CRM Used by UK Data Analytics Companies: Market Share (2026)
Detected CRM usage across 330 of 2,995 trading UK data analytics companies, with Salesforce ahead on 46.7% of detected companies.
Among 2,995 trading UK data analytics companies, 330 have a detectable CRM. Salesforce has the largest footprint, appearing at 154 companies, or 46.7% of detected CRM use, ahead of Apollo.io at 19.4% (64), monday.com at 15.8% (52), and Pipedrive at 12.7% (42).
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The size bands do not show much displacement at the top. Salesforce leads among companies with Under 10 employees at 46.3%, 10–50 employees at 46.9%, and Over 50 employees at 50.0%.
The remaining market is scattered across systems with smaller detected footprints. Workday appears at 7.6% (25), Zoho at 4.2% (14), HiBob at 3.6% (12), and Q4 at 2.7% (9), with 3 further systems covering 1 company.
330
data analytics with detected CRM
Of 2,995 UK data analytics
11%
Detection rate
2026
11
Systems detected
In this category
46.7%
Leader share
Salesforce
UK Data Analytics CRM market share
Share of the 330 UK Data Analytics with a detectable system. As of June 2026.
CRM compared
| System | UK Data Analytics | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Salesforce | 154 | 46.7% | 8 | 53.2% | Small, London-tilted analytics teams |
| Apollo.io | 64 | 19.4% | 8 | 48.4% | Small analytics commercial teams |
| monday.com | 52 | 15.8% | 10 | 50% | Ten-person, London-balanced analytics teams |
| Pipedrive | 42 | 12.7% | — | — | View these companies in Firmbase → |
| Workday | 25 | 7.6% | — | — | View these companies in Firmbase → |
| Zoho | 14 | 4.2% | — | — | View these companies in Firmbase → |
| HiBob | 12 | 3.6% | — | — | View these companies in Firmbase → |
| Q4 | 9 | 2.7% | — | — | View these companies in Firmbase → |
| Salesforce Experience Cloud | 3 | 0.9% | — | — | View these companies in Firmbase → |
| Roller | 1 | 0.3% | — | — | View these companies in Firmbase → |
| Keap | 1 | 0.3% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading CRM system shifts with company size: among UK Data Analytics with under 10 employees, Salesforce leads at 46.3% of the 188 with a detectable system; among UK Data Analytics with 10–50 employees, Salesforce leads at 46.9% of the 130 with a detectable system; and among UK Data Analytics with over 50 employees, Salesforce leads at 50% of the 12 with a detectable system.
Under 10 employees
46.3% of band
This is the largest detected band, with 188 companies and Salesforce at 46.3%. Apollo.io, monday.com and Pipedrive make up much of the visible alternative set for smaller analytics firms.
10–50 employees
46.9% of band
Mid-sized data analytics companies account for 130 detected CRM users, with Salesforce again ahead at 46.9%. The competition remains concentrated around Apollo.io, monday.com and Pipedrive rather than a broad spread of enterprise suites.
Over 50 employees
50% of band
Only 12 detected companies sit above 50 employees, so the band is small. Salesforce leads at 50.0%, while the rest of the usage is split across a limited number of other systems.
How CRM usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
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Frequently asked questions
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