Data Analytics Companies Using Vercel in the UK: 204 Active Firms (2026)
Data analytics companies running modern web deployment platforms turn business, product and customer data into cloud-delivered insight for UK clients.
For UK data and analytics providers, a serverless web deployment platform usually sits at the front edge of the client experience: public marketing site, demo environment, onboarding flow, dashboard shell or insight portal. Adoption tends to indicate a product-led operating model rather than a purely consultancy-led one, with engineers close to sales, customer success and analytics delivery. The buyer is often a mid-market B2B supplier handling business, customer or operational information for clients, so the web stack has to support fast release cycles while fitting internal review around security, retention and access control. Engagements are typically recurring service or platform relationships, not one-off brochure-site builds.
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Across the UK, 204 data and analytics companies are actively trading while running this serverless deployment stack on their public websites. Running this stack places the cohort second in the detected platform-as-a-service ranking for the sector, with a 23.2% share across 879 sector detections. Reported employment totals 1,608 people, pointing to a small-company adoption pattern despite the mid-market target profile. The regional skew is pronounced: London accounts for 50.5% of the cohort, followed by the South East at 12.7%, North West at 7.4%, South West at 5.9% and East of England at 5.4%.
UK GDPR and the Data Protection Act 2018 set the baseline for this cohort because client portals, product analytics and reporting dashboards can expose personal information as well as business metrics. The ICO is the relevant regulator. Practical obligations cluster around fairness, purpose limitation, data minimisation, accuracy, retention and security, with extra safeguards for special category data, automated decision-making and profiling. Cross-border hosting and support arrangements also matter: the 2024 UK Business Data Survey cites International Data Transfer Agreements, Standard Contractual Clauses, Binding Corporate Rules and adequacy regulations as transfer mechanisms used by businesses. Procurement therefore tends to test both the analytics service and the web delivery chain.
Adoption appears likely to remain tied to firms that sell access to insight rather than periodic project outputs. The stack suits analytics providers with front-end engineering capacity and a need to ship client-facing interfaces often, but it may be less attractive to consultancies whose delivery remains document-led. Procurement pressure around privacy, auditability and hosting choices is likely to keep platform selection under review. Consolidation may also pull smaller analytics suppliers towards fewer web and cloud vendors, especially where clients want clearer responsibility for security, uptime and incident handling across the delivery chain.
Adoption by company size
Adoption of Vercel rises with company size across the trading UK data analytics companies in this cohort. 6.3% of the 1,948 companies with under 10 employees run Vercel (122 detected). 6.7% of the 942 companies with 10–50 employees run Vercel (63 detected). 9% of the 78 companies with over 50 employees run Vercel (7 detected). That is a 2.7% gap between the over 50 employees and under 10 employees bands.
204
Active firms
2026
23.2%
Of detected PaaS share
UK data analytics
7
Median headcount
Filed accounts
495
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (13 of 204 firms) — the rest sits below that revenue band.
22% of the cohort was incorporated since 2022 (46 firms), so a sizeable share is in its first few filing cycles.
Among data analytics firms with a detectable PaaS, this deployment platform has a 23.2% detected share (204 of 879), behind the largest system at 59.6% (524) and ahead of the next at 11.8% (104).
The cohort is London-weighted: 50.5% (103) are registered in London, compared with 12.7% (26) in the South East and 7.4% (15) in the North West.
Co-occurring web stack signals point to browser-delivered analytics products: 52.0% (106) also run a web performance and security layer, 51.5% (105) run tag-management tooling and 30.4% (62) run web-analytics tooling.
Personal-data work falls under UK GDPR and the Data Protection Act 2018, with the Information Commissioner’s Office regulating obligations around fairness, purpose limitation, minimisation, accuracy, retention and security.
International data flows are not universal: the 2024 UK Business Data Survey found that 9% of businesses handling digitised data transferred data internationally, rising to 36% for large businesses and 26% for medium-sized businesses.
Hosting & PaaS market share among UK Data Analytics
Share of the 879 UK Data Analytics with a detectable system. As of June 2026.
What else do Vercel-running Data Analytics run?
Share of the 204 Vercel-running UK companies where each technology was also detected. As of June 2026.
