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Page builders Used by UK Startup Companies: Market Share (2026)

Detected page-builder market share across 664 of 2,576 trading UK startup companies, with Elementor ahead at 42.0%.

Among 2,576 trading UK startup companies, 664 have a detectable Page builders system. The detected market is fairly concentrated: Elementor accounts for 42.0% (279), followed by Framer at 16.9% (112), GoDaddy Website Builder at 9.9% (66) and Divi at 8.4% (56).

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Smaller startup teams dominate the observable base. Elementor leads both Under 10 employees, with 41.7% of 523 companies, and 10–50 employees, with 43.9% of 139 companies.

The long tail is still sizeable. Beyond Elementor, Framer, GoDaddy Website Builder, Divi, WPBakery, BlockMark Technologies, Canva and Beaver Builder, 36 further systems cover 82 companies.

664

startup with detected Page builders

Of 2,576 UK startup

25.8%

Detection rate

2026

44

Systems detected

In this category

42%

Leader share

Elementor

UK Startup Page builders market share

Elementor
Framer
GoDaddy Website Builder
Divi
WPBakery
BlockMark Technologies
Canva
Beaver Builder
Other (36 systems)

Share of the 664 UK Startup with a detectable system. As of June 2026.

Page builders compared

SystemUK StartupShareMedian headcountLondon shareTypical profile
Elementor27942%537.6%Micro startups, 42.0% share
Framer11216.9%754.5%Small London-skewed startup teams
GoDaddy Website Builder669.9%528.8%Micro startups, 9.9% share
Divi568.4%626.8%Micro teams, 8.4% share
WPBakery335%——View these companies in Firmbase →
BlockMark Technologies253.8%——View these companies in Firmbase →
Canva233.5%——View these companies in Firmbase →
Beaver Builder132%——View these companies in Firmbase →
Finsweet121.8%——View these companies in Firmbase →
Bricks81.2%——View these companies in Firmbase →
LightTech81.2%——View these companies in Firmbase →
SurgeFactory50.8%——View these companies in Firmbase →
Oxygen40.6%——View these companies in Firmbase →
Auctollo40.6%——View these companies in Firmbase →
Unbounce40.6%——View these companies in Firmbase →
bOnline40.6%——View these companies in Firmbase →
Slater40.6%——View these companies in Firmbase →
SiteOrigin40.6%——View these companies in Firmbase →
Otter Blocks40.6%——View these companies in Firmbase →
MyWebsite30.5%——View these companies in Firmbase →
BaseKit30.5%——View these companies in Firmbase →
Adobe Portfolio30.5%——View these companies in Firmbase →
Nice Team30.5%——View these companies in Firmbase →
OneDot9930.5%——View these companies in Firmbase →
Spectra30.5%——View these companies in Firmbase →
JouwWeb20.3%——View these companies in Firmbase →
Bold Page Builder20.3%——View these companies in Firmbase →
SquareKicker20.3%——View these companies in Firmbase →
SeedProd10.2%——View these companies in Firmbase →
Shogun10.2%——View these companies in Firmbase →
Google Business Profile Websites10.2%——View these companies in Firmbase →
Colibri WP10.2%——View these companies in Firmbase →
SourceFlow10.2%——View these companies in Firmbase →
Zyro10.2%——View these companies in Firmbase →
BoomTech10.2%——View these companies in Firmbase →
The Camel10.2%——View these companies in Firmbase →
Themify Builder10.2%——View these companies in Firmbase →
Lumifish10.2%——View these companies in Firmbase →
Visual Composer10.2%——View these companies in Firmbase →
Names.co.uk10.2%——View these companies in Firmbase →
Ardalio10.2%——View these companies in Firmbase →
Webador10.2%——View these companies in Firmbase →
Onyx Sites10.2%——View these companies in Firmbase →
Jamie King10.2%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Page builders system shifts with company size: among UK Startup with under 10 employees, Elementor leads at 41.7% of the 523 with a detectable system; among UK Startup with 10–50 employees, Elementor leads at 43.9% of the 139 with a detectable system; and among UK Startup with over 50 employees, GoDaddy Website Builder leads at 50% of the 2 with a detectable system.

Under 10 employees

Elementor

41.7% of band

Under 10 employees is the largest band, with 523 detected companies. Elementor leads at 41.7%, while Framer, GoDaddy Website Builder, Divi and smaller systems divide the rest.

10–50 employees

Elementor

43.9% of band

10–50 employees covers 139 detected companies and keeps a similar pattern to the micro-startup band. Elementor leads at 43.9%, with Framer and the rest of the field competing behind it.

Over 50 employees

GoDaddy Website Builder

50% of band

Over 50 employees is a very small slice, with 2 detected companies. GoDaddy Website Builder leads at 50.0%, so the band should be read cautiously rather than as a broad enterprise pattern.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Startup by Page builders

Startup Companies Using Elementor in the UKStartup Companies Using Framer in the UKStartup Companies Using GoDaddy Website Builder in the UKStartup Companies Using Divi in the UK

Related directories

Most-Used Page builders by UK Companies (2026)Page builders Used by UK B2B Companies: Market Share (2026)Page builders Used by UK B2C Companies: Market Share (2026)Page builders Used by UK Field Services Companies: Market Share (2026)Page builders Used by UK Construction Companies: Market Share (2026)Startup in the UK

Frequently asked questions

What is the most-used Page builders among UK startup companies?
Elementor is the most-detected Page builders among UK startup companies, with 42% share (279 of 664 companies with a detectable system), ahead of Framer (16.9%) and GoDaddy Website Builder (9.9%).
How many UK startup companies have a detectable Page builders?
664 of 2,576 actively-trading UK startup companies (25.8%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Page builders?
A Page builders system lets a startup company create and manage web pages through visual layout tools rather than fully bespoke front-end development. For UK startup companies, it usually supports marketing sites, landing pages, content updates and early product messaging while teams remain small.
How is Page builders usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK startup companies, Elementor or Framer?
Elementor: 279 detected companies versus 112 for Framer, of the 664 UK startup companies with a detectable Page builders.
What is the best Page builders for UK startup companies?
This page publishes observed usage, not a recommendation or ranking. Elementor leads Under 10 employees at 41.7% of 523 companies and 10–50 employees at 43.9% of 139 companies, while GoDaddy Website Builder leads Over 50 employees at 50.0% of 2 companies.

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