Sport & Leisure Companies Using Vercel in the UK: 68 Active Firms (2026)
Sport and leisure companies using modern web deployment technology operate venues, clubs, platforms and services across the UK.
For sport and leisure operators, this deployment stack usually serves public-facing journeys rather than back-office systems: venue discovery, class timetables, booking flows, membership content, ticketing, payments and event information. Adoption tends to signal a company with direct customer acquisition needs, a marketing or product owner close to the website, and enough technical budget to care about deployment speed, uptime and content changes. The buyer is often a venue group, club operator, event organiser, participation platform or training provider rather than a pure software vendor.
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Across the UK, the cohort contains 68 actively trading sport and leisure companies running this deployment stack. Within platform-as-a-service use in sport and leisure, the stack sits fourth, at 7.7% of an 881-deployment category base, behind the main infrastructure and managed-cloud alternatives and ahead of smaller specialist hosts. Registered-office geography is tilted towards London at 22.1%, followed by Yorkshire and The Humber at 16.2%, East Midlands and South West at 13.2% each, and North West at 10.3%. Reported headcount across these adopters is 1,364, which points to a user base spanning small operators as well as a few larger employers.
Sport and leisure remains a mixed regulatory category rather than a market governed by a common licence. HSE guidance puts health and safety duties on employers and the self-employed in leisure activities, including duties to protect volunteers, club members, visiting teams and spectators from work-related risks where reasonably practicable. Safeguarding expectations also shape website and booking design: age-sensitive participation, coach or instructor information, consent, incident routes and safe-space messaging all need operational ownership. Public funding, venue contracts and national governing body standards can add procurement checks, so the deployment stack often has to fit existing content, risk and supplier-management processes.
Adoption appears most likely to deepen among operators that treat the website as a trading channel, not just a brochure: memberships, class bookings, event content and payments all reward shorter release cycles and cleaner hand-offs between marketing and technical teams. Smaller clubs and venue operators may remain on simpler managed website tools until supplier relationships or booking complexity force a move. Consolidation in ticketing, membership and venue software also matters, because bundled platforms can absorb some front-end work that might otherwise sit on a separate deployment layer.
Adoption by company size
Adoption of Vercel rises with company size across the trading UK Sport & Leisure companies in this cohort. 0.1% of the 52,020 companies with under 10 employees run Vercel (37 detected). 0.6% of the 3,159 companies with 10–50 employees run Vercel (19 detected). 1.5% of the 334 companies with over 50 employees run Vercel (5 detected). That is a 1.4% gap between the over 50 employees and under 10 employees bands.
68
Active firms
2026
7.7%
Of detected PaaS share
UK Sport & Leisure
6
Median headcount
Filed accounts
207
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (5 of 68 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Among 881 sport and leisure companies with a detectable PaaS system, this web-deployment platform is fourth by detected share at 7.7% (68), after three larger detected systems.
London accounts for 22.1% (15) of the cohort, followed by Yorkshire and The Humber at 16.2% (11), with East Midlands and South West both at 13.2% (9).
Adjacent web-stack detections cluster around marketing, delivery and media: the four most common appear on 33.8% (23), 26.5% (18), 25.0% (17) and 22.1% (15) of the cohort.
Operational obligations vary by activity and venue: HSE guidance applies to employers and the self-employed in leisure activities, while national governing bodies set rules and standards for individual sports.
DCMS estimated sport characteristic and connected activity at £99.6 billion of direct UK economic output in 2021, equal to 2.5% of total UK output.
Hosting & PaaS market share among UK Sport & Leisure
Share of the 881 UK Sport & Leisure with a detectable system. As of June 2026.
What else do Vercel-running Sport & Leisure run?
Share of the 68 Vercel-running UK companies where each technology was also detected. As of June 2026.
