B2C Companies Using Taboola in the UK: 64 Active Firms (2026)
B2C brands using native advertising in the UK sell directly to consumers while paying for content-led demand generation.
Native-recommendation tags sit at the performance end of consumer marketing. For B2C operators, they usually connect paid content placement, analytics and landing-page testing: sponsored articles, buying guides or advertorial routes feed visitors into product pages, quote forms or booking journeys. Adoption tends to signal a direct-channel posture: enough margin to buy traffic beyond search and social, enough web capacity to manage tags and consent, and enough content discipline to turn clicks into transactions or enquiries. Engagements are normally marketing-led rather than board-led, with spend flexed around campaign tests, retargeting pools and page-level conversion performance.
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Adoption is a small, identifiable layer rather than a mass-market advertising default: 64 companies are currently trading in the UK cohort, with reported employment of 870 people. Within the advertising-tool ranking for this sector, the native-advertising tag sits joint eighth at 1.1%, well behind search and social ad platforms and around the level of publisher-serving and specialist programmatic tools. The registered-region skew is uneven: London accounts for 21.9% of the cohort, the North West 18.8%, the East of England 10.9%, the South East 9.4% and the South West 6.3%.
For companies running native-advertising tags, the main regulatory edge is not financial authorisation but consent, tracking and claims substantiation. The tag usually depends on cookies, pixels or similar identifiers, so GDPR and PECR consent design matters, as does the way consent choices pass into analytics and retargeting tools. Consumer marketers also need to keep paid-content labelling, affiliate relationships and landing-page claims aligned with UK consumer-protection and advertising-standards rules. Procurement tends to sit with marketing operations or growth teams, but legal and web teams become involved when tags touch consent banners, user profiling or external audience sharing.
Adoption appears likely to stay selective. Consumer firms with editorial-style content, repeat purchase behaviour or high-consideration journeys tend to have more use for native-advertising traffic than retailers built around catalogue search alone. Browser privacy changes and consent fatigue have been pushing marketing teams towards fewer tags with clearer attribution, which may favour bundled ad-tech stacks over standalone native placements. At the same time, performance teams still use content-led campaigns when social costs rise or search intent is too narrow. The cohort therefore looks more like a specialist acquisition layer than a universal consumer-marketing default.
Adoption by company size
Adoption of Taboola varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Taboola (37 detected). 0.1% of the 26,843 companies with 10–50 employees run Taboola (26 detected). 0% of the 3,060 companies with over 50 employees run Taboola (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
64
Active firms
2026
1.1%
Of detected Advertising share
UK B2C
8
Median headcount
Filed accounts
120
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (7 of 64 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Within B2C, this native-advertising system has a detected Advertising share of 1.1% among 5,775 companies with a detectable system, below larger search, social, publisher and programmatic-advertising tools.
London accounts for 21.9% (14) of B2C firms running this native-advertising system, ahead of the North West at 18.8% (12) and the East of England at 10.9% (7).
A content-management system is also detected at 64.1% (41), while a CDN and security layer appears on 57.8% (37), pointing to content-managed, CDN-fronted consumer websites.
Tag-management and analytics tools sit close together, detected on 53.1% (34) and 50.0% (32) respectively, which fits performance-marketing measurement rather than brand-only media buying.
Sector tags overlap: Media & Publishing accounts for 20.3% (13), E-commerce for 12.5% (8), and Travel & Hospitality and Construction for 9.4% (6) each.
Advertising market share among UK B2C
Share of the 5,775 UK B2C with a detectable system. As of June 2026.
What else do Taboola-running B2C run?
Share of the 64 Taboola-running UK companies where each technology was also detected. As of June 2026.
