B2C Companies Using Roller in the UK: 65 Active Firms (2026)
Consumer-facing companies using online booking technology sell reservable experiences, activities or services through UK public websites.
For leisure, activity and venue operators, hosted booking software sits close to revenue operations: it publishes availability, prices capacity, collects payment, captures waivers and triggers customer messages. Companies running this booking stack usually sell to individual consumers and rely on direct website conversion rather than enterprise procurement. The buying centre tends to span marketing, operations, front-of-house management and finance, because the same workflow touches checkout, capacity control and customer records. Engagements are operationally embedded rather than speculative, with typical adopters ranging from operators with dozens of staff to those with several hundred; switching usually means retraining teams and retesting conversion paths.
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There are 65 actively trading UK companies running this booking stack, and reported headcount totals 3,737, so adoption is not confined to micro-operators. Sector overlap is concentrated in Sport & Leisure at 81.5%, with Travel & Hospitality at 18.5%. Within the sector’s detected customer-management stack ranking, the system accounts for 1.1% share in a 6,133-company comparator, behind several broader workforce, sales and salon-management systems. Registered-address skew is away from London: South West and South East each account for 20.0%, while London, North West and Scotland each sit at 9.2%.
Operators taking online reservations carry personal details, payment-related metadata, attendance records and, in some cases, waiver information. UK data-protection and consumer-contract obligations therefore sit around consent wording, retention, processor contracts, refunds and cancellation terms. Procurement is usually website-led rather than enterprise-IT-led: booking modules sit alongside analytics, tag management, anti-spam checks, search optimisation tooling and content platforms. That mix makes marketing ownership visible, but it also creates governance work around cookie notices, customer-message permissions and access control for front-of-house teams.
Adoption appears tied to venues and activity operators wanting more control over direct sales, rather than to generic back-office modernisation. The cohort has an early-commercial tilt, with many operators still close to small-business scale and only a small minority looking like multi-site platform businesses. Switching pressure tends to come from checkout conversion, waiver handling and the burden of reconciling capacity across channels. Over time, the category is likely to be pulled between specialist reservation systems and broader marketing or commerce suites. That favours suppliers with enough partner coverage to support websites, payments and customer communications without forcing operators into a full enterprise programme.
Adoption by company size
Adoption of Roller rises with company size across the trading UK B2C companies in this cohort. 0% of the 54,825 companies with under 10 employees run Roller (19 detected). 0.1% of the 26,843 companies with 10–50 employees run Roller (38 detected). 0.3% of the 3,060 companies with over 50 employees run Roller (9 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
65
Active firms
2026
1.1%
Of detected CRM share
UK B2C
19
Median headcount
Filed accounts
155
Verified contacts
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 65 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable CRM system, the cohort accounts for 1.1% (65) of 6,133 companies, level with one other system at 1.1% (65) and behind systems at 1.6% (96), 2.5% (153), 2.7% (167), 3.4% (209) and 84.2% (5,164).
Registered offices skew towards the South West and South East, each at 20.0% (13), with London, the North West and Scotland each at 9.2% (6).
Sport & Leisure is the main sector tag at 81.5% (53), while Travel & Hospitality appears on 18.5% (12); smaller overlaps include Fashion & Retail at 4.6% (3), Gaming at 3.1% (2) and E-commerce at 3.1% (2).
Website stacks tend to be content- and measurement-led: 56.9% (37) also show a content-management platform, 55.4% (36) show web analytics and 36.9% (24) show tag management.
Customer-facing controls are also common, with bot protection detected at 33.8% (22), search-optimisation tooling at 30.8% (20), network/security services at 29.2% (19) and video embeds at 26.2% (17).
Booking & POS market share among UK B2C
Share of the 6,133 UK B2C with a detectable system. As of June 2026.
What else do Roller-running B2C run?
Share of the 65 Roller-running UK companies where each technology was also detected. As of June 2026.
