B2C Companies Using Swym in the UK: 72 Active Firms (2026)
B2C companies using onsite retention technology sell directly to consumers through public websites in the UK.
For consumer ecommerce teams, onsite retention software sits between merchandising, CRM and performance marketing. It captures product interest while a shopper is still on the site, then feeds re-engagement through alerts, wish lists and lifecycle messaging. Adoption usually signals a direct-channel operation beyond catalogue publishing: a trading or ecommerce team is trying to retain identifiable visitors, not just acquire traffic, and has enough budget discipline to test merchandising prompts, email capture and repeat-purchase journeys. The buying centre is typically commercial rather than technical, although implementation still depends on the commerce platform, tag management and analytics stack already in place.
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Across the UK adoption base, 72 active consumer-facing companies are running this onsite retention stack. The cohort has a reported employment footprint of 1,799 people, putting it beyond a thin hobby-merchant sample but still weighted towards small operators. Within a detected Marketing category denominator of 2,871, the system ranks ninth at 2.5% share. Registered-address skew is split across Yorkshire and The Humber and London at 19.4% each, followed by the South East at 18.1%, Scotland at 9.7%, and the North West at 8.3%.
Because the tool is embedded in public commerce journeys, supplier review tends to focus on scripts, data flows, consent handling and failure modes during trading periods. Co-use with commerce-platform and content-delivery layers is effectively universal, so integration fit matters more than a stand-alone feature checklist. Consumer-sector buyers also have to align onsite prompts with customer-service, merchandising and email permissions, particularly where alerts feed follow-up campaigns. Procurement is therefore likely to involve ecommerce, CRM and finance teams, with legal review centred on customer identifiers, preference capture and retention periods rather than sector-specific licensing.
Adoption appears tied less to experimentation than to day-to-day trading needs: stock notifications, saved-product intent and re-engagement flows sit close to merchandising and CRM. Over time, these tools tend to be absorbed into wider commerce and marketing suites, which may reduce separate buying decisions for smaller merchants. The counter-pressure is operational: merchants with lean teams can install retention features but struggle to maintain testing, segmentation and creative refresh. Better-resourced direct-channel retailers are more likely to keep specialist tools where they can connect onsite behaviour to repeat purchase without adding friction to the checkout journey.
Adoption by company size
Adoption of Swym rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Swym (42 detected). 0.1% of the 26,843 companies with 10–50 employees run Swym (25 detected). 0.2% of the 3,060 companies with over 50 employees run Swym (5 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
72
Active firms
2026
2.5%
Of detected Marketing share
UK B2C
7
Median headcount
Filed accounts
149
Verified contacts
Across this cohort
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Key facts
About 12% of the trading cohort reports turnover above £5M (9 of 72 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Within B2C companies with a detectable marketing system, this onsite retention system accounts for 2.5% (72) of a 2,871-company denominator.
Higher-share marketing systems in the same sector range from 4.3% (124) to 10.8% (310), so adoption appears below the most common detected alternatives.
The cohort leans towards online retail, with 91.7% (66) tagged as E-commerce and 61.1% (44) tagged as Fashion & Retail; tags overlap.
Yorkshire and The Humber and London each account for 19.4% (14) of the cohort, followed by the South East at 18.1% (13).
Full-cohort stack overlap appears at 100.0% (72), with further co-detected systems at 66.7% (48), 50.0% (36) and 38.9% (28).
Marketing automation market share among UK B2C
Share of the 2,871 UK B2C with a detectable system. As of June 2026.
What else do Swym-running B2C run?
Share of the 72 Swym-running UK companies where each technology was also detected. As of June 2026.
Where Swym B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£1.1M
Median UK turnover
12.5%
Above £5M turnover
3
Incorporated since 2022
149 verified decision-maker contacts
across these 72 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Swym
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDesigns and retails women’s fashion clothing and accessories through an online store, including dresses, tops, knitwear, trousers, skirts, jumpsuits, outerwear and footwear, with seasonal collections…
Sells directly to female consumers shopping for on-trend women’s fashion, including curve customers, across the UK and international markets. Targets individuals buying dresses, knitwear, workwear,…
Financial Health
DistressedDistressed
Location
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Operates an online retail platform selling second-hand books and media. Purchases used books from the public and distributes a large catalogue of pre-owned titles across fiction, non-fiction,…
Sells to individual online shoppers, including general readers, parents, students, and rare-book collectors, with UK delivery explicitly promoted.
