Hosting & PaaS Used by UK Sport & Leisure Companies: Market Share (2026)
Detected Hosting & PaaS market share across 1,946 UK sport and leisure companies, led by Amazon Web Services at 25.6%.
Among 55,513 trading UK Sport & Leisure companies, 1,946 have a detectable Hosting & PaaS system. Usage spans 35 systems, with Amazon Web Services on 25.6% (499), SiteGround on 18.9% (367) and Amazon S3 on 14.9% (289).
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Amazon Web Services has the largest detected share in each employee band: 25.4% of 1,194 companies under 10 employees, 25.1% of 662 companies with 10–50 employees, and 33.3% of 90 companies over 50 employees. The pattern suggests one broad cloud platform sits across both small operators and the relatively small larger-company cohort.
Behind the first three systems, Microsoft Azure has 8.9% (174), WP Engine 8.3% (161), Plesk 5.7% (110), Hostinger 5.3% (103) and Cloudways 4.9% (96). A further 27 systems cover 484 companies, leaving a sizeable long tail beyond the named platforms.
1,946
Sport & Leisure with detected Hosting & PaaS
Of 55,513 UK Sport & Leisure
3.5%
Detection rate
2026
35
Systems detected
In this category
25.6%
Leader share
Amazon Web Services
UK Sport & Leisure Hosting & PaaS market share
Share of the 1,946 UK Sport & Leisure with a detectable system. As of June 2026.
Hosting & PaaS compared
| System | UK Sport & Leisure | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Amazon Web Services | 499 | 25.6% | 6 | 12.4% | 6-employee median, 25.6% share |
| SiteGround | 367 | 18.9% | 8 | 15.8% | 8-employee median, 18.9% share |
| Amazon S3 | 289 | 14.9% | 6 | 11.8% | 6-employee median, 14.9% share |
| Microsoft Azure | 174 | 8.9% | 7 | 9.2% | 7-employee median, 8.9% share |
| WP Engine | 161 | 8.3% | 6 | 13% | 6-employee median, 8.3% share |
| Plesk | 110 | 5.7% | 7 | 7.3% | 7-employee median, 5.7% share |
| Hostinger | 103 | 5.3% | 7 | 6.8% | 7-employee median, 5.3% share |
| Cloudways | 96 | 4.9% | 7 | 10.4% | 7-employee median, 4.9% share |
| GoDaddy | 74 | 3.8% | 7 | 12.2% | 7-employee median, 3.8% share |
| Kinsta | 61 | 3.1% | 8 | 13.1% | 8-employee median, 3.1% share |
| Vercel | 61 | 3.1% | 5 | 19.7% | 5-employee median, 3.1% share |
| 20i StackCP | 56 | 2.9% | 10 | 5.4% | 10-employee median, 2.9% share |
| Netlify | 42 | 2.2% | — | — | View these companies in Firmbase → |
| Flywheel | 39 | 2% | — | — | View these companies in Firmbase → |
| Bluehost | 36 | 1.8% | — | — | View these companies in Firmbase → |
| WordPress VIP | 28 | 1.4% | — | — | View these companies in Firmbase → |
| F5 Distributed Cloud Services | 24 | 1.2% | — | — | View these companies in Firmbase → |
| IONOS | 19 | 1% | — | — | View these companies in Firmbase → |
| Firebase | 18 | 0.9% | — | — | View these companies in Firmbase → |
| One.com | 17 | 0.9% | — | — | View these companies in Firmbase → |
| cPanel | 11 | 0.6% | — | — | View these companies in Firmbase → |
| Platform.sh | 10 | 0.5% | — | — | View these companies in Firmbase → |
| wp.cloud | 9 | 0.5% | — | — | View these companies in Firmbase → |
| tsoHost | 8 | 0.4% | — | — | View these companies in Firmbase → |
| 34SP.com | 7 | 0.4% | — | — | View these companies in Firmbase → |
| Pantheon | 6 | 0.3% | — | — | View these companies in Firmbase → |
| Hetzner | 5 | 0.3% | — | — | View these companies in Firmbase → |
| Nimbus Hosting | 5 | 0.3% | — | — | View these companies in Firmbase → |
| Prositehosting | 5 | 0.3% | — | — | View these companies in Firmbase → |
| Fasthosts | 5 | 0.3% | — | — | View these companies in Firmbase → |
| Google Cloud Storage | 4 | 0.2% | — | — | View these companies in Firmbase → |
| DigitalOcean | 4 | 0.2% | — | — | View these companies in Firmbase → |
| GitHub Pages | 3 | 0.2% | — | — | View these companies in Firmbase → |
| Render | 2 | 0.1% | — | — | View these companies in Firmbase → |
| Acquia Cloud Platform | 1 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Hosting & PaaS system shifts with company size: among UK Sport & Leisure with under 10 employees, Amazon Web Services leads at 25.4% of the 1,194 with a detectable system; among UK Sport & Leisure with 10–50 employees, Amazon Web Services leads at 25.1% of the 662 with a detectable system; and among UK Sport & Leisure with over 50 employees, Amazon Web Services leads at 33.3% of the 90 with a detectable system.
Under 10 employees
25.4% of band
This is the largest detected band, with 1,194 companies and Amazon Web Services at 25.4%. SiteGround at 18.9% (367) and Amazon S3 at 14.9% (289) are the next largest systems overall, so smaller-company usage is split beyond a single hosting model.
10–50 employees
25.1% of band
This band covers 662 companies, with Amazon Web Services taking 25.1%. The wider competitor set includes SiteGround, Amazon S3, Microsoft Azure and a long tail of 27 further systems covering 484 companies.
Over 50 employees
33.3% of band
Only 90 detected companies sit in this band, and Amazon Web Services has 33.3%. The larger-company cohort is still small enough for the remaining share to fragment across the same broader Hosting & PaaS market.
How Hosting & PaaS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Sport & Leisure by Hosting & PaaS
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Frequently asked questions
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