B2C Companies Using Wheree in the UK: 83 Active Firms (2026)
B2C companies using this tracked website technology sell directly to consumers in the UK through digitally enabled customer journeys.
For consumer-facing operators, this kind of website technology usually sits close to the point where browsing becomes a lead, booking, order or support interaction. Adoption tends to signal a direct-channel posture: the company has enough web traffic, operational process and marketing ownership to justify maintaining conversion tools, rather than relying only on marketplaces, phone sales or offline premises. The cohort is better read as users of the tracked technology than as software vendors. Typical buyers are lean B2C teams with some in-house marketing or agency support, using the site for acquisition, service information, customer reassurance and post-enquiry handling.
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Across the UK, 83 B2C companies are actively trading while running this tracked technology. The adoption base is concentrated in Travel & Hospitality, which accounts for 73.5% of the cohort, with smaller overlaps in Field Services & Trades at 8.4%, Fashion & Retail at 7.2%, Automotive Retail at 6.0% and FMCG at 3.6%. Within the detected Marketing category, the system ranks ninth, with a 2.9% share against a sector denominator of 2,870. Regional skew is modest: London accounts for 18.1%, followed by the South East at 13.3%, North West at 12.0%, South West at 10.8% and Scotland at 9.6%. Reported employment totals 798 people.
Consumer-facing deployment makes consent, attribution and service clarity more important than formal technology procurement. Companies running this stack tend to combine the tracked system with a consent layer, tag-management, mapping and security checks, which points to ordinary B2C web operations rather than deep platform engineering. The main operational risk is less about the tool itself and more about how customer journeys are instrumented: cookie permissions, form capture, enquiry routing and third-party scripts all need ownership between marketing, web agencies and operations teams. Smaller firms may treat this as a website maintenance issue, while more mature operators usually fold it into channel performance and customer-service governance.
Adoption appears tied to practical direct-to-consumer needs rather than a standalone technology strategy. Travel and hospitality users are likely to keep website journey tools where they help turn search traffic into bookings, enquiries or location-led visits. The main pressure is bundling: marketing suites, booking systems and commerce platforms tend to absorb adjacent features, which can reduce tolerance for small point tools. At the same time, operators with lean teams may prefer specialist add-ons when they are easy for agencies to configure and do not require internal engineering. Churn is therefore likely to follow website rebuild cycles, agency changes and shifts in paid-acquisition strategy.
Adoption by company size
Adoption of Wheree varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Wheree (58 detected). 0.1% of the 26,843 companies with 10–50 employees run Wheree (29 detected). 0% of the 3,060 companies with over 50 employees run Wheree (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
83
Active firms
2026
2.9%
Of detected Marketing share
UK B2C
7
Median headcount
Filed accounts
125
Verified contacts
Across this cohort
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Key facts
31% of the cohort was incorporated since 2022 (26 firms), so a sizeable share is in its first few filing cycles.
This tracked marketing system ranks ninth by detected share in B2C, at 2.9% (83) of 2,870 companies with a detectable system.
Travel & Hospitality accounts for 73.5% (61) of B2C firms running the system, with smaller overlaps in Field Services & Trades at 8.4% (7) and Fashion & Retail at 7.2% (6).
London is the largest registered ITL1 region for the cohort at 18.1% (15), followed by the South East at 13.3% (11) and the North West at 12.0% (10).
Common web-infrastructure, consent, mapping and tag-management tools are also detected across 100.0% (83) of the cohort.
Financial-health flags are mixed: 13.3% (11) are marked weak, 13.3% (11) distressed and 9.6% (8) with insufficient history.
Marketing automation market share among UK B2C
Share of the 2,870 UK B2C with a detectable system. As of June 2026.
What else do Wheree-running B2C run?
Share of the 83 Wheree-running UK companies where each technology was also detected. As of June 2026.
Where Wheree B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£341.5K
Median UK turnover
0%
Above £5M turnover
26
Incorporated since 2022
125 verified decision-maker contacts
across these 83 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Wheree
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates a convenience store and service station retailing groceries, fresh meat from an in‑house butcher counter, hot prepared food, ready‑to‑eat meals, cakes, wines and spirits, alongside petrol…
Serves B2C customers, mainly local shoppers, commuters and motorway travellers seeking convenience retail and service-station stops around Newry.
