Data Analytics Companies Using Salesforce in the UK: 157 Active Firms (2026)
Data analytics providers using enterprise CRM platforms turn customer, operational and market data into decision tools for UK clients.
For data analytics providers, an enterprise CRM platform is less a contact database than a commercial operating layer. It links account targeting, proposal stages, support hand-offs and renewal cues for consultancies selling recurring analytics, BI, engineering or modelling work to corporate and public-sector buyers. Adoption usually signals a sales team beyond founder-led pipeline management, some account-based marketing, and budgets for implementation, integrations and ongoing administration. In this sector it also suggests a need to join marketing, sales and client-success activity to project delivery, rather than leaving relationship knowledge inside spreadsheets or individual inboxes.
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Among UK data analytics providers detected running this enterprise CRM, 157 companies are actively trading. Reported employment totals 1,995 people across the cohort. The platform accounts for 46.6% of detected CRM use among 337 sector companies, ahead of the other CRM and sales-workflow systems tracked for this category. Adoption is London-skewed at 52.9% of the cohort, followed by the South East at 18.5%; the South West, West Midlands and Yorkshire and The Humber each account for 5.1%.
Providers using enterprise CRM for analytics sales need to map where client-contact records, support histories and marketing attribution pass between sales systems and delivery tooling. The UK GDPR and Data Protection Act 2018 govern personal data use; the ICO expects fairness, purpose limitation, minimisation, accuracy, retention control and security. Sensitive special-category datasets, profiling and automated decision-making add extra safeguards. Cross-border transfers remain a procurement issue for analytics providers serving clients with overseas teams, usually addressed through International Data Transfer Agreements, Standard Contractual Clauses, Binding Corporate Rules or adequacy regulations.
Adoption appears tied less to experimentation than to sales operating discipline. CRM use tends to persist once account ownership, renewal management and marketing attribution are embedded, but smaller consultancies may remain on lighter tools until client-success processes become harder to manage informally. Pressure from privacy reviews and client procurement should favour providers that can evidence consent, retention and access controls across sales and delivery systems. Migration may also be shaped by bundling, as CRM, marketing automation, service desks and analytics connectors are packaged together. Consolidation looks more likely than wholesale replacement, with niche providers integrating around enterprise platforms rather than displacing them.
Adoption by company size
Adoption of Salesforce rises with company size across the trading UK data analytics companies in this cohort. 4.6% of the 1,948 companies with under 10 employees run Salesforce (89 detected). 6.3% of the 942 companies with 10–50 employees run Salesforce (59 detected). 7.7% of the 78 companies with over 50 employees run Salesforce (6 detected). That is a 3.1% gap between the over 50 employees and under 10 employees bands.
157
Active firms
2026
46.6%
Of detected CRM share
UK data analytics
8
Median headcount
Filed accounts
366
Verified contacts
Across this cohort
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Key facts
About 15% of the trading cohort reports turnover above £5M (24 of 157 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (11 firms), so a sizeable share is in its first few filing cycles.
Among 337 data analytics firms with a detectable CRM, the profiled enterprise CRM accounts for 46.6% (157) of detections, versus 19.6% (66) for the next detected system.
Registered addresses are concentrated in London, which accounts for 52.9% (83) of the cohort, followed by the South East at 18.5% (29).
Co-detected web-stack tools are common: the most frequent appears on 70.7% (111) of cohort sites, and two others appear on 54.1% (85) each.
Personal-data work is governed by UK GDPR and the Data Protection Act 2018; the ICO oversees rules on fairness, purpose limitation, data minimisation, accuracy, retention and security.
The 2024 UK Business Data Survey found that 9% of businesses handling digitised data transferred data internationally, rising to 36% for large businesses and 26% for medium-sized businesses.
CRM market share among UK Data Analytics
Share of the 337 UK Data Analytics with a detectable system. As of June 2026.
What else do Salesforce-running Data Analytics run?
Share of the 157 Salesforce-running UK companies where each technology was also detected. As of June 2026.