Where Roller B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
19
Median headcount
£680.7K
Median UK turnover
3.1%
Above £5M turnover
7
Incorporated since 2022
155 verified decision-maker contacts
across these 65 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Roller
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates indoor trampoline parks offering open bounce sessions, soft play areas, and wall-running attractions. Provides children's birthday party packages, group bookings, after-school clubs, SEND…
Serves children, adults, families and groups seeking leisure sessions, parties and activities, including toddlers, SEND visitors, schools and organised groups around Plymouth, Bodmin and Sunderland.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 4 filingsOperates indoor inflatable and trampoline activity parks offering timed play sessions, children’s birthday parties, toddler sessions, and group bookings. Customers book admission sessions online and…
Serves consumers and families booking leisure sessions, children’s birthday parties, toddler mornings and autism-friendly sessions, mainly visitors to its Liverpool and Burnley activity parks.
Financial Health
StrongStrong · 22% CAGR over 2y
Location
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Computed from 3 filingsOperates indoor trampoline and adventure parks offering open jump sessions, activity zones, and games. Provides facilities for children’s parties, school visits, group events, team building…
Serves families, children and young people planning leisure visits and birthday parties, alongside schools, youth groups and employers seeking group bookings, sleepovers, team-building events,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsOperates inflatable water park attractions featuring floating obstacle courses, slides, climbing structures and jump platforms on lakes. Sells timed entry tickets, group packages, school visit…
Serves consumers and organisations seeking water-based leisure activities, including families, adults, children, school groups, group organisers and gift-card buyers at UK aqua park locations.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates jungle-themed indoor soft play centres for young children, featuring play structures and on-site cafés. Provides entry sessions, membership programmes, children’s party packages and ticketed…
Sells to families with young children, targeting parents and carers seeking soft play visits, memberships and children’s party bookings at its venues in Inverness, Liverpool, Burnley and Walsall.
Financial Health
WeakWeak · Hiring · 56% CAGR over 4y
Location
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Computed from 4 filingsOperates indoor inflatable theme parks offering bounce-based attractions such as mega slides, ball pits, airbags and competitive obstacle games. Provides bookable leisure sessions and activity…
Serves consumers, especially families with children and groups of all ages, seeking leisure visits in Burgess Hill, Salisbury, Rochester, Cheltenham, Bristol, Eastbourne and Hemel Hempstead.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 3y
Location
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Computed from 5 filingsOperates indoor climbing and soft play centres offering themed climbing walls, ropes courses and play areas for children and adults. Provides birthday parties, group bookings, classes and corporate…
Sells to families with children, including toddlers and SEND participants, plus schools, home educators, youth groups and adult groups. Also serves corporate teams booking team-building events and…
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsOperates indoor go‑karting tracks and a laser tag arena, offering timed race sessions, group events and combat-style game missions. Provides online booking, gift vouchers and visitor attractions…
Sells to consumers, including children, teenagers and adults, seeking indoor leisure activities such as karting, laser tag and escape rooms, including groups booking exclusive events, across Central…
Financial Health
StableStable · Hiring · 9% CAGR over 2y
Location
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Computed from 3 filingsOperates indoor trampoline and adventure parks offering activities such as open jump sessions, dodgeball, foam pits, basketball, and soft play. Provides children’s parties, group events, and…
Serves consumers and groups seeking trampoline and adventure park visits, including families, children’s parties, school or community groups, and private hire customers at UK park locations.
Financial Health
StableStable · -21% CAGR over 2y
Location
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Computed from 5 filingsOperates entertainment venues offering themed escape room games and interactive darts, alongside bars and cafés. Provides group bookings for birthdays, corporate events and parties, and sells gift…
Serves consumers and groups seeking leisure activities, including families, birthday parties, students, stag/hen groups, schools and youth groups, plus corporate teams in Leeds, Castleford and…
Financial Health
StableStable · Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsOperates indoor trampoline parks offering open jump sessions, children’s parties, group events, and fitness activities, with interconnected trampolines, foam pits, and obstacle areas designed for…
Serves B2C leisure customers, including individuals and groups choosing trampoline park visits at the Birmingham or High Wycombe locations.
