Page builders Used by UK Travel Sector Companies: Market Share (2026)

Updated June 2026

Detected page builder usage across 3,328 of 128,631 trading UK travel sector companies, with Elementor holding the largest share at 49.0%.

Of 128,631 trading UK travel sector companies, 3,328 have a detectable Page builder, with 65 systems identified. Elementor accounts for 49.0% (1,631), ahead of Divi at 13.0% (434), WPBakery at 8.6% (285) and GoDaddy Website Builder at 8.3% (276).

Across headcount bands, Elementor sits first with a fairly even share: 49.8% of 1,595 companies under 10 employees, 48.4% of 1,538 companies with 10–50 employees, and 47.7% of 195 companies over 50 employees.

The next tier is thinner: Beaver Builder has 3.3% (109), SiteOrigin 2.3% (75), LightTech 2.1% (69) and MyWebsite 1.9% (62). A further 57 systems cover 476 companies, leaving a long tail beyond the first eight systems.

3,328

travel sector with detected Page builders

Of 128,631 UK travel sector

2.6%

Detection rate

2026

Systems detected

In this category

49%

Leader share

Elementor

UK Travel Sector Page builders market share

Elementor

Divi

WPBakery

GoDaddy Website Builder

Other (57 systems)

Share of the 3,328 UK Travel Sector with a detectable system. As of June 2026.

Page builders compared

System	UK Travel Sector	Share	Median headcount	London share	Typical profile
Elementor	1,631	49%	10	20.9%	Small travel firms, broadest usage
Divi	434	13%	11	13.8%	Small travel firms, second-place usage
WPBakery	285	8.6%	10	19.3%	Small travel firms, London-skewed
GoDaddy Website Builder	276	8.3%	9	21.7%	Sub-10-headcount travel firms, London-heavy
Beaver Builder	109	3.3%	9	15.6%	Sub-10-headcount travel firms
SiteOrigin	75	2.3%	12	18.7%	Slightly larger small travel firms
LightTech	69	2.1%	10	14.5%	Small travel firms, lower London share
MyWebsite	62	1.9%	10	11.3%	Small travel firms, lowest London share
Auctollo	55	1.7%	12	12.7%	Small travel firms, sub-2% share
Canva	51	1.5%	10	19.6%	Small travel firms, London-skewed
Oxygen	49	1.5%	—	—	View these companies in Firmbase →
BoomTech	41	1.2%	—	—	View these companies in Firmbase →
Spectra	33	1%	—	—	View these companies in Firmbase →
Framer	29	0.9%	—	—	View these companies in Firmbase →
Bricks	25	0.8%	—	—	View these companies in Firmbase →
Themify Builder	25	0.8%	—	—	View these companies in Firmbase →
Otter Blocks	20	0.6%	—	—	View these companies in Firmbase →
Jamie King	14	0.4%	—	—	View these companies in Firmbase →
Google Business Profile Websites	14	0.4%	—	—	View these companies in Firmbase →
Zyro	13	0.4%	—	—	View these companies in Firmbase →
OneDot99	12	0.4%	—	—	View these companies in Firmbase →
Ardalio	11	0.3%	—	—	View these companies in Firmbase →
BaseKit	11	0.3%	—	—	View these companies in Firmbase →
Bold Page Builder	11	0.3%	—	—	View these companies in Firmbase →
SurgeFactory	11	0.3%	—	—	View these companies in Firmbase →
JouwWeb	10	0.3%	—	—	View these companies in Firmbase →
Webador	9	0.3%	—	—	View these companies in Firmbase →
CarrierZone	9	0.3%	—	—	View these companies in Firmbase →
SquareKicker	8	0.2%	—	—	View these companies in Firmbase →
The Camel	8	0.2%	—	—	View these companies in Firmbase →
OSAM Websites	7	0.2%	—	—	View these companies in Firmbase →
Mono Solutions	6	0.2%	—	—	View these companies in Firmbase →
BlockMark Technologies	6	0.2%	—	—	View these companies in Firmbase →
Lumifish	6	0.2%	—	—	View these companies in Firmbase →
Nice Team	6	0.2%	—	—	View these companies in Firmbase →
Onyx Sites	6	0.2%	—	—	View these companies in Firmbase →
SITE123	6	0.2%	—	—	View these companies in Firmbase →
123 Reg	5	0.2%	—	—	View these companies in Firmbase →
Colibri WP	5	0.2%	—	—	View these companies in Firmbase →
Toolkit Websites	5	0.2%	—	—	View these companies in Firmbase →
Mobirise	5	0.2%	—	—	View these companies in Firmbase →
JP Web Solutions	5	0.2%	—	—	View these companies in Firmbase →
Visual Composer	5	0.2%	—	—	View these companies in Firmbase →
Get You Online	4	0.1%	—	—	View these companies in Firmbase →
UENI	4	0.1%	—	—	View these companies in Firmbase →
RapidWeaver	4	0.1%	—	—	View these companies in Firmbase →
Easy Websites	4	0.1%	—	—	View these companies in Firmbase →
Finsweet	4	0.1%	—	—	View these companies in Firmbase →
SiteWizard	4	0.1%	—	—	View these companies in Firmbase →
Nicepage	3	0.1%	—	—	View these companies in Firmbase →
Slater	3	0.1%	—	—	View these companies in Firmbase →
Iconnode	3	0.1%	—	—	View these companies in Firmbase →
Thrive Architect	3	0.1%	—	—	View these companies in Firmbase →
MyWebsiteBuilder	3	0.1%	—	—	View these companies in Firmbase →
Adobe Portfolio	2	0.1%	—	—	View these companies in Firmbase →
Shogun	2	0.1%	—	—	View these companies in Firmbase →
bOnline	2	0.1%	—	—	View these companies in Firmbase →
SeedProd	2	0.1%	—	—	View these companies in Firmbase →
PageLayer	2	0.1%	—	—	View these companies in Firmbase →
Unbounce	1	0%	—	—	View these companies in Firmbase →
Verto	1	0%	—	—	View these companies in Firmbase →
Internet Consultancy	1	0%	—	—	View these companies in Firmbase →
MotaSoft	1	0%	—	—	View these companies in Firmbase →
ICAAL	1	0%	—	—	View these companies in Firmbase →
InForm Management	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Page builders system shifts with company size: among UK Travel Sector with under 10 employees, Elementor leads at 49.8% of the 1,595 with a detectable system; among UK Travel Sector with 10–50 employees, Elementor leads at 48.4% of the 1,538 with a detectable system; and among UK Travel Sector with over 50 employees, Elementor leads at 47.7% of the 195 with a detectable system.