Where Salesforce Data Analytics are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£1M
Median UK turnover
15.3%
Above £5M turnover
11
Incorporated since 2022
366 verified decision-maker contacts
across these 157 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Data Analytics using Salesforce
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides data management and analytics software and services, including reporting, predictive modelling, and data integration platforms. Develops tools for clinical audit, procurement intelligence,…
Serves B2B and public sector organisations, particularly housing associations, financial services firms such as building societies, healthcare providers and NHS trusts, plus procurement and…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides AI and data consulting and engineering services for enterprises, including development of AI applications, data platforms, enterprise software integration, and product engineering. Builds…
Serves enterprise B2B clients in healthcare, high tech, financial services, retail, life sciences and telecom, targeting organisations using AI, data, enterprise apps, product engineering, Salesforce…
Financial Health
DistressedDistressed · -33% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides data management and analytics platforms and services, including LUCENT360, offering data integration, reporting, dashboards and predictive modelling. Develops tools for procurement…
Sells to organisations needing data analytics and reporting, especially housing associations, building societies, healthcare providers and NHS trusts, plus procurement teams and public sector bodies…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsProvides business intelligence and data analytics consulting, implementing platforms such as Microsoft Power BI and Pyramid Analytics. Services include data preparation, dashboard and report…
Sells to businesses from SMEs to enterprises needing BI and decision intelligence, especially organisations using Microsoft, ERP, CRM, HR and finance systems. Serves data, finance and operational…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops business intelligence and data analytics software that connects to databases, enables users to create interactive data visualisations and dashboards, and share insights through cloud or…
Serves B2B and public-sector organisations, including financial services, healthcare, retail, media and manufacturing, targeting business leaders, data and IT teams, analysts, developers, and…
Financial Health
WeakWeak · -73% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides data and analytics consulting, including data strategy, data engineering, analytics dashboards, and custom data applications. Designs cloud-based data platforms, integrates data sources, and…
Sells to businesses needing data and analytics support, particularly organisations in healthcare, pharma and life sciences, construction, and consumer products, including FMCG and retail. Targets…
Financial Health
StrongStrong · Growing, Hiring · 94% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides data analytics and AI consulting services, including data governance, data engineering, business intelligence, and cloud data platform implementation. Offers advisory, specialist staffing…
Serves B2B organisations across multiple industries, particularly data, analytics and technology teams seeking support with AI readiness, data governance, BI tools and staff training.
Financial Health
StrongStrong · Hiring · 48% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
Financial Health
StrongStrong · Hiring · 41% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides a managed data platform that connects and integrates data from multiple business systems. Offers data integration, data lakehouse architecture, analytics, retail and ecommerce data…
Serves B2B ecommerce and retail businesses, including teams responsible for data, analytics, digital systems, customer data, direct mail, and financial reconciliation.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops software and provides market research services for brand and campaign tracking. Collects and analyses real-time consumer opinion data across global markets, supplying dashboards and insights…
Serves B2B marketing, brand and consumer insights teams at consumer-facing companies and global brands, including FMCG, food and drink, retail and sports brands operating across multiple markets.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides technology consulting and software engineering services including AI, cloud and DevOps, cybersecurity, data engineering and digital transformation. Develops and implements platforms such as…
Serves large enterprises and public-sector organisations, especially financial services institutions across capital markets, banking, payments, wealth and asset management, plus insurance, high tech,…
Financial Health
StrongStrong · Growing, Hiring · 90% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides consultancy and engineering services in artificial intelligence, data engineering and business intelligence. Supports organisations with AI deployment, cloud and data platforms, digital…
Serves enterprise organisations and senior data, digital, engineering and customer insight teams in sectors including health, pharma, life sciences, retail and rail seeking AI, BI and data…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides consulting and implementation services for digital transformation across marketing, sales, commerce and customer service. Delivers AI strategy, data and analytics, CRM, marketing automation,…
Serves enterprise B2B organisations and leadership teams across financial services, retail and consumer goods, technology and software, creative/media, manufacturing and professional services, with…
