B2C Companies Using Salesforce in the UK: 152 Active Firms (2026)
B2C companies running CRM software sell to consumers while using web-detected customer management platforms in the UK.
For consumer-facing operators, this CRM stack usually sits between acquisition marketing, customer service and retention teams rather than the finance or engineering functions. Fashion and retail, e-commerce, travel and hospitality, education and leisure users tend to need a single customer view across web journeys, store or venue interactions, enquiries, refunds and loyalty activity. Adoption usually signals a company with enough repeat contact to justify configured workflows, specialist administration and campaign governance. It also points to a direct-channel posture: these businesses are not only taking orders or bookings, but trying to manage the next interaction.
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Among UK consumer-facing operators, 152 active companies are detected running this CRM stack. The platform ranks fourth in the sector’s detected CRM mix, with a 2.5% share of the 6,132-company CRM denominator. Reported headcount totals 3,020 people. The registered-address skew is concentrated in London at 31.6%, followed by the South East at 17.1%, the North West at 8.6%, and both the East of England and West Midlands at 7.2%.
Direct-to-consumer channels put CRM procurement close to consent, identity and service-record governance. The main issues are usually not sector licensing but the treatment of customer records: how web forms capture permission, how marketing preferences are honoured, how service histories are retained, and how suppliers handle access controls. For travel, retail, leisure and subscription operators, integrations with booking, commerce and support tools also make change management awkward. A CRM migration can touch live campaigns and customer-service workflows before it reaches the board pack.
Adoption appears likely to remain selective rather than universal among consumer-facing firms. The stack tends to suit operators with repeat engagement, service complexity and the patience to maintain customer records; smaller merchants can often get by with lighter commerce and email tools. Some users may add more automation around retention and service routing, while others face pressure to simplify sprawling marketing stacks. Consolidation seems more likely through platform rationalisation and agency-supported migrations than through a sudden wave of new adopters.
Adoption by company size
Adoption of Salesforce rises with company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Salesforce (95 detected). 0.2% of the 26,843 companies with 10–50 employees run Salesforce (50 detected). 0.3% of the 3,060 companies with over 50 employees run Salesforce (8 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
152
Active firms
2026
2.5%
Of detected CRM share
UK B2C
6
Median headcount
Filed accounts
315
Verified contacts
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (14 of 152 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (10 firms), so a sizeable share is in its first few filing cycles.
Detected use sits at 2.5% (152) of B2C firms with a detectable CRM system, from a 6,132-company denominator.
London accounts for 31.6% (48) of the cohort, followed by the South East at 17.1% (26).
Tag-management software is also detected across 66.4% (101) of the cohort, while content-delivery and security tooling appears in 59.2% (90).
Fashion & Retail and E-commerce are the largest overlapping tags, at 24.3% (37) and 21.1% (32) respectively.
CRM market share among UK B2C
Share of the 6,132 UK B2C with a detectable system. As of June 2026.
What else do Salesforce-running B2C run?
Share of the 152 Salesforce-running UK companies where each technology was also detected. As of June 2026.
Where Salesforce B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£594.1K
Median UK turnover
9.2%
Above £5M turnover
10
Incorporated since 2022
315 verified decision-maker contacts
across these 152 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Salesforce
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Retailer of consumer electronics and household appliances, selling products such as televisions, laptops, mobile phones, gaming consoles, kitchen appliances and smart home devices through online and…
Serves UK consumers and households buying electricals, appliances and technology online or in store, with a separate business channel for organisational buyers.
Location
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Financial sub-scores
Computed from 4 filingsRetailer of consumer electronics, household appliances, and technology products including TVs, laptops, mobile phones, gaming consoles, washing machines, and smart devices. Sells through an online…
Serves UK consumers and business buyers shopping for household appliances, electronics, computing, gaming, mobile, smart home and personal tech through online and store channels.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 3y
Location
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Operates a supermarket and online grocery retail service selling frozen foods, ready meals, meat, seafood, vegetables, desserts and household groceries. Provides home delivery and click‑and‑collect…
Serves consumers and households shopping for groceries online or in store, including families seeking frozen food, everyday essentials, offers, kids’ items, and vegan or vegetarian ranges.