Where Vercel Sport & Leisure are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£457.4K
Median UK turnover
7.4%
Above £5M turnover
6
Incorporated since 2022
207 verified decision-maker contacts
across these 68 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Sport & Leisure using Vercel
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates a professional rugby league club competing in the Super League, organising matches and team operations while selling tickets, memberships and merchandise, producing club media, and running…
Serves rugby league supporters and spectators through match tickets, memberships and merchandise, plus business buyers seeking hospitality, events and commercial partnerships. Also targets families,…
Financial Health
WeakWeak · -12% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates and franchises fitness gyms offering membership access to training equipment, workout zones and group exercise classes. Provides a digital fitness platform with live and on‑demand workouts…
Sells to consumers seeking affordable, inclusive gym memberships, including beginners and people put off by large or intimidating gyms. Serves local community fitness members across the UK and…
Financial Health
StableStable · -15% CAGR over 3y
Location
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Operates a chain of fitness gyms offering monthly memberships and day passes. Provides access to exercise equipment, group fitness classes, and personal training services, with online account…
Serves individual fitness consumers across the UK, including adults seeking flexible memberships, day-pass users, students, and corporate or healthcare employees using discounted gym access.
Location
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Financial sub-scores
Computed from 5 filingsOperates professional rugby union teams and organises competitive matches and events. Sells match tickets and branded merchandise, and provides stadium-based hospitality, conferencing and banqueting…
Serves rugby supporters and families buying match tickets and merchandise, hospitality guests and corporate partners, plus businesses and organisations seeking stadium conferencing and banqueting…
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Operates a professional women’s club rugby union competition, organising league fixtures and matches between member teams and publishing results, news, standings, and match highlights through its…
Serves consumers, especially women’s rugby fans and match spectators following England’s elite club competition, plus media and stakeholders seeking fixtures, results, news and highlights.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates holiday parks offering self-catering accommodation including caravans, lodges, cottages and camping pitches. Sells holiday homes and caravans for ownership, and runs on-site leisure…
Serves consumers seeking Lincolnshire coast holidays, including families, couples, pet owners, touring and camping guests, plus individuals looking to buy holiday homes or caravans.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsNational governing body for cycle sport that manages memberships, supports affiliated clubs, organises races and championships, develops youth and performance programmes, and provides resources,…
Serves cyclists of all ages and abilities in Scotland, from beginners and school participants to club riders, volunteers and competitive athletes across BMX, track, road, mountain bike and other…
Financial Health
DistressedDistressed · -65% CAGR over 4y
Location
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Computed from 5 filingsOperates a professional rugby league club, organising men’s, women’s, wheelchair and learning disability teams. Sells match and season tickets, merchandise, hospitality and sponsorship packages, and…
Serves rugby league supporters and families buying match tickets, season tickets and merchandise, plus businesses seeking club partnerships, sponsorship, hospitality and directory exposure.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates padel sports centres, providing bookable courts for padel tennis along with coaching and organised play. Builds and manages a network of venues offering court reservations,…
Serves consumers and local communities in UK towns, targeting padel players of all ages and abilities, from beginners to regular players seeking accessible social sport and active lifestyles.
Financial Health
StrongStrong · Hiring · 132% CAGR over 4y
Location
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Computed from 4 filingsOperates small‑sided football centres offering 5‑a‑side and 7‑a‑side pitches with 4G surfaces. Provides pitch hire, organised leagues, coaching classes, children’s football parties, and venue hire…
Serves football players of all ages and abilities, parents booking children’s parties or coaching, and groups seeking casual or block pitch bookings across Scotland and the North of England.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates leisure and hospitality venues including hotels, restaurants, bars, cafés and entertainment attractions such as a theme park. Manages food, drink, accommodation and visitor experiences…
Sells to consumers seeking leisure and hospitality experiences, including hotel guests, restaurant and bar diners, café customers, and theme park visitors in Wales and at Brean.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 2 filingsOperates a theatre and entertainment venue hosting live shows, concerts, comedy, dance performances, workshops and community events. Sells tickets online, runs stage school activities, offers venue…
Serves consumers including local residents, families, tourists and theatre-goers seeking live entertainment, workshops and community events, with additional offers for groups, schools and venue-hire…
Financial Health
DistressedDistressed · Hiring · 19% CAGR over 1y
Location
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Computed from 3 filingsDevelops and operates a subscription fitness app that streams trainer‑led cardio, strength, HIIT and recovery workouts to mobile devices and connected exercise equipment, and produces NordicTrack,…
Targets individual fitness consumers seeking at-home or gym training, including users of connected exercise equipment and people pursuing cardio, strength, HIIT, recovery, running or general fitness…
Financial Health
HealthyHealthy · -7% CAGR over 2y
Location
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Computed from 3 filingsOperates virtual reality gaming centres offering VR arcade experiences, racing simulators and escape games for parties, events and group activities. Also provides after‑school coding and Minecraft…
Serves UK consumers and groups seeking VR gaming, parties and family activities, alongside parents, schools and local authorities needing coding clubs, SEND holiday clubs and alternative education…
Financial Health
StableStable · Hiring · 177% CAGR over 2y
Location
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Operates a charitable foundation linked to a professional rugby league club, delivering community programmes including rugby coaching, youth development, education initiatives, disability and female…
Serves rugby league supporters, families and youth players, plus community participants, schools, disability and female rugby groups, and businesses seeking sponsorship, hospitality or events.
