
Financial Health
StableStable · -77% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates hospitality venues themed as shared flats, serving drinks and hosting social events and private hire. Manages a group of bar venues branded as different “doors”, offering bar service,…
Serves mainly consumers, social groups and private-hire bookers seeking informal bar and restaurant settings, plus gift-card buyers interested in venue events and offers.
Financial Health
WeakWeak · Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates buffet-style restaurants offering all-you-can-eat dining with dishes from multiple international cuisines. Prepares food across themed stations and serves set‑price meals including hot…
Serves B2C diners, including families, friends, celebration groups, walk-ins and larger parties seeking casual restaurant meals with varied cuisine at a set price.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 4 filingsOperates restaurants serving steak and seafood cooked over open fire. Offers dine‑in menus including small plates, salads, beef cuts and fish dishes, along with drinks, and provides table…
Serves consumers and dining groups in Brighton and London, including locals and visitors seeking steak, seafood and fire-cooked restaurant menus.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 3y
Location
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Financial sub-scores
Computed from 2 filingsOperates themed hospitality venues designed as fictional shared flats, featuring rooms styled like parts of a home. Provides bars, social events, and private hire spaces for parties, gatherings, and…
Serves consumers and groups seeking casual hospitality venues, including general booking customers, gift card buyers and private-hire customers for social events.
Financial Health
StableStable · Hiring · 1754% CAGR over 1y
Location
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Computed from 5 filingsOperates restaurants serving craft beer from independent breweries alongside meat and plant‑based burgers, sides and drinks. Provides dine‑in, takeaway and delivery food and beverage services and…
Serves London consumers seeking craft beer and meat or plant-based burgers, including dine-in guests, takeaway and delivery customers, and groups booking tables or team events.
Financial Health
StableStable · Hiring · 15% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOrganises chicken wing food festivals and related events featuring street food traders, tasting competitions and the UK Chicken Wing Awards. Sells event tickets and merchandise and coordinates…
Serves UK consumers attending chicken wing festivals in major cities, alongside food traders and sponsor brands seeking festival participation or exposure.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Operates themed cocktail bars serving mixed drinks and curated cocktail menus. Provides table reservations, private event hosting and gift vouchers, with venues offering evening bar service and…
Serves consumers and groups seeking cocktail bar reservations, event bookings and gift vouchers at venues in Winchester and Windsor.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsOperates a boutique hotel offering accommodation in guest rooms, suites and shepherd’s huts. Provides on‑site restaurant dining and breakfast, hot tub facilities, and hosts weddings, events and short…
Serves leisure travellers, couples, diners and wedding or private-event guests seeking boutique hotel stays, fine dining and coastal breaks on the North Norfolk coast, including guests with dogs.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 3y
Location
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Computed from 4 filingsOperates leisure and events venues within the Island Quarter development, including restaurants, bars, dining spaces and outdoor event areas used for hospitality, live performances, corporate…
Serves a mixed B2C and B2B market: Nottingham diners, drinkers and event attendees; businesses planning networking, awards or team events; plus students, residents and commercial occupiers interested…
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates a country house hotel and fine dining restaurant, providing guest accommodation, restaurant dining, private dining and event hosting. Offers hotel rooms, food and beverage services, and…
Serves leisure travellers and fine-dining guests visiting the Peak District and Derbyshire, plus couples, families and private groups seeking weddings, events, gift vouchers and private dining.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Computed from 3 filingsOperates a cocktail bar and restaurant offering mixed drinks, shareable cocktails and food, with themed house‑party events, bottomless brunch, and spaces for birthdays, group bookings and private…
Serves consumers and groups in Soho seeking cocktail bar visits, bottomless brunches, birthdays and celebrations, plus businesses booking private rooms or whole-venue hire for company parties.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 2y
Location
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Computed from 5 filingsOperates a bar and restaurant serving cocktails, food and brunch. Hosts supper clubs, DJ-led events and themed house‑party nights, and provides private dining rooms and venue hire for birthdays,…
Serves consumers in Fulham and London seeking late-night cocktails, dining, bottomless brunch, birthdays and group celebrations, plus private room or whole-venue hire for parties and dining events.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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How Airship CRM usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Airship CRM is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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