Hosting & PaaS Used by UK Data Analytics Companies: Market Share (2026)

Updated June 2026

Detected Hosting & PaaS usage appears across 1,254 of 2,968 trading UK data analytics companies, with Amazon Web Services first on 40.7% (511 companies).

Among 2,968 trading UK data analytics companies, 1,254 have a detectable Hosting & PaaS system. Amazon Web Services is the largest named system, appearing at 511 companies, or 40.7% of detected usage, followed by Amazon S3 at 321 (25.6%), WP Engine at 212 (16.9%) and Vercel at 192 (15.3%).

The same pattern holds across company size bands. Amazon Web Services leads among Under 10 employees at 40.4%, 10–50 employees at 40.2%, and Over 50 employees at 52.1%.

The long tail is still visible. Microsoft Azure accounts for 124 companies (9.9%), SiteGround for 93 (7.4%), Kinsta for 56 (4.5%) and Netlify for 54 (4.3%), while 22 further systems cover 196 companies between them.

1,254

data analytics with detected Hosting & PaaS

Of 2,968 UK data analytics

42.3%

Detection rate

2026

Systems detected

In this category

40.7%

Leader share

Amazon Web Services

UK Data Analytics Hosting & PaaS market share

Other (22 systems)

Share of the 1,254 UK Data Analytics with a detectable system. As of June 2026.

Hosting & PaaS compared

System	UK Data Analytics	Share	Median headcount	London share	Typical profile
Amazon Web Services	511	40.7%	6	52.1%	Six-person teams, 40.7% share
Amazon S3	321	25.6%	6	51.1%	Six-person teams, 25.6% share
WP Engine	212	16.9%	5	43.4%	Five-person teams, 16.9% share
Vercel	192	15.3%	7	50.5%	Seven-person teams, 15.3% share
Microsoft Azure	124	9.9%	6	34.7%	Six-person teams, 9.9% share
SiteGround	93	7.4%	7	36.6%	Seven-person teams, 7.4% share
Kinsta	56	4.5%	7	48.2%	Seven-person teams, 4.5% share
Netlify	54	4.3%	8	53.7%	Eight-person teams, 4.3% share
Hostinger	46	3.7%	—	—	View these companies in Firmbase →
Cloudways	39	3.1%	—	—	View these companies in Firmbase →
Firebase	30	2.4%	—	—	View these companies in Firmbase →
Pantheon	24	1.9%	—	—	View these companies in Firmbase →
Plesk	24	1.9%	—	—	View these companies in Firmbase →
GitHub Pages	17	1.4%	—	—	View these companies in Firmbase →
Flywheel	16	1.3%	—	—	View these companies in Firmbase →
Render	14	1.1%	—	—	View these companies in Firmbase →
GoDaddy	14	1.1%	—	—	View these companies in Firmbase →
Bluehost	13	1%	—	—	View these companies in Firmbase →
Google Cloud Storage	13	1%	—	—	View these companies in Firmbase →
Acquia Cloud Platform	12	1%	—	—	View these companies in Firmbase →
20i StackCP	7	0.6%	—	—	View these companies in Firmbase →
DigitalOcean	4	0.3%	—	—	View these companies in Firmbase →
cPanel	4	0.3%	—	—	View these companies in Firmbase →
One.com	4	0.3%	—	—	View these companies in Firmbase →
WordPress VIP	4	0.3%	—	—	View these companies in Firmbase →
Oracle Cloud	3	0.2%	—	—	View these companies in Firmbase →
wp.cloud	3	0.2%	—	—	View these companies in Firmbase →
Platform.sh	3	0.2%	—	—	View these companies in Firmbase →
Nimbus Hosting	1	0.1%	—	—	View these companies in Firmbase →
IONOS	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Hosting & PaaS system shifts with company size: among UK Data Analytics with under 10 employees, Amazon Web Services leads at 40.4% of the 793 with a detectable system; among UK Data Analytics with 10–50 employees, Amazon Web Services leads at 40.2% of the 413 with a detectable system; and among UK Data Analytics with over 50 employees, Amazon Web Services leads at 52.1% of the 48 with a detectable system.

Under 10 employees

Amazon Web Services

40.4% of band

This is the largest band, with 793 companies. Amazon Web Services leads with 40.4%, while the remainder is spread across smaller hosting, storage and deployment choices.

10–50 employees

Amazon Web Services

40.2% of band

The 10–50 employees band contains 413 companies. Amazon Web Services leads with 40.2%, with competition split across cloud platforms, managed hosting and deployment systems.

Over 50 employees

Amazon Web Services

52.1% of band

The Over 50 employees band is smaller, with 48 companies. Amazon Web Services has a larger share here at 52.1%, suggesting more concentration among larger analytics employers.

How Hosting & PaaS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Data Analytics by Hosting & PaaS

Data Analytics Companies Using Amazon Web Services in the UK Data Analytics Companies Using Amazon S3 in the UK Data Analytics Companies Using WP Engine in the UK Data Analytics Companies Using Vercel in the UK Data Analytics Companies Using Microsoft Azure in the UK Data Analytics Companies Using SiteGround in the UK Data Analytics Companies Using Netlify in the UK Data Analytics Companies Using Kinsta in the UK Data Analytics Companies Using Hostinger in the UK

Related directories

Most-Used Hosting & PaaS by UK Companies (2026)Hosting & PaaS Used by UK B2B Companies: Market Share (2026)Hosting & PaaS Used by UK B2C Companies: Market Share (2026)Hosting & PaaS Used by UK Field Services Companies: Market Share (2026)Hosting & PaaS Used by UK Construction Companies: Market Share (2026)Data Analytics in the UK

Frequently asked questions

What is the most-used Hosting & PaaS among UK data analytics companies?

Amazon Web Services is the most-detected Hosting & PaaS among UK data analytics companies, with 40.7% share (511 of 1,254 companies with a detectable system), ahead of Amazon S3 (25.6%) and WP Engine (16.9%).

How many UK data analytics companies have a detectable Hosting & PaaS?

1,254 of 2,968 actively-trading UK data analytics companies (42.3%) have a Hosting & PaaS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Hosting & PaaS?

A Hosting & PaaS system gives UK data analytics companies somewhere to run applications, host websites, store assets and deploy services without owning the underlying infrastructure. In this market it spans cloud platforms, object storage, managed hosting and application deployment services.

How is Hosting & PaaS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK data analytics companies, Amazon Web Services or Amazon S3?

Amazon Web Services: 511 detected companies versus 321 for Amazon S3, of the 1,254 UK data analytics companies with a detectable Hosting & PaaS.

What is the best Hosting & PaaS for UK data analytics companies?

This page reports observed usage, not recommendations, so there is no single best Hosting & PaaS for every UK data analytics company. Amazon Web Services leads all three employee bands: Under 10 employees has 793 companies and a 40.4% Amazon Web Services share, 10–50 employees has 413 companies and a 40.2% share, and Over 50 employees has 48 companies and a 52.1% share.

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