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Financial sub-scores
Computed from 4 filingsOperates indoor climbing centres offering bouldering and roped climbing walls. Provides training areas, coaching and instruction, membership access, and facilities including an equipment shop and…
Serves consumers in Nottingham, including first-time climbers, experienced boulderers and roped climbers, students, members, and adults seeking indoor climbing facilities, instruction, training, café…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsOrganises and sells guided outdoor adventure holidays worldwide, including hiking, climbing, cycling, kayaking and multi‑activity trips. Provides small‑group itineraries led by local guides, with…
Sells to consumers seeking active outdoor adventure holidays, especially solo travellers and private groups, across a range of fitness levels and interests including hiking, kayaking, climbing,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates indoor soft play centres for children featuring multi-level play structures, go-kart areas, climbing walls and interactive play zones. Facilities include cafés serving food and drinks and…
Serves parents and families with children aged 0-12 seeking indoor soft play, family days out and children’s birthday party venues in Leicester, Bolton, Derby and Nottingham.
Financial Health
StrongStrong
Location
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Computed from 5 filingsSells to outdoor sports consumers, including men, women and children interested in trail running, road running, hiking, skiing, snowboarding and sportstyle footwear and apparel.
Financial Health
DistressedDistressed · -65% CAGR over 4y
Location
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Computed from 5 filingsOperates a members’ golf club featuring an 18‑hole course and clubhouse. Provides membership programmes, visitor tee bookings, golf events and competitions, coaching through a golf academy, and…
Serves individual golfers, club members, visitors, golf societies and groups, from novices to experienced players, plus corporate members seeking golf-related membership and hospitality.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 3y
Location
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Computed from 4 filingsProvides sports coaching and physical education programmes for schools and communities. Runs holiday clubs, after‑school care, school enrichment activities, and sports‑themed birthday parties, and…
Serves families with children needing holiday clubs, parties and after-school care, plus schools seeking enrichment or alternative provision and community sports clubs buying equipment, teamwear or…
Financial Health
HealthyHealthy
Location
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Computed from 4 filingsOperates a professional kickboxing promotion and media platform, organising combat sports events featuring contracted fighters. Provides event information, video content, ticket sales, merchandise,…
Serves consumers, primarily combat-sports and kickboxing fans who buy event tickets, watch online content, shop merchandise, and subscribe for fighter and event news; also addresses adults seeking…
Financial Health
StableStable · Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsOperates a members’ golf club featuring an 18‑hole parkland course. Provides golf memberships, visitor tee bookings, society days and open competitions, alongside clubhouse facilities offering…
Serves individual golfers, junior players, visitors, golf societies and open-competition entrants, plus members and guests seeking clubhouse hospitality or function room hire in the Stockport and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Provides VIP hospitality and event packages for major sporting, cultural, and entertainment events. Offers curated experiences including tickets, premium hospitality, and travel packages for…
Sells to consumers and corporate buyers seeking VIP access to major sporting, entertainment, culinary and cultural events worldwide, including football, rugby, racing, tennis, concerts and travel…
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates a professional netball club competing in the Netball Super League. Manages elite and development squads, organises matches and tournaments, and runs youth pathways, training camps, community…
Serves netball fans, members, families and aspiring female athletes, including youth pathway players, while also targeting brands seeking sports sponsorship and community partnership opportunities.
Financial Health
WeakWeak · -2% CAGR over 5y
Location
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Sells gift vouchers for leisure and experience activities, including driving days, dining experiences, spa treatments, short breaks, adventure activities, tours, and event tickets, bookable online…
Sells primarily to UK consumers buying experience gifts for family, partners, friends and special occasions, with a corporate gifting offer for businesses seeking staff, client or thank-you gifts.