Where Taboola B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£597.8K
Median UK turnover
10.9%
Above £5M turnover
6
Incorporated since 2022
120 verified decision-maker contacts
across these 64 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Taboola
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsDevelops and sells nutritionist-designed vitamins and dietary supplements, including formulas for hair, skin, digestion, sleep and hormone support, alongside collagen powders, protein products,…
Sells directly to consumers seeking vitamins, supplements and wellness products, particularly adults interested in hair, skin, gut health, sleep, energy, hormones, sexual health and general…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online media platform publishing celebrity and entertainment news, articles, photos, and video content. Produces and distributes digital news coverage and related media, including…
Serves consumers seeking celebrity, entertainment, sports and hip hop news, photos and videos, alongside advertisers targeting that entertainment-news audience.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates an online competitions platform offering paid ticket entries into prize draws for consumer goods and other items. Participants purchase entries through the website, with winners selected…
Serves individual consumers who buy entries for online prize draws and competitions, including followers engaging with livestreamed draws on Facebook.
Financial Health
HealthyHealthy · -18% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDevelops and sells makeup, cosmetic and skincare products through an online store, including foundations, eyeliners, lip stains, cleansers, moisturisers, serums, masks, and beauty tools and…
Serves consumers buying beauty, makeup and skincare products online, including shoppers seeking lip, eye, brow and complexion items through its EU ecommerce store.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsPublishes online science journalism and educational media, including news articles, features, videos, podcasts, newsletters, and digital magazines covering topics such as health, space, nature,…
Serves a global B2C audience of science-curious readers, newsletter subscribers and members interested in health, nature, space, technology and culture topics.
Financial Health
StableStable · Hiring · 13% CAGR over 3y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online price comparison platform for travel products, allowing users to compare deals on package holidays, flights, hotels, car hire, travel insurance and related travel extras from…
Serves UK consumers planning leisure travel, including holidaymakers, families, couples, city-break travellers, cruise passengers, drivers hiring cars, and people seeking travel insurance or airport…
Financial Health
WeakWeak · -9% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online price comparison platform for holidays. Aggregates offers from multiple travel companies, allowing users to search and compare package holidays, flights, and hotel deals by…
Targets UK consumers planning leisure travel, including families, couples and individuals seeking package holidays, all-inclusive breaks, city trips, cruises and last-minute deals from UK airports.
Financial Health
DistressedDistressed · -33% CAGR over 1y
Location
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Computed from 3 filingsPublishes an online news and media platform covering politics, current affairs, entertainment, lifestyle, health, parenting and shopping. Produces articles, opinion pieces, explainers and multimedia…
Sells to UK consumers seeking online news, opinion and lifestyle content, including readers interested in politics, world affairs, entertainment, health, parenting, shopping and LGBTQ+ topics.
Financial Health
DistressedDistressed · -34% CAGR over 2y
Location
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Computed from 5 filingsProduces and retails cannabidiol (CBD) products through an online store, including CBD oils, capsules, balms, edibles, patches, cosmetics and vape products, as well as herbal remedies, nootropics and…
Serves retail consumers seeking CBD and herbal wellness products, including pet owners, and also targets businesses interested in reselling its product range.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides an online subscription service giving users access to their credit report and credit score, dark web monitoring reports, and loan affordability tools. Acts as a credit broker introducing…
Serves individual consumers (B2C), including vulnerable customers, seeking subscription access to personal credit information, identity-related monitoring and loan affordability checks.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsPublishes and distributes English‑language news and commentary about China and global affairs through a newspaper and website, providing articles, opinion, video and multimedia coverage on politics,…
Serves English-language readers seeking China-focused news and analysis, plus advertisers wanting access to international audiences interested in China, business, culture and travel.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides online trading and investing education and mentorship. Offers courses on trading strategies, risk management and investing, subscriptions to professional trade analysis, financial planning…
Serves B2C consumers: aspiring and self-directed retail traders and investors, including beginners, seeking support with supplemental trading income, long-term wealth building, and personal…
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Computed from 5 filingsOperates an online pharmacy supplying prescription and over-the-counter medicines. Provides online consultations for treatments such as weight loss, sexual health and dermatology, dispenses…
Serves UK consumers seeking online access to prescription treatments, over-the-counter medicines, skincare, supplements, NHS medicine delivery, and private or veterinary prescription fulfilment.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsPublishes online parenting content and operates a digital community platform offering advice, forums and resources on pregnancy, babies and family life. Produces articles, guides, podcasts and videos…
Serves a mixed B2C/B2B market: parents, parents-to-be and families across the parenting journey, plus family-focused brands and local businesses looking to reach that audience.
