B2C Companies Using Airtable in the UK: 55 Active Firms (2026)
B2C companies using workflow databases sell directly to consumers while coordinating data, content or operations through low-code tools in the UK.
For B2C operators, a low-code workflow database usually sits between the consumer-facing website and the operational routines that are too changeable for a full back-office build. Marketing, content, bookings, fulfilment and customer operations teams can use it to track campaign assets, service queues, partner lists or product information without waiting for a dedicated systems team. Adoption tends to signal a business with some digital trading maturity, a direct-channel posture and enough process volume to need shared internal tooling, but not necessarily the budget or governance appetite for enterprise-scale workflow software.
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Across the UK, 55 B2C companies are running this workflow database on their public websites, with a reported headcount of 527 across the cohort. In the sector’s website-widget mix, the system sits at the foot of the ranking, with 0.6% share against a denominator of 9,637 sector detections. The adoption skew is London-weighted: London accounts for 41.8% of the cohort, followed by the South East at 10.9%, the South West and North West at 9.1% each, and the East of England at 7.3%.
Consumer-facing operators using low-code workflow databases need to treat them as operational systems, not just spreadsheet replacements. Where the tables hold booking details, donor records, learner information, property enquiries or ecommerce service notes, GDPR obligations and ICO expectations around access, retention and subject access still apply. Procurement is often led by marketing, operations or customer service rather than central IT, which can leave integration ownership unclear. The vendor ecosystem also tends to be template- and integration-led, so lock-in risk is less about bespoke code and more about who understands the workflows when staff or agencies change.
Adoption appears likely to remain concentrated among operators that need adaptable internal coordination but cannot justify a heavier systems programme. As consumer teams professionalise their CRM, marketing automation and support processes, some usage may move into packaged sector platforms. Some churn is plausible as website rebuilds and stack consolidation remove embedded widgets from public pages, even where the underlying workflow remains. The more durable use cases are likely to be operational exceptions: event schedules, partner pipelines, content approval, service follow-up and lightweight customer records that sit between marketing tools and formal systems of record.
Adoption by company size
Adoption of Airtable varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Airtable (33 detected). 0.1% of the 26,843 companies with 10–50 employees run Airtable (21 detected). 0% of the 3,060 companies with over 50 employees run Airtable (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
55
Active firms
2026
0.6%
Of detected Widgets share
UK B2C
9
Median headcount
Filed accounts
149
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 55 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Among B2C firms with a detectable widget system, this workflow-database tool accounts for 0.6% (55) of 9,637 detected installations, behind higher-volume widget categories.
Registered addresses skew towards London at 41.8% (23), followed by the South East at 10.9% (6), the South West at 9.1% (5), the North West at 9.1% (5), and the East of England at 7.3% (4).
Half of the cohort also runs web analytics: 50.9% (28) have an analytics tag detected, while 41.8% (23) have a tag-management layer.
The same 50.9% (28) also run a content-management stack, and 20.0% (11) show an SEO plug-in, suggesting public-site operations as well as internal workflow use.
Sector tags overlap, but not-for-profit / charity is the largest visible grouping at 23.6% (13), with education & training and travel & hospitality each at 20.0% (11).
Collaboration & intranet market share among UK B2C
Share of the 9,637 UK B2C with a detectable system. As of June 2026.
What else do Airtable-running B2C run?
Share of the 55 Airtable-running UK companies where each technology was also detected. As of June 2026.
Where Airtable B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£549.7K
Median UK turnover
1.8%
Above £5M turnover
1
Incorporated since 2022
149 verified decision-maker contacts
across these 55 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Airtable
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOrganises adventure travel and endurance challenge events, including overseas trekking expeditions, cycling trips, and multi‑day ultra challenges. Provides guided group itineraries, logistics, and…
Serves B2C adventure travellers including solo travellers, couples, friends and families, plus keen walkers and runners. Also targets charities and corporate groups seeking organised challenge…
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and arranges bespoke holidays and travel itineraries for individuals and families, including honeymoons and special‑occasion trips. Provides destination advice, trip planning, accommodation…
Serves consumers, couples and families planning bespoke leisure travel for honeymoons, milestone birthdays, anniversaries and complex multi-destination trips.