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Computed from 5 filingsProvides online booking and management software for activity and leisure businesses. The platform enables operators to sell experiences, manage schedules, instructors and resources, process payments,…
Serves B2B activity and leisure operators, including watersports, wintersports, tours, attractions, rentals, courses, memberships, accommodation and multi-site experience businesses.
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Operates an online platform selling gift vouchers for experience days, including driving experiences, spa days, dining, short breaks, tours, attractions, and adventure activities, redeemed through a…
Sells mainly to UK consumers buying gifts for partners, family, children and friends across occasions such as birthdays, weddings and anniversaries, with a secondary B2B market of employers and…
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Operates an online platform selling gift vouchers for experience days, including driving experiences, dining, spa days, short breaks, adventure activities, theatre tickets, and other leisure…
Sells primarily to UK consumers buying experience gifts for themselves, couples, families and recipients by occasion. Also serves corporate buyers seeking gift experiences for employees, clients or…
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Computed from 5 filingsSells gift vouchers for experience days through an online platform, including driving experiences, dining, spa treatments, short breaks, tours, adventure activities, and event tickets, redeemable…
Sells to UK consumers buying experience gifts for family, couples, friends and children, and to businesses purchasing corporate gifts, rewards or leaving presents.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Sells gift vouchers for experience-based activities through an online platform, including driving experiences, spa days, dining, short breaks, attractions, and adventure activities. Curates and…
Targets UK consumers buying gifts for partners, family, children, teenagers and special occasions, alongside employers and corporate buyers seeking staff, client or leaving gifts.
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Computed from 4 filingsOperates small‑sided football centres offering 5‑a‑side and 7‑a‑side pitch hire on FIFA‑approved 4G surfaces. Organises amateur leagues, fixtures and tournaments, and provides youth coaching sessions…
Serves local consumers in Carlisle, including amateur 5-a-side and 7-a-side football teams, adult and youth league players, parents booking children’s parties, and families seeking kids’ football…
Financial Health
DistressedDistressed · -16% CAGR over 3y
Location
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Computed from 5 filingsProvides gym and swimming pool facilities, offering group exercise classes, personal training and junior fitness programmes. Also hires sports halls, 3G pitches, courts and fields, and hosts…
Serves local residents, families, juniors and seniors in the Sawtry area, plus sports clubs, community groups and party organisers needing leisure centre facilities.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Provides swimming lessons for babies, children and adults through group classes and one‑to‑one sessions. Operates a structured learn‑to‑swim programme with staged awards, and offers lesson booking,…
Serves consumers seeking swimming lessons, including parents of babies, toddlers and children, and adults of all ages looking to learn or improve technique through local lesson booking.
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Computed from 5 filingsOperates a country park providing holiday accommodation including lodges, log cabins and cottages, with on-site café and restaurant. Offers fishing lakes, outdoor leisure activities, and lodge or…
Serves holidaymakers and short-break visitors seeking rural lodges, cottages and log cabins, plus businesses needing countryside accommodation or work facilities, and buyers of holiday lodges.