Financial Health
StableStable · -1% CAGR over 5y
Location
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Computed from 5 filingsOperates an indoor adventure park featuring trampoline attractions, inflatable play areas and a virtual reality gaming arena. Provides timed play sessions, children’s parties, group bookings,…
Sells to consumers, primarily families with children, plus children’s party organisers, school-age attendees and groups booking exclusive hire. Also serves gamers aged 7+ and friends seeking VR…
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 4 filingsOperates a supervised indoor adventure and fitness park featuring obstacle courses inspired by the Ninja Warrior TV show, including climbing, balance and swinging challenges, inflatable areas and a…
Sells to consumers, especially families, children aged 4+, adults, friendship groups, birthday party organisers, schools and youth groups seeking supervised activity and fitness experiences.
Financial Health
DistressedDistressed · -63% CAGR over 4y
Location
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Computed from 5 filingsOperates an indoor adventure golf venue featuring themed mini‑golf courses, bars serving alcoholic and soft drinks, and facilities for parties and group events, offering leisure entertainment such as…
Serves consumers seeking leisure activities, including families with children, groups of friends, couples on dates, party organisers, and gift voucher buyers in Glasgow and other UK city venues.
Financial Health
StableStable · -15% CAGR over 4y
Location
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Computed from 3 filingsOperates a watersports park offering wakeboarding via cable systems, inflatable aqua park activities, and boat rides. Provides beginner lessons, kids’ sessions, summer camps, and hosts parties,…
Serves London-area families, individuals, friends’ groups, children’s parties, schools and youth groups, plus corporate event organisers and private function bookers seeking activity days or venue…
Financial Health
WeakWeak · -89% CAGR over 2y
Location
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Computed from 5 filingsOperates an outdoor adventure and watersports park offering cable wakeboarding, inflatable aqua park sessions and ringo rides, alongside indoor bouldering and climbing facilities. Also runs a…
Serves consumers, families, children’s groups, schools and event organisers seeking outdoor adventure activities, climbing sessions, birthday parties, group days out and casual dining in…
Financial Health
HealthyHealthy · Hiring · 76% CAGR over 4y
Location
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Computed from 3 filingsOperates a chain of cinemas offering film screenings, event cinema broadcasts, and special showings such as subtitled, sensory‑friendly, parent‑and‑baby and seniors sessions. Provides online ticket…
Serves consumers in UK and Irish towns, including families, students, parents with babies, older audiences, and customers seeking sensory-friendly or subtitled screenings, plus groups booking private…
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsOperates an indoor inflatable play centre for children, offering ticketed play sessions with bouncing and climbing attractions, VR experiences, and party hosting. Also provides private hire and…
Serves families, parents and carers with children in East Anglia, including visitors around Wyton, Huntingdon and St Ives, plus parents booking children’s birthday parties and private hire.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Computed from 3 filingsOperates an indoor trampoline park with multiple trampoline courts and attractions including ninja warrior obstacles, battle beams, climbing walls and foam pits. Offers open jump sessions, children’s…
Serves consumers in Luton, mainly families with children, under-5s, children with special needs, birthday party groups, holiday camp attendees, and adults using fitness sessions or the café.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
Location
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Computed from 3 filingsOperates indoor inflatable adventure parks featuring trampolines, obstacle courses and sports activities such as basketball, football and dodgeball. Provides sessions for children and adults,…
Serves families, children’s party organisers, groups of friends and corporate teams seeking active leisure venues across its Scottish and London locations.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 3 filingsOperates a leisure and events venue offering watersports activities including cable tow wakeboarding, aqua park, water skiing, paddleboarding and open water swimming, alongside a restaurant and bar,…
Serves families, thrill seekers, diners, holidaymakers and gift buyers, plus schools, clubs and corporate clients needing group bookings, meetings, team-building, away days and private functions in…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates an immersive art and entertainment attraction featuring interactive installations, themed environments, and exploratory exhibits. Sells admission tickets, annual passes, and gift vouchers,…
Serves families, adults, school groups and visitors, plus corporate, charity and private-event organisers booking group visits, parties, school trips, away days, fundraisers, networking events and…
Financial Health
StrongStrong · 2% CAGR over 1y
Location
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Computed from 2 filingsOperates indoor children’s soft play centres and party venues. Provides play areas with slides, climbing frames, sports zones and ride‑on tracks, and offers party packages, memberships, food menus,…
Serves parents, carers and families with young children, including those booking children’s birthday parties, memberships and gift cards, around its Bolton, Mytholmroyd and Bradford venues.