Where Vercel Data Analytics are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£562.7K
Median UK turnover
6.4%
Above £5M turnover
46
Incorporated since 2022
495 verified decision-maker contacts
across these 204 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Data Analytics using Vercel
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops a cloud-based data platform that integrates data from multiple sources, provides ETL and data preparation tools, and delivers business intelligence dashboards, analytics, automation…
Serves B2B organizations and data teams—BI, finance, IT, marketing, sales and operations—across education, financial services, healthcare and life sciences, high tech, professional services and…
Financial Health
StableStable · Profitable · -14% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides retail market data and analytics platforms, including databases of stores, shopping centres, and retail properties, with insights on tenant performance, location quality, and market trends…
Serves commercial real estate investors, advisors, brokers and lenders, plus retail strategy teams, across UK, European and North American retail property markets.
Financial Health
StrongStrong · 9% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDevelops a cloud-based analytics platform that combines data notebooks, AI-assisted analysis, semantic data models, and dashboard tools, enabling teams to explore datasets, build data applications,…
Serves B2B data teams and business functions at companies using analytics, including data leaders, product, marketing, sales and customer success teams, with enterprise-focused options.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsDevelops location intelligence software that collects and analyses human mobility, footfall, demographic and spending data. Provides dashboards, reports and analytics used by retailers, real estate…
Serves B2B and public-sector decision-makers in local government, retail, real estate and financial services, including retailers, property firms, consultancies and banks.
Financial Health
StableStable · Hiring · 47% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDevelops AI-powered compliance and due diligence software that aggregates global corporate data to verify businesses, assess risk, and automate KYC/KYB checks. Platform provides real-time…
Serves B2B compliance, risk, and financial crime teams at enterprises and regulated organisations that perform KYB, due diligence, and global business verification across large entity networks.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 4 filingsDevelops and implements enterprise software solutions using artificial intelligence, machine learning and data analytics. Provides consulting, engineering and integration services to financial…
Serves large, highly regulated enterprises, particularly financial services institutions—banks, insurers and capital markets firms—and energy and utilities companies.
Financial Health
HealthyHealthy · Hiring · 69% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDevelops customer data management software that uses machine learning to unify and resolve customer identities across datasets, build consolidated customer profiles, and enable businesses to analyse,…
Serves enterprise B2C brands and their data, marketing and customer engagement teams, especially in retail, hospitality, airlines and financial services.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
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Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
Financial Health
StrongStrong · Hiring · 41% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides data engineering and analytics consulting services, including data strategy, architecture design, data platform implementation, infrastructure migration, analytics reporting, and development…
Serves fast-growing B2B and mission-led organisations with internal teams that need stronger data capability, including clients in technology, financial services, health and wellness, and…
Financial Health
WeakWeak · Hiring · 19% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsDevelops a digital analytics platform that collects and analyzes user behaviour data from websites and apps, providing product analytics, session replay, heatmaps, A/B testing, and experimentation…
Serves product, data, engineering, marketing and executive teams at startups and enterprises, including financial services, B2B, media, healthcare and ecommerce organisations.
Financial Health
StrongStrong · Hiring · 32% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops a data intelligence platform that provides data cataloguing, metadata management, governance, lineage tracking, and data quality tools. Software enables organisations to discover, document,…
Serves enterprise data, analytics, governance and AI teams in financial services, healthcare, insurance, manufacturing, retail, technology and the public sector, especially organisations with complex…
Financial Health
StrongStrong · Hiring · 37% CAGR over 5y
Location
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Computed from 5 filingsProvides product analytics software that collects and analyses user interaction data from mobile and web applications, offering dashboards, funnels and cohort analysis tools to measure engagement,…
Serves B2B product, growth, marketing and data teams at companies running mobile, web and digital products, especially teams focused on user acquisition, engagement, retention and customer experience.
Financial Health
HealthyHealthy · -5% CAGR over 5y
Location
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Computed from 5 filingsProvides a software platform for product analytics and user experience management. Tracks user interactions in applications, with features including session replay, in‑app guides, feedback…
Serves B2B product, engineering, marketing and customer success teams at software-led companies managing web/mobile apps and AI agents across digital product portfolios.