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides data analytics and AI consulting services, specialising in Splunk implementations. Develops Splunk applications and modules for open banking and API monitoring, and offers professional…
Serves large enterprises, especially financial services and banking organisations, plus energy operators and other major European companies with Splunk investments; buyers include IT, data, security…
Financial Health
WeakWeak · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides a cloud‑based business dashboard platform that integrates with services such as Salesforce, Zendesk and HubSpot to display real‑time KPIs and metrics. Offers shareable and TV dashboards,…
Serves B2B teams and corporate customers, especially customer service, sales, ecommerce, marketing, finance, operations, ITSM and support teams using tools such as HubSpot, Zendesk and Salesforce.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Provides digital engineering and IT consulting services including cloud migration, data engineering, AI and analytics, and enterprise platform implementation. Delivers consulting, development and…
Serves enterprise and public-sector organisations, particularly in government, healthcare and life sciences, retail and consumer goods, manufacturing and technology, and financial services, with…
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Provides technology consulting, product engineering and software development services, including AI and machine learning, cloud platforms, data engineering, network and wireless engineering,…
Targets large enterprises and public-sector organisations, particularly network operators, telecoms firms, retailers, and travel and hospitality brands pursuing digital transformation and…
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Financial sub-scores
Computed from 4 filingsProvides technology consulting and development services including AI and data analytics, custom software development, and cloud platform implementation. Builds and manages enterprise systems on…
Serves mid-market and enterprise organisations, plus public sector and defence bodies, in retail and media, financial and insurance services, and manufacturing and industrial sectors.
Financial Health
DistressedDistressed · 3% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides aviation data, analytics datasets and software tools covering air fares, airline schedules, airport charges, fuel burn, emissions and route costs. Products and APIs support airlines,…
Sells to B2B customers in the air transport industry, including airlines, airports, aircraft operators, ANSPs, flight support firms, travel retail and financial services teams needing aviation,…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops a data intelligence platform that provides data cataloguing, metadata management, governance, lineage tracking, and data quality tools. Software enables organisations to discover, document,…
Serves enterprise data, analytics, governance and AI teams in financial services, healthcare, insurance, manufacturing, retail, technology and the public sector, especially organisations with complex…
Financial Health
StrongStrong · Hiring · 37% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides business intelligence, data integration and ERP consulting services, specialising in Qlik analytics platforms and Oracle JD Edwards systems. Offers data strategy, reporting solutions, system…
Serves B2B and public-sector organisations, especially Qlik, JD Edwards and SAP users, across healthcare, finance, legal, manufacturing, charities, education, defence, government, utilities,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDevelops customer journey management and customer experience software that collects and analyses customer data, maps customer journeys, measures sentiment, and enables businesses to trigger…
Serves enterprise and mid-market businesses worldwide, especially customer experience, digital, marketing and revenue teams in sectors such as financial services and telecoms.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides consulting in business intelligence, data analytics, automation and data monetisation. Implements data lakes, embedded BI and analytics platforms, and offers web application development,…
Serves B2B organisations seeking business intelligence, data analytics, automation, sustainability, web development and digital marketing support, including teams needing BI analysts, dashboards,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides Salesforce consulting services including strategy, implementation and managed support for CRM, data and marketing platforms. Develops AI-driven automation and analytics solutions, and…
Sells primarily to businesses using Salesforce, especially ambitious brands in retail media, consumer goods, high tech, financial services and communications seeking CRM, data and AI capabilities…
Financial Health
StableStable · Hiring · 96% CAGR over 3y
Location
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Computed from 5 filingsDevelops marketing analytics software that automates data pipelines, standardises marketing taxonomies, and integrates data from advertising, web analytics, CRM, and sales systems. Provides…
Serves brands, marketing agencies and charities, particularly digital marketing, performance media and analytics teams managing multi-channel campaigns, measurement and client reporting.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI and data-driven software solutions for enterprises, including machine learning models, data platforms, cloud transformation, and digital engineering services. Also offers fintech lending…