Financial Health
StableStable · -7% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a convenience store and petrol service station retailing groceries, fresh meat from an in‑store butcher counter, hot takeaway food, ready meals, baked goods, and alcoholic beverages,…
Serves local consumers, households and motorists in the Newry area, including commuters and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a supermarket and service station retailing groceries, fresh meat from an in‑store butcher counter, ready‑to‑eat meals, sandwiches, cakes, and alcoholic beverages, alongside convenience…
Serves consumers, including local grocery shoppers, hot-food customers and motorists buying fuel, with emphasis on visitors in Newry and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsOperates a convenience store and petrol service station retailing groceries, fresh meat from an in‑store butcher counter, hot food and sandwiches, ready meals, cakes, wines and spirits, alongside…
Serves local consumers, motorists and travellers around Newry, including grocery shoppers, fuel customers, and people seeking hot food, alcohol and convenience purchases.
Financial Health
StableStable · -15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers in Newry and motorists or travellers using nearby routes, including shoppers seeking convenience groceries, hot food, fuel and supermarket items.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a supermarket and service station offering groceries, fresh meat from an in‑store butcher counter, hot food and sandwiches, ready meals, cakes, wines and spirits, and convenience items,…
Serves B2C customers in and around Newry, including local grocery shoppers, motorists buying fuel, and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a convenience store and petrol service station offering groceries, fresh meat from an in‑store butcher counter, hot food and ready‑to‑eat meals, bakery items, and alcoholic beverages,…
Serves local consumers and motorists in and around Newry, including grocery shoppers, fuel customers, commuters and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a convenience store and petrol station offering groceries, fresh meat from an in-store butcher, hot food and ready-to-eat meals, sandwiches, cakes, wines and spirits, alongside petrol and…
Serves local consumers, commuters and motorists around Newry, including grocery shoppers, fuel customers and travellers heading toward Dublin, Drogheda and Dundalk.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a convenience store and petrol filling station selling groceries, ready‑to‑eat meals, sandwiches, baked goods, alcohol, and household items. Also provides an in‑store butcher counter, hot…
Serves local consumers and passing motorists seeking convenience retail, supermarket shopping, ready-to-eat food, alcohol, and fuel, including travellers on routes toward Dublin, Drogheda, and…
Financial Health
WeakWeak · Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes B2C customers including local shoppers, motorists, and travellers around Newry seeking supermarket, convenience, hot food, fuel, and service station purchases.
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers and passing motorists seeking everyday groceries, hot food, alcohol, and fuel, including shoppers in the Newry area and travellers using nearby routes.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsServes local consumers, commuters and motorists seeking convenience retail, groceries, prepared food, fuel and supermarket items, including travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
HealthyHealthy · -17% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsServes local consumers, commuters and motorists in and around Newry, including travellers on routes toward Dublin, Drogheda and Dundalk seeking a convenience retail and service-station stop.
Financial Health
DistressedDistressed · -37% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a petrol filling station and convenience store offering petrol and diesel, groceries, ready-to-eat food, hot meals, sandwiches, butcher counter products, alcoholic beverages, and everyday…
Serves local consumers, motorists and travellers in the Newry area, including shoppers seeking convenience groceries, prepared food, fuel and off-licence purchases.
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a convenience store and service station offering groceries, meats from an in‑house butcher counter, hot food and takeaway meals, ready‑to‑eat items, cakes, wines and spirits, and petrol and…
Serves local consumers, commuters and motorists in Newry, including grocery shoppers, fuel customers and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a convenience store and petrol station retailing groceries, fresh meat from an in‑house butcher counter, hot takeaway food, ready meals, cakes, and alcoholic beverages, alongside petrol and…
Serves B2C customers in and around Newry: local grocery and convenience shoppers, motorists buying fuel, and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 37% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers, commuters and passing motorists, including shoppers and travellers seeking convenience retail, groceries, hot food and fuel during everyday journeys.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers, motorists and travellers in and around Newry seeking supermarket groceries, hot food, butcher counter products, alcohol, convenience items and fuel.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a petrol filling station with an on-site convenience store retailing groceries, fresh meat from a butcher counter, ready-to-eat meals, sandwiches, cakes, wines and spirits, alongside petrol…
Serves B2C customers: local households, grocery shoppers, motorists, commuters and motorway travellers, including people making journeys toward Dublin, Drogheda and Dundalk.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a petrol and diesel service station with an attached convenience store and supermarket. Sells groceries, meats from an in‑store butcher counter, ready‑to‑eat meals, sandwiches, cakes, wines…
Serves local consumers and passing motorists, including commuters and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a petrol filling station and convenience store retailing groceries, ready meals, hot food, meat from an in‑store butcher counter, cakes, wines and spirits, and other household items,…
Serves local consumers, motorists and travellers in and around Newry, including shoppers seeking convenience retail and drivers using petrol and diesel pumps on routes toward Dublin, Drogheda and…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a petrol filling station and convenience store selling groceries, fresh meat from an in‑store butcher counter, hot food and sandwiches, ready meals, cakes, and alcoholic beverages, alongside…
Serves local consumers, motorists and travellers in and around Newry, including shoppers seeking convenience retail and drivers stopping for fuel on routes toward Dublin, Drogheda and Dundalk.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers and passing motorists seeking grocery shopping, ready-to-eat food, alcohol and fuel, including travellers using routes through Newry towards Dublin, Drogheda and Dundalk.