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Financial sub-scores
Computed from 5 filingsRetailer of bicycles and cycling equipment through an online store. Sells mountain, road, gravel, electric and children’s bikes, along with cycling clothing, helmets, components and accessories, and…
Serves UK consumers, including mountain, road, electric and leisure cyclists, families buying children’s bikes, women cyclists, and CycleScheme users seeking bikes, clothing, helmets, components and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling skincare, haircare and cosmetic products, including cosmeceuticals, serums, sunscreens, supplements and beauty devices from third‑party brands, alongside…
Serves consumers seeking skincare, haircare, beauty and wellness products, including shoppers with specific skin types, skin conditions or concerns. Also addresses men’s skincare and beauty gift…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsDesigns and sells luxury menswear and womenswear, including suits, shirts, knitwear, outerwear, dresses and accessories. Also offers footwear, bags, belts, sunglasses and fragrances through online…
Sells B2C to affluent men and women seeking luxury ready-to-wear clothing, tailoring, accessories, shoes and fragrances through online shopping and boutiques.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Computed from 3 filingsDesigns and sells women's casual clothing and accessories through an online store, including hoodies, sweatshirts, knitwear, tops, bottoms, activewear and matching sets, with product ranges organised…
Sells direct to consumers, mainly women and students shopping online for trend-led casualwear, loungewear and seasonal outfits, with UK, US and EU store options plus worldwide shipping.
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells men's and women's apparel including denim jeans, hoodies, sweatshirts, T‑shirts, jackets, trousers and accessories. Operates an online retail store offering seasonal collections,…
Serves B2C online shoppers, particularly men and women seeking casual clothing and wardrobe essentials; UK consumers are explicitly targeted through delivery promotions.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Computed from 3 filingsSells hair styling tools and hair care products including flat irons, curling wands, hair dryers, heated brushes, and accessories. Also offers hair masks, styling products, tool sets, and product…
Targets individual consumers and beauty shoppers seeking salon-style haircare for home use, including customers with fine, damaged, thick or curly hair, rather than clearly defined trade or…
Financial Health
DistressedDistressed · -11% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells men's and women's fashion collections including ready‑to‑wear clothing, footwear, bags and small leather goods, plus accessories such as belts, jewellery, hats and sunglasses…
Sells primarily to consumers shopping for luxury fashion, including women’s and men’s clothing, leather goods, shoes, accessories, gifts, eveningwear, children’s clothing and second-hand items…
Financial Health
HealthyHealthy · Hiring · 87% CAGR over 2y
Location
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Computed from 5 filingsDevelops and sells fragrance, bath and body care, and home fragrance products, including perfumes, shower gels, lotions, soaps, candles, reed diffusers and gift sets, offered through branded product…
Sells direct to consumers seeking bath, body, fragrance, home fragrance and gift products, including shoppers buying for women, men and the home, with UK delivery emphasised.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 4 filingsSells natural and cruelty‑free skincare, haircare and personal care products through an online store, including moisturisers, cleansers, shampoos, deodorants and dental care items formulated for…
Serves consumers in Europe, including adults, parents of babies and children, and people seeking skincare for sensitive skin or conditions such as eczema, psoriasis, acne, rosacea and…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 3y
Location
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Computed from 3 filingsOperates an online retail store selling vaping products including e‑liquids, nicotine salts, shortfills, vape starter kits, pre‑filled pod kits, replacement coils and pods, and related accessories…
Sells to age-verified UK consumers who buy vaping products online or via click-and-collect, including existing vapers, starter-kit buyers, flavour-focused shoppers and smokers switching to vaping.
Financial Health
StableStable · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells menswear and womenswear clothing and accessories, including T‑shirts, hoodies, jackets, knitwear, trousers, shorts, bags and footwear. Offers seasonal collections, essentials and…
Sells directly to consumers shopping for contemporary menswear, womenswear, footwear and accessories, including streetwear-focused customers and fans of African-heritage-inspired fashion.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsDesigns and sells hair styling tools and haircare products through an online store, including interchangeable curling wands, hairdryers, straighteners, hot brushes, and styling products such as…
Sells direct to style-conscious consumers and gift buyers shopping online, including fans of celebrity and influencer hair looks and customers seeking salon-inspired haircare and electricals for home…
Financial Health
StableStable · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail platform selling furniture and homeware, including sofas, beds, mattresses, bedroom and dining furniture, lighting, rugs, and bedding products such as duvets, pillows, and…
Sells direct to consumers furnishing their homes, including homeowners, renters, families and students shopping online for bedroom, living room, dining, bathroom and home accessory needs.