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
Location
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Computed from 4 filingsProvides a managed cloud platform for real-time data analytics built on the Apache Pinot database. Offers tools for ingesting, indexing and querying streaming data, enabling applications,…
Serves enterprise data, engineering and analytics teams in finance, healthcare, gaming, retail, transportation and delivery, including companies operating customer-facing apps, observability systems,…
Financial Health
StrongStrong
Location
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Computed from 3 filingsDevelops voice analytics software that analyses speech to assess risk and detect potential fraud during claims, transactions and security screening. Provides AI-based tools used by insurers,…
Serves insurers, banks and financial services firms, government and defence agencies, and enterprise security teams handling fraud, vetting and risk decisions at scale.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsDevelops an AI-powered platform providing environmental, social and governance (ESG) data, analytics and risk intelligence for institutional investors. Offers datasets, scoring methodologies,…
Serves institutional investors and financial services firms, including asset managers, asset owners, hedge funds, investment banks, private markets teams and private wealth advisers.
Financial Health
StableStable
Location
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Computed from 5 filingsDevelops an AI-powered analytics platform for financial services. Provides tools for investment research, competitor intelligence, due diligence, and risk and compliance analysis using large…
Sells to financial services organisations, including investment research, risk and compliance, due diligence, ESG and market intelligence teams needing scalable analysis of public and internal…
Financial Health
StableStable · Hiring · 63% CAGR over 4y
Location
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Computed from 5 filingsProvides geospatial analytics software and consulting services that use location and postcode data to support route optimisation, territory planning, site selection, and network analysis for…
Sells primarily to businesses using location data in parcel delivery, retail, field marketing, insurance and automotive, serving operations, sales and network planning teams needing route, territory,…
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Computed from 5 filingsProvides an audience design and advertising data platform that uses anonymised mobile network and transaction data to build behavioural audience segments, generate marketing insights, and activate…
Sells to B2B advertisers, media agencies and brand marketing teams running cross-channel campaigns, including financial services providers and other consumer-facing brands.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Develops AI software for lenders to manage loan performance and collections. Platform predicts delinquency risk, automates borrower engagement across digital channels, prioritises cases, and…
Sells to B2B credit providers, lenders, loan servicers and debt recovery teams managing large loan portfolios, including enterprises with internal collections teams or networks of external agencies.
Financial Health
N/AN/A
Location
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Develops digital employee experience management software that monitors workplace devices and applications, providing IT teams with real-time analytics, diagnostics and automated remediation tools to…
Serves enterprise IT organisations in sectors including banking, government and professional services, targeting IT leaders, service desk teams and digital workplace teams responsible for employee…
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Financial sub-scores
Computed from 4 filingsProvides a behavioural AI platform that measures consumer attention, emotion and memory in response to advertising. Uses eye‑tracking, facial coding, implicit tests and simulated social and video…
Sells to brand marketing and insights teams, creative and media agencies, and digital advertising platforms focused on campaign effectiveness for social, video, and CTV advertising.
Financial Health
StrongStrong · Hiring · 33% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides software platform and AI tools for financial crime compliance teams, including case management, transaction monitoring, investigation automation, customer data integration, and regulatory…
Serves B2B financial institutions, including banks and fintechs, targeting FinCrime, AML, compliance, transaction monitoring, investigations and risk operations teams responsible for oversight and…
Financial Health
StableStable · -84% CAGR over 3y
Location
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Computed from 4 filingsProvides data, analytics, and quantitative research on cryptocurrency derivatives. Offers volatility surfaces, options and futures analytics, market data APIs, and pricing models used by financial…
Sells to professional market participants in crypto markets, including asset managers, hedge funds, banks, DeFi protocols, and institutional investors needing crypto derivatives data, research, and…
Financial Health
StrongStrong · 91% CAGR over 2y
Location
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Computed from 5 filingsDevelops cloud-based SaaS software for managing alternative investment funds, including private equity, venture capital, private debt, real estate and infrastructure. Platform supports investor…
Serves financial institutions in alternative investments, including general partners, AIFMs/ManCos, fund administrators, depositaries, LPs and asset managers across private equity, credit,…