Financial Health
StrongStrong · Hiring · 14% CAGR over 1y
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Computed from 4 filingsOperates an indoor trampoline and activity park offering open jump sessions, toddler sessions, sensory sessions, and party bookings. Also provides Jurassic-themed adventure golf and event hire for…
Serves families, children and adults seeking leisure activities, plus schools, birthday party organisers, autism/sensory session users and corporate groups booking events or exclusive hire.
Financial Health
WeakWeak · Hiring · 5% CAGR over 3y
Location
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Computed from 5 filingsOperates an indoor and outdoor climbing and adventure activity centre offering roped climbing walls, bouldering areas, fun climbing walls, and high and low ropes courses. Provides climbing sessions,…
Serves consumers and groups in Gloucestershire, including families, friends, novice and experienced climbers, children’s parties, schools, and corporate teams.
Financial Health
StrongStrong
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Computed from 4 filingsOperates an indoor entertainment venue offering themed mini golf courses, a ball pit attraction, comedy club events, and a bar serving cocktails and mocktails. Also hosts corporate events, children’s…
Serves consumers seeking leisure activities, including families, friends, couples and party groups, plus businesses booking corporate events and parents organising children’s parties in Crawley and…
Financial Health
StrongStrong
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Computed from 4 filingsOperates amusement arcades offering free‑play access to modern and retro video games and arcade machines. Sells timed entry sessions and tickets, and hosts birthday parties, group visits, and…
Serves consumers, including families with children, friends, couples, birthday party groups, and SEN visitors, seeking leisure outings at UK arcade venues.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 3y
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Computed from 5 filingsOperates a mountain bike uplift service transporting riders and bikes to downhill trail start points, enabling repeated runs without climbing. Also owns and runs a mountain bike park offering…
Serves individual downhill mountain bikers and riding groups visiting the Forest of Dean Cycle Centre, including recreational riders seeking uplift access and users of nearby mountain bike facilities.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 5 filingsOperates an indoor inflatable and trampoline park offering open jump sessions, toddler play sessions, and themed activities. Provides children’s birthday party packages, group bookings, and exclusive…
Sells to consumers, primarily families with young children and teenagers seeking trampoline park sessions, toddler activities and birthday parties. Serves local visitors in Greater Manchester,…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 4y
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Computed from 3 filingsOperates a family visitor attraction featuring an ice cream parlour, indoor and outdoor play areas, and themed activities. Provides food and drink, children’s attractions, birthday events, escape…
Serves consumers, mainly families and parents with children planning days out, play sessions, birthday parties and seasonal events, including visitors needing SEN-accessible sessions and dietary…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
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Computed from 5 filingsOperates a family adventure park and farm attraction offering indoor and outdoor play zones, fairground-style rides, laser tag, slides, dinosaur-themed areas, and an animal barn. Sells admission…
Serves families with children, regular season-pass visitors, birthday party groups and school or education groups seeking leisure visits during weekends and school holidays.