Sells to enterprises seeking AI, data, cloud and digital engineering services, particularly in financial services, manufacturing, media and entertainment, real estate, agriculture, and digital…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsDevelops digital intelligence and investigation software that aggregates and analyses communications, open‑source, and other data. Provides tools for data analytics, link analysis, reporting, and…
Serves public-sector security and investigation teams, including law enforcement, national security, government, defense and public safety agencies, plus financial services and enterprise…
Financial Health
StableStable · Hiring · 155% CAGR over 2y
Location
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Computed from 3 filingsProvides custom software development, AI and data consulting, and cloud services. Offers data architecture, visualisation and analytics using tools such as Microsoft Power BI and Snowflake, along…
Serves business and public sector organisations, particularly in manufacturing, life sciences, automotive and financial services, targeting teams responsible for data, AI, software platforms and…
Financial Health
StrongStrong · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides AI-powered conversation intelligence software for contact centres, analysing customer interactions, delivering real-time guidance to agents, automating quality assurance scoring, and…
Serves contact centres and customer experience teams in financial services, insurance, credit unions, consumer goods and services, utilities and healthcare, including operations, QA, sales, fraud and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
Location
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Computed from 3 filingsProvides call tracking and conversation analytics software that analyses phone interactions to link calls with marketing campaigns, monitor agent performance, and generate data for sales, customer…
Serves B2B marketing, sales, contact centre, customer service and compliance teams in sectors including automotive, financial services, healthcare, insurance, property, retail, travel and utilities.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Provides technology consulting and digital engineering services, including artificial intelligence, cloud and DevOps, cybersecurity, data engineering, and software development. Works with sectors…
Serves large B2B and public-sector organisations, especially global financial institutions across capital markets, banking, wealth and asset management, payments and insurance, plus high tech,…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides customer feedback and retail analytics platform that captures real-time shopper ratings at point-of-sale, online, and via NFC or QR. Analyses responses to generate performance insights,…
Serves retail and omnichannel commerce businesses, including store, operations, customer experience, analytics and insights teams seeking shopper feedback across in-store, online and point-of-sale…
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Computed from 2 filingsProvides digital transformation consulting and IT services, including strategy, software engineering, data and AI, cybersecurity, and platform development. Works with government and enterprise…
Sells to governments and public sector bodies, healthcare organisations, and enterprise buyers in aerospace and defence, industrials, financial services, energy, retail, and telecommunications/media.…
Financial Health
StableStable · Hiring · 66% CAGR over 1y
Location
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Provides management and technology consulting services focused on business strategy, digital transformation, data and AI, and marketing technology. Supports organisations with analytics, cloud…
Serves large enterprises, leading brands and public sector organisations across consumer, energy, financial services, healthcare, life sciences, technology, media, telecoms and industrial markets.
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Computed from 3 filingsProvides marketing technology through the Mapp Marketing Cloud platform, offering customer data collection and analytics, marketing automation, segmentation, and tools to deliver personalised…
Targets marketing and ecommerce teams at consumer brands, especially retail and fashion businesses; also serves agency, technology and consultancy partners supporting customer engagement programmes.
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Develops cloud-based data management software that enables organisations to integrate, catalogue, govern and monitor data across systems. Platform includes tools for data integration, data quality,…
Serves large enterprises and public-sector organisations, targeting chief data officers, IT data architects and application owners across finance, healthcare, government, retail, manufacturing,…
Financial Health
N/AN/A
Location
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Provides custom market research, procurement and supply chain intelligence, and advanced analytics for businesses. Services include consumer and market insights, commodity and category intelligence,…
Serves B2B clients at leading global enterprises, especially procurement, supply chain, commercial, sales, marketing and investment teams in CPG, energy, chemicals, industrials, financial services,…
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Computed from 3 filingsProvides marketing dashboard and analytics software that integrates data from multiple platforms. Enables teams to centralise, visualise, and share marketing, sales, and business performance metrics,…
Serves B2B marketing, sales and customer success teams, with named segments including ecommerce, SaaS, marketing agencies and financial services businesses.