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform that aggregates and publishes discounted travel deals, including flights, hotels, package holidays and cruises. Provides search tools and travel content highlighting…
Serves consumers planning budget leisure travel, including families, solo travellers and holidaymakers seeking flights, hotels, package holidays, cruises, city breaks, staycations and last-minute…
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
Location
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Computed from 5 filingsOperates an online prize competition platform selling entry tickets for draws to win vehicles, cash prizes, and consumer products. Also features instant-win games, published entry lists and results,…
Targets UK consumers, especially performance-car and bike enthusiasts, who buy low-cost online competition entries for vehicle, cash, tech and lifestyle prize draws via its website and app.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online publication covering cruise industry news, ship updates, ports, and itineraries. Publishes guides and planning resources for cruise passengers, including gratuity and drinks…
Serves consumers planning or researching cruises, including first-time and repeat cruisers seeking information on cruise lines, ports, destinations, deals, and onboard planning.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates caravan and lodge holiday parks and residential park sites. Provides touring pitches and sells new and pre-owned holiday homes and lodges located across multiple leisure parks in the UK.
Serves consumers seeking caravan or lodge holiday-home ownership, touring pitches, or residential park homes in rural UK leisure locations, particularly the Lake District, Yorkshire, Lancashire,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 4 filingsProvides a claims management service helping individuals recover overpaid tax on Payment Protection Insurance (PPI) compensation. Assesses eligibility, prepares and submits refund claims to HMRC, and…
Serves UK consumers who have received PPI refunds and may be eligible for tax refunds, particularly individuals seeking a no-win-no-fee claims service.
Financial Health
StrongStrong · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides consumer financing through online lines of credit that allow customers to obtain cash advances or purchase electronics, computers, appliances, furniture, and mattresses from an online store…
Serves individual consumers seeking financing for online purchases, including electronics, laptops, TVs, furniture, mattresses and appliances, as well as customers looking for cash advances or…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and sells yoga mats and related exercise accessories, including travel mats and equipment with alignment markings and eco‑friendly materials. Products are sold through an online…
Sells primarily to yoga practitioners and fitness consumers worldwide, with a wholesale route for yoga studios, wellness retailers and other trade buyers.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Develops and sells adhesive wellness patches designed to deliver ingredients through the skin, including products aimed at sleep support, energy, focus, metabolism and menopause symptoms, sold online…
Sells direct to consumers seeking wellness, beauty, mental health and women’s health support, including shoppers interested in daily-use patches for sleep, stress, energy, focus, metabolism and…
Financial Health
N/AN/A
Location
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Computed from 5 filingsRetailer of mobility scooters and powered wheelchairs, offering various models for personal mobility. Sells accessories and spare parts and provides maintenance support and financing options through…
Sells to UK consumers seeking mobility scooters, wheelchairs, parts and maintenance, including disabled people and older adults eligible for VAT relief or finance options.
Financial Health
WeakWeak
Location
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Computed from 3 filingsOnline retailer selling artisan and speciality cheeses through its website. Offers curated cheese gift boxes, individual cheeses, and subscription cheese club deliveries, along with vouchers and…
Serves UK consumers, especially cheese enthusiasts and gift buyers seeking occasion boxes, monthly subscriptions, vouchers, and individual cheeses for personal use or gifting.
