CRM Used by UK IT Services Companies: Market Share (2026)
Detected CRM market share across 415 of 120,916 trading UK IT services companies, with Salesforce ahead at 45.5% of detections.
Across 120,916 trading UK IT services companies, 415 have a detectable CRM. The detected market is concentrated: Salesforce accounts for 45.5% (189), followed by monday.com at 18.8% (78) and Apollo.io at 16.6% (69).
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Salesforce leads in every employee band, from Under 10 employees at 43.8% of 235 companies to Over 50 employees at 57.7% of 26 companies. The pattern suggests a CRM market where smaller IT services firms still cluster around the same systems as larger peers.
The long tail is present but thin. Zoho and Workday each have 8.0% (33), Pipedrive has 7.0% (29), Q4 has 1.0% (4), Keap has 0.7% (3), and 4 further systems cover 5 companies.
415
IT services with detected CRM
Of 120,916 UK IT services
0.3%
Detection rate
2026
12
Systems detected
In this category
45.5%
Leader share
Salesforce
UK IT Services CRM market share
Share of the 415 UK IT Services with a detectable system. As of June 2026.
CRM compared
| System | UK IT Services | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Salesforce | 189 | 45.5% | 9 | 33.3% | Nine-headcount IT services, largest share |
| monday.com | 78 | 18.8% | 9 | 28.2% | Nine-headcount IT services teams |
| Apollo.io | 69 | 16.6% | 8 | 34.8% | London-tilted, eight-headcount IT services |
| Zoho | 33 | 8% | — | — | View these companies in Firmbase → |
| Workday | 33 | 8% | — | — | View these companies in Firmbase → |
| Pipedrive | 29 | 7% | — | — | View these companies in Firmbase → |
| Q4 | 4 | 1% | — | — | View these companies in Firmbase → |
| Keap | 3 | 0.7% | — | — | View these companies in Firmbase → |
| HiBob | 3 | 0.7% | — | — | View these companies in Firmbase → |
| Roller | 2 | 0.5% | — | — | View these companies in Firmbase → |
| ServiceM8 | 2 | 0.5% | — | — | View these companies in Firmbase → |
| Salesforce Experience Cloud | 1 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading CRM system shifts with company size: among UK IT Services with under 10 employees, Salesforce leads at 43.8% of the 235 with a detectable system; among UK IT Services with 10–50 employees, Salesforce leads at 46.1% of the 154 with a detectable system; and among UK IT Services with over 50 employees, Salesforce leads at 57.7% of the 26 with a detectable system.
Under 10 employees
43.8% of band
Under 10 employees is the largest detected band, with 235 companies using a detectable CRM. Salesforce leads at 43.8%, while the remaining usage is split across the wider 12-system market.
10–50 employees
46.1% of band
10–50 employees contains 154 companies with a detected CRM, a band likely to include project-led and managed-service IT firms with a dedicated sales process. Salesforce leads at 46.1%.
Over 50 employees
57.7% of band
Over 50 employees is a smaller detected cohort, with 26 companies. Salesforce has its highest band share here at 57.7%, leaving the rest of the market comparatively fragmented.
How CRM usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK IT Services by CRM
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Frequently asked questions
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