Financial Health
StableStable · 0% CAGR over 5y
Location
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Computed from 2 filingsDevelops AI-driven data and analytics platforms that combine behavioral, clinical and social data to analyse health behaviours. Provides tools for patient engagement insights, clinical trial…
Serves healthcare and life sciences organisations, including payers, providers, clinical trial teams, public sector health bodies, philanthropies, and academic researchers.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 1y
Location
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Computed from 5 filingsProvides a B2B social media management and analytics platform. Tools support publishing, social listening, employee advocacy, and performance measurement, with integrations to CRM and marketing…
Serves B2B marketing, sales/revenue and HR teams at data-driven organisations, especially in tech/software, business services, legal services and manufacturing, with a global customer base of B2B…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
Location
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Computed from 5 filingsProvides client data and verification services for businesses, including multi-bureau credit reports, AML and KYC identity checks, open banking bank statement retrieval, and vehicle history lookups,…
Serves B2B financial services organisations, including lenders, mortgage and loan advisers, insolvency practitioners and other regulated firms that need client onboarding, affordability and…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsProvides energy data infrastructure that reconciles property portfolio electricity consumption and billing data with market settlement records. Generates versioned datasets, exception logs, and audit…
Serves lenders, insurers, asset owners and managers, operators, and public/private estate teams managing real asset portfolios, with users in finance, procurement, audit, investment committee and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops AI-powered risk intelligence software that collects and analyses multilingual digital data to identify threats, resolve identities, and assess vendor and supply‑chain risk. Provides tools…
Serves public-sector defence and law enforcement agencies, plus global enterprises and FinTech firms with analyst, security, compliance, supply chain risk, and investigations teams handling identity,…
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsProvides data asset management software and advisory services that assess the value, condition and maturity of organisational data. Helps businesses measure the financial impact of data, diagnose…
Serves enterprise organisations and senior data, technology, finance and strategy leaders that rely on data for business-critical decisions, investment prioritisation, risk reduction and performance…
Financial Health
StrongStrong · Hiring · 100% CAGR over 2y
Location
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Computed from 5 filingsDevelops AI-based maritime analytics software that collects and analyses real-time vessel data to monitor performance, predict mechanical issues, support predictive maintenance, manage regulatory…
Sells to maritime businesses, especially shipowners, fleet operators and vessel managers running global fleets. Also serves marine insurers and underwriting teams seeking real-time vessel data for…
Financial Health
StrongStrong · Hiring · 78% CAGR over 4y
Location
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Computed from 5 filingsProvides digital software and data analysis for NHS and public sector commissioners, including the CarePulse market management platform, plus consulting on health and social care markets, cost…
Serves NHS and public sector health and social care commissioners managing Continuing Healthcare, care home, domiciliary care and AQP markets, with engagement across provider networks.
Financial Health
HealthyHealthy · 1% CAGR over 5y
Location
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Computed from 5 filingsProvides a data platform delivering litigation intelligence on UK High Court cases, aggregating and analysing claims data, outcomes, judges and parties to help law firms and in-house legal teams…
Serves UK law firms, disputes lawyers, legal knowledge and business development teams, and in-house legal departments at corporates involved in High Court litigation.
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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Computed from 3 filingsProvides cloud-based software for managing employee compensation, pay equity and transparency, and performance. The platform supports salary planning, benchmarking, pay gap analysis, compliance…
Serves enterprise HR, rewards and compensation leaders at global companies, including S&P 500 firms, across sectors such as energy, financial services and consumer goods.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Develops a cloud-based data operations platform that integrates, transforms, and orchestrates data pipelines. Provides connectors, change data capture, transformation tools, and governance features…
Serves B2B data, finance and operations teams, especially multi-entity CFO offices, marketing agencies, retail and ecommerce firms, financial services companies, and product data teams.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides a software platform for workforce performance management and analytics, including scorecards, workflow tracking, quality monitoring and event reporting. Used by contact centres, field…
Serves B2B organisations in water, telecoms and insurance, targeting operations leaders and teams across contact centres, field engineering, field sales, back office and sales functions.