Financial Health
StableStable · -8% CAGR over 2y
Location
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Computed from 4 filingsActs as a finance broker arranging secured homeowner loans and second‑charge mortgages. Helps borrowers, including those with poor credit, access lending products such as home improvement, equity…
Serves consumers who own residential or buy-to-let property, including homeowners with adverse credit, seeking secured finance for home improvements, debt consolidation, equity release or…
Financial Health
StableStable · -67% CAGR over 2y
Location
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Computed from 5 filingsOperates an online news and entertainment platform and digital radio station. Publishes local news, event listings, guides and articles, streams music and shows, and offers ticket sales, vouchers,…
Serves consumers in York and North Yorkshire, including local residents and visitors seeking news, radio, events, vouchers and local guides. Also targets local businesses and event organisers looking…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates an online referral platform that connects consumers with FCA‑regulated financial advisers for mortgages, secured loans, insurance, pensions and wills. Collects user details and matches…
Serves consumers seeking introductions to FCA-regulated financial advisers for mortgages, secured loans, debt consolidation, pensions, wills and insurance, including homeowners, retirees, over-50s…
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services for medical negligence and personal injury claims, including birth injury, surgical error, misdiagnosis, and accident-related injuries. Offers claim assessment, legal…
Serves individuals and families pursuing medical negligence, birth injury and serious personal injury claims, including cases involving NHS or private healthcare providers.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsSells bubble tea and boba making kits through an online store. Products include starter and refill kits, drink flavourings, tapioca pearls, toppings and accessories, plus customisable kits and gift…
Sells to consumers in the UK and EU, including bubble tea enthusiasts, first-time home makers, gift buyers, and people planning birthdays, parties or events.
Financial Health
StableStable
Location
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Computed from 5 filingsProvides training programmes and certification courses in Rapid Transformational Therapy, sells audio self‑help resources and online courses, runs live personal development events, and connects…
Serves individual consumers worldwide seeking help with confidence, relationships, health, fertility and success, plus aspiring therapists and coaches pursuing RTT certification and clients wanting…
Financial Health
StableStable · -74% CAGR over 4y
Location
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Provides mobile and web-based social networking applications that enable users to meet and communicate with potential dating partners, make friends and attend events, using profile matching and…
Targets consumers: singles seeking romantic relationships and people looking to make friends or attend social events, with app content localized for users in multiple countries and languages.
Location
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Computed from 5 filingsProvides legal services focused on housing disrepair claims for tenants against landlords, including councils and housing associations, and handles financial mis‑selling cases such as undisclosed…
Serves individual consumers, mainly tenants renting from councils, housing associations or private landlords with housing disrepair issues, plus people pursuing financial mis-selling, SIPP or…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online shop selling alcohol‑free beers, wines, spirits and ready‑to‑drink beverages. Provides courses and community support for reducing alcohol consumption, and organises industry…
Serves consumers seeking to reduce or stop drinking, alongside alcohol-free and low/mid-strength drinks brands, retailers, bars, restaurants, hospitality teams and policymakers involved in the…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsPublishes online news coverage of professional boxing, including fight results, event previews, rankings, schedules, and opinion articles. Operates a website featuring ongoing match coverage,…
Serves consumers, mainly boxing fans and combat-sports followers, who follow professional boxing results, schedules, rankings, tickets, forums and fighter/promoter coverage online.
Financial Health
StableStable · Hiring · 61% CAGR over 2y
Location
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Sells parcel delivery boxes, wall‑mounted and freestanding letter boxes, and related accessories including mounting posts, frames, house numbers, and address decals through an online retail store.
Sells to homeowners, landlords and property managers needing parcel boxes, letter boxes, house numbers and signage for houses, flats, apartments and HMOs.
Financial Health
N/AN/A
Location
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Computed from 5 filingsRetailer of fashion accessories selling handbags, wallets, small leather goods, belts, keyrings and related items through branded stores and an e‑commerce website for consumers worldwide.