Location
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Financial sub-scores
Computed from 4 filingsOperates an online and in‑store retail business selling home furnishings and household goods, including bedding, curtains, furniture, mattresses, lighting, rugs, kitchenware, bathroom accessories,…
Serves UK consumers furnishing and updating homes, including homeowners, renters and families shopping for living room, bedroom, kitchen, bathroom, garden, kids’ room and home office products.
Financial Health
StrongStrong · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online and in‑store retail platform selling consumer electronics and home appliances, including TVs, laptops, mobile phones, gaming consoles, kitchen appliances and smart home devices,…
Sells mainly to UK consumers shopping for home appliances, consumer electronics, computing, gaming, mobile phones and smart home products, with a separate offer for business technology buyers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsRetailer of consumer electronics and household appliances through an online platform and stores. Sells TVs, laptops, mobile phones, gaming consoles, kitchen and laundry appliances, accessories, and…
Serves UK consumers buying home technology, appliances, computing, gaming and mobile products, with a separate route for business customers through Currys Business.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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Operates a global hospitality and entertainment business including hotels, casinos, restaurants and cafes. Provides live entertainment events, branded retail merchandise, and gaming services…
Sells to consumers worldwide seeking hospitality, gaming, dining, entertainment, retail, and event experiences, including hotel guests, casino players, sports bettors, diners, shoppers, loyalty…
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Operates scheduled intercity coach and airport transfer services, selling tickets through its website and app. Provides route planning, timetables, seat reservations, and travel management tools for…
Serves consumers booking UK and Ireland coach journeys, including airport passengers, students, young people, seniors, disabled travellers, groups, event attendees and city-to-city leisure travellers.
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Operates land‑based bingo clubs and an online gambling platform offering bingo games, slot machines, Slingo, scratchcards and jackpots. Provides multiplayer bingo rooms, promotions, and real‑money…
Serves UK consumers aged 18+ who play bingo and casino-style games online or in bingo clubs, including casual players seeking chat-room communities, promotions and real-money prizes.
Location
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Financial sub-scores
Computed from 3 filingsOperates an international network of hotels and resorts offering guest accommodation, restaurants and bars, meeting and event venues, and business facilities. Provides online booking and travel…
Serves leisure and business travellers, hotel guests and locals, plus corporate meeting and event planners booking across international city, airport and resort destinations.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells fashion apparel and accessories for women, men and children, including jeans, clothing, handbags, footwear, jewellery and underwear. Products are offered through retail stores and…
Sells B2C to fashion consumers shopping online and in stores, with dedicated ranges for women, men and children, plus customers seeking accessories, gifts, loyalty programmes and promotional sale…
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Operates and franchises hotels and resorts under multiple brands, providing accommodation, restaurants, bars, and meeting and conference facilities. Offers online hotel booking and travel services…
Serves leisure and business travellers, hotel guests, local visitors, and organisations planning meetings, events, conferences, or group gatherings across international destinations.
Location
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Financial sub-scores
Computed from 3 filingsOperates a digital fitness subscription platform providing personalised cardio, strength and bodyweight workouts via mobile apps and connected exercise equipment. Features adaptive training plans,…
Sells to consumers seeking at-home digital fitness and personal training, including individuals and households using compatible cardio and strength equipment or mobile devices for personalised…
Financial Health
HealthyHealthy · -35% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and retails women’s fashion products including bags, clothing, shoes and accessories through an online store and branded retail outlets. Offers items such as dresses, jackets, knitwear,…
Sells to UK consumers, particularly women’s fashion shoppers buying clothing, bags, shoes, jewellery, wallets and accessories through online and retail channels.
Financial Health
StableStable · -7% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of consumer electronics and household appliances including TVs, laptops, mobile phones, gaming consoles, and kitchen and laundry appliances. Sells products online and through stores, with…
Sells primarily to UK consumers shopping for household appliances, electronics, gaming, phones and home technology, with additional routes for business buyers seeking tech products and services.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells luxury fashion and lifestyle products, including men’s and women’s clothing, bags, shoes, scarves, accessories, fragrances, and home items. Offers seasonal collections and branded…
Serves consumers shopping for luxury fashion, accessories, bags, shoes, fragrances and home items, with separate ranges for women, men and gift buyers through an online retail store.