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 3 filingsProvides weekend performing arts classes for children aged 3–18, teaching drama, singing and dance. Also runs school holiday camps and offers opportunities for young performers through a talent…
Serves parents and families of children aged 3–18 seeking weekend and holiday performing arts activities, primarily across London, the Home Counties, Oxford and Wales.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOrganises guided mountain adventure holidays in Europe and Scandinavia, including hiking, trail running, snowshoeing and cross‑country skiing trips. Provides professionally guided tours, ski…
Serves consumers, private groups, families and women-only groups seeking guided mountain adventure holidays, including walking, trail running, snowshoeing and cross-country skiing trips in Europe and…
Financial Health
StrongStrong · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a membership club for supercar owners, organising driving tours, track events, social gatherings and experience days in the UK and Europe. Also publishes a member magazine and provides…
Serves supercar owners seeking a private membership community, driving tours, track events, social experiences, magazine content and partner benefits across the UK and Europe.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a marina and harbour providing around 190 boat berths, boatshed storage, and facilities for resident and visiting vessels. Also runs a harbourside caravan site with 31 pitches and provides…
Serves leisure boat owners, marina berth holders and caravan-site visitors, including tourists and travellers visiting Maryport, the West Cumbrian coast and nearby Lake District.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides Ofsted-registered childcare programmes for children aged 3–14, including school holiday clubs, multi-activity and sports camps, football camps, and wraparound care such as breakfast,…
Serves parents and carers of children aged 3–14, plus schools needing wraparound childcare provision, across Gloucestershire and the South West.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsProvides physical education and sports coaching services to schools, including delivery of curriculum PE lessons, extracurricular sports clubs, swimming programmes, mentoring for pupils, and holiday…
Serves primary schools, headteachers and education staff, as well as parents needing holiday or after-school provision for children and young people.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Operates an open‑air music venue hosting electronic music festivals, DJ performances and live events. Sells event tickets and VIP table packages, and offers the site for private hire and event…
Serves B2C music fans and festivalgoers, particularly electronic music audiences seeking London summer events, tickets and VIP tables; also addresses event organisers through venue hire.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates a nature reserve offering wildlife‑focused accommodation and visitor experiences. Provides overnight stays, guided wildlife tours, food and drink services, wellness treatments, and event or…
Serves leisure guests seeking overnight stays at a nature reserve, plus visitors booking wildlife tours, food and drink, wellness treatments and small group stays. Also targets schools and community…
Financial Health
WeakWeak · -79% CAGR over 4y
Location
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Computed from 3 filingsOperates a leisure centre providing public access to a gym, swimming pool, squash courts and fitness classes, with membership options, timetabled sessions and facilities for community and family…
Serves local residents, families and the wider general public, including swimmers, gym users, fitness class attendees and squash players in the Dalton-in-Furness area.
Financial Health
StableStable · Hiring · 13% CAGR over 2y
Location
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Computed from 2 filingsOffers franchise opportunities to run performing arts schools delivering weekend drama, dance and singing classes for children aged 3–18. Provides franchisees with training, operational systems,…
Sells to creative professionals and performing arts practitioners seeking franchise opportunities to run weekend performing arts schools for children and teenagers.
Financial Health
StableStable · -29% CAGR over 1y
Location
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Computed from 5 filingsProvides swimming lessons for babies, children and adults, including group classes and one‑to‑one tuition. Operates a structured learn‑to‑swim programme with staged awards and offers booking,…
Serves consumers seeking swimming lessons, including parents of babies, toddlers and children, plus adults learning to swim or improving technique. Also addresses prospective franchisees, swimming…
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 5 filingsOperates travelling funfairs featuring rides and attractions, and provides fairground ride hire for private events, festivals, film productions and corporate functions, including dodgems, carousels…
Serves families and consumers visiting London funfairs, plus businesses, media companies, festival organisers, wedding planners, schools, fetes and private event hosts hiring fairground attractions.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides swimming lessons for babies, toddlers, children and adults, offering group and one‑to‑one instruction through structured learn‑to‑swim programmes. Services include swimmer assessments,…
Serves consumers seeking swimming tuition, including parents of babies, toddlers and children, and adults of all ability levels, with options for group or 1:1 sessions.
Financial Health
StableStable · -73% CAGR over 4y
Location
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Computed from 3 filingsProvides an API-based marketplace that connects brands and platforms with ticket inventory for concerts, sports events, tours and experiences. Enables partners to integrate ticket sales into their…
Sells to consumer brands, loyalty and commerce platforms, and other businesses that want to embed event, sport, music and experience ticket sales into their customer journeys.
Financial Health
DistressedDistressed · -15% CAGR over 2y
Location
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Computed from 5 filingsOperates a website that lists trampoline parks across the UK, providing information on venues, activities such as open jump sessions and dodgeball, opening hours and special offers, and enabling…
Serves UK consumers seeking trampoline park visits, including families, children’s party organisers, groups, schools and visitors booking activities such as open jump, dodgeball and glow sessions.
Financial Health
StrongStrong · Hiring · 93% CAGR over 4y
Location
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How Vercel usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. Sport & Leisure companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of Sport & Leisure companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Vercel is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK Sport & Leisure companies use Vercel?
What share of UK Sport & Leisure companies run Vercel?
How is Vercel usage detected?
What size Sport & Leisure companies use Vercel in the UK?
What do Vercel-running Sport & Leisure companies also run?
Can I get contact details for these companies?
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