Under 10 employees

Elementor

49.8% of band

Among 1,595 companies in this band with an identifiable Page builder, Elementor accounts for 49.8%. The rest of usage is spread across other systems rather than concentrated in one close challenger.

10–50 employees

Elementor

48.4% of band

The 10–50 employee band has 1,538 companies with an identifiable Page builder, and Elementor accounts for 48.4%. The pattern is close to the under-10 employee band, with no change at the front of the market.

Over 50 employees

Elementor

47.7% of band

The over-50 employee band is smaller, with 195 companies using an identifiable Page builder. Elementor still sits first at 47.7%, so larger travel sector companies do not show a different front-runner.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Travel Sector by Page builders

Related directories

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Frequently asked questions

What is the most-used Page builders among UK travel sector companies?

Elementor is the most-detected Page builders among UK travel sector companies, with 49% share (1,631 of 3,328 companies with a detectable system), ahead of Divi (13%) and WPBakery (8.6%).

How many UK travel sector companies have a detectable Page builders?

3,328 of 128,631 actively-trading UK travel sector companies (2.6%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Page builders?

A Page builder is website software used to assemble and edit web pages, usually through visual layouts, templates and reusable content blocks. For UK travel sector companies, it supports day-to-day changes to destination pages, campaign pages, enquiry journeys and service information without a full site rebuild.

How is Page builders usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK travel sector companies, Elementor or Divi?

Elementor: 1,631 detected companies versus 434 for Divi, of the 3,328 UK travel sector companies with a detectable Page builders.

What is the best Page builders for UK travel sector companies?

This page publishes observed usage shares rather than recommendations. Elementor is used by 1,631 of 3,328 detected companies, a 49.0% share; Divi follows at 13.0% (434), WPBakery at 8.6% (285), and GoDaddy Website Builder at 8.3% (276). By headcount, Elementor sits first in Under 10 employees at 49.8% of 1,595 companies, 10–50 employees at 48.4% of 1,538, and Over 50 employees at 47.7% of 195.

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