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsDesigns and retails men’s and women’s footwear including boots, shoes, sandals and trainers, along with handbags and fashion accessories. Sells products under the Dune London brand through an online…
Sells directly to consumers seeking women’s and men’s footwear, handbags and accessories, including shoppers buying for workwear, weddings, occasions, gifts, wide-fit styles and seasonal fashion.
Financial Health
HealthyHealthy · -13% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides online international money transfer services allowing users to send funds to bank accounts, debit cards, mobile wallets, or cash pickup locations, and to pay bills or reload mobile phones…
Serves consumers sending international money transfers to friends and family, including migrants, expatriates and people supporting recipients abroad via bank deposits, wallets, cash pickup, phone…
Financial Health
WeakWeak · -65% CAGR over 4y
Location
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Develops and sells skincare, bodycare, haircare and fragrance products, including cleansers, toners, moisturisers, serums, shampoos and bath products, through an online retail store, with product…
Sells direct to consumers buying skincare, bodycare, haircare, fragrance and beauty gifts, including women, men, subscribers and loyalty/rewards shoppers, with UK delivery emphasised.
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Operates an online retail store selling official merchandise based on Disney, Pixar, Marvel and Star Wars franchises, including clothing, toys, plush items, collectibles, home goods and accessories,…
Sells directly to consumers, families, gift buyers and collectors shopping for Disney, Pixar, Marvel and Star Wars merchandise for adults, children and babies.
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Operates Gatwick Airport, providing passenger airport facilities including flight arrivals and departures information, terminal services, car parking, security fast‑track, airport lounges, retail and…
Serves a mix of B2C and B2B customers: leisure and business air travellers, airlines, airport retailers, dining operators, transport providers and corporate partners.
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Distributes and retails Clarins-branded skincare, cosmetics, and beauty products through an online store. Product range includes facial and body skincare, make-up, fragrances, cleansers, serums, and…
Serves UK consumers shopping online for skincare, make-up, fragrance and beauty gifts, with messaging aimed especially at women, loyalty-club members and shoppers seeking personal beauty advice.
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Financial sub-scores
Computed from 4 filingsDesigns and sells denim-focused apparel and fashion products for men, women and children, including jeans, shirts, dresses, jackets, footwear, bags and accessories, offered through branded retail…
Sells directly to consumers shopping fashion and lifestyle products, targeting women, men and children. Serves retail customers buying jeans, clothing, footwear, bags and accessories through its…
Financial Health
WeakWeak · Hiring · 4% CAGR over 3y
Location
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Computed from 5 filingsProvides online and mobile money transfer services that enable users to send funds to recipients in African countries. Payments can be made using bank accounts, debit or credit cards, and other…
Sells to consumers sending money from countries including the UK, US and parts of Europe to family, friends or businesses in Africa. Targets individuals making remittances, emergency transfers, and…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates a global portfolio of luxury resorts, hotels and branded residences. Provides accommodation, dining, spa and wellness services, and curated travel experiences and multi‑destination journeys…
Serves high-net-worth leisure travellers, couples, families and private groups seeking luxury resorts, villas, wellness retreats, events and residences across international destinations.
Financial Health
StrongStrong · Hiring · 67% CAGR over 1y
Location
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Computed from 3 filingsProvides car subscription services allowing customers to access vehicles for a fixed monthly fee. Subscriptions include insurance and other running costs, with users selecting vehicles and contract…
Targets consumers and business users seeking flexible, all-inclusive access to cars as an alternative to PCP, leasing or ownership.