Financial Health
StableStable · -29% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling homewares and interior décor products, including furniture, lighting, mirrors, kitchenware, textiles, wall art, wallpaper and gifts, alongside decorative…
Sells primarily to UK consumers, including homeowners, renters and gift buyers shopping online for distinctive interior décor, furniture, lighting, kitchenware and home accessories.
Financial Health
StableStable · -11% CAGR over 3y
Location
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Develops and sells skincare, body care, makeup and hair care products, including cleansers, moisturisers, serums, deodorants and cosmetics. Offers vegan, plant‑based formulations through an online…
Serves B2C beauty consumers shopping for skincare, body care, makeup and hair care, including men, mothers and babies, and people with specific skin concerns such as sensitive, eczema-prone, ageing…
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Computed from 5 filingsDesigns and sells outdoor clothing and camping equipment, including waterproof jackets, tents, sleeping bags, rucksacks, camping furniture, and cooking gear. Also offers navigation tools, lighting,…
Sells to B2C outdoor enthusiasts, including hikers, campers, backpackers, families and adventure travellers, with ranges for men, women and children; also addresses military and tactical buyers…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling curated clothing, footwear and accessories for men and women, alongside homeware, lifestyle goods, beauty products, books and audio items from a range of…
Serves B2C online shoppers seeking men’s and women’s fashion, footwear, accessories, homeware, interiors and personal care products, with worldwide shipping available.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Designs and sells athleisure clothing and casual sportswear through an online retail store, including hoodies, fleeces, leggings, T‑shirts, jackets, joggers and shorts, as well as accessories such as…
Sells direct to UK consumers, including women, men and kids, shopping for athleisure and casual activewear for fitness, everyday wear and leisure.
Financial Health
N/AN/A
Location
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Operates an online retail platform selling sports footwear, clothing and equipment, including football boots, goalkeeper gloves, running shoes and teamwear, along with accessories and sports…
Sells primarily to consumers, including footballers, runners and other sports participants, plus sportswear shoppers. Targets men, women and kids buying footwear, clothing, equipment, teamwear and…
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Computed from 3 filingsDesigns and sells fashion jewellery including gold and silver necklaces, earrings, bracelets and rings. Offers collections such as waterproof, personalised, birthstone and engraved pieces, along with…
Sells directly to consumers shopping online for affordable gold and silver fashion jewellery, including women, men and gift buyers seeking personalised items, bridal-party gifts and accessories.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 4 filingsDesigns and sells fashion apparel and accessories for men and women, including dresses, suits, shirts, bags, footwear and jewellery. Operates an online retail store offering clothing collections,…
Serves B2C shoppers seeking men’s and women’s fashion, accessories, bags, footwear, homeware and gifts, including customers buying workwear, occasionwear, sportswear and outlet items online.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of outdoor and indoor plants, including bedding plants, bulbs, shrubs, houseplants, fruit and vegetable plants, and herbs. Also sells gardening supplies such as compost, pots, plant…
Serves UK consumers buying plants for gardens, patios, indoor spaces and gifts, including home gardeners, houseplant buyers and people growing fruit, vegetables or herbs at home.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online retail store selling D+ cup bras, lingerie and swimwear. Offers products from multiple lingerie brands including Freya, Curvy Kate and Fantasie, with size-focused shopping and…
Serves consumers shopping for fuller-bust D+ lingerie and swimwear, particularly bra sizes 28–48 and cup sizes D–K, with UK delivery and worldwide shipping.
Financial Health
WeakWeak · -74% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells contemporary women's fashion and accessories through an online retail store, including dresses, tailored jackets, tops, skirts, swimwear, knitwear and leather handbags, alongside…
Targets consumer women seeking contemporary luxury fashion and lifestyle products, including dresses, tailoring, swimwear, accessories and statement pieces, with sizing shown from XS to 3XL.
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 5y
Location
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Computed from 5 filingsOperates an online retail store selling cycling clothing and equipment, including jerseys, jackets, shorts, helmets, shoes, protective gear and accessories for road, mountain and commuter cycling.