Financial Health
StableStable · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsTargets consumers: local Newry residents, motorists, commuters and travellers on routes toward Dublin, Drogheda and Dundalk, rather than business or public-sector buyers.
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a convenience store and petrol filling station offering groceries, fresh meat from an in‑store butcher counter, hot food and sandwiches, ready meals, cakes, wines and spirits, alongside…
Serves local consumers, motorists and travellers, including shoppers buying groceries, hot food and alcohol, plus drivers seeking petrol or diesel.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a petrol filling station with an attached convenience store selling groceries, alcohol, and ready‑to‑eat food. Provides fuel pumps for petrol and diesel and offers in‑store services…
Serves local consumers in Newry and passing motorists, including shoppers, commuters and travellers on routes to Dublin, Drogheda and Dundalk seeking a combined supermarket and service-station stop.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Operates a convenience store and petrol service station selling groceries, meat from an in‑store butcher counter, ready‑to‑eat meals, sandwiches, cakes, and alcoholic drinks, alongside petrol and…
Serves local consumers and passing motorists seeking groceries, convenience items, hot food, alcohol, and fuel, including travellers using routes through Newry towards Dublin, Drogheda, and Dundalk.
Location
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Financial sub-scores
Computed from 3 filingsOperates a petrol filling station and convenience store offering groceries, fresh meat from an in‑store butcher counter, hot takeaway food, ready‑to‑eat meals, cakes, and alcoholic beverages,…
Serves local consumers, motorists and travellers around Newry, including grocery shoppers, hot-food customers and drivers using petrol and diesel pumps.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates a petrol filling station with an attached convenience store and supermarket. Sells fuel, groceries, fresh meat from a butcher counter, hot food and sandwiches, ready‑to‑eat meals, cakes, and…
Serves local consumers, commuters and motorists in Newry, including shoppers seeking groceries, ready-to-eat food, fuel and convenience retail while travelling toward Dublin, Drogheda and Dundalk.
Financial Health
DistressedDistressed · -7% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers in Newry, including grocery shoppers, commuters and motorists travelling towards Dublin, Drogheda and Dundalk.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers, motorists and travellers seeking convenience retail, groceries, hot food, fuel and everyday supermarket products.
Financial Health
StrongStrong · Growing, Hiring · 113% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 33% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsServes local consumers, commuters and motorway travellers around Newry, including convenience shoppers and drivers stopping for food, groceries or fuel.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOperates a petrol filling station and convenience store selling groceries, fresh meat from an in‑store butcher counter, ready‑to‑eat meals, sandwiches, cakes, and alcoholic beverages, alongside other…
Serves local consumers and motorists in Newry, including convenience shoppers, fuel customers, and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
StableStable · -87% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a convenience store and petrol station offering groceries, fresh meat from an in‑store butcher counter, hot food and sandwiches, ready‑to‑eat meals, cakes, wines and spirits, alongside…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Growing, Hiring · 33% CAGR over 1y
Location
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Serves local consumers, commuters and motorists, including travellers on routes toward Dublin, Drogheda and Dundalk, seeking supermarket, convenience, hot food and fuel stops.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsServes B2C customers including local shoppers, motorists and travellers in and around Newry seeking convenience retail, supermarket goods, hot food and fuel.
Financial Health
StableStable · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers, commuters and motorway travellers in the Newry area, including shoppers seeking convenience groceries, prepared food, fuel, butcher, off-licence and supermarket purchases.
Financial Health
StableStable · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers and passing motorists seeking supermarket shopping, ready-to-eat food, alcohol and fuel, including travellers using routes through Newry towards Dublin, Drogheda and Dundalk.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a convenience store and service station retailing groceries, fresh meat from an in‑store butcher counter, ready‑to‑eat meals, sandwiches, cakes, and alcoholic beverages, alongside petrol and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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How Wheree usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Wheree is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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How is Wheree usage detected?
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