Financial Health
StrongStrong · Hiring · 35% CAGR over 2y
Location
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Computed from 5 filingsOperates and manages purpose-built student accommodation, offering furnished rooms and flats near universities with all-inclusive rent, short stays, and resident services such as events, wellbeing…
Serves university students seeking accommodation in university cities across the UK and Europe, including international students and short-stay residents, with supporting information for parents…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsRetailer of crystalware and jewellery through an online store, selling glassware, barware, tableware, decorative objects, lighting and fragrance products. Offers items such as vases, decanters,…
Sells primarily to consumers buying luxury crystalware, jewellery, home decor and fragrance, including gift buyers for weddings, birthdays, housewarmings and corporate gifting. Also serves business…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells fashion apparel and accessories including clothing, handbags, footwear, jewellery, and small leather goods for women, men, and children through branded collections and an online…
Sells directly to consumers shopping online for designer fashion, including women, men, children and gift buyers seeking clothing, bags, shoes, jewellery and accessories.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsOperates an online poker platform offering real‑money cash games, tournaments, and sit‑and‑go formats including Texas Hold’em and Omaha. Provides player accounts, deposits and withdrawals,…
Serves B2C adult online poker players, including cash-game, tournament and poker-variant players, from newcomers seeking bonuses to experienced and high-stakes players.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsRetailer of men's formalwear and business clothing, including suits, tuxedos, jackets, shirts, trousers, shoes and accessories. Offers made‑to‑measure and custom tailoring, alterations, and online…
Serves male consumers shopping online or in-store for business, wedding, black-tie and resort occasions, including grooms, wedding guests and men seeking custom-fit formalwear and wardrobe staples.
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
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Computed from 3 filingsSources and retails tea, coffee and hot chocolate, along with brewing equipment, tableware and gift products. Sells through company-operated retail stores, an e‑commerce platform, international…
Serves retail consumers seeking self-treats and gifts via UK stores and global ecommerce, alongside international franchise operators and wholesale partners.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsOperates an online and mail‑order retail store selling rock and metal band merchandise, film, TV and gaming merchandise, and alternative fashion clothing and accessories from licensed brands and…
Sells direct to consumers, primarily music fans, gamers and movie/TV franchise followers seeking band merchandise, entertainment-branded products and alternative fashion for women, men and kids…
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Computed from 4 filingsSells road, gravel, mountain, triathlon and electric bicycles directly to consumers via an online store. Also retails cycling components, replacement parts, accessories, clothing and equipment for…
Sells direct to consumer cyclists, including road, gravel, mountain, triathlon, e-bike, city and touring riders, plus parents buying youth bikes and customers seeking cycling gear and accessories.
Financial Health
HealthyHealthy · -83% CAGR over 3y
Location
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Computed from 3 filingsProvides digital security software and subscription services for consumers and families, including identity theft protection, credit monitoring, VPN, antivirus, password management, data removal,…
Sells primarily to consumers and families, especially parents, with additional offers for businesses, managed service providers, partners, resellers, affiliates and influencers.
Financial Health
StableStable · -88% CAGR over 2y
Location
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Computed from 2 filingsRetailer of fashion accessories, jewellery, bags and women’s clothing, including scarves, hair accessories, sunglasses and footwear. Sells seasonal collections, beachwear and gifts for women and…
Sells directly to consumers, primarily women, girls and gift shoppers buying fashion accessories, jewellery, bags, clothing, holiday items and seasonal gifts online.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 1y
Location
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Computed from 3 filingsDesigns and sells women’s clothing, footwear and accessories through an online retail platform. Product ranges include dresses, knitwear, denim, loungewear, shoes and items such as bags, scarves,…
Serves consumer shoppers, primarily women, buying casual fashion, footwear, accessories, gifts and lifestyle items online, including denim, knitwear, loungewear, workwear and seasonal collections.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells footwear, clothing and accessories for men, women and children through online and retail channels. Product range includes sneakers, boots, sandals, jackets, bags and other apparel…
Sells direct to consumers shopping for men’s and women’s footwear, apparel and accessories online or via stores, including buyers selecting items by occasion, fit features and seasonal ranges.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 2 filingsDesigns and retails fashion accessories and lifestyle products, including jewellery, handbags, hair accessories, clothing, shoes and seasonal items. Sells women’s and girls’ accessories, gifts and…
Sells to consumers, primarily women and girls, shopping online for fashion-led personal accessories, jewellery, bags, clothing, beachwear and gifts, with ranges also aimed at gift buyers for women…
Financial Health
StableStable · 3% CAGR over 1y
Location
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Computed from 5 filingsManufactures and sells hybrid passenger vehicles, including the Prius, featuring hybrid powertrains, vehicle performance systems, and onboard technology. Provides online tools to view specifications,…
Targets individual car buyers and households seeking a new hybrid passenger vehicle, including commuters and drivers comparing Toyota models, dealer inventory and local offers.