Sells to consumers shopping for fashion accessories, especially handbags, wallets and related accessories through its online store. Targets individual retail customers rather than businesses or…
Financial Health
DistressedDistressed · -14% CAGR over 4y
Location
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Computed from 4 filingsPublishes online financial news, market reports, and analysis focused on publicly listed companies and investment sectors. Produces articles, videos, and interviews, and organises investor events…
Targets a global investment audience, including retail and professional investors, market analysts and followers of public companies across sectors such as mining, tech, healthcare, energy and…
Financial Health
DistressedDistressed · -12% CAGR over 3y
Location
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Computed from 3 filingsOperates an online retail store selling Mongolian cashmere clothing and accessories. Offers knitwear and garments including jumpers, cardigans, trousers, dresses, hats, scarves, socks, and blankets…
Serves UK retail consumers shopping for women’s, men’s and children’s cashmere fashion, accessories, home items and gifts through a direct-to-consumer ecommerce store.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProduces online media and events focused on electric vehicles and home energy, including video reviews, podcasts, news articles and industry insights. Operates the Everything Electric platform and…
Serves consumers and enthusiasts interested in electric vehicles, home energy, solar, batteries and clean technology, plus EV and energy industry audiences.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsOperates an online prize competition platform selling low‑cost tickets for scheduled and instant draws. Entrants compete to win cash prizes, gift cards, electronics and other consumer goods, with…
Serves UK consumers who buy low-cost online competition tickets for cash, gift cards, electronics and other prize draws, including registered players seeking live or auto-draw competitions.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Computed from 2 filingsProvides subscription-based toy rental service allowing families to borrow, return and swap toys for children, with an online catalogue of branded toys and baby equipment and an option to purchase…
Sells directly to parents, carers and gift buyers for babies and children aged 0–8, especially families seeking affordable, low-clutter and sustainable alternatives to buying toys and baby equipment.
Financial Health
StrongStrong · Hiring · 601% CAGR over 1y
Location
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Computed from 5 filingsOperates a retail cookshop and online store selling kitchenware, cookware and bakeware. Offers kitchen knives, utensils, food storage, small appliances, tableware and baking tools from multiple…
Sells to UK consumers, including home cooks, bakers, gift buyers and households looking for branded kitchenware, bakeware, cookware and home ranges through an independent cookshop and online store.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsOperates an online Tamil-language news website publishing news on Sri Lanka, international affairs, politics, business, sport, technology, and entertainment. Also provides videos, live radio,…
Serves Tamil-speaking consumers interested in Sri Lankan, global, entertainment and community news, including diaspora audiences in the UK, Canada, Europe, Australia, India, the US and Sri Lanka;…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsDesigns and manufactures consumer digital audio and multimedia hardware including Sound Blaster sound cards, speakers, headphones, gaming headsets, webcams, DAC/amps, and related accessories, sold…
Sells primarily to consumers, including gamers, audio enthusiasts, students, remote workers, fitness users, and music or movie listeners, with some sales to corporate purchasers seeking work and…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates a mobile application offering guided self‑hypnosis and hypnotherapy sessions. The app provides audio programs intended to help users manage pain, reduce stress, improve sleep…
Targets health-conscious consumers and individuals seeking digital support for pain, stress, sleep, focus, smoking or vaping cessation, mood, grief, alcohol control, addiction, intuitive eating and…
Financial Health
WeakWeak
Location
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Computed from 5 filingsSupplies composite outdoor building products including decking boards, fencing systems, cladding, balustrades and garden screens, along with installation accessories such as joists, fixings and…
Sells online to UK homeowners and DIY garden renovators planning outdoor decking, fencing, cladding, screens and balustrade projects, with sample packs and direct delivery.
Financial Health
StrongStrong · Hiring · 33% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes independent video games for PC, console and mobile platforms. Produces titles including strategy, adventure and simulation games, and partners with external studios to publish…
Serves consumers who play indie PC, console and mobile games, especially fans of pixel-art adventure, strategy, sandbox and life-sim titles, and also targets independent game developers seeking…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates an auction house specialising in jewellery, luxury watches, designer handbags and collectibles. Conducts online and live auctions, provides valuations for sellers, and handles consignment,…
Serves consumer buyers and sellers of luxury and collectible items, including jewellery, watches, designer handbags, art, interiors and coins, plus pawnbrokers seeking auction services. Targets…
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes board, card, puzzle and strategy games for mobile devices and PCs. Creates and licences its own game software and intellectual property, distributing titles through app stores…
Serves mobile and PC gamers who buy board, card, puzzle and strategy games through app stores, and licenses game IP to businesses in the mobile and PC software industry.
Financial Health
StableStable · 0% CAGR over 4y
Location
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How Taboola usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Taboola is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Advertising
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Frequently asked questions
How many UK B2C companies use Taboola?
What share of UK B2C companies run Taboola?
How is Taboola usage detected?
What size B2C companies use Taboola in the UK?
What do Taboola-running B2C companies also run?
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