Sells primarily to UK consumers who cycle, including men, women and children across mountain, road, gravel, commuting and leisure riding, with offers for students, cycling industry workers and Blue…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsRetailer of country and lifestyle clothing, footwear and accessories for men and women. Sells coats, knitwear, shirts, boots and outdoor wear from brands such as Barbour, Schoffel and Fairfax & Favor…
Serves UK consumers, primarily men and women interested in country, outdoor and lifestyle fashion, including shoppers buying through online and regional retail stores.
Financial Health
HealthyHealthy · Hiring · 27% CAGR over 4y
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Computed from 3 filingsSells meat and food products online, including dry‑aged beef, Wagyu, lamb, pork and free‑range poultry sourced from farms. Offers meat boxes, cured meats, cheeses, dairy produce and wine with home…
Serves UK online retail customers such as home cooks, BBQ shoppers and occasion/gift buyers seeking premium butcher and deli purchases; also provides a wholesale route for trade buyers.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 4 filingsDesigns and sells performance sportswear made from recycled materials, including jackets, hoodies, polo shirts, shorts and training apparel, alongside accessories such as caps, socks and water…
Sells direct to consumers seeking sustainable sportswear, especially golfers, runners, gym users and padel players, plus fans of partnered motorsport, football and rugby teams.
Financial Health
StableStable · -62% CAGR over 3y
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Computed from 4 filingsDesigns and sells men's and women's clothing including tailored apparel, knitwear, shirts, trousers, dresses and accessories. Operates an e‑commerce retail platform offering seasonal collections and…
Sells directly to consumers shopping for designer men’s and women’s clothing, particularly adults seeking premium everyday wear, tailoring and workwear, with an international customer base indicated…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates an online retail store selling bicycles including mountain, road, gravel and electric bikes, along with frames, components, wheels, tyres, cycling clothing, protective gear, tools, and…
Sells to UK consumers and cycling enthusiasts, especially mountain bikers, as well as road, gravel, hybrid, city, e-bike and kids’ bike riders buying online.
Financial Health
WeakWeak · Hiring · 10% CAGR over 4y
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Computed from 5 filingsDevelops and sells frozen ready meals for babies, toddlers, and children, including dishes such as pasta, curry, and pies. Offers nutritionally designed family meals through online ordering and…
Serves B2C households, especially parents and caregivers of babies, toddlers and young children, seeking convenient nutritionally balanced meal options for family and kids’ diets.
Financial Health
WeakWeak
Location
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Computed from 4 filingsOperates an online retail store selling baby and nursery products from multiple brands, including car seats, pushchairs, cribs, nursery furniture, feeding equipment, baby clothing, toys, maternity…
Serves expectant parents, new parents, families with babies and young children, and gift buyers seeking premium baby, nursery, travel and childcare products through a consumer retail store.
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
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Computed from 5 filingsDesigns and sells equestrian clothing and horse equipment, including riding helmets, boots, breeches, jackets, gloves and competition wear, alongside horse rugs, saddle pads, leg protection boots,…
Serves B2C equestrian customers, including horse owners and riders buying for women, men and children, with products aimed at leisure, yard and competition use.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells baby products including prams, pushchairs, strollers, car seats, nursery furniture, highchairs and accessories. Offers travel systems, cot beds, wardrobes, feeding products and…
Sells to expectant and new parents, carers and families buying baby travel, car safety, nursery and feeding products, primarily direct-to-consumer in the UK.
Financial Health
StableStable
Location
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Computed from 4 filingsDesigns and sells cycling clothing and equipment, including jerseys, bib shorts, jackets, helmets, shoes and protective gear, along with accessories such as gloves, socks and overshoes, through an…
Sells directly to consumers buying cycling clothing, footwear, helmets and accessories, targeting men, women and children across riding segments including mountain, road, gravel, commuting and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 2 filingsDesigns and sells technical marine apparel and equipment for sailing, boating and fishing. Product range includes waterproof jackets, drysuits, wetsuits, base layers, footwear, gloves, bags and…
Sells to recreational and competitive sailors, dinghy crews, powerboaters and anglers, including men, women and juniors, plus sailing teams and corporate buyers through its US online store.