Financial Health
HealthyHealthy · -42% CAGR over 2y
Location
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Computed from 3 filingsProvides customer experience management software that collects and analyses customer and employee feedback across multiple channels. Offers survey tools, reputation management, conversational…
Serves B2B customer experience, marketing, insights, contact centre and HR teams at mid-market and enterprise organisations, especially consumer-facing brands managing customer feedback, reviews and…
Financial Health
HealthyHealthy · Profitable · -31% CAGR over 2y
Location
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Computed from 5 filingsProvides IT consulting and technology services including SAP implementation and support, cloud migration, AI and automation solutions, data and analytics, digital engineering, and custom application…
Serves enterprise clients seeking digital transformation, particularly in telecoms, utilities, life sciences, manufacturing, financial services, retail and wholesale, consumer packaged goods and…
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides data and analytics services for the energy sector, including databases of oil and gas company financial and operating metrics, M&A deal data, ESG performance indicators, searchable corporate…
Serves energy-sector professionals and organisations, including oil, gas and renewables companies, financial institutions, investors, consultants, governments, service suppliers, M&A advisory firms…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides system integration and process automation services, implementing platforms such as Salesforce and MuleSoft. Offers data integration, AI enablement, managed support, training, and…
Serves public sector organisations—police forces, NHS bodies, local authorities, social housing and higher education providers—alongside large enterprises in sectors such as insurance and defence.
Financial Health
WeakWeak · 1% CAGR over 4y
Location
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Develops and provides a hybrid data and AI platform for managing, processing and analysing large datasets across cloud, on‑premise and edge environments. Software includes tools for data engineering,…
Serves enterprise and public-sector organizations, including data and IT teams in financial services, healthcare, manufacturing, energy, telecoms, retail, education, technology, insurance and life…
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Develops cloud-based legal data management and analytics software used for e‑discovery, investigations, legal hold, contract review, and data breach response. Provides AI tools to process, search,…
Sells primarily to B2B and public sector legal teams, including corporations, law firms, federal agencies, state and local agencies, litigators, and academic law and forensics programmes, especially…
Financial Health
N/AN/A
Location
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Computed from 3 filingsDevelops data exchange software that enables organisations to securely connect systems and automate information sharing. Provides platforms for integrating, mapping and transferring data between…
Serves enterprises and public-sector organisations handling sensitive data, including government agencies, healthcare providers, insurers and banks, plus teams coordinating data exchange with…
Financial Health
StableStable · -11% CAGR over 2y
Location
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Computed from 2 filingsDevelops and provides cloud-based data management software for enterprises, including tools for data integration, data quality monitoring, master data management, data cataloguing, governance, and…
Serves large enterprises and public-sector organizations, targeting chief data officers, IT data architects and application owners across financial services, healthcare, government, retail,…
Financial Health
DistressedDistressed · -25% CAGR over 1y
Location
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Provides a sustainability data and disclosure platform for financial institutions and corporates. Aggregates and validates public ESG data and collects private company data to support sustainability…
Sells to financial institutions and large corporates needing sustainability data for reporting, transition finance and supply chain decarbonisation. Targets risk and sustainability teams managing…
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Computed from 2 filingsDevelops enterprise software platform for data science and machine learning that enables teams to build, train, deploy and monitor models, manage data science projects, and collaborate across tools,…
Serves large enterprises and public sector organisations with code-first data science, AI/ML, IT and governance teams, especially in life sciences and financial services.
Financial Health
WeakWeak · -10% CAGR over 1y
Location
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Computed from 5 filingsProvides a data platform for sales and marketing teams in scientific industries. Aggregates data on researchers, organisations, grants, publications, clinical trials, events and purchasing activity…
Serves B2B sales and marketing teams at life science suppliers, startups and CROs targeting biotech, pharmaceutical and academic research organisations, from small firms to large industry players.
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 4 filingsProvides digital engineering and consulting services including data and AI solutions, experience design, platform development, and product modernisation. Supports businesses with digital marketing…
Serves B2B enterprise and mid-market clients, including global brands in technology, travel and hospitality, retail/CPG, healthcare, insurance, and online marketplaces.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 5y
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How Salesforce usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. data analytics companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of data analytics companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Salesforce is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK data analytics companies use Salesforce?
What share of UK data analytics companies run Salesforce?
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What size data analytics companies use Salesforce in the UK?
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