Financial Health
StableStable · Hiring · 73% CAGR over 2y
Location
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Computed from 5 filingsDevelops and operates a managed platform for running Apache Airflow to orchestrate data, machine learning, and AI pipelines. Provides cloud and private cloud Airflow deployments, development tools,…
Serves B2B data engineering teams and enterprises running data, ML and AI pipelines at scale, including organisations using Apache Airflow and teams needing managed or private-cloud deployment…
Financial Health
HealthyHealthy · Hiring · 31% CAGR over 4y
Location
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Computed from 3 filingsDevelops sustainability management software that enables organisations to collect, manage and analyse ESG and carbon emissions data. The platform supports Scope 1–3 tracking, value chain data…
Serves sustainability, finance and compliance teams at companies with complex value chains, including regulated enterprises and financial institutions needing ESG, carbon and disclosure management…
Financial Health
StableStable · Hiring · 48% CAGR over 2y
Location
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Provides software platforms, data management tools, and managed services for investment and alternative asset managers, including solutions for pricing and valuation, reconciliation, data platforms,…
Serves B2B clients in investment management, especially sophisticated buy-side firms, alternative asset managers and private funds seeking institutional technology, managed services and consulting…
Financial Health
N/AN/A
Location
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Develops AI-based pricing optimisation software for insurance providers. Uses reinforcement learning algorithms to adjust individual quote prices in real time, helping insurers manage new business…
Serves insurance providers and brokers in motor, home, pet, travel, life and SME/business lines, including firms competing on UK price comparison websites and specialist markets such as E&S…
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Develops a maritime logistics intelligence platform that aggregates shipping schedules, container and equipment data, and operational documents, providing real-time tracking, automated data…
Sells to B2B maritime logistics organisations, including NVOCCs, container shipping operators and logistics teams managing shipments, bookings, containers, ports, depots and equipment.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops AI-powered conversation intelligence software for life sciences organisations. The platform analyses interactions between pharmaceutical field teams, healthcare professionals and patients to…
Serves pharma and life sciences decision-makers, especially commercial and medical teams, plus healthcare organisations such as the NHS. Targets teams involved in field force, HCP, and patient…
Financial Health
StableStable · Hiring · 28% CAGR over 4y
Location
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Provides cloud-based financial data management and operational software for the investment industry, including data integration, reconciliation, treasury and post‑investment processing tools.…
Serves investment-industry firms, including hedge funds and institutional asset managers, targeting operations, data, treasury, and technology teams managing complex investment data and…
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Computed from 4 filingsDevelops customer experience and marketing software for retailers, including CRM, loyalty programme management, product discovery and search, personalisation, email and SMS marketing, and retail…
Sells to B2B retail brands and e-commerce businesses, especially marketing, merchandising and loyalty teams in sectors such as fashion, electronics, cosmetics, beauty and furniture, including…
Financial Health
HealthyHealthy · Hiring · 106% CAGR over 3y
Location
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Computed from 5 filingsDevelops AI-based software and advisory services for private equity, venture capital, and family offices, aggregating portfolio and financial data to automate LP reporting, investor communications,…
Serves mid-market private equity, private credit, growth equity and venture capital fund managers, plus family offices, especially teams responsible for LP reporting, investor communications and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsDevelops industrial data operations software that connects, models and streams data from manufacturing systems and equipment to enterprise and cloud applications, supporting analytics, unified…
Sells to industrial manufacturers and enterprise operations teams pursuing Industry 4.0, including life sciences, regulated manufacturing, OEMs, and companies with plant-floor, cloud, and analytics…
Financial Health
StrongStrong · Growing, Hiring · 80% CAGR over 3y
Location
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Computed from 3 filingsProvides an AI-powered platform that maps global supply chains and product networks, enabling businesses, logistics providers and government agencies to manage tariffs, monitor trade flows, assess…
Serves governments, customs and border regulators, large enterprises, suppliers and logistics providers involved in global trade, especially teams responsible for tariffs, trade compliance,…
Financial Health
StrongStrong · Hiring · 55% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform that recruits and manages verified participants to complete surveys, experiments, and data annotation tasks, enabling researchers and AI developers to collect…
Sells to AI/ML developers, academic researchers, and organizations across industry and academia that need access to verified human participants and domain experts.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides a credit risk monitoring platform that analyses financial, non‑financial and macroeconomic data to generate company risk profiles, support loan origination and portfolio monitoring, and help…
Serves B2B organisations with borrower or counterparty credit exposure, including lenders and finance teams managing origination, portfolios and regulatory credit-risk requirements.
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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How Vercel usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. data analytics companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of data analytics companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Vercel is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK data analytics companies use Vercel?
What share of UK data analytics companies run Vercel?
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