Financial Health
StrongStrong · Hiring · 78% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces and delivers dietitian-designed frozen ready meals tailored to specific dietary and health needs, including low FODMAP, gluten‑free, high‑protein and weight‑management plans. Customers…
Sells directly to UK consumers seeking dietitian-designed frozen meals tailored to specific health and dietary needs, including people managing IBS, gluten intolerance, weight, gut and heart health,…
Financial Health
StableStable · Hiring · 124% CAGR over 4y
Location
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Computed from 5 filingsOrganises and operates an annual agricultural show featuring livestock and produce competitions, craft and trade stalls, music performances, and family attractions. Manages ticket sales, exhibitor…
Targets local families and visitors, plus agricultural competitors, craft stallholders, catering concessions and business sponsors seeking involvement in a Yorkshire agricultural show and family day.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a theatre presenting stage productions including plays and festivals. Runs youth theatre, training and community participation programmes, and provides venue hire, ticketed performances, and…
Serves theatre-going consumers in Dalston/London, plus young people and community groups through participation programmes. Also targets donors/supporters and organisations or individuals seeking…
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 5 filingsOrganises and sells rail-based tours, including UK steam and diesel train day trips and multi‑day rail holidays in the UK, Europe and worldwide. Packages combine train travel with accommodation,…
Sells directly to consumers, especially rail enthusiasts and leisure travellers seeking UK steam train day trips and rail holidays in the UK, Europe and worldwide. Also serves customers interested in…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsProvides bagpipe education through lessons, courses, youth programmes and workshops. Operates a hotel and restaurant, offers venue hire for weddings, corporate events and performances, and organises…
Serves a mix of consumers and organisations, including aspiring and experienced bagpipers, schools and organised groups, event bookers for weddings, funerals and corporate events, restaurant diners,…
Financial Health
DistressedDistressed · Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsProvides rental and rent-to-buy electric scooters, mopeds and e-bikes, primarily for delivery riders. Offers subscription plans that include insurance, servicing and fleet management features such as…
Serves individual last-mile delivery riders, including Uber Eats and Deliveroo riders, plus commuters seeking electric two-wheelers; primarily targets UK riders, with specific offers for London-based…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a chain of tattoo studios offering custom tattoo design and tattooing services by resident artists. Provides consultations, artist portfolios, online booking, and payment plans for tattoo…
Serves B2C customers seeking tattoos and related services, primarily individuals near its UK studio locations across the Midlands, including Birmingham, Coventry, Derby, Staffordshire, Walsall,…
Financial Health
StableStable · Hiring · 25% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates coffee shops and roasts specialty coffee. Serves brewed coffee drinks and beverages in-store, and sells roasted coffee beans, drip coffee packages, and related products through its online…
Serves consumers visiting its coffee shop/café and online shoppers buying specialty coffee products, with a wholesale channel for hospitality or retail businesses seeking coffee supply.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsOperates residential summer sports camps for children aged 10–17, providing coaching and training in sports including football, basketball, tennis, golf, hockey, dance and volleyball. Programmes…
Targets parents and guardians of young athletes aged 10–17, including international families seeking residential summer sports programmes in England across football, basketball, tennis, hockey, golf,…
Financial Health
StrongStrong · Hiring · 57% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of organic vegetable, herb, and flower seeds for home gardeners and small-scale growers. Offers a wide range of heritage, heirloom, and modern seed varieties, plus seed collections,…
Sells to UK home gardeners, allotment holders and small-scale growers seeking organic vegetable, herb and flower seeds, plus learners interested in seed-saving.