Financial Health
StableStable · Hiring · 10% CAGR over 3y
Location
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Provides motor insurance products for drivers and transport businesses, including telematics-based car insurance, private hire taxi cover, and policies for delivery drivers, vans, scooters and…
Serves UK consumers and small businesses needing vehicle cover, including personal and learner drivers, private hire taxi drivers, delivery couriers and riders, tradespeople with vans, sole traders,…
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Operates a global hotel and resort brand providing guest accommodation, meeting and event venues, restaurants and bars, and shared work and social spaces, with amenities and facilities for business…
Serves leisure and business travellers worldwide, as well as corporate meeting planners, event organisers and groups arranging stays, meetings and gatherings.
Financial Health
N/AN/A
Location
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Computed from 4 filingsDesigns and retails women's and children's clothing, footwear and accessories, including dresses, occasionwear and seasonal collections. Sells products through an e‑commerce platform featuring…
Sells B2C to women and parents shopping for women’s fashion, children’s clothing, babywear, accessories, occasionwear, wedding items, homeware and gifts through an international ecommerce store.
Financial Health
WeakWeak · Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsRetailer of affordable fashion clothing and accessories for women, men and children. Sells dresses, tops, jeans, footwear, lingerie, nightwear and accessories through an online store and retail…
Sells direct to consumers shopping online for women’s, men’s, children’s and baby clothing, footwear and accessories, including everyday, workwear, school and seasonal fashion.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Operates branded hospitality and entertainment venues including themed restaurants, hotels and casinos. Provides live music and events, sells branded merchandise through Rock Shop stores and online,…
Serves consumers seeking hotels, dining, casinos, live entertainment, merchandise, online gaming and sports betting, plus event planners booking meetings, weddings and celebrations.
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Operates an international chain of hotels and resorts offering guest accommodation, meeting and conference facilities, event spaces, restaurants and bars, and online booking services for business and…
Serves leisure and business travellers globally, including guests seeking city, beach and airport stays, as well as meeting and event organisers, small groups, coworkers and locals using hotel social…
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Computed from 5 filingsOperates an online retail store selling women’s clothing and fashion accessories, including dresses, tops, knitwear, denim, coats, footwear, bags, and jewellery, with product collections, seasonal…
Sells to female consumers shopping online for fashion, including dresses, tops, denim, knitwear and accessories. Targets women seeking everyday, workwear, occasionwear and curve clothing across…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and arranges tailor‑made luxury holidays and tours worldwide. Provides travel planning, itinerary design, and booking of flights, accommodation, and activities, specialising in safaris, beach…
Serves affluent B2C travellers, including families, couples, honeymooners and individuals planning luxury leisure trips, safaris, wellness breaks, beach holidays, cultural journeys and expeditions…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsDesigns and manufactures hybrid and plug‑in hybrid passenger vehicles, including cars and SUVs such as Prius, Camry, Corolla, RAV4 and Highlander, combining petrol engines with electric motors to…
Sells to consumers seeking hybrid, plug-in hybrid, and SUV/car models for commuting, family use, and lifestyle needs, including buyers prioritising fuel efficiency, space, performance, and…
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
Location
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Computed from 3 filingsDesigns and sells denim apparel and ready‑to‑wear clothing for men and women, including jeans, jackets and related garments, distributed through brand retail channels and partner sites within the…
Serves consumers shopping for premium men’s and women’s denim and ready-to-wear, including existing customers directed to Theory.com and Theory stores.
Financial Health
StrongStrong · Hiring · 13% CAGR over 2y
Location
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How Salesforce usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Salesforce is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by CRM
Other B2C technology
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Frequently asked questions
How many UK B2C companies use Salesforce?
What share of UK B2C companies run Salesforce?
How is Salesforce usage detected?
What size B2C companies use Salesforce in the UK?
What do Salesforce-running B2C companies also run?
Can I get contact details for these companies?
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