Financial Health
StableStable · Hiring · 21% CAGR over 4y
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Computed from 4 filingsOperates an indoor go‑karting centre offering timed karting sessions for adults and children. Provides race events, driver championships, leaderboards, birthday parties, and group bookings, with…
Serves consumers in Lincolnshire, including families with children aged 6–12, teenagers and adults aged 13/14+, birthday party groups, gift card buyers and amateur drivers joining events and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
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Computed from 3 filingsOperates an outdoor leisure venue offering water‑based and land activities including an inflatable aqua park, open water swimming, kayaking, paddleboarding, sailing and equipment hire. Also runs a…
Serves consumers and groups seeking outdoor leisure experiences, including families, children’s holiday clubs, schools, corporate event organisers, wedding parties and celebration groups.
Financial Health
HealthyHealthy
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Computed from 3 filingsOperates outdoor activity centres offering paintball and group adventure activities including laser tag, airsoft, quad trekking, off‑road buggies, archery, knife and axe throwing, and inflatable team…
Serves consumers, groups and organisations seeking outdoor activity days in North East England and Edinburgh, including families, children’s parties, stag and hen groups, schools, corporate teams and…
Financial Health
StableStable · -8% CAGR over 2y
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Computed from 5 filingsOperates an indoor adventure and activity centre featuring trampoline-based adventure arena challenges, Clip 'n Climb climbing walls and children’s soft play areas. Offers open play sessions and…
Serves families, children and adults in Swindon, alongside birthday party organisers, schools and groups booking indoor adventure, climbing and soft play sessions.
Financial Health
StableStable · Hiring · 10% CAGR over 5y
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Computed from 5 filingsOperates an indoor action sports facility offering skateboarding, BMX, scootering, climbing, trampolining and related activities. Provides coaching sessions, lessons, holiday camps and group parties,…
Serves consumers including children, families, first-time participants, action sports enthusiasts and competitive athletes, plus spectators and groups booking parties, camps or coaching.
Financial Health
WeakWeak · 1% CAGR over 4y
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Computed from 3 filingsOperates an indoor family entertainment centre offering trampoline and inflatable bounce park activities, soft play areas, arcade games, interactive mini golf, slime workshops, and pool tables, with…
Serves families, children, teens and adults in East Kent, including visitors from Broadstairs, Ramsgate, Margate, Canterbury, Herne Bay and Deal, plus school groups, community groups, birthday…
Financial Health
StableStable · Hiring · 135% CAGR over 2y
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Computed from 5 filingsOperates an indoor leisure and entertainment centre featuring trampoline parks, ninja obstacle courses and soft play areas for children and families. Provides group activity sessions, birthday…
Serves families, children aged 5+, under-5s, SEN visitors, home-education groups and birthday party organisers in Cheltenham and Gloucestershire seeking indoor leisure sessions and private hire.
Financial Health
StableStable · 2% CAGR over 4y
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Computed from 3 filingsOperates a water activities park offering inflatable aqua park sessions, stand‑up paddleboarding, kayaking and open water swimming. Also hosts birthday parties, group bookings and corporate events,…
Serves families, children, groups and corporate event organisers seeking water-based leisure activities, birthday parties, group bookings and events in Surrey.
Financial Health
WeakWeak · -36% CAGR over 2y
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Computed from 3 filingsOperates an indoor children’s soft play centre offering timed play sessions for babies, toddlers and older children. Provides party venue hire, a sensory play room, coin‑operated go‑karts, and an…
Serves families with children aged 0-12, including babies, toddlers and accompanied adults, seeking soft play sessions, parties and children’s activities.
Financial Health
WeakWeak · Hiring · 17% CAGR over 2y
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Computed from 4 filingsOperates an indoor ice rink offering public skating sessions, learn‑to‑skate programmes, coaching and training for figure skating and ice hockey. Provides private ice hire, birthday parties, group…
Serves local consumers in Berkshire, including families, children aged 3+, adults, home-education groups, birthday party bookers, and recreational or developing skaters seeking ice time and tuition.