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
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Computed from 3 filingsOperates a group of pub venues offering food and drink, including beers, wines and spirits. Provides daily menus, chef’s specials and event spaces, and sells gift vouchers while hosting events and…
Serves consumers seeking pub dining, drinks and social events, plus private event organisers booking pub spaces. Targets venue guests, gift voucher buyers and people joining pub walks or promotions.
Financial Health
WeakWeak · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsOperates outdoor activity centres offering watersports and adventure programmes including sailing, windsurfing, kayaking and multi‑activity sessions. Provides school trips, residential camps, holiday…
Serves primary and secondary schools, scout and youth groups, corporate groups, families, children aged 6+, teenagers, adults and aspiring outdoor-sports students in Dorset and France.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 2 filingsSupplies oral hygiene products for dental professionals and consumers, including manual and electric toothbrushes, interdental brushes, floss, toothpaste, mouthwash, and products for orthodontic,…
Serves dental professionals and practices in the UK, including clinicians buying for patients and practice use, alongside private consumers seeking oral care through a separate consumer shop.
Financial Health
WeakWeak · -10% CAGR over 1y
Location
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Computed from 5 filingsSupplies garden and landscaping products including trees, shrubs, perennials, annuals, fruit trees, seeds, and vegetable plugs. Also sells soil, gravel, sand, tools, and artificial turf, and operates…
Serves homeowners, DIY gardeners, professional landscapers and contractors, plus schools, day cares, hospices, community groups and film/production companies needing garden and landscaping supplies.
Financial Health
DistressedDistressed · -13% CAGR over 4y
Location
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Computed from 4 filingsOperates a group of chef-led restaurants, bars, and dining concepts offering various cuisines. Manages multiple branded venues and provides catering and private event services through a hospitality…
Serves consumers, private event hosts and catering clients across its restaurant brands, including diners seeking chef-led restaurants, bars, diners and rooftop venues.
Financial Health
DistressedDistressed · -11% CAGR over 3y
Location
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Computed from 5 filingsPublishes online travel and culture content including local destination guides, articles, interviews, films and podcasts. Provides travel resources and curated recommendations highlighting local…
Sells to consumers interested in culturally informed, conscious travel, especially younger travellers seeking local guides, travel advice, city experiences and subculture-led destination content…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 2 filingsOperates an outdoor community venue hosting independent food and drink traders, bars and retail stalls. Organises public events such as markets, workshops and film screenings, and provides studio…
Serves consumers and community groups in York, independent food, retail, arts and social enterprise traders, and businesses or freelancers needing coworking, studios or room hire.
Financial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Computed from 2 filingsOrganises and operates social rounders leagues for adults, including indoor and outdoor competitions. Manages team registrations, fixtures, league tables, taster sessions, and community events, and…
Serves adults aged 18+ in South Wales seeking social sport, including individual players, team captains, mixed teams and women’s teams across all skill and fitness levels.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 3 filingsOrganises and operates a Volkswagen camper van festival featuring vehicle displays, show‑and‑shine competitions, live music, family activities, camping and trader stalls. Sells event tickets, camping…
Serves VW campervan and Volkswagen bus enthusiasts, owners and families attending UK leisure events, plus traders and exhibitors targeting the VW community.
Financial Health
DistressedDistressed
Location
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Computed from 4 filingsOperates beauty salons providing eyebrow threading, waxing and shaping, lash lifts and tints, henna brows, facials and nail services. Also sells brow and lash growth serum and gift cards through its…
Serves individual beauty consumers, particularly women seeking brow, lash, nail and facial appointments, plus online shoppers buying brow and lash care products and gift cards.
Financial Health
HealthyHealthy · -4% CAGR over 3y
Location
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Computed from 5 filingsProvides short‑term and flexible rental of cars, vans and people carriers. Offers online booking, branch pickup and return, one‑way vehicle hire, contract hire, and protection packages, with a fleet…
Serves leisure and business travellers, tourists, island visitors and local residents needing car or van rental across Scotland, especially the Highlands and Hebrides, with options for flexible and…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates a residential lettings business offering modern rental housing aimed at students and working professionals, advertising and managing apartments and houses for rent through an online property…
Serves students and working professionals seeking rental accommodation in Leeds, including individual tenants and groups looking for housing near study or work.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates children’s day nurseries providing early years childcare and education. Offers supervised play, learning activities, meals, and structured programmes designed to support young children’s…
Serves parents and families seeking nursery places and early years childcare for young children in Chichester and Westhampnett.