Financial Health
WeakWeak · -4% CAGR over 1y
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Computed from 5 filingsProduces and sells natural dog treats, chews and complete pet foods, including meat sticks, training treats, pâté, toppers and protein-specific snacks. Products are sold online and to trade customers…
Serves UK dog owners shopping online, including puppy owners and buyers seeking single-protein options, plus trade customers such as pet retailers via a trade login.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 5 filingsOperates an online fashion boutique selling designer womenswear, footwear, accessories and jewellery from international brands. Retail range includes dresses, knitwear, coats, bags, scarves and…
Sells to consumers seeking designer womenswear, shoes, jewellery and accessories online, especially fashion-conscious women interested in premium and avant-garde labels from international designers,…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
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Computed from 5 filingsOperates an online store selling golf equipment and apparel, including clubs, balls, bags, shoes, clothing, gloves, trolleys and GPS devices. Also offers accessories and pre‑owned golf clubs from…
Serves UK-based golfers and golf enthusiasts shopping online, from casual players to regular club golfers seeking branded new and pre-owned golf gear, apparel and accessories.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
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Computed from 5 filingsOperates an e‑commerce platform selling second‑hand books and other media. Sources used books from the public and partners, processes and resells them online across fiction, non‑fiction, children’s,…
Sells to online consumers, including adult readers, parents buying children’s books, students seeking textbooks, and collectors of rare titles, with UK shoppers explicitly targeted through free UK…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
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Computed from 4 filingsOnline retailer of designer furniture, lighting and homeware. Sells sofas, dining tables, chairs, shelving, beds, lamps and interior accessories, with product ranges for living, dining, bedroom,…
Serves design-conscious homeowners and trade buyers, including interior designers, architects and contract specifiers, seeking designer furniture, lighting and luxury homeware for residential and…
Financial Health
HealthyHealthy · 1% CAGR over 3y
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Computed from 2 filingsDesigns and sells GPS sports watches, bike computers, heart rate monitors, and performance sensors for endurance sports such as running, cycling, and climbing, along with related accessories and…
Sells directly to consumers, particularly endurance athletes including runners, trail runners, cyclists and climbers seeking GPS watches, bike computers, heart rate monitors and training tools.
Financial Health
StableStable · Hiring · 150% CAGR over 1y
Location
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Computed from 5 filingsRetailer of country clothing, footwear and outdoor accessories for men and women. Sells products such as coats, boots, shirts, shooting attire and bags from brands including Barbour, Dubarry, Ariat…
Serves UK consumers shopping for country and outdoor attire, including men, women, children and dog owners, with interest segments such as shooting, equestrian, golf, walking and rural lifestyle.
Financial Health
StableStable · Hiring · 16% CAGR over 4y
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Computed from 5 filingsOperates an e‑commerce retailer of used and refurbished golf equipment, buying and selling second‑hand golf clubs, bags and accessories from major brands, and offering trade‑in services for golfers…
Sells to individual golfers and golf enthusiasts seeking second-hand clubs and used golf equipment, with online retail aimed at consumers across Europe and international markets.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
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Computed from 5 filingsDesigns and sells men’s clothing and accessories through an online store, including shirts, polo shirts, knitwear, trousers, jackets, suits and footwear, as well as belts, hats, scarves, socks,…
Sells direct to consumers shopping online for men’s smart-casual and formal fashion, including adult men and gift buyers seeking clothing and accessories.
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsManufactures and sells herbal health supplements and natural remedies for animals, including dogs, cats, horses, birds, and poultry. Products target areas such as digestive health, joint mobility,…
Serves consumers who own dogs, cats, horses, birds or poultry, including pet owners and smallholders, and offers a trade channel for pet retailers and other resellers.
Financial Health
StableStable · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells solid gold jewellery including earrings, rings, necklaces and bracelets, with options for stackable, gemstone and diamond pieces. Operates an online store offering collections and…
Sells direct to consumers buying fine jewellery for everyday wear, gifting and personal styling, including shoppers interested in customisable earrings, necklaces, bracelets and rings.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
Unlock all 72 leads
Showing 49 of 72 — +23 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 72 leads
Showing 49 of 72 — +23 more with verified decision-maker contacts, live data, and CRM sync.
How Swym usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Swym is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Marketing automation
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Frequently asked questions
How many UK B2C companies use Swym?
What share of UK B2C companies run Swym?
How is Swym usage detected?
What size B2C companies use Swym in the UK?
What do Swym-running B2C companies also run?
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