Financial Health
StableStable · Hiring · 12% CAGR over 3y
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Computed from 5 filingsOperates an indoor trampoline park offering bookable jump sessions, children’s and family activities, soft play and wall‑running areas. Provides birthday party packages, group bookings, school…
Sells to families with children, teens and adults seeking trampoline and soft play sessions, parties and memberships. Also serves parents booking under-5 activities, family sessions, SEND sessions,…
Financial Health
WeakWeak · -67% CAGR over 4y
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Computed from 5 filingsOperates an indoor trampoline and activity park offering open jump sessions, freestyle trampoline areas, ninja obstacle courses and airbag jumps. Provides birthday party packages, school and youth…
Serves families, children, teens and adults seeking leisure activities, parties and fitness-based recreation, plus schools, youth groups and businesses booking field trips, group events or…
Financial Health
WeakWeak · -5% CAGR over 4y
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Computed from 4 filingsOperates an indoor trampoline and adventure park featuring trampolines, ninja warrior courses, climbing walls, slides, dodgeball and basketball areas, and wipeout-style attractions. Offers timed jump…
Serves families, children and toddlers seeking leisure sessions and birthday parties, plus schools and corporate groups booking group activities or exclusive arena hire.
Financial Health
StableStable · -71% CAGR over 3y
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Computed from 5 filingsOperates an indoor trampoline park and soft play centre offering timed trampoline sessions, children’s soft play areas, family bounce sessions, birthday party packages, and group bookings. Also…
Serves local consumers including families with children, toddlers, teens and adults, plus parents booking birthday parties, SEND families, and schools or groups seeking sessions.
Financial Health
WeakWeak · -79% CAGR over 3y
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Computed from 5 filingsOperates an indoor trampoline park offering open jump sessions, ninja obstacle courses, stunt airbag jumps and freestyle trampoline areas. Provides children’s birthday parties, group bookings, youth…
Sells primarily to consumers and family groups seeking leisure activities, including children, parents and multi-generational visitors. Also serves group organisers booking birthday parties, school…
Financial Health
WeakWeak · -3% CAGR over 4y
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Computed from 5 filingsOperates an indoor entertainment centre offering ten‑pin bowling lanes, a soft play area, arcade games, and a bar and restaurant. Also provides party packages, group bookings, and leisure activities…
Sells to consumers, particularly families, children and groups of friends seeking leisure activities, food and drinks. Targets local visitors in Elgin and Moray for bowling, soft play, kids’ parties…
Financial Health
DistressedDistressed · -16% CAGR over 4y
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Computed from 4 filingsOperates a leisure park with lakes offering watersports such as kayaking, paddleboarding, canoeing, catamaran sailing and open water swimming. Also provides an inflatable aqua park, campsite,…
Serves families, day visitors, watersports participants, open-water swimmers, campers, café guests and cyclists in the York/Pocklington area, with facilities also used by triathlon organisers and…
Financial Health
WeakWeak · Hiring · 4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a watersports and inflatable aqua park venue offering activities including waterskiing, wakeboarding, flyboarding, paddleboarding, swimming and boat rides. Provides equipment hire, activity…
Serves consumers and groups seeking watersports leisure in Kent/Sussex, including families, individuals aged 6+, friends, hen/stag and birthday parties, schools, and corporate teams.
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an outdoor adventure park featuring inflatable water‑based obstacle courses on lakes and a land mud‑trail assault course. Provides recreational activities and bookings for events, parties,…
Serves families, groups of friends, children’s birthday parties, adult party groups, schools and companies seeking outdoor adventure days in Dorset.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
Location
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How Roller usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Roller is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Booking & POS
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Frequently asked questions
How many UK B2C companies use Roller?
What share of UK B2C companies run Roller?
How is Roller usage detected?
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