Financial Health
HealthyHealthy · -62% CAGR over 4y
Location
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Computed from 4 filingsProvides residential and commercial removal services including house moves, office relocations, packing and unpacking, furniture and piano transport, and specialist handling of fine art and antiques.…
Serves homeowners, renters, students and businesses needing residential, office or commercial moves and storage, mainly across Stirling, Glasgow, Edinburgh and wider Scotland, including customers…
Financial Health
StrongStrong · Hiring · 29% CAGR over 3y
Location
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Computed from 4 filingsProvides vehicle maintenance and repair services specialising in Volkswagen and Audi group cars. Offers MOT testing, routine servicing, wheel alignment, tyre fitting, bodywork and air conditioning…
Serves private motorists and used-car buyers in the Cotswolds, particularly owners of VW and Audi group vehicles seeking a local independent garage for ongoing vehicle ownership needs.
Financial Health
WeakWeak · Hiring · 4% CAGR over 3y
Location
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Computed from 2 filingsOperates football player development programmes for youth and post‑16 athletes, including talent identification, training and showcase trials. Organises select squad fixtures against professional and…
Serves aspiring footballers and student athletes aged 15-18, particularly post-16 students seeking football development, academic pathways and showcase opportunities with professional clubs and…
Financial Health
DistressedDistressed · -40% CAGR over 1y
Location
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Computed from 5 filingsProvides catering services for corporate events, weddings, and private functions, offering menu options such as breakfasts, platters, canapés, buffets, and plated meals. Also supplies delivered…
Sells to businesses and private customers in Wellington needing catering for office orders, corporate events, conferences, weddings and personal celebrations, including venue-based event organisers…
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsOwns and manages residential properties offering furnished rooms in shared houses and self‑contained flats for short‑ to medium‑term rental. Provides accommodation with shared facilities and…
Serves B2C renters seeking short- to medium-term accommodation in West London, especially working holiday makers, students and young professionals from Australia, New Zealand, North America and…
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 4 filingsProvides mortgage brokerage and financial advice services, assisting clients with residential and buy‑to‑let mortgages, remortgaging, contractor and self‑employed lending, and arranging protection…
Serves consumers and property investors, including first-time buyers, remortgagers, landlords, self-employed workers, contractors, teachers, NHS staff, doctors and high-net-worth borrowers, with a…
Financial Health
StableStable
Location
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Computed from 4 filingsProvides mortgage broking services, advising individuals on residential mortgages, remortgages and buy‑to‑let loans. Also arranges protection insurance and assists clients with related services such…
Serves individual borrowers, homebuyers, buy-to-let property investors and existing homeowners seeking remortgages, plus clients needing related protection insurance during property transactions.
Financial Health
WeakWeak · -78% CAGR over 3y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, valuations and marketing of homes. Supports sellers, landlords and tenants with property listings, tenant applications…
Serves homeowners selling family or high-value properties, residential landlords, tenants and home buyers across Cheshire, Wirral and North Wales.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
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Computed from 5 filingsProvides training courses in counselling and psychotherapy, including UKCP‑accredited programmes for counsellors, psychotherapists and supervisors. Also offers continuing professional development…
Serves individuals seeking counselling and psychotherapy training, including career changers, trainee therapists, qualified practitioners pursuing accreditation, supervisors, and CPD learners, mainly…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides self-storage facilities with indoor units and outdoor shipping container storage for household and business use. Offers short- and long-term rentals, 24-hour access, and services such as…
Serves households, home movers and declutterers, plus local tradespeople and businesses needing storage space around Hamilton, Barrhead, Thornliebank and Glasgow.
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsOperates a not‑for‑profit community and wellness centre offering yoga, Pilates, meditation and wellbeing classes, workshops and events. Runs a café, community food pantry, and manages public gardens…
Serves a local B2C/community audience in Islington: residents, families, yoga and wellbeing participants, café visitors and people needing pantry support, plus organisations and individuals hiring…
Financial Health
StableStable · Hiring · 57% CAGR over 4y
Location
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Provides personal training and fitness coaching through gym-based sessions and online programmes. Services include strength training, body composition and weight‑loss programmes, personalised…
Serves individual consumers of varied ages and fitness levels seeking body composition change, strength, improved health or event-focused transformations, through in-person city gym locations and…
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Computed from 3 filingsPublishes a contemporary art magazine and online platform featuring news, criticism, reviews, opinion and artist coverage. Produces editorial content, rankings and podcasts, and offers print and…
Serves contemporary art readers, collectors, artists, curators and museum/gallery professionals, alongside advertisers and partners seeking access to the art-world audience.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates a sports bar within a sports club, serving alcoholic and soft drinks and showing live sporting events on large screens. Provides bar and event space hire with hospitality facilities for…
Targets sports players, social members, spectators, private groups, families arranging wakes, and organisations booking conferences or functions.
Financial Health
StableStable · Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsDesigns, installs and maintains security systems for residential and commercial premises, including intruder alarms, CCTV, fire alarms and access control. Also provides security fencing, gates and…
Serves homeowners, high-value private clients and businesses needing premises security, especially in the North West and North Wales, including pharmaceutical, nutritional, health and food companies…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides property surveys and remedial treatments for damp and timber issues, including rising damp, condensation, black mould, wet and dry rot, and woodworm. Produces inspection reports and carries…
Serves property owners and managers across South East London and Kent requiring damp, mould and timber surveys and treatment.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 5 filingsManufactures and fits boat canopies, covers and marine upholstery for a range of boat models, producing custom canopy systems and protective covers for leisure and motor boats.
Serves private leisure boat owners, particularly owners of Broom, Sealine, Shearline, Viking, Shetland and Nimbus craft, looking for boat canopy and upholstery suppliers.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsOperates an online store selling branded clothing and casualwear for men, women and children, including T‑shirts, hoodies, sweatshirts, tracksuits and shorts, produced via print‑on‑demand fulfilment…
Sells direct to individual consumers and families shopping online, with product categories aimed at men, women and children rather than business or public-sector buyers.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsDevelops video games, including the title The Last Night. Operates a game development studio producing interactive entertainment and publishing development updates and technical articles about its…
Sells to consumers in the video games market, particularly players and online gaming communities interested in narrative, cinematic indie games such as The Last Night.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 3 filingsDevelops and publishes SigmaOS, a web browser that organises tabs into workspaces and vertical lists, supports split‑screen browsing and task-style tab management, and includes integrated search and…
Targets individual internet users, students and knowledge workers who want a productivity-focused browser experience for organising online work and research.
Financial Health
DistressedDistressed · -11% CAGR over 2y
Location
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Computed from 5 filingsProvides architectural design services for residential projects, including new houses, extensions and renovations. Works with homeowners to remodel and redesign properties, creating contemporary…
Serves private homeowners and residential property owners, mainly in London and the South East, looking to transform, remodel or create contemporary homes.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsProvides servicing, repairs, diagnostics and maintenance for Jaguar and Land Rover vehicles. Operates as an independent automotive workshop specialising in these marques, carrying out routine…
Serves Jaguar and Land Rover owners in and around Leigh-on-Sea seeking an independent specialist for their vehicles.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
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How Airtable usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2C by Collaboration & intranet
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Frequently asked questions
How many UK B2C companies use Airtable?
What share of UK B2C companies run Airtable?
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What size B2C companies use Airtable in the UK?
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Search 55 UK companies by the collaboration